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  • Digg it UP - Pay Per Click Fraud – How To Fight It

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    s who spend any serious amount of money in the form of pay per click advertising usually take the step to install conversion counting code on their sites, whether it’s the free stuff from Yahoo! or Google, to more sophistic
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    Click fraud is becoming an ever increasing problem with pay per click search engine marketing. To define it simply, click fraud occurs when a person or automated computer program imitates a legitimate web browser by clicking on an ad for the purpose of generating fraudulent charges per click. There are a multitude of reasons why this may occur, such as competitors attempting to gain an upper hand, to the more likely scenario, which is website properties attempting to increase their commissions by generating bogus clicks from their sites. The purpose of this article is not to discuss how or why this is occurring, but rather what you as an advertiser can do to combat it.

    Now what I am going to tell you is not rocket science, but a surprising number of advertisers fail to employ the most simple and effective of tools to mitigate their risk – click tracking. Most site owners who spend any serious amount of money in the form of pay per click advertising usually take the step to install conversion counting code on their sites, whether it’s the free stuff from Yahoo! or Google, to more sophistic

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    ng on an ad for the purpose of generating fraudulent charges per click. There are a multitude of reasons why this may occur, such as competitors attempting to gain an upper hand, to the more likely scenario, which is website properties attempting to increase their commissions by generating bogus clicks from their sites. The purpose of this article is not to discuss how or why this is occurring, but rather what you as an advertiser can do to combat it.

    Now what I am going to tell you is not rocket science, but a surprising number of advertisers fail to employ the most simple and effective of tools to mitigate their risk – click tracking. Most site owners who spend any serious amount of money in the form of pay per click advertising usually take the step to install conversion counting code on their sites, whether it’s the free stuff from Yahoo! or Google, to more sophistic

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    te properties attempting to increase their commissions by generating bogus clicks from their sites. The purpose of this article is not to discuss how or why this is occurring, but rather what you as an advertiser can do to combat it.

    Now what I am going to tell you is not rocket science, but a surprising number of advertisers fail to employ the most simple and effective of tools to mitigate their risk – click tracking. Most site owners who spend any serious amount of money in the form of pay per click advertising usually take the step to install conversion counting code on their sites, whether it’s the free stuff from Yahoo! or Google, to more sophistic

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    Now what I am going to tell you is not rocket science, but a surprising number of advertisers fail to employ the most simple and effective of tools to mitigate their risk – click tracking. Most site owners who spend any serious amount of money in the form of pay per click advertising usually take the step to install conversion counting code on their sites, whether it’s the free stuff from Yahoo! or Google, to more sophistic

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    s who spend any serious amount of money in the form of pay per click advertising usually take the step to install conversion counting code on their sites, whether it’s the free stuff from Yahoo! or Google, to more sophisticated third party tracking tools.

    The problem for many advertisers, is that although they may be tracking conversions and managing their pay per click campaigns with automated bidding tools, many, if not most of these tools lack the tracking data that allows the site owner to see details down to the click level, such as time of click, referring URL, IP address of the click, etc… Although many click fraud perpetrators employ tactics that hide or mask some of this data, such as IP address, having the ability to see this data can point out potential problems and allow you to nip it before it gets too far out of control.

    Let me give you an example. Let’s say that you see traffic has picked up on a particular word that has been performing well historically for you, but conversions have not increased proportionately. An analysis of your click tracking logs may show an abu

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