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Digg it UP - RSS Mania - Part Two - Outline of How to Create an RSS Feed
A Management Strategy
I witnessed some interesting behaviour from one of our premier management schools this summer. A behaviour that I have since discovered is not uncommon.This summer I met the PA of an emminent professor at a business school.I had met her on several occassions before and knew her to be a bright chatty woman who always enjoyed passing the time of day.On this occassion when I asked her how her week was going she looked at me and I could see that she wanted to smile but the muscles in her face would not work and after a
is true with RSS. You start a feed to get readers, or to pass on information to the web. You need to understand this is going to take time and patience and work. This is not a one-time one-shot one-pie-in-the-sky deal.
I witnessed some interesting behaviour from one of our premier management schools this summer. A behaviour that I have since discovered is not uncommon.This summer I met the PA of an emminent professor at a business school.I had met her on several occassions before and knew her to be a bright chatty woman who always enjoyed passing the time of day.On this occassion when I asked her how her week was going she looked at me and I could see that she wanted to smile but the muscles in her face would not work and after a
2. Your depth of Technical knowledge
You will need to become familiar with the following terms and understand them and perhaps learn some very simple things in how to program them.
- <
- a. Do you have information that should or would go into an RSS file? Remember that the unwritten rules of RSS is that you must update the file with "new" and more "current" information if not hourly or daily, but at least on a fairly common basis. No one is going to want to keep your RSS in their reader if the information they see every day for the next month is exactly the same as the day before it.
- b. Additionally, though some people do this, it really is NOT good practice to put long essays into an RSS feed. What you want is the first line or description of an object, idea or news. Hook the person so he clicks on the topic in his reader, reads the summary, clicks again and finds himself on your web page.
- c. Do you have the time to do it? There are millions of Blogs out there that were started with the best of intentions. One entry, two entries, three entries. And then they die. Why? Because the author/owners simply had no clue about the dedication demanded and time needed to update their Blogs on a regular basis. They also had no idea just how difficult he competition was to get people to read those Blogs. The same is true with RSS. You start a feed to get readers, or to pass on information to the web. You need to understand this is going to take time and patience and work. This is not a one-time one-shot one-pie-in-the-sky deal.
Functioning in a Dysfunctional Workplace
Sometimes the greatest challenges lay not within the actions of competitors, or the needs of customers, they come from within one’s own company. People new to their positions either through promotion, or as a new hire, are often stunned at the challenges they find waiting for them as they slide into the seat behind their new desk. The business cards have barely been ordered before elements of dysfunction begin to appear at their office door.Does any of the following sound familiar? Processes within your organization take longer
Well so now you kind of like, are in love, or are obsessed with RSS. Those little orange buttons are all over and you want to put one up in your web site or Blog or on your wall. That is cool, and it will demand a bit of technical knowledge, some writing, some research and some frustration. So here are the major steps to publishing your RSS feed and giving all that information to the world at large, which I will discuss in depth with examples in this series of articles. Right now we will outline these steps.Sometimes the greatest challenges lay not within the actions of competitors, or the needs of customers, they come from within one’s own company. People new to their positions either through promotion, or as a new hire, are often stunned at the challenges they find waiting for them as they slide into the seat behind their new desk. The business cards have barely been ordered before elements of dysfunction begin to appear at their office door.Does any of the following sound familiar? Processes within your organization take longer
1. Sit back, STOP! & Think. (How is that for step one?)
2. Your depth of Technical knowledge
You will need to become familiar with the following terms and understand them and perhaps learn some very simple things in how to program them.
It is worth covering the motivations of 3rd party recruiters, that is, executive search firms and other retained or contingent recruitment agencies.The basic starting point is that these firms and their individual partners, associates, or support staff, are under no obligation to talk to you. They owe you nothing. Harsh, but true. The client of the search firm is the hiring organization. That is rule one.However, rule 2 is that they need candidates that FIT their current and future assignments in order to do their job. That
1. Sit back, STOP! & Think. (How is that for step one?)
- a. Do you have information that should or would go into an RSS file? Remember that the unwritten rules of RSS is that you must update the file with "new" and more "current" information if not hourly or daily, but at least on a fairly common basis. No one is going to want to keep your RSS in their reader if the information they see every day for the next month is exactly the same as the day before it.
- b. Additionally, though some people do this, it really is NOT good practice to put long essays into an RSS feed. What you want is the first line or description of an object, idea or news. Hook the person so he clicks on the topic in his reader, reads the summary, clicks again and finds himself on your web page.
- c. Do you have the time to do it? There are millions of Blogs out there that were started with the best of intentions. One entry, two entries, three entries. And then they die. Why? Because the author/owners simply had no clue about the dedication demanded and time needed to update their Blogs on a regular basis. They also had no idea just how difficult he competition was to get people to read those Blogs. The same is true with RSS. You start a feed to get readers, or to pass on information to the web. You need to understand this is going to take time and patience and work. This is not a one-time one-shot one-pie-in-the-sky deal.
2. Your depth of Technical knowledge
You will need to become familiar with the following terms and understand them and perhaps learn some very simple things in how to program them.
- <
- b. Additionally, though some people do this, it really is NOT good practice to put long essays into an RSS feed. What you want is the first line or description of an object, idea or news. Hook the person so he clicks on the topic in his reader, reads the summary, clicks again and finds himself on your web page.
- c. Do you have the time to do it? There are millions of Blogs out there that were started with the best of intentions. One entry, two entries, three entries. And then they die. Why? Because the author/owners simply had no clue about the dedication demanded and time needed to update their Blogs on a regular basis. They also had no idea just how difficult he competition was to get people to read those Blogs. The same is true with RSS. You start a feed to get readers, or to pass on information to the web. You need to understand this is going to take time and patience and work. This is not a one-time one-shot one-pie-in-the-sky deal.
- c. Do you have the time to do it? There are millions of Blogs out there that were started with the best of intentions. One entry, two entries, three entries. And then they die. Why? Because the author/owners simply had no clue about the dedication demanded and time needed to update their Blogs on a regular basis. They also had no idea just how difficult he competition was to get people to read those Blogs. The same is true with RSS. You start a feed to get readers, or to pass on information to the web. You need to understand this is going to take time and patience and work. This is not a one-time one-shot one-pie-in-the-sky deal.
- RSS
- XML
- HTML
- CSS
- Atom
- RSS Readers
- RSS Parsers
- RSS Validation
- a. Preparing the file - You will need a template RSS file (for the sake of these articles it will be called rss.xml though it can have any name you choose as long as it is in xml format.) Unless you are good enough to write one yourself this is critical.
- b. Understanding the Template and what information goes where
- c. Putting the information into the template - Each piece of information you have will go into specific [headers] and you must understand the RSS structure in the XML file to get that right.
- d. Validating the Template - A crucial aspect. Unlike HTML, RSS is very, very, let me say this again, very unforgiving. It does not like deviations from the norm or from the basic format laid down. Getting it right can be the most trying and frustrating part of the process.
- a. You will have to place the rss.xml file on your web site or somewhere on the web where people can get to it.
- b. Now you can steal, get, copy, make - whatever you choose - your own little XML/RSS or RSS - Valid button.
- c. Hyperlink your file to the RSS
- d. Submit your file under the correct category to RSS directories.
Co-workers, Bosses and Vendors, Oh My
I had been traveling and “seminaring” this past week and whenever I finish, I like to write about what most of the seminar participants have been asking about.This past week, I spent a fair amount of time in the “business relationship” area, commonly referred to “Co-workers, bosses and vendors, oh my.”It seems that most of us have trouble communicating with the people we spend so much time with and understanding their point of view.It really comes down to the things that we all have issues with.“How do I tell
r RSS in their reader if the information they see every day for the next month is exactly the same as the day before it.I had been traveling and “seminaring” this past week and whenever I finish, I like to write about what most of the seminar participants have been asking about.This past week, I spent a fair amount of time in the “business relationship” area, commonly referred to “Co-workers, bosses and vendors, oh my.”It seems that most of us have trouble communicating with the people we spend so much time with and understanding their point of view.It really comes down to the things that we all have issues with.“How do I tell
2. Your depth of Technical knowledge
You will need to become familiar with the following terms and understand them and perhaps learn some very simple things in how to program them.
- <
Convert Website Traffic By Hypnotizing Your Visitors
Imagine if you could put all of your website visitors into one room, dim the lights, and tell them to focus and relax. Then you launch into your sales pitch, snap your fingers – and they all come running up to you with credit cards and cash in hand, clamoring to buy your online product.Aim for that same strategy when building content for your home page.To effectively convert traffic, your website needs to hypnotize visitors. In other words, it needs to draw them in, capture their attention and get them to focu
b page.Imagine if you could put all of your website visitors into one room, dim the lights, and tell them to focus and relax. Then you launch into your sales pitch, snap your fingers – and they all come running up to you with credit cards and cash in hand, clamoring to buy your online product.Aim for that same strategy when building content for your home page.To effectively convert traffic, your website needs to hypnotize visitors. In other words, it needs to draw them in, capture their attention and get them to focu
2. Your depth of Technical knowledge
You will need to become familiar with the following terms and understand them and perhaps learn some very simple things in how to program them.
- <
Email Newsletter Lists and Daily Defection
For those who put out newsletter via the Internet by emailing them to subscribers, you may have noticed a bizarre trend in the amount of daily defections. Sometimes Ezine editors might assume it was something that they said or put into their newsletter that offended someone in some way and they clicked on the unsubscribe and checked out.What you may not know is often it has nothing to do with your online newsletter, your editing or the content in the email online newsletter. In fact more often than not the real reason is that the
is true with RSS. You start a feed to get readers, or to pass on information to the web. You need to understand this is going to take time and patience and work. This is not a one-time one-shot one-pie-in-the-sky deal.
For those who put out newsletter via the Internet by emailing them to subscribers, you may have noticed a bizarre trend in the amount of daily defections. Sometimes Ezine editors might assume it was something that they said or put into their newsletter that offended someone in some way and they clicked on the unsubscribe and checked out.What you may not know is often it has nothing to do with your online newsletter, your editing or the content in the email online newsletter. In fact more often than not the real reason is that the
2. Your depth of Technical knowledge
You will need to become familiar with the following terms and understand them and perhaps learn some very simple things in how to program them.
3. Now begins the Actual WORK!
4. Okay now you wrote the RSS file, your XML file is ready and validated. Now what? Guess you think you are done. Think again.
5. How many people will pick up your RSS? I will discuss this as well in a later article, but surprisingly, the answer here is still very vague. There are some ways of traci
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