Digg it UP - Business

Effective Offline Promotion
Although, most of your traffic will still come from search engines and various online promotions, a little effort using traditional media might also bring a large number of visitors to your website.Reasons, why you should take offline promotion of your website seriously include:Internet is increasingly becoming a part of our daily life. However, still a big segment of the society – especially, the elderly – don’t spend that much of time online. Traditional media is a good method of getting their attention.If a person sees your printed advertisement with your URL in a year-old magazine and gets interested in what you have to offer, he will still be able to check out your website. Research shows that at least four people browse through a printed magazine in its life time.With planned media prom

liments the phrase “be bold”. These two phrases can tie the advertisement together with the images used and give the reader a reason to take a second look at the product and image being advertised.

Designing Custom Binders
Binders are an office staple. Custom binders offer an alternative to the bland styles of basic binders. They also offer a way to add an extra kick to any marketing plan. A custom binder gives a sense of pride and professionalism to any plain binder and add a kick to a presentation. The advanatges of binders are only amplified by cutsomizing them.Binders can be bought in bulk them customized to fit any situation. That way binders are bought cheap and the customizing is only done to the binders that need it. One set of binders can serve many purposes when used in this manner, from office needs to a special client presentation. No wasted money and a variety in choices of customization.Custom binders are just one detail that can really shine in a clients eyes. Custom binders show time was spent preparing the information an

Lets examine the use of Giorgio Armani Company’s advertisements for a persuasive campaign. My reasoning is because the company is separated into several different divisions, while each tries to sell their product, the advertisements must maintain an overall company image. I have chosen Giorgio Armani Parfum (cologne), Armani Exchange (A|X), Emporio Armani(Dreamers), and Giorgio Armani Occhiali (glasses) to be the focus for the general image campaign of the Giorgio Armani Company.

Armani uses dark colors with rich lighting and contrasting themes to promote their products. Regardless of the product, Armani seeks to be known as an elite brand with the highest quality and best products for a demanding consumer. The symbols, language, colors and imagery used reinforces this concept of the products by cementing into the consumers mind, the image and brand recognition which the company is hoping will sell its products.

Cultural barriers need to be addressed considering that this company is Italian and most of the advertising, which is used, features “European” looking people and scenes. This works: American’s, when it comes to fashion, look toward Europe for emerging trends and fashion. One important fact to note is that when the advertisement is directed towards men, like the parfum, and occhiali advertisement, the people featured are more masculine and rougher looking than the smoothened and more feminine models featured for general company advertisements (A|X and Dreamers).

For the advertisement “Dreamers” I would add a few different words of text to the advertisement in the lighter areas of the advertisement. The words “Envisage” and “Discovery” should be added to give the connotation or “private and emotional conception” (Langer ch.5), which can be experienced by the feelings that the words invoke. These two words in addition to the ad will give a little more power to the message which ask the reader to imagine the possibilities, discover the unknown, and dream for what you’ve always wanted. This is all tied together with the imagery of three models posing, each staring in separate directions using the strategy of ambiguity in the semantic dimension (p.128). “They [Armani] want each potential persuadee to fill in his or her own private meanings or connotations for the particular word or symbol. (p. 128)”

Armani Exchange is a younger brand, and therefore uses stronger sexuality than other advertisements. In addition colorful clothing is featured more prominently in this advertisement to give a younger, freer and brighter feeling. I would ad the phrase “be bold” in the top right corner of the advertisement. First, since Americans read left to right, the reader would see the images first, then the phrase and would link the language with the color and imagery of the advertisement. Sensory language can be used to influence a person using something they are familiar with and associate it with something that they are not. I would also add the phrase “be strong” to invoke the sense of strength, rather the feeling, which compliments the phrase “be bold”. These two phrases can tie the advertisement together with the images used and give the reader a reason to take a second look at the product and image being advertised.

Cross Cultural Training
As economic and political spaces between nations become smaller and international trade continues to increase, the movement of people between countries is becoming more fluid. With competition for talented global workers increasing, companies are becoming increasingly aware that creating a cross cultural environment in the workplace is critical for long-term success.Cross cultural training is now becoming an integral part of staff training as managers and HR staff want to ensure that effective communication is developed between employees. By educating staff through cross cultural training courses, such as cross cultural team building and communication programs, companies and organizations are becoming more competitive in the global marketplace as cross cultural synergy in the workplace grows.Cross cultural training is a fairly

nforces this concept of the products by cementing into the consumers mind, the image and brand recognition which the company is hoping will sell its products.

Autodesk Gaining in 3D-Adobe?
Autodesk buys Alias, a privately held developer of three-dimensional graphics technology, for $182 million in cash. Toronto-based Alias posted revenues of $83 million for the year ended June 30. Its customers include car makers BMW and General Motors Corp. and game maker Nintendo. Alias is a leader in the Industrial Design Tool category, and also has offerings in 3D Animation / Entertainment Graphics Tools, where it competes with Autodesk.Just about a year back, Alias was spun out of SGI by Accel-KKR in a deal valued at $57.5 Million (1X revenue; 7X net income).Good deal for Accel-KKR, for sure. Whom else is it a good deal for?Well, it is a very bad deal for Adobe, whose 3D strategy is virtually non-existent. As THE leader in Content Production Tools, it is rather strange that Adobe sat in the sidelines, watching Autodes

would add a few different words of text to the advertisement in the lighter areas of the advertisement. The words “Envisage” and “Discovery” should be added to give the connotation or “private and emotional conception” (Langer ch.5), which can be experienced by the feelings that the words invoke. These two words in addition to the ad will give a little more power to the message which ask the reader to imagine the possibilities, discover the unknown, and dream for what you’ve always wanted. This is all tied together with the imagery of three models posing, each staring in separate directions using the strategy of ambiguity in the semantic dimension (p.128). “They [Armani] want each potential persuadee to fill in his or her own private meanings or connotations for the particular word or symbol. (p. 128)”

The Benefits of Heavy Duty Office Chairs
Heavy-duty office chairs offer comfort as well as extreme durability. Office chairs are an important part of the average office or cubicle. A good ergonomic office chair allows an employee to remain comfortable while sitting for a period of time. It is important that heavy-duty office chairs feature adjustable support mechanisms in order to offer comfort to a large variety of individual body types.Heavy-duty office chairs are typically a good choice for individuals that are large in stature. Most heavy-duty office chairs feature a solid frame that can support up to 400 pounds. They often feature a wider than average seat and back support. Thick, high-density seating foam provides comfort to the user.A quality heavy-duty office chair will feature a proper ergonomic design to help alleviate the added stress that is placed on

he particular word or symbol. (p. 128)”

Make Your Conference Attendance More Productive
Throughout our careers we are all required to attend conferences, industry meetings, retreats, strategic off-site meetings. These events are all called different names but the idea is the same – you need to be away from your home or office for a period of time. To ensure this is a productive activity for you I have created a list of tips you can use before, during and after the conference event.Before the ConferencePhone Ahead – a concierge is the greatest source of information for any new city or hotel. When you contact the hotel where you are staying ask several questions including:Is there a health club or gym? Is there an additional fee for use of this facility? Is there Internet access in your room and is this an additional charge? Is there a hotel shuttle? Does the h

Gender persuasion is used in the Occhiali advertisement where an unshaven, stylish and powerful picture of a man is used to induce us to try to look him in the eye. When you do this, you will see his sunglasses, which is the product being advertised. The words added to this advertisement must be simple and not too “flowery”. “Men shy away from all such usages because they passionately fear being labeled sissified (Bruell, p. 143).” The choice of phrase for the advertisement is “an enigmatic impression.” These two main words; enigmatic, meaning mysterious, and unknown; along with impression would allow the reader to immerse themselves in the image being shown. This type of language is very discursive, according to Langer, Ch.5, because it is sequential and has meaning, which is created through combinations. Packard’s “Eight Compelling Needs” (Larson, 154) easily relate to this advertisement.

The need for Ego Gratification comes out in the advertisement – where it is directed at consumers whom have the need to go beyond a high self-worth and into the highest form of egocentrism. Additionally, the need for a Sense of Power comes through in the imagery used and the rough looking style of the product. The sense of mysteriousness can be associated with power. These two Compelling Needs are often used in advertising and are used in this, the Occhiali advertisement.

The last advertisement for parfum, I would leave alone. I think it already is persuasive enough through imagery and does not need additional words or images. The wide-open and glaring eyes of the model do what is intended. I believe that this advertisement focuses on our needs of love and belonging, the 3rd and 4th need in Maslow’s Pyramid of Needs (Larson, 160). The need for love is used very often in advertising because it is a well-understood feeling that all people can relate to. The need of belonging [to the “cool” crowd] is often used when the advertiser believes that the product will promote a higher self-esteem or increased likeability.

Giorgio Armani uses the cognitive consistency approach to its advertising. The idea that things should be simple and consistent is the reasoning behind this theory. Fritz Heider’s P-O-X (p.90) theory can be implemented to this advertisement campaign as a whole. First, a Person is oriented toward another, which is apparent in the “Armani Exchange” advertisement. Two separate couples; one in the middle, which are clearly oriented, balance the advertisement and the second separated to each side of the page create tension. The idea of an object being the focus and the positive or negative attitude felt about that object can have an effect on the source and receiver. Advertising is dependant on this concept and Armani understands this idea though use of the imagery in its advertisements.

Overall the image of luxury of the brand is maintained and becomes more persuasive by using language, which promotes feelings and emotions of masculinity and mysteriousness. The colors of the advertisements already do an excellent job of keeping mystery in the minds of the readers by using black/white photos and rich, and bold colors. Reasoning from comparison is used throughout these advertisements. The message is: if you use our products or wear our clothing, you will be popular, beautiful, successful, etc.

Sources:

Larson, Charles U. Persuasion: Perception and Responsibility (10th Ed). Belmont, CA: Wadsworth 2004

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggitup.net/article/7286/diggitup-Giorgio-Armani-A-Persuasive-Campaign.html">Giorgio Armani: A Persuasive Campaign</a>

BB link (for phorums):
[url=http://www.diggitup.net/article/7286/diggitup-Giorgio-Armani-A-Persuasive-Campaign.html]Giorgio Armani: A Persuasive Campaign[/url]

Uncover A.C.E.S. secret of how to write compelling headlines that increase your website sales fast.

When incorporating in the state of Nevada, it's important for you to understand that there is much more to the process than obtaining your personal tax identification number (also known as your EIN), and a list containing the names and addresses of the corporation directors.

Radio has always been popular. It has always been a good source of news, music, story telling and fun. Even nowadays with all the new inventions and technology that are available a lot of people listen to radio regularly. There are now may sources to get information from or relax to, but radio still keeps a strong position in a number of audience however with Internet and television its’ popularity decreased a little.

Tags

Links

Digg it UP - Giorgio Armani: A Persuasive Campaign

Related Articles: