re enough). Are there pictures of your family? (Translation: Cares about his/her relationships). Now, pick out the things that don't fit your new brand name. For example: Josh is trying to go from office clown to project team leader. What are a few things he can change in his office? He might be able to remove the whoopee cushion he sometimes uses for fun. He might also consider taking down pictures from his Just like products, people also have brand names. This is especially true if you are working within a huge company. Here are five ways to turn your brand name around!

1) Leave your current job. This is probably the most simplistic one, but also the fastest. You leave your job and start a new one. You get a fresh slate. The 'farther' away the job... the better. This doesn't just refer to the location, but also industry. If you are trying to completely change your brand name, it might not be the best idea to work for your company's number one client. Chances are that your old brand name shadow will still follow. I don't recommend this step unless you feel that drastic steps are needed.

2) Expand your Circle. Sticking to one group of friends in an office environment can perpetuate your current brand name. Try scheduling lunches with other office mates. This way you get to 'dilute' your brand name . If Tina from Marketing is convinced that you are just not serious about your job, Mark from Sales (the guy you had lunch with twice last week) will be quick to disagree, seeing as how you shared with him your ambitious goals. What the majority believes is usually your brand name-and what sticks. So this is a lot like converting people to your new brand name-one lunch or drink at a time.

3) Redecorate. An office space or cubicle can tell a lot about the person working in it. In fact, I can usually tell a person's 'brand name' within the first thirty second of looking at their office space. Look around your space and try to look at it from an outsider's perspective. Is your cup holder filthy? (Translation: Doesn't care enough). Are there pictures of your family? (Translation: Cares about his/her relationships). Now, pick out the things that don't fit your new brand name. For example: Josh is trying to go from office clown to project team leader. What are a few things he can change in his office? He might be able to remove the whoopee cushion he sometimes uses for fun. He might also consider taking down pictures from his l

t also industry. If you are trying to completely change your brand name, it might not be the best idea to work for your company's number one client. Chances are that your old brand name shadow will still follow. I don't recommend this step unless you feel that drastic steps are needed.

2) Expand your Circle. Sticking to one group of friends in an office environment can perpetuate your current brand name. Try scheduling lunches with other office mates. This way you get to 'dilute' your brand name . If Tina from Marketing is convinced that you are just not serious about your job, Mark from Sales (the guy you had lunch with twice last week) will be quick to disagree, seeing as how you shared with him your ambitious goals. What the majority believes is usually your brand name-and what sticks. So this is a lot like converting people to your new brand name-one lunch or drink at a time.

3) Redecorate. An office space or cubicle can tell a lot about the person working in it. In fact, I can usually tell a person's 'brand name' within the first thirty second of looking at their office space. Look around your space and try to look at it from an outsider's perspective. Is your cup holder filthy? (Translation: Doesn't care enough). Are there pictures of your family? (Translation: Cares about his/her relationships). Now, pick out the things that don't fit your new brand name. For example: Josh is trying to go from office clown to project team leader. What are a few things he can change in his office? He might be able to remove the whoopee cushion he sometimes uses for fun. He might also consider taking down pictures from his

Try scheduling lunches with other office mates. This way you get to 'dilute' your brand name . If Tina from Marketing is convinced that you are just not serious about your job, Mark from Sales (the guy you had lunch with twice last week) will be quick to disagree, seeing as how you shared with him your ambitious goals. What the majority believes is usually your brand name-and what sticks. So this is a lot like converting people to your new brand name-one lunch or drink at a time.

3) Redecorate. An office space or cubicle can tell a lot about the person working in it. In fact, I can usually tell a person's 'brand name' within the first thirty second of looking at their office space. Look around your space and try to look at it from an outsider's perspective. Is your cup holder filthy? (Translation: Doesn't care enough). Are there pictures of your family? (Translation: Cares about his/her relationships). Now, pick out the things that don't fit your new brand name. For example: Josh is trying to go from office clown to project team leader. What are a few things he can change in his office? He might be able to remove the whoopee cushion he sometimes uses for fun. He might also consider taking down pictures from his

e converting people to your new brand name-one lunch or drink at a time.

3) Redecorate. An office space or cubicle can tell a lot about the person working in it. In fact, I can usually tell a person's 'brand name' within the first thirty second of looking at their office space. Look around your space and try to look at it from an outsider's perspective. Is your cup holder filthy? (Translation: Doesn't care enough). Are there pictures of your family? (Translation: Cares about his/her relationships). Now, pick out the things that don't fit your new brand name. For example: Josh is trying to go from office clown to project team leader. What are a few things he can change in his office? He might be able to remove the whoopee cushion he sometimes uses for fun. He might also consider taking down pictures from his

re enough). Are there pictures of your family? (Translation: Cares about his/her relationships). Now, pick out the things that don't fit your new brand name. For example: Josh is trying to go from office clown to project team leader. What are a few things he can change in his office? He might be able to remove the whoopee cushion he sometimes uses for fun. He might also consider taking down pictures from his last Halloween prank. He could add symbols of leadership. Perhaps bring in a trophy he won during college baseball? Or perhaps he could put up a motivational poster on success? Ideally, Josh would do both.

4) Change the Way you Dress. Studies prove that people are more likely to do a favor for a person in business suit than for someone who is dressed more casually. Always dress a notch above the people you will be meeting with. It is a sign of respect, not arrogance. The way you dress says a lot about your personal brand name as well. You don't have to wear Armani suits to work, but a well pressed shirt and a strand of simple pearls (for women) can go a long way. The way someone dresses can tell you a lot about their personal brand.

5) Hire a Coach. Don't resist getting help if you need it. If its minor changes-you can do it yourself. But if you really want a major change, get help doing so. I have worked with clients who have come to me at their rope's end to help them change their brand name around. They have deeply regretted not coming sooner. If you are serious about your career and realize how powerful personal branding can be, get the help you need to get yours on track. Companies spend billions of dollars building a brand name because they realize the power of branding. It can make you or break you in many cases.