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  The Growing Popularity of Self Builds
  Self builds offer people the chance to obtain their dream home at a reasonably affordable price. As a result, more and more people are turning away from property development in favour of pursuing self build projects.The new trend in self builds is a direct result of rising property prices and housing supply shortages. Indeed, there has been a huge decline in commercial house building since the 1970s, which the government has tried to resolve by setting a target of 3.8 million new homes by 2021.Many people are addressing this problem by deciding to build their own houses rather than relying on what is available on the existing market.There are a number of advantages of self builds. Lower costs and higher quality are amongst the key benefits. On average, people who self build save between 20 and 30% of the house price. Furthermore, self build houses are generally of a much higher specification and are constructed with better quality building materials than existing properties.On top of this, you do not need to pay VAT on self builds. This can represent a significant cost saving when you consider the VAT that is normally paid on building work, fixtures and fittings.Self builds can be both financially and personally rewarding so that at the end of a project you are left with more money in your pocket and your dream home to live in.
  Today, more than ever, it is crucial that your ad copy explodes the reader’s curiosity. Are you interested in simple yet powerful ways to improve your ad copy so your readers will rush to action? Invoking a reader’s call to action can be communicated in various effective ways. Great ad copy is more than simply plain conversation; it takes special style. The words must be ordered in such a way that they unlock the reader’s mind and walk right in.

  Think about your ad copy for a moment. Does it inspire and thrust you into a blind rush to action? If not, take a giant step into increased profits today by enhancing your ad copy with the following tips.

  CALL TO ACTION

  To some, this might seem like an obvious step in crafting great ad copy. However, it is left out time and time again. Readers need to be told what you want them to do. Consider the following two examples:

  Ad One: We guarantee you will lose up to 50 pounds safely with our new diet pill!

  Ad Two: Take our new diet pill today and lose up to 50 pounds safely—guaranteed!

  You probably noticed that Ad Two has a stronger pull to action. Ad One represents a common advertising line seen today. There is no call to action in this line. It hopes you will come to the conclusion that you need to take their pill. Ad Two is not only telling you the same information but also commanding that you take the pill and do so now.

  WEAK PURSUASION

  Weak persuasion attempts in your ad copy will completely destroy any chance for action you had. Many times ad copy can make calls to action that are too subtle. When this happens, the whole attempt is out the window. Let’s take a peak at a couple examples:

  Ad Copy One:

  Our new patented technology will assist you in promoting your website to its fullest potential. Order your copy of XYZ today!

  Ad Copy Two:

  Our new patented technology will assist you in promoting your website to its fullest potential. You’ll wonder how you ever managed without it. Order your copy of XYZ right now!

  Ad Copy One, while having a call to action, has a somewhat weak closing. It left the door wide open for the reader to ponder the action, which normally means no closure. Ad Copy Two adds a power line before the closing attempt that gives the reader the feeling of doing too much work and the thought that this tool is a requirement. Additionally, I changed “today” with “right now” to strengthen the added line. Let us look at some other persuading calls to the reader.

  • You’ll receive all these benefits:
  • You’ll be glad you did.
  • Supply is limited.
  • Your gift/donation/etc is tax-deductible.
  • We know you’ll agree that …
  • You simply can’t lose.
  • Don’t wait another minute.
  • Reserve your copy today.

  There are many more but this should give you an idea on how to make stronger persuading suggestions to your readers.

  SINGLE WORDS

  Perhaps the best way to improve your ad copy is by replacing simple common words with more descriptive ones. It is important that your ad copy reads well so don’t just rapid fire in alternative words. Following are some common examples of words you might use and some excellent replacements.

  Word: Good

  Example: Our product is good.

  Replacements Include:

  • Highest quality
  • The greatest
  • Outstanding
  • Top-of-the-line
  • Top-notch
  • Sets the standard
  • The best in the business
  • Superior

  Our product is top-of-the-line.

  Phrase: Saves Money, Value Priced, etc.

  Example: Our product is cheap.

  Replacements Include:

  • Tremendous savings
  • Pays for itself
  • Inexpensive
  • Thrifty
  • Low cost
  • Your money’s worth
  • Economical
  • Affordable
  • Cost-efficient

  Our product pays for itself.

  Word: Money Making

  Example: Our product will make you money.

  Replacements Include:

  • Make money the easy way.
  • Double your earnings.
  • Keeps on selling.
  • Money in the bank.
  • The opportunity of a lifetime.
  • High Yields
  • Make a bundle.
  • Generates overnight profits.

  With our product you will make money the easy way.

  With a little crafting you can turn ordinary ad copy into a goldmine. Read through your ad copy many times to find the holes. Every word written down or spoken to a potential customer must make a statement. Competition on the business gridiron is brutal and you simply can not afford to drop the ball when it comes to ad copy. For more helpful tips, please visit Internet Business Entrepreneur.

  ©2005 Jason Andrew Martin LLC

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  Don't Confuse The Message
  One of the worst mistakes an advertiser can make is sending mixed messages. I'm always paying attention to advertising and marketing to see how others attempt to get their message across in 15-30 seconds. After-all, the human attention span isn't getting any greater, and we're overloaded with messages on a day-to-day basis so we weed out almost everything anymore. That's interruptive marketing at its best. What happens when advertisers confuse the message and stray from the core of what the business actually does?A prime example today of a mixed message campaign is Rally's Hamburgers, a southeastern based burger and fry joint with dual drive through windows (one on each side of their facilities) which used to be headquartered in my backyard of Louisville, KY. They have since merged with Checker's, and I believe they moved their HQ to Florida. Anyway, Rally's true differentiator is their French Fries--great tasting fries with a unique flavorful coating. They attempt to compete with Burger King, McDonald's, DQ, and Wendy's among others.Their current advertising campaign focuses on a toy-like figure named "Rap Cat." In their ads they have two younger guys who supposedly work one of the drive through lanes at Rally's. Frequently the ads discuss current specials and one of the guys will suggest your visit their drive thru window to get the special. Then the other one will offer the exact same special for their drive thru lane. The punch line usually has something to do with visiting one side of the drive thru instead of the other because that side features "Rap Cat." Then the video snaps to some goofy looking stuffed animal that meows in a rap-like fashion with a bad voice over. Not only is the campaign p
  ttempts in your ad copy will completely destroy any chance for action you had. Many times ad copy can make calls to action that are too subtle. When this happens, the whole attempt is out the window. Let’s take a peak at a couple examples:

  Ad Copy One:

  Our new patented technology will assist you in promoting your website to its fullest potential. Order your copy of XYZ today!

  Ad Copy Two:

  Our new patented technology will assist you in promoting your website to its fullest potential. You’ll wonder how you ever managed without it. Order your copy of XYZ right now!

  Ad Copy One, while having a call to action, has a somewhat weak closing. It left the door wide open for the reader to ponder the action, which normally means no closure. Ad Copy Two adds a power line before the closing attempt that gives the reader the feeling of doing too much work and the thought that this tool is a requirement. Additionally, I changed “today” with “right now” to strengthen the added line. Let us look at some other persuading calls to the reader.

  • You’ll receive all these benefits:
  • You’ll be glad you did.
  • Supply is limited.
  • Your gift/donation/etc is tax-deductible.
  • We know you’ll agree that …
  • You simply can’t lose.
  • Don’t wait another minute.
  • Reserve your copy today.

  There are many more but this should give you an idea on how to make stronger persuading suggestions to your readers.

  SINGLE WORDS

  Perhaps the best way to improve your ad copy is by replacing simple common words with more descriptive ones. It is important that your ad copy reads well so don’t just rapid fire in alternative words. Following are some common examples of words you might use and some excellent replacements.

  Word: Good

  Example: Our product is good.

  Replacements Include:

  • Highest quality
  • The greatest
  • Outstanding
  • Top-of-the-line
  • Top-notch
  • Sets the standard
  • The best in the business
  • Superior

  Our product is top-of-the-line.

  Phrase: Saves Money, Value Priced, etc.

  Example: Our product is cheap.

  Replacements Include:

  • Tremendous savings
  • Pays for itself
  • Inexpensive
  • Thrifty
  • Low cost
  • Your money’s worth
  • Economical
  • Affordable
  • Cost-efficient

  Our product pays for itself.

  Word: Money Making

  Example: Our product will make you money.

  Replacements Include:

  • Make money the easy way.
  • Double your earnings.
  • Keeps on selling.
  • Money in the bank.
  • The opportunity of a lifetime.
  • High Yields
  • Make a bundle.
  • Generates overnight profits.

  With our product you will make money the easy way.

  With a little crafting you can turn ordinary ad copy into a goldmine. Read through your ad copy many times to find the holes. Every word written down or spoken to a potential customer must make a statement. Competition on the business gridiron is brutal and you simply can not afford to drop the ball when it comes to ad copy. For more helpful tips, please visit Internet Business Entrepreneur.

  ©2005 Jason Andrew Martin LLC

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  5 Reasons to Use a Professional Registered Agent
  A registered agent serves on a company’s behalf in receiving legal documents including but not limited to Tax Correspondence, Service of Process, Annual Reports, and other correspondence from regulatory and government agencies. Virtually every state requires that a company list a registered agent with the Secretary of State to ensure that consumers can properly server a claim upon a company.While anyone can serve as a registered agent, there are many benefits that can be had by utilizing a professional registered agent. Five of the most compelling reasons are listed below.Accountability – A professional registered agent provides continuous representation on your company’s behalf. Unlike an internal employee, professional registered agents never terminate employment, go on vacation, or go home early. A professional registered agent will allow you to rest assured that your company’s interests are being looked after at all times.Privacy – Few things can be more disruptive to a professional work environment than the arrival of a Process Server. A professional registered agent shields your employees, clients and customers from the distraction, negative connotations, and potential gossip that can surround Service of Process.Efficiency – Inefficient delivery of legal documents can result in default judgments against your company. Utilizing the services of a professional registered agent ensures that legal documents are delivered to the right contact in your company in a timely manner.Adaptability – As your company grows, a professional registered agent can provide a one-stop source to ensure that all of your registered agent
  ns to your readers.

  SINGLE WORDS

  Perhaps the best way to improve your ad copy is by replacing simple common words with more descriptive ones. It is important that your ad copy reads well so don’t just rapid fire in alternative words. Following are some common examples of words you might use and some excellent replacements.

  Word: Good

  Example: Our product is good.

  Replacements Include:

  • Highest quality
  • The greatest
  • Outstanding
  • Top-of-the-line
  • Top-notch
  • Sets the standard
  • The best in the business
  • Superior

  Our product is top-of-the-line.

  Phrase: Saves Money, Value Priced, etc.

  Example: Our product is cheap.

  Replacements Include:

  • Tremendous savings
  • Pays for itself
  • Inexpensive
  • Thrifty
  • Low cost
  • Your money’s worth
  • Economical
  • Affordable
  • Cost-efficient

  Our product pays for itself.

  Word: Money Making

  Example: Our product will make you money.

  Replacements Include:

  • Make money the easy way.
  • Double your earnings.
  • Keeps on selling.
  • Money in the bank.
  • The opportunity of a lifetime.
  • High Yields
  • Make a bundle.
  • Generates overnight profits.

  With our product you will make money the easy way.

  With a little crafting you can turn ordinary ad copy into a goldmine. Read through your ad copy many times to find the holes. Every word written down or spoken to a potential customer must make a statement. Competition on the business gridiron is brutal and you simply can not afford to drop the ball when it comes to ad copy. For more helpful tips, please visit Internet Business Entrepreneur.

  ©2005 Jason Andrew Martin LLC

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  Things to Consider Before Starting Your Own Business
  Deciding which small business to invest in is only part of the equation. The first and most important step is finding a business that's right for your personality, which has a direct effect on your entrepreneur style and how successful you will be with your business.Determining your entrepreneur style requires that you take an honest look at your business skills and motives for starting your business. For example, if you don't like social settings and aren't comfortable speaking with people, it's not a good idea to invest in a company that requires constant face to face interaction with the buyer. Some companies to consider starting if you fall in this category may be housekeeping, commercial window washing, lawn care and even janitorial services.If, on the other hand, you enjoy networking and speaking to others, direct sales (business to business or business to consumer) services may be best suited for you. In addition to your personality and entrepreneur style, there are several other areas to consider before starting your own business.Ease of Entry - Industries and businesses vary in respect to the ease with which new competitors can enter. Some barriers of entry to consider would be over-saturation of businesses already offering the product you are looking to offer. Another main barrier to entry is cost. Will you have to save up or take out a serious loan before you know what type of profit to expect? What about cost of education or licenses? These are all serious questions to consider. That's why some of the best small businesses don't require much capital or experience and there is still ample growth in the industry for you and several other business owners. However, just because a good business doesn't re
  ps on selling.
• Money in the bank.
• The opportunity of a lifetime.
• High Yields
• Make a bundle.
• Generates overnight profits.

With our product you will make money the easy way.

With a little crafting you can turn ordinary ad copy into a goldmine. Read through your ad copy many times to find the holes. Every word written down or spoken to a potential customer must make a statement. Competition on the business gridiron is brutal and you simply can not afford to drop the ball when it comes to ad copy. For more helpful tips, please visit Internet Business Entrepreneur.

©2005 Jason Andrew Martin LLC

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  Maybe It's Time to Hire a Yellow Page Expert
  The problem with most successful business owners is that they tend to be control freaks. That can be both good and bad. Micromanagement has it’s place in the corporate structure but can also be a two-edged sword. When the owner must be involved in every single decision and forgets that he or she hired people to oversee the very things they are criticizing, then the system fails. But, if you are reading this and fall into that category, take a deep breath and relax. I’ve been in your shoes and realize I can’t be omniscient and know all things.I admit I try. But I have to leave the implementing of my website to the professionals that do that for a living. The same is true about my accounting, insurance, and other areas I would love to do myself. Luckily, I have marketing degree and can handle that aspect quite nicely. I suggest that you consider your own strengths and weaknesses as well. Stay with what you do best and allow the people you pay to do their jobs.So, when the Yellow Page rep comes to see you, do you pretend to be an advertising expert as well? Do you understand the elements of ROI, reach, penetration, and targeting? Can you do a market analysis and category study? I didn’t think so. Advertising requires time that you don’t have. And yet, it can make or break a business. If you rely heavily on Yellow Pages for new customers, you have three choices. You can do everything yourself using whatever knowledge you possess, rely on the YP rep for input, or finally, go to an outside source that creates directory ads for a living.But why would you want to invest so much in a simple ad? Well, if it can bring in fifty percent more customers over a year, what is that worth? If you spend an additional $1000 with an outside adv

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