Please Rate This Article: Survivor and the Staying Power of Reality TV
Survivor is the grandfather of all reality series. This is undeniable. Survivor was the instigator in what can now be considered TV's reality era. What I don't understand is how Survivor doesn't receive its just due. It deserves far more critical credit than it has received. Why is this? Why is this gem of a TV show being taken for granted?Along with "Who Wants to Be a Millionaire", Survivor was the origin of the reality TV boom that has resulted in the creation of everything from "The Osbourne's" to "The Simple Life" to "The Apprentice". This is an undeniable fact. Survivor, however, has remained on the air, remained popular, while so many past reality shows have faded into oblivion. Survivor is forever, because it is pure. It is the purest of all competitive reality shows. I suppose the reason for this is that Survivor is primal by nature. It exists in a world that boils down human existence to the basics. Literally surviving is a key component in the game. Can you think of another reality show where this is true?Survivor suffers from the curse of the consistent. It is omnipresent in the Nielsen top 20 and, therefore, people take it for granted. While its ratings have dipped significantly from its first few seasons, this was to be expected. Ratings have plateaued at a good clip, allowing it to be a TV stalwart. Now in its thirteenth season, Survivor has no end in sight. As long as there is reality television, it looks like there will always be Survivor.

Please Rate This Article: Navi Mumbai - SEZ
Pick up any national or international newspaper, all have one thing in common that is, Navi Mumbai – SEZ. Yes, this has become the latest focus of conversation not only in India but also in majority of the Asian countries. Special Economic Zone or popularly known as SEZ is planned to be set up in India’s most advanced and populace state Maharashtra. And Navi Mumbai (or New Bombay) is the place identified for its set up. Known as the economic powerhouse of India, Maharashtra is the best place to kick start this SEZ.Literally SEZ means “delineated duty-free enclaves that are deemed foreign territories for the purposes of trade operations, duties and tariffs”. With the setting up of zones, majority units may be set-up for the manufacture of goods, provisioning of services, and other activities including processing, assembling, trading, repairing, reconditioning, making of gold/silver, platinum jewellery etc. The main USP is that the whole policy allows 100 per cent foreign direct investment ("FDI") in most manufacturing activities.Completely backed by the Government of India, various SEZs will be set up throughout the country. Their main aim is to provide an internationally competitive and hassle-free environment for exports. Apart from that, these zones are designated duty-free enclaves, and are deemed foreign territories for the purpose of trade operations, duties and tariffs. Also the Policy offers several fiscal and regulatory incentives to developers of the SEZs as well as units within

Please Rate This Article: Why Newsletters Work to Market a Coaching or Therapy Practice
To attract clients who pay in full and out of pocket for your services, it's imperative to position yourself as a helpful expert. This is true whether you are a business consultant, a beautician, a psychotherapist, a gardener, a car mechanic, a coach or a massage therapist.It's a simple fact of human behavior: People are more likely to believe that you can help them if they perceive you as an expert, which, in turn, increases the likelihood that they will hire you. For example, you wouldn't choose a car enthusiast to overhaul your engine; you'd choose an experienced mechanic.Newsletters are one of the simplest and most effective ways to establish this expertise. Whereas advertisements, fancy "me-oriented" websites and glossy "ego" brochures are all about selling-tooting your own horn-newsletters are about educating, guiding and advising, which is what experts do. Put more simply, newsletters are about helping. They become an extension of your services, a place where people get a taste of what you offer. And all the while, they keep your name before your public. They are a regular reminder that you are able and available to help with life's difficulties.Establishing an expertise through newsletters requires consistent and intentional efforts. Below are some guidelines to follow when using a newsletter to market your private practice.Fill your newsletter with helpful information that readers can use in their lives. Give suggestions, new ideas, "how to's," warnings, resources,

Please Rate This Article: Coupons, Maps and Other Advertising Rip-Offs
Every community has 'em. Fast talkers who roll into town with a clever idea to sell to people in business.Many times the ideas are clever and cute but you should weigh the ups and downs of every offer before you dig out the checkbook. Most of these in-town-for-a-day people want their cash up front.Some of the common ways to separate you from your cash are:Coupon BooksThey offer to put you in a giant coupon book to be sold for the needy charity or Lions Club. Books are sold on the phone for $29 and delivered by the Boy Scouts. Watch out for errors and missing expirations once the operation has moved to another town.Telephone Book CoversThey wrap around the book and the callers see your ad every time they reach for the book. Might be OK if you own the wrecker service, locksmith or funeral home, but run the other way if you have a grocery, Mickey Dees, or bank.City MapsYour ad goes somewhere around the edge of the map. You might get pitched by several companies. Some look better than others, most are very pricey. Pick up maps like these when you see them and decide if you'd do business with anyone on the map because of the ad. Distribution is the selling point. Placement is the bug-a-boo. What if your ad is on the back and the reader only looks at the front? Don't be fooled by the promise of radio ads proclaiming free maps and mentioning your name.Bibles for NewlywedsI wish I had thought of this one 30 years ago. I would be clipping