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Digg it UP - Pay-Per-Click - What Is It & Where Do I Start?
Using SEO is a great way to get traffic to one’s blog. It can seem like a nightmare when one tries to learn SEO from scratch, but after a while, SEO becomes as easy as a few simple daily tasks. The basics of SEO tell us we need to build links, but how many do we need? The amount of links needed to bring a site to the top of search engines depends on the competition of the phrases one targets.One can simply dominate low Competition key phrases with ease through a bit of link building and anchor text optimization. To accomplish this, one must first st
Cons: There aren’t many. There is a five dollar set up fee and they do have a $.05 minimum bid per click.
YAHOO/OVERTURE:
Pros: They offer a large amount of traffic. If your ad ranks in the top ten, they place your ad on other high traffic engines/directories. They were the original PPC company. Very helpful keyword selector tools.
Cons: High cost–per-clic
When fuel costs go up so do shipping rates at UPS, FedEx, Railroads, Buses and even Airlines with ticket price increases and surcharges too. For us to adequately discuss this issue we must also understand the Flow of Fuel.We must also come to terms with the priority of fuel and its costs in the flows of our civilization as it is one of the most important flows, next too common currency, communication, food distribution, water, law and education. But without fuel flows and stability, we will cause issues with all the others too that is to say they ar
You’ve done all the behind-the-scenes work on your e-commerce business. You’ve researched your products and pricing. You’ve chosen a domain name and found a dependable hosting company along with developing a very well designed, customer friendly website. You’re all ready to start making sales. Time to sit back & count the money as it rolls in, right? Well, not quite yet. You need customers. (Oh yeah! Customers!)
So now you submit your website to all the popular search engines and directories, fully expecting a fair amount of traffic to start showing up on your webstep. NOW it’s time to sit back and start counting your money, right? Not really. You now realize that virtually no one (except maybe your mother) is visiting your website. How are you going to make sales if you have no real visitors? It can take weeks, months or even longer to get a new website pushed up in the rankings in the better search engines.
This is the point where many webmasters turn to pay-per-click (PPC) programs. But just is a PPC? PPC advertising means having your ads placed on different search engines and/or directories, then paying a set amount of money each time a visitor clicks on your ad. Hence the name “pay-per-click.” (Ingenious, huh? Shame I didn’t invent it.)
So now that you know what PPC is, where do you start with choosing a program? If you type in “pay-per-click advertising” in a Google search, you will most likely see over five million results. Not all of the results will be PPC companies, as many will be articles, tutorials, etc., but it can be mind numbing just trying to gather a little information--to say the least.
Here’s a very short list that I’ve put together of some of the top PPC advertising companies along with a few “pros and cons” for each one. This is by no means meant to be an all-encompassing guide to pay-per-click advertising. Consider it just enough to give you a little background on the PPC “biggies”.
GOOGLE ADWORDS:
Pros: Not only is Google one of the most-used searches on the web, their PPC ads are also placed on other networks, including AOL, Ask Jeeves, Earthlink and others. Quick sign up and no monthly minimum spending or monthly fees. Very good support and their CTR (click-thru-rate) can help lower your cost per click.
Cons: There aren’t many. There is a five dollar set up fee and they do have a $.05 minimum bid per click.
YAHOO/OVERTURE:
Pros: They offer a large amount of traffic. If your ad ranks in the top ten, they place your ad on other high traffic engines/directories. They were the original PPC company. Very helpful keyword selector tools.
Cons: High cost–per-click
Unfortunately, most salesmen and women believe that a successful career in sales culminates in sales management and yet there are of course far less management positions up for grabs than sales positions. As a consequence, salespeople with this attitude concentrate on making sales rather than investing in themselves in order to become Top 5 % players and eventually most become disillusioned, resulting in a significant dip in achievements levels.The knock-on effect of this is that good Level 2 salespeople who move into management, take with them an
This is the point where many webmasters turn to pay-per-click (PPC) programs. But just is a PPC? PPC advertising means having your ads placed on different search engines and/or directories, then paying a set amount of money each time a visitor clicks on your ad. Hence the name “pay-per-click.” (Ingenious, huh? Shame I didn’t invent it.)
So now that you know what PPC is, where do you start with choosing a program? If you type in “pay-per-click advertising” in a Google search, you will most likely see over five million results. Not all of the results will be PPC companies, as many will be articles, tutorials, etc., but it can be mind numbing just trying to gather a little information--to say the least.
Here’s a very short list that I’ve put together of some of the top PPC advertising companies along with a few “pros and cons” for each one. This is by no means meant to be an all-encompassing guide to pay-per-click advertising. Consider it just enough to give you a little background on the PPC “biggies”.
GOOGLE ADWORDS:
Pros: Not only is Google one of the most-used searches on the web, their PPC ads are also placed on other networks, including AOL, Ask Jeeves, Earthlink and others. Quick sign up and no monthly minimum spending or monthly fees. Very good support and their CTR (click-thru-rate) can help lower your cost per click.
Cons: There aren’t many. There is a five dollar set up fee and they do have a $.05 minimum bid per click.
YAHOO/OVERTURE:
Pros: They offer a large amount of traffic. If your ad ranks in the top ten, they place your ad on other high traffic engines/directories. They were the original PPC company. Very helpful keyword selector tools.
Cons: High cost–per-clic
Getting celebrity testimonials or endorsements is an effective way to boost sales, add publicity and credibility to your book, and attract attention from booksellers and libraries. As a small press author, I don’t think I would have any trouble getting reviews from Booklist, Publisher’s Weekly or Library Journal if printed on the front cover of my vampire novel were a testimonial by Anne Rice. Yeah, I know… dare to dream. Well, I actually checked on her website for her contact info, and although there’s a way to get in touch with her (that’s not to say she
So now that you know what PPC is, where do you start with choosing a program? If you type in “pay-per-click advertising” in a Google search, you will most likely see over five million results. Not all of the results will be PPC companies, as many will be articles, tutorials, etc., but it can be mind numbing just trying to gather a little information--to say the least.
Here’s a very short list that I’ve put together of some of the top PPC advertising companies along with a few “pros and cons” for each one. This is by no means meant to be an all-encompassing guide to pay-per-click advertising. Consider it just enough to give you a little background on the PPC “biggies”.
GOOGLE ADWORDS:
Pros: Not only is Google one of the most-used searches on the web, their PPC ads are also placed on other networks, including AOL, Ask Jeeves, Earthlink and others. Quick sign up and no monthly minimum spending or monthly fees. Very good support and their CTR (click-thru-rate) can help lower your cost per click.
Cons: There aren’t many. There is a five dollar set up fee and they do have a $.05 minimum bid per click.
YAHOO/OVERTURE:
Pros: They offer a large amount of traffic. If your ad ranks in the top ten, they place your ad on other high traffic engines/directories. They were the original PPC company. Very helpful keyword selector tools.
Cons: High cost–per-clic
Are you keeping up with technology, or are you just letting it pass you by? If you want to make more loan commissions in less time and with less effort, then I suggest you learn more about what I believe is the most important mortgage broker tool: the autoresponder.What would you say if I told you that for under 20 bucks per month, you would have access to an amazing marketing tool that not only responds automatically to your prospects, but then also follows up with these propects whenever you want, for as long as you want. And again, it does thi
Here’s a very short list that I’ve put together of some of the top PPC advertising companies along with a few “pros and cons” for each one. This is by no means meant to be an all-encompassing guide to pay-per-click advertising. Consider it just enough to give you a little background on the PPC “biggies”.
GOOGLE ADWORDS:
Pros: Not only is Google one of the most-used searches on the web, their PPC ads are also placed on other networks, including AOL, Ask Jeeves, Earthlink and others. Quick sign up and no monthly minimum spending or monthly fees. Very good support and their CTR (click-thru-rate) can help lower your cost per click.
Cons: There aren’t many. There is a five dollar set up fee and they do have a $.05 minimum bid per click.
YAHOO/OVERTURE:
Pros: They offer a large amount of traffic. If your ad ranks in the top ten, they place your ad on other high traffic engines/directories. They were the original PPC company. Very helpful keyword selector tools.
Cons: High cost–per-clic
Are there common sales objections that you hear over and over again from your customers? Do you have problems handling sales objections? If so, read on for some tips on overcoming and handling common sales objections.The first thing that you should know about handling and overcoming common sales objections is that overcoming objections is part of sales. Objections should not be looked at as negatives. As a matter of fact, generally if a customer is putting up objections he is probably emotionally involved with your product. Common sales objections a
Cons: There aren’t many. There is a five dollar set up fee and they do have a $.05 minimum bid per click.
YAHOO/OVERTURE:
Pros: They offer a large amount of traffic. If your ad ranks in the top ten, they place your ad on other high traffic engines/directories. They were the original PPC company. Very helpful keyword selector tools.
Cons: High cost–per-click rates. Slow customer service (compared to others). Minimum $0.10 bid requirement and they also have a minimum spend-per-month.
FIND WHAT/MIVA:
Pros: Normally lower cost-per-click rates than Overture. They offer an easy-to-use website with user-friendly tools. Delivers traffic at much lower cost than many other PPC companiess.
Cons: May have a wait of up to three days for keyword approval. Seems to be getting better though.
SEARCHFEED:
Pros: Bids start at $.01 with no minimum spend or monthly fees. Mass keyword submission available. Dependable and helpful customer service. Use-friendly tools help with keyword selection.
Cons: Lower traffic than Google, Yahoo and others, especially on lesser-used keywords. Typically you can expect a couple of days of waiting time for program approval.
This is just the tip of the iceberg. Choices abound, but please do some more research before spending anything. You’ll be glad you did. Pay-per-click can be a great tool for your business, but it can also be very expensive. Do yourself a favor and read up on each program before jumping in. It can be a costly learning experience if you act in haste.
IN CONCLUSION:
PPC companies & services vary widely, but can give you a good return for the money spent. Used properly, pay-per-click programs can give your website a tremendous boost, helping to get it in front of the people looking for exactly what you have to offer. It can also be a great way to give your business a “jump start” during slow times. Hopefully I’ve given you some good PPC starting points & you’re site will soon be meeting or exceeding your traffic expectations.
Copyright 2006 Craig Binkley
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