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  • Digg it UP - Setting Up a Relevant Adwords Campaign

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    ike how much you should bid or what budget you should set, etc as these are campaign specific. Rather I will de discussing how you should structure your campaign and the Adgroups within it. I also need t
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    OK, so you’ve heard that small fortunes can be earned from Internet Marketing and that you too can take part in the revolution. In this series of articles I am going to show you how you can succeed. In the previous article I discussed a number of ways of selling to your internet marketing niche for free but concluded that the fastest way to get results is using PPC advertising. In this article I’ll show how to correctly set up a PPC campaign. In this example I am using Google Adwords.

    Finding your Keywords

    Your keywords will have come from both your earlier research into both customer niche and the product(s) you are going to promote. For this article I am going to use an example and all campaigns will vary to a degree. It is not possible therefore in this general sense to discuss things like how much you should bid or what budget you should set, etc as these are campaign specific. Rather I will de discussing how you should structure your campaign and the Adgroups within it. I also need to

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    e previous article I discussed a number of ways of selling to your internet marketing niche for free but concluded that the fastest way to get results is using PPC advertising. In this article I’ll show how to correctly set up a PPC campaign. In this example I am using Google Adwords.

    Finding your Keywords

    Your keywords will have come from both your earlier research into both customer niche and the product(s) you are going to promote. For this article I am going to use an example and all campaigns will vary to a degree. It is not possible therefore in this general sense to discuss things like how much you should bid or what budget you should set, etc as these are campaign specific. Rather I will de discussing how you should structure your campaign and the Adgroups within it. I also need t

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    w to correctly set up a PPC campaign. In this example I am using Google Adwords.

    Finding your Keywords

    Your keywords will have come from both your earlier research into both customer niche and the product(s) you are going to promote. For this article I am going to use an example and all campaigns will vary to a degree. It is not possible therefore in this general sense to discuss things like how much you should bid or what budget you should set, etc as these are campaign specific. Rather I will de discussing how you should structure your campaign and the Adgroups within it. I also need t

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    he and the product(s) you are going to promote. For this article I am going to use an example and all campaigns will vary to a degree. It is not possible therefore in this general sense to discuss things like how much you should bid or what budget you should set, etc as these are campaign specific. Rather I will de discussing how you should structure your campaign and the Adgroups within it. I also need t
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    ike how much you should bid or what budget you should set, etc as these are campaign specific. Rather I will de discussing how you should structure your campaign and the Adgroups within it. I also need to assume that you have an Adwords account and are broadly familiar with creating a Keyword Targeted campaign in Google Adwords.

    Creating a Targeted Campaign

    For this example we will assume that your niche is Antique Maps / Prints & Books and the people who collect them. (For this example you would really need to be a collector yourself such is the specialisation. However for the purposes of demonstrating how to correctly set up a targeted campaign it works well.)

    OK, Lets start with how not to do it. A common mistake a lot of people make is to open up an Adwords Campaign, stuff it with any keywords that come to mind or might, just might be relevant to their website or landing page. In this case they may create a general Ad promoting Antique Publications and have that as the Adgroup wi

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