Digg it UP - Internet and Businesses Online

Double Opt-In Or Single?
You have gotten to the point where you are ready to accept subscribers to your Ezine. But now comes the decision. Do you want your subscription service to be single of double opt-in? Well, to answer that question, we first have to explain the difference between the two methods. Then we can list the pros and cons of each.Single opt-in works as follows. The potential subscriber sees your ad for your Ezine and the sign up link and simply puts his email in the form, clicks send and he is now a subscriber. He doesn't have to do anything else. You'll have his information delivered to your system and he will be added to your subscriber

potential client the other day that had put every single phrase he could think of in his META tags. When I printed them out, they ran to 7 pages of A4! All he was doing was getting RSI from all that typing!

Look at your site, look at the pages and optimise different pages for different phrases. Choose no more

Don't Waste Money on Public Relations
Demand that it pull its own weight in your boat by working to create, change or reinforce how your organization is perceived by those vital, external audiences, those groups of people who REALLY affect your business the most.This is key to your success because, like it or not, people take action based on the facts they see before them. And that can create behaviors that impact your business, sometimes negatively.Why take any chances? What you need to do is take steps to create, change or reinforce that key audience's opinion by reaching them, persuading them and moving them to take the actions you desire<

When I started in Internet Marketing ten years ago, there WERE no courses, there WAS no qualification, and everyone learned by trial and error. And mistakes were made. With that in mind, here are 7 mistakes to avoid when optimising your website.

1) Single Word Optimisation

Let’s face it; it just isn’t going to work. It’s 2005 and the time has passed when you could get to number one in Google or anywhere for a single word search. So stop trying to optimise for ‘cars’ or ‘money’ or ‘business’ – it’s not going to happen. And even if by some miracle it does, it really won’t do you any good. It’s too generic. If I search for ‘business’ I could be searching for networking, or accountants, or business advice. If you rent out offices in London, then you’re not what I’m looking for.

So STOP optimising for single words and start thinking in terms of key PHRASES not keywords. Need some help thinking of phrases for your site? Drop me a line and I’ll be happy to suggest some at no charge. Even better, visit www.nikkipilkington.com for a free report and you’ll get details of how many people have searched for the phrases too.

2) Mass Optimisation

Another fact you can’t avoid – you can’t optimise one page for every phrase you want. I saw a potential client the other day that had put every single phrase he could think of in his META tags. When I printed them out, they ran to 7 pages of A4! All he was doing was getting RSI from all that typing!

Look at your site, look at the pages and optimise different pages for different phrases. Choose no more t

7 Reasons Why Your Sales Results Suck: Part 2
There is an imbalance at many contracting companies that is created by some of the crew performing at a high level while others do not. Many owners perceive this as just a fact of life and refuse to believe that EVERYBODY could achieve profitable numbers.Let's continue with part 2 of 'Why your sales results suck'...REASON #2 - They don't know what service means.Sales people who do not get the results they want, don't know what the word 'service' means. Poor performers rarely treat themselves to the finest service because they are usually too broke to ever experience it.Therefore, they don't know what it is. G

ng to work. It’s 2005 and the time has passed when you could get to number one in Google or anywhere for a single word search. So stop trying to optimise for ‘cars’ or ‘money’ or ‘business’ – it’s not going to happen. And even if by some miracle it does, it really won’t do you any good. It’s too generic. If I search for ‘business’ I could be searching for networking, or accountants, or business advice. If you rent out offices in London, then you’re not what I’m looking for.

2) Mass Optimisation

Look at your site, look at the pages and optimise different pages for different phrases. Choose no more

Top 5 Display Design Tips
Now that you've figured out your budget, your booth location, your target audience and what products you're interested in, it's time to start designing your booth! Here are our Top 5 Display Design Tips to get you started. And as always, the pro's at Adler Display are here to help with all of your display needs.1. Communicate.You've done a lot of up-front research to determine your target audience, your marketing message, and the products that you'd like to use. Now you need to communicate these with the designer! Event items that you might think insignificant can be helpful to your designer. Your designer should also

for ‘business’ I could be searching for networking, or accountants, or business advice. If you rent out offices in London, then you’re not what I’m looking for.

2) Mass Optimisation

Look at your site, look at the pages and optimise different pages for different phrases. Choose no more

The Five Most Powerful Forms of Internet Advertising
Webmasters and Entrepreneurs around the world are beginning to learn first-hand the long-term value of using Promotional Ezine Articles to promote their businesses in the online environment.When you are promoting your website, there are five methods that clearly occupy the top five positions in the ratings for effectiveness. These methods are not listed in the order of effectiveness, but rather in the order needed to share my story:- Search Engine Listings - Pay-Per-Click Search Engine Listings - Website Advertising - Ezine Advertising - Free-Reprint Promotional ArticlesSEARCH ENGINE LI

line and I’ll be happy to suggest some at no charge. Even better, visit www.nikkipilkington.com for a free report and you’ll get details of how many people have searched for the phrases too.

2) Mass Optimisation

Look at your site, look at the pages and optimise different pages for different phrases. Choose no more

5 Proven Principles For Picking Out Profitable Home Based Businesses
If you are reading this now it means that you are 'Internet savvy' enough to use a computer and read email.But are you experiencing the *real* power of the Internet? Sadly, most are not.The real power I refer to is the power to change your life in ways you might now consider fantasy.I'm talking about financial freedom from promoting profitable home based businesses.If you are like me, there has been a time (it might be right now) at which you knew in your heart that people really were earning small fortunes with profitable home based businesses, but were not quite sure how the

Look at your site, look at the pages and optimise different pages for different phrases. Choose no more than 2 for each page, and if you can’t find a page for a phrase, then you shouldn’t be optimising for it anyway.

This leads me nicely on to:

3) Mismatched Optimisation

Every day I get emails from people saying they’ve optimised their site for a specific key phrase, but it’s nowhere to be seen – can I tell them why? So off I go to look at their site, and find beautifully written META tags, and a gorgeous website. So what’s the problem? The problem is that the phrase they’ve put in the tags, title, page name etc, doesn’t appear ANYWHERE in the site! Put simply, if you can’t incorporate the phrase into your website, then you can’t optimise well for it.

So look at the phrases you want to be listed highly for and see where they appear in your website – they don’t? Then do something about it!

4) Title-less Optimisation

I lose track of the number of sites I see where the title of the homepage is ‘Home’ or ‘Untitled Page’. The title tag in your website is extremely important – use it. And by use it, I don’t mean for some silly playing around with symbols (like one I saw recently that read:

~#~---- Welcome to our site ----~#~

All very pretty, but useless when search engines come a-calling.

Use the title proper

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Establishing an offshore presence for your business can be a very overwhelming prospect to say the least. Indeed there are many aspects that need to be considered and taken into consideration.

We all know that nothing runs without a plan, and a plan cannot run without having its objectives set. That applies to any kind of plan, whether we're talking business or personal finances, university degrees or NGO programs, website promotion or weight loss. Setting objectives and milestones is of crucial importance for any planning activity and is the core of its success, or failure.

PPC advertising, also called keyword auctioning, is one of the quickest and productive ways of promoting a business online. If customers are bidding high prices to get on a major search engine and other top web properties, everybody knows it's a profitable place to invest.

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