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Digg it UP - How to Lose Major Profits by Using the Wrong PPC Metrics
You can either engineer your business by design or let it evolve by default. While the choice is clearly up to you I would strongly suggest the former over the latter. Creating a formulaic approach to business is not only logical, but it is withou
When you multiple CTR * CR, you get the % of people who see the ad that end up buying. You lump the efficiency of the entire process together and you get sales per impr
“Show me the proof!” “Show me I’m not alone!” This is the mantra of so many prospects. Every sales person should make it their top resolution for 2006 to get more testimonials about the company that they work for and testimonials about themselv
Always looking for improvement and more profit though, he came to me.
One of the first things I noticed in reviewing all his ads- both deleted and active- was that some of his most profitable ads had been deleted.
In one adgroup, he had made more than $132,400 in revenue from his active adgroups. If he had run his best one all that time though, he would have made more than $444,600. That's 335% more. You see, one of his active ads made one-third the revenue of the other, and it made only 13% the revenue of the best ad.
And I could see why he had missed the best ads...
The ads he had kept got higher CTR (click through rate) than the more profitable ads.
Huh? How is that possible?
Well, CTR only gets the prospect to your landing page. Then you have to sell them. The figure that reflects that is CR (conversion rate). Conversion rates for ads are not reported next to the CTR in the AdWords interface. You have to ask for that info in the Report Center.
When you multiple CTR * CR, you get the % of people who see the ad that end up buying. You lump the efficiency of the entire process together and you get sales per impre
Sometime soon you will be attending some training. It may be a one hour tele-seminar, a one day class, professional conference, or a weekend retreat. It may be something that you are paying for, or it may be something your organization is invest
In one adgroup, he had made more than $132,400 in revenue from his active adgroups. If he had run his best one all that time though, he would have made more than $444,600. That's 335% more. You see, one of his active ads made one-third the revenue of the other, and it made only 13% the revenue of the best ad.
And I could see why he had missed the best ads...
The ads he had kept got higher CTR (click through rate) than the more profitable ads.
Huh? How is that possible?
Well, CTR only gets the prospect to your landing page. Then you have to sell them. The figure that reflects that is CR (conversion rate). Conversion rates for ads are not reported next to the CTR in the AdWords interface. You have to ask for that info in the Report Center.
When you multiple CTR * CR, you get the % of people who see the ad that end up buying. You lump the efficiency of the entire process together and you get sales per impr
We all strive for success by studying for university degrees, attend courses and continuously look for a spark for direction in life and it’s not until we see a professional person in front of us that we realise that it’s a job that we would like
And I could see why he had missed the best ads...
The ads he had kept got higher CTR (click through rate) than the more profitable ads.
Huh? How is that possible?
Well, CTR only gets the prospect to your landing page. Then you have to sell them. The figure that reflects that is CR (conversion rate). Conversion rates for ads are not reported next to the CTR in the AdWords interface. You have to ask for that info in the Report Center.
When you multiple CTR * CR, you get the % of people who see the ad that end up buying. You lump the efficiency of the entire process together and you get sales per impr
My mother used to tell me ..To always tell the truth. Of course, I kind of thought ..That all the rest would, too. The items that I ordered ..From fast-talking radio ads Led me to believe that ..Perhaps I had been had. The lesson to b
Huh? How is that possible?
Well, CTR only gets the prospect to your landing page. Then you have to sell them. The figure that reflects that is CR (conversion rate). Conversion rates for ads are not reported next to the CTR in the AdWords interface. You have to ask for that info in the Report Center.
When you multiple CTR * CR, you get the % of people who see the ad that end up buying. You lump the efficiency of the entire process together and you get sales per impr
Internet is growing at a very faster rate and millions of people access internet everyday from there homes and or offices. It has become a medium to communicate, to entertain and to do business. If you are an internet savvy then you come across al
When you multiple CTR * CR, you get the % of people who see the ad that end up buying. You lump the efficiency of the entire process together and you get sales per impression.
Since CR varies with the ad, we know that what is in your ad affects whether you get the sale or not. This could be because of the power of the ad itself, or how well it fits with your landing page and sales process.
You can't ignore CR.
And you can multiply your average order size by your sales per impression to get your estimated revenue per impression. These last two are the numbers you should compare ad quality on, not merely CTR.
Knowing your metrics and using the right ones are crucial to making evaluations about keywords and ads that increase profits.
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