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Is Hard-Hitting Advertising Effective?
Many years ago I attended a seminar about advertising. The guest speaker was a well-known advertising copywriter from Chicago. He quoted his favorite ad. "WANTED, WATCHDOG.ONE THAT BITES."That just about sums up my feelings about advertising. I simply am not switched on to hard-hitting advertising which is full of exaggerations, half-truths and the like. I

as a marketing tool.

Bumper stickers are so inexpensive that you may want to pri

Call Centers: What Are They Really?
Call centers have recently become a flourishing industry, offering thousands of jobs all around the world to those with good communication skills and flexible schedules. If you are interested in call centers you might have a few questions about some of the terms associated with call centers. You are not alone. Even though the term “call center” has become more po

You can turn your vehicle into a rolling advertisement. Costs start at just a few dollars, and you can put your business name, slogan, phone number and web site URL in front of thousands of potential customers while you are driving along the freeway, stuck in traffic or even while you are parked. Here are some of the best ways to use your vehicle as a marketing tool.

Bumper stickers are so inexpensive that you may want to pri

Deliver An Elevator Speech That Grabs Attention and Has Them Begging For More
An elevator speech is a short verbal snippet that clearly and memorably introduces you. It highlights your uniqueness and focuses on the benefits you provide.Imagine ... you step onto an elevator and there is a lone occupant waiting to travel with you to another floor.You are together for less than a minute, but long enough to make polite conversat

rs, and you can put your business name, slogan, phone number and web site URL in front of thousands of potential customers while you are driving along the freeway, stuck in traffic or even while you are parked. Here are some of the best ways to use your vehicle as a marketing tool.

Bumper stickers are so inexpensive that you may want to pri

Do You Really Need a Company Brochure?
Traditional brochures typically tell the story of your company, i.e. they give evidence that you or your company have the wherewithal in personnel, capital, clout and expertise to perform the services you say you can perform or deliver the product you're selling. They are usually 3 or 4 panel affairs, printed on glossy paper, and featuring nice graphics or photog

of thousands of potential customers while you are driving along the freeway, stuck in traffic or even while you are parked. Here are some of the best ways to use your vehicle as a marketing tool.

Bumper stickers are so inexpensive that you may want to pri

Why Identity Theft Is Likely To Get Much Worse
In 2005 some ten millions residents of the USA were victims of identity theft with each one losing an average of about $7,000.Clearing their name can take each victim a year during which time they’ll spend some 200 hours working on the problem (writing letters, making phone calls, etc.) at a personal cost of over $1,000 in expenses. That’s over a month of

raffic or even while you are parked. Here are some of the best ways to use your vehicle as a marketing tool.

Bumper stickers are so inexpensive that you may want to pri

Top Consultant Says: Great Compensation Beats Great Management Time & Again!
You can throw out most of the management ideas you find in colleges, graduate schools, company training programs, and the like if you’ll do just one, incredibly simple thing:PAY YOUR PEOPLE EXCEPTIONALLY WELL.Management advocates have it backwards, you see.Their pet saying is that the art of management is getting average people to perform exc

as a marketing tool.

Bumper stickers are so inexpensive that you may want to print enough for employees, friends, family members, customers and others. Publisher Susan Sabo of Small Dogs Press made bumper stickers saying, “I do bad things for love,” along with the Small Dogs web site URL. The line is from one of their books, and everyone who sees the bumper sticker wa

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How sustainable is your current work? How secure is your future, when it comes to sustaining your current job. Will it stand the test of time? How sure are you? Where will you work in the next coming year? Will robot replace your current work? Who knows! Just read this article to find out.

There are many times in the career of a marketing person where this issue will come up - Which marketing or advertising agency should I use? If you opt to select your agency just by reviewing the portfolio of creative and client list or simply through a pitch, you might just lose a lot of money down the road. It is not uncommon for an agency to send the best team to pitch but have another team to serve the account once won! Here are 4 great tips to selecting the best team...

When election races get tight for political party control of the government you have to stop and wonder who makes out like bandits? Well consider this if you will; the average American has surrendered their mind to the television set and to the mass media hysteria with all the chaos and controversy, as well as sound and fury.

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