typical case would be an affiliate that has just made one sale; they've made themselves a commission of $20; and they paid Google $0.13 for two clicks. They'll claim a ROI of about 15300%, and, for this isolated case, that is true. Chances are, the affiliate just got lucky Affiliate marketing can be a rich gold mine. If you can find a phrase to bid on that somebody ready to buy the product you are marketing is likely to search for, and there is a high frequency of searches for that phrase, you may find that you will build up huge revenues very quickly indeed!

If only life was that easy! Part of the problem is that pay-per-click marketing is extremely popular, both with affiliates and the vendors themselves. You are bidding against other advertisers to get your ads displayed on the search engine networks, and it's very easy to spend more than you earn. That’s why you have to monitor your advertising campaign very closely.

You need to know a small amount of statistics to succeed as an affiliate marketer. It's fairly obvious that you need the amount of money coming in to be greater than the amount of money going out, and you also want the rate of increase of your income over time to be as high as possible. However, beware of exaggerated claims of high return-on-investment (ROI) that you will often see from affiliate marketers on forums. A typical case would be an affiliate that has just made one sale; they've made themselves a commission of $20; and they paid Google $0.13 for two clicks. They'll claim a ROI of about 15300%, and, for this isolated case, that is true. Chances are, the affiliate just got lucky w

y quickly indeed!

If only life was that easy! Part of the problem is that pay-per-click marketing is extremely popular, both with affiliates and the vendors themselves. You are bidding against other advertisers to get your ads displayed on the search engine networks, and it's very easy to spend more than you earn. That’s why you have to monitor your advertising campaign very closely.

You need to know a small amount of statistics to succeed as an affiliate marketer. It's fairly obvious that you need the amount of money coming in to be greater than the amount of money going out, and you also want the rate of increase of your income over time to be as high as possible. However, beware of exaggerated claims of high return-on-investment (ROI) that you will often see from affiliate marketers on forums. A typical case would be an affiliate that has just made one sale; they've made themselves a commission of $20; and they paid Google $0.13 for two clicks. They'll claim a ROI of about 15300%, and, for this isolated case, that is true. Chances are, the affiliate just got lucky

and it's very easy to spend more than you earn. That’s why you have to monitor your advertising campaign very closely.

You need to know a small amount of statistics to succeed as an affiliate marketer. It's fairly obvious that you need the amount of money coming in to be greater than the amount of money going out, and you also want the rate of increase of your income over time to be as high as possible. However, beware of exaggerated claims of high return-on-investment (ROI) that you will often see from affiliate marketers on forums. A typical case would be an affiliate that has just made one sale; they've made themselves a commission of $20; and they paid Google $0.13 for two clicks. They'll claim a ROI of about 15300%, and, for this isolated case, that is true. Chances are, the affiliate just got lucky

be greater than the amount of money going out, and you also want the rate of increase of your income over time to be as high as possible. However, beware of exaggerated claims of high return-on-investment (ROI) that you will often see from affiliate marketers on forums. A typical case would be an affiliate that has just made one sale; they've made themselves a commission of $20; and they paid Google $0.13 for two clicks. They'll claim a ROI of about 15300%, and, for this isolated case, that is true. Chances are, the affiliate just got lucky typical case would be an affiliate that has just made one sale; they've made themselves a commission of $20; and they paid Google $0.13 for two clicks. They'll claim a ROI of about 15300%, and, for this isolated case, that is true. Chances are, the affiliate just got lucky when they got their first clicks through. That's why you need to leave your campaigns running for quite a few clicks to get a good idea of the conversion rate of a product, that is the rate at which visitors convert into leads or sales. Typically it may be of the order of 1-2%, but figures can vary wildly, depending on the quality of the product and how good the sales page and process are. The conversion rate will of course be the number of sales divided by the number of clicks, and it's quite easy to work out.

Conversion rates will usually vary for different keywords, and they can also vary depending on the text of your ad, so it's a good idea to track the conversion percentage of each keyword and ad individually. For example, it's fairly obvious that somebody searching for "word processor" is more likely to purchase Microsoft Word than somebody searching for "free word processor". Most cases are not this obvious. You can then, over time, find out which keywords convert into sales for you, and which do not.

Sometimes, you may find that you have found a keyword where u