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  • Digg it UP - In Advertising Bigger isn't Always Better

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    ampaigns.

    Is it because

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    If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.

    Is it because

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    vertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.

    Is it because

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    and more major advertisers are looking to smaller ad agencies to handle their campaigns.

    Is it because

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    to smaller ad agencies to handle their campaigns.

    Is it because

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    ampaigns.

    Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies?

    Lets take a quick look at why

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