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Digg it UP - Take Your Radio Ads to the Next Level
The country is committed to remaining 100% attractive in terms of its ability to secure the privacy and wealth management of international companies who choose to incorporate and/or bank offshore in Belize. Shareholders and directors can be the same person or corporate entity, there is only one shareholder and director required, they do not need to reside locally in Belize and nominee shareholders and directors can be appointed. There are many potential benefits to establishing an International Business Company offshore, but few jurisdictions offer the features and benefits that Belize does
Avoid two-voice "slice-of-life" ads Many are made by dragging the receptionist into the studio to play the wife or mother and the
Dealing with Office Distractions, Part TwoUnnecessary WorkUnnecessary work is a silent productivity killer in the office environment. By unnecessary I don't mean that the work should never be done, but rather more important work should take precedent. These tasks are the small things, the "zero" time activities that can consume your work day if left unchecked. Some examples that come to mind include dealing with email, attending meetings and battling with common office applications.There are three simple things that you can do to combat time leaching activ
Radio commercials should sell the benefits (not features)of your business/product and should be on the same page with print, TV and billboard. A major problem in business advertising today is the lack of coordination of a campaign where all media are targeting the same message. The newspaper ad says one thing and the radio commercial doesn't seem to fit anywhere. Wasted money. Hit ‘em with the same message across the board and you increase your reach.
Radio commercials at smaller radio stations are typically created by the radio salespeople or the announcers. In most cases, neither are trained at selling benefits. It’s your money and you shouldn't spend it on amateurish and/or totally ineffective commercials.
The biggest mistake many business people make is letting the station staff come up with the commercial copy and finished product. When they play it for you, you can tell they really love it. They wrote it, maybe they voiced it. It’s me, me, me. They love all the fun they had making it. They don't know squat about selling benefits.
Effective radio commercials Remember Tom Bodett for Motel six? A great campaign, it was Tom delivering the benefit for staying at the motel with a little music in the background. Award winning. And Motel Six business shot off the charts. Benefits sell. Yet few local radio people would be comfortable with a straight voice Tom Bodett style ad. They want you to feel like you are really getting something for your money. so they produce a grand scale dud.
Here are BIG Mike’s tips for better commercials
Don't Do It Yourself You may be able to write it, after a little practice, but don't get fooled into thinking you can do it better than a professional announcer. The radio people will want you to voice it because some of your fiends will tell you they heard you on the radio and you will be convinced radio works. Phooey. That’s an old way to sell ads. The high powered ad agency worked with David Orreck for several days to get those vacuum cleaner commercials to sound like one-takes.
Avoid two-voice "slice-of-life" ads Many are made by dragging the receptionist into the studio to play the wife or mother and the r
Remember when we last talked about sustainable marketing we looked at how PlanetArk and the Direct Marketing Association in the UK are publicising the message of sustainability. And we also noted the conflict of interest that arises with direct mail.Now I'd like to look at how stationery and how you use it affects the environment. 4 Ways Your Stationery Hits The Environment Marketing and marketing related activities consume a vast amount of ink and paper. There are at least 4 ways. These include business cards, letters, bills and brochures whi
Radio commercials at smaller radio stations are typically created by the radio salespeople or the announcers. In most cases, neither are trained at selling benefits. It’s your money and you shouldn't spend it on amateurish and/or totally ineffective commercials.
The biggest mistake many business people make is letting the station staff come up with the commercial copy and finished product. When they play it for you, you can tell they really love it. They wrote it, maybe they voiced it. It’s me, me, me. They love all the fun they had making it. They don't know squat about selling benefits.
Effective radio commercials Remember Tom Bodett for Motel six? A great campaign, it was Tom delivering the benefit for staying at the motel with a little music in the background. Award winning. And Motel Six business shot off the charts. Benefits sell. Yet few local radio people would be comfortable with a straight voice Tom Bodett style ad. They want you to feel like you are really getting something for your money. so they produce a grand scale dud.
Here are BIG Mike’s tips for better commercials
Don't Do It Yourself You may be able to write it, after a little practice, but don't get fooled into thinking you can do it better than a professional announcer. The radio people will want you to voice it because some of your fiends will tell you they heard you on the radio and you will be convinced radio works. Phooey. That’s an old way to sell ads. The high powered ad agency worked with David Orreck for several days to get those vacuum cleaner commercials to sound like one-takes.
Avoid two-voice "slice-of-life" ads Many are made by dragging the receptionist into the studio to play the wife or mother and the
If you like to plan your day the night before, you are ahead of the crowd. But for the rest of us, planning is a general thing that will simply consist of a list of items to be accomplished. The list is tackled in an importance order and interruptions take a toll of what happens. In my office, I like to get in early to out my routine in order. Unfortunately, I do not always get the quiet time as I have a colleague that also comes in early and likes to talk about what he is doing (and he interrupts every 3 or 4 minutes or so). So how can you plan your day without worrying about the
Effective radio commercials Remember Tom Bodett for Motel six? A great campaign, it was Tom delivering the benefit for staying at the motel with a little music in the background. Award winning. And Motel Six business shot off the charts. Benefits sell. Yet few local radio people would be comfortable with a straight voice Tom Bodett style ad. They want you to feel like you are really getting something for your money. so they produce a grand scale dud.
Here are BIG Mike’s tips for better commercials
Don't Do It Yourself You may be able to write it, after a little practice, but don't get fooled into thinking you can do it better than a professional announcer. The radio people will want you to voice it because some of your fiends will tell you they heard you on the radio and you will be convinced radio works. Phooey. That’s an old way to sell ads. The high powered ad agency worked with David Orreck for several days to get those vacuum cleaner commercials to sound like one-takes.
Avoid two-voice "slice-of-life" ads Many are made by dragging the receptionist into the studio to play the wife or mother and the
Many people consider Google Adwords to be the simplest and fastest method to make money online. However, the fact is also that only 5 percent of people profit from this form of Pay Per Click advertising.It was relatively easy during 2003, 2004 and 2005 to venture into Adwords because of less competition. After that, with more and more people trying to make extra money, competition became much harder. Pay Per Click Programs became quite expensive and profits came down.One can have many objectives in using Google PPC advertising. But primarily it is designed to be used to divert
Here are BIG Mike’s tips for better commercials
Don't Do It Yourself You may be able to write it, after a little practice, but don't get fooled into thinking you can do it better than a professional announcer. The radio people will want you to voice it because some of your fiends will tell you they heard you on the radio and you will be convinced radio works. Phooey. That’s an old way to sell ads. The high powered ad agency worked with David Orreck for several days to get those vacuum cleaner commercials to sound like one-takes.
Avoid two-voice "slice-of-life" ads Many are made by dragging the receptionist into the studio to play the wife or mother and the
The non-profit Business Technology Open University - http://business-technology.us - offer a completely free MBA of Customer Relationship Management CRM. Its operations are supported by ads - content oriented - of companies, inside the texts of the lessons. However, Business Technology is totally independent and without any connection with any manufacturer or consultant.This course MBA of Customer Relationship Management CRM teaches the foundations of the administration of companies on the relationship with its external world, with the use of the modern information technology CRM, an
Avoid two-voice "slice-of-life" ads Many are made by dragging the receptionist into the studio to play the wife or mother and the result is something that sounds like the junior high school drama class made it.
Steer clear of characterizations The last of the great character actors on radio was Mel Blanc and he died 20 years ago. An 18 year old kid trying to sound like a crusty ol’ sea captain doesn't get it.
Don't try humor - it ain’t funny Remember the main reason to advertise, WIIFM, What’s In It for Me, that’s what they want to know. Sell benefits. Take a poll, no one cares about a cutesy commercial, they care about what’s in it for them. Yet, every radio station in the country has at least one would-be Bob Hope who thinks he can out-funny the pros. It doesn't work. Consider how you feel when you hear one on the radio. It sure doesn't explain why you should visit the store, unless it is to punch out the owner for being so stupid. Ditch the lame humor for real substance
90 Seconds into 30 Won't Go. The power of the pause is important in radio commercials. Too many radio people take you literally when you tell them what you want in your commercial and try to get it all in one ad. Instead, ask them to create several that will rotate on the air. Take your time to explain the benefits.
Don't buy anything longer than 30 seconds Some station price 60s double what they charge for 30 seconds, other plus up the 30 rate by 20 or 25 percent. Either way, you don't need a 60. Make two 30s and get more exposure and save more money. Heck, if you can say the entire Lord’s Prayer in 20 seconds, you can sure sell your benefits in 30.
Ask for an out-of-market voice These days with email audio attachments, many radio stations share voices around the country. You can get a voice thousands of miles away that will do ads only for you. In turn the station announcer who would have done your ads, does one for that station, an even trade. The exchange takes only seconds, no one does any more work and the cost to
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