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Digg it UP - Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part Two
It could be forgiven to think that the name ‘Ladbrokes’ is only synonymous with the gambling industry. However, if one looks deeper into the company portfolio, they will find that in addition to being recognised as the world’s leading bookmaker, they also have the likes of Vernon
4. Have Some Kind of Offer. To get the most out of your brochure have some kind of offer. Offer a discount, a free report, a sam
Today’s IT executives want the best software available. With business process management that means finding solutions that provide key benefits. In addition to facilitating system integration, these solutions must minimize costs, protect software investments, and increase corpora
The look or image that your brochure conveys is vastly important. In fact, the appearance will determine how most people form their initial impression of your company. But, the message on your brochure is just as important. Ultimately you need to say something of value in your brochure if you want it to move people closer to the sale. Here are a few tips to keep in mind to ensure that your brochure has the right message.
1. Speak in Terms of Your Prospects Interests. There’s an old saying that all people are tuned in to the same radio station – WIIFM, which means “What’s In It For Me?” That is the question that all people will be asking on a conscious or subconscious level as they read your brochure. Only talk in terms of your prospects wants and interests.
2. Focus on Benefits, not Just Features. Features are the technical aspects of your product – i.e. power sunroof. Benefits are the enjoyment or satisfaction your customer will get from that feature. Remember that people buy the benefit that your product will bring them not the features. For example people don’t want to buy a treadmill; they just want to loose weight and look great. They don’t want to buy a washing machine; they want clean clothes with no effort and so on. Don’t stop at features; make sure you mention all of the benefits that you offer.
3. Brand Your Logo and USP. This falls under image and message. Make sure you put your logo and your USP (Unique Selling Proposition) together. You want to reinforce the fact that your company is different and better than the competition.
4. Have Some Kind of Offer. To get the most out of your brochure have some kind of offer. Offer a discount, a free report, a samp
It’s been interesting to watch the (sometimes forced) assimilation of Generation Y into the Boomer-dominated workforce of the early 21st century. Surely no two generations working together have been so disparate…at least that’s what we’re led to believe, and to an extent it’s tr
1. Speak in Terms of Your Prospects Interests. There’s an old saying that all people are tuned in to the same radio station – WIIFM, which means “What’s In It For Me?” That is the question that all people will be asking on a conscious or subconscious level as they read your brochure. Only talk in terms of your prospects wants and interests.
2. Focus on Benefits, not Just Features. Features are the technical aspects of your product – i.e. power sunroof. Benefits are the enjoyment or satisfaction your customer will get from that feature. Remember that people buy the benefit that your product will bring them not the features. For example people don’t want to buy a treadmill; they just want to loose weight and look great. They don’t want to buy a washing machine; they want clean clothes with no effort and so on. Don’t stop at features; make sure you mention all of the benefits that you offer.
3. Brand Your Logo and USP. This falls under image and message. Make sure you put your logo and your USP (Unique Selling Proposition) together. You want to reinforce the fact that your company is different and better than the competition.
4. Have Some Kind of Offer. To get the most out of your brochure have some kind of offer. Offer a discount, a free report, a sam
Who doesn’t want a credit card merchant account! This special service allows you to process credit card payments from your clients in a number of ways that can help to speedily grow your business. A merchant account has been known to double or triple business profits in a relativ
2. Focus on Benefits, not Just Features. Features are the technical aspects of your product – i.e. power sunroof. Benefits are the enjoyment or satisfaction your customer will get from that feature. Remember that people buy the benefit that your product will bring them not the features. For example people don’t want to buy a treadmill; they just want to loose weight and look great. They don’t want to buy a washing machine; they want clean clothes with no effort and so on. Don’t stop at features; make sure you mention all of the benefits that you offer.
3. Brand Your Logo and USP. This falls under image and message. Make sure you put your logo and your USP (Unique Selling Proposition) together. You want to reinforce the fact that your company is different and better than the competition.
4. Have Some Kind of Offer. To get the most out of your brochure have some kind of offer. Offer a discount, a free report, a sam
Have you ever considered starting a business of you own, but didn’t know what to look for? With so many different opportunities to choose from, the task of selecting just the right one can seem overwhelming. The truth is, there is no perfect business for everyone, but based on
3. Brand Your Logo and USP. This falls under image and message. Make sure you put your logo and your USP (Unique Selling Proposition) together. You want to reinforce the fact that your company is different and better than the competition.
4. Have Some Kind of Offer. To get the most out of your brochure have some kind of offer. Offer a discount, a free report, a sam
All of us have business cards. Most of us have standard-size cards, printed on one side. How much more mileage could you get from your cards by using both sides?There are lots of uses for the back of a business card. Why not try one (or more) of these? If you print your ow
4. Have Some Kind of Offer. To get the most out of your brochure have some kind of offer. Offer a discount, a free report, a sample, a free trial, or whatever makes sense for your business. Having some kind of offer will increase the chances that your brochure will generate sales.
Following these 4 tips will greatly increase the likelihood that your brochure will be noticed, and read, and, hopefully it will aid in making a sale. If you don’t follow these 4 tips, then you brochure is probably headed for the trash.
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