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Digg it UP - Advertising on a Budget -- Part 2: Thinking Small
I don't know about you but I don't drive down the road with a pencil and paper on the seat.Why then should you waste valuable advertising seconds on the radio by telling me your phone number?Spend 20 minutes with local radio and you will hear more phone numbers than in most Yellow Pages.Most radio ads are second thoughts. "Here take my ad in the paper and make something".Trouble is, most
Just the name of the business and the slogan.
We put the name in large type and made the tagline much smaller.
Did it
Scrapbooking can be an expensive hobby. From patterned paper, accents, embellishments, and cardstock, it all adds up. I've been scrapbooking for about 7 years and at first, I went to all the fancy specialty scrapbook supply stores, where things are more expensive. Over the past several years though, I have found some great ways to save cash.Scrapbooking Supplies at a Discount The most obvious way to save mone
Our goal was to both build the PWC brand and drive traffic to the Web site. Advertising regularly was essential. Yet it was also essential to keep our costs down. So we leveraged our monthly newspaper advertising to stretch our marketing dollar as far as we could.
How did we do that? We "thought small."
We bought one inch by two column inch ads (a column inch in this particular publication is approx. 1.88 inches). The ads were one inch high and almost 4 inches long.
To reflect the small ad, the copy also had to be short and sweet. Like so:
www.PrescottWeddings.com. Everything you need to say "I do."
Just the name of the business and the slogan.
We put the name in large type and made the tagline much smaller.
Did it
Senior executives are increasingly concerned that their managers and supervisors have the skills needed to build cooperation and collaboration across departmental and authority boundaries. This is critically important in becoming Lean throughout the Enterprise.The competitive pressures in a global economy are so intense, and opportunities so fleeting, that no successful organization can afford to slow down because
How did we do that? We "thought small."
We bought one inch by two column inch ads (a column inch in this particular publication is approx. 1.88 inches). The ads were one inch high and almost 4 inches long.
To reflect the small ad, the copy also had to be short and sweet. Like so:
www.PrescottWeddings.com. Everything you need to say "I do."
Just the name of the business and the slogan.
We put the name in large type and made the tagline much smaller.
Did it
Well I have been looking at some data from 2000 and 2001, economic data. And some of the hot trends then are certainly changed now. For instance in August of 2000 in Chain Leader News for QSR-Quick Service Restaurants, national sandwich chains were losing market share to independents, nearly 41% over the previous two years and as much as 9.1% in the first and second quarter of 2000. This trend was changed in part by W
How did we do that? We "thought small."
We bought one inch by two column inch ads (a column inch in this particular publication is approx. 1.88 inches). The ads were one inch high and almost 4 inches long.
To reflect the small ad, the copy also had to be short and sweet. Like so:
www.PrescottWeddings.com. Everything you need to say "I do."
Just the name of the business and the slogan.
We put the name in large type and made the tagline much smaller.
Did it
There are some things which, on account .of the delicacy of treatment, the accuracy, etc, required, cannot be trusted to the most sensitive piece of machinery, but must be finished by the hand of a skilled craftsman. There are many things in the world of selling which are too delicate for the mass treatment accorded them by the advertising man, and which require the touch of the salesman to bring to the desired conclusio
To reflect the small ad, the copy also had to be short and sweet. Like so:
www.PrescottWeddings.com. Everything you need to say "I do."
Just the name of the business and the slogan.
We put the name in large type and made the tagline much smaller.
Did it
While there are many brands and models of Wire EDM machines available today, the three most prominent manufacturers are Elox, Japax, and Mitsubishi.While each of these companies manufacture similar products, there will always be some varying features such as the User-interface with the CNC controller, the numbers of wires, be it a 4-axis or 5-axis Wire EDM machine, type of electrical current (AC vs. DC), and the g
Just the name of the business and the slogan.
We put the name in large type and made the tagline much smaller.
Did it work?
The first day this ad ran, we garnered 350 hits on the Web site and several phone calls from business owners who wanted more information.
And that was just the beginning. Hits steadily grew during the campaign, and every time it ran we always noticed a jump.
Not bad for a little ad.
Conventional wisdom says bigger is better. And while it is true that big ads stand out (after all, they do take a big chunk of real estate on the page) it doesn't mean big is the only way to go. Small ads can pack a punch too.
Why did the PWC ad work? First of all, it got noticed because it stuck out (yes, small ads can stick out). It had an odd shape -- long and thin, not a square like so many other a
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