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  • Digg it UP - Introduction to Search Engine Optimisation-Part 2

    Accounting Job Descriptions
    There are a number of categories in the field of accounting jobs for the job applicant. All of them focus on the financial operation of a company, and offer various and rewarding opportunities.Those coming straight out of the college campus must look for entry-level jobs like account clerk and pay clerk. However, by virtue of gaining experience they will be ab
    te.
  • Link Text - What does the link say on their web page? Does it say: www.your-site.com or Buy your Widget X5000 here ? Which do you think is better if you want to rank highly for "Widget X5000"?
  • Let's pretend you sell Apple Mac computers, what wou

    The Deadly Mistake Most Internet Marketer Makes
    One of the things that most people don’t realize is that they have enough information on how to make money online.However, because getting new information online through the internet is so quick and easy most people just get overwhelmed with it, thus resulting in “information overload”. This tends to get people trend hopping, moving from one money making oppor
    I covered on-site website optimisation in my first article: "Introduction to Search Engine Optimization – Part 1", however this is only part of the story. In that example, the search engines use it to work out who to rank where with respect to each other. But to get to that point, the search engine must have already decided that you are a website worthy of ranking. That happens by reputation, and reputation is gauged by how many other websites link to yours. This is called Off-Site Optimisation and is out third step. Not all links are created equally either, there are several factors when it comes to links:

    1. Quantity - how many websites link to yours, although this is the least important factor.
    2. Source Website Reputation - How "important" is the website linking to you? Do you think that a link from www.microsoft.com is more important than a link from your personal blog (diary) site?
    3. Source Website Relevance - If the website that links to you is search engine optimised well for "Widget X5000" then that's better than a link from Tracey's Knitting Circle website.
    4. Link Text - What does the link say on their web page? Does it say: www.your-site.com or Buy your Widget X5000 here ? Which do you think is better if you want to rank highly for "Widget X5000"?

    Let's pretend you sell Apple Mac computers, what woul

    Killer Small Business Marketing
    Small business owners are always watching for new marketing and advertising ideas. That’s just the nature of small businesses. We watch the “junk mail” for interesting techniques, and we definitely pay attention to the internet. Those of us who have other business-owner friends ask questions about what is working and what is not. We toss around a lot of ideas and
    int, the search engine must have already decided that you are a website worthy of ranking. That happens by reputation, and reputation is gauged by how many other websites link to yours. This is called Off-Site Optimisation and is out third step. Not all links are created equally either, there are several factors when it comes to links:

    1. Quantity - how many websites link to yours, although this is the least important factor.
    2. Source Website Reputation - How "important" is the website linking to you? Do you think that a link from www.microsoft.com is more important than a link from your personal blog (diary) site?
    3. Source Website Relevance - If the website that links to you is search engine optimised well for "Widget X5000" then that's better than a link from Tracey's Knitting Circle website.
    4. Link Text - What does the link say on their web page? Does it say: www.your-site.com or Buy your Widget X5000 here ? Which do you think is better if you want to rank highly for "Widget X5000"?

    Let's pretend you sell Apple Mac computers, what wou

    Five Good Reasons Why You Should Provide Your Guests With A Microwave Oven
    Having spent some years using various forms of accomodation on my travels with my family, I have noticed that the places that supply microwave ovens for their guests appear to have hit upon a popular crowd pleaser. Microwaves are not the reason that guests come to your guest house but they can be a good marketing ploy for people with families.1; It was when my
    lly either, there are several factors when it comes to links:

    1. Quantity - how many websites link to yours, although this is the least important factor.
    2. Source Website Reputation - How "important" is the website linking to you? Do you think that a link from www.microsoft.com is more important than a link from your personal blog (diary) site?
    3. Source Website Relevance - If the website that links to you is search engine optimised well for "Widget X5000" then that's better than a link from Tracey's Knitting Circle website.
    4. Link Text - What does the link say on their web page? Does it say: www.your-site.com or Buy your Widget X5000 here ? Which do you think is better if you want to rank highly for "Widget X5000"?

    Let's pretend you sell Apple Mac computers, what wou

    Choosing The Right Retail Premises for Your Business, Part I
    Finding an Area that Encourages New BusinessesThroughout the UK, there are many cities that have created specific plans devoted to encouraging new retail businesses. Norwich, Northamptonshire, Oxford and many other communities have focused their efforts on encouraging, developing and sustaining new retail establishments, business sectors and the infrastructure
    from www.microsoft.com is more important than a link from your personal blog (diary) site?
  • Source Website Relevance - If the website that links to you is search engine optimised well for "Widget X5000" then that's better than a link from Tracey's Knitting Circle website.
  • Link Text - What does the link say on their web page? Does it say: www.your-site.com or Buy your Widget X5000 here ? Which do you think is better if you want to rank highly for "Widget X5000"?
  • Let's pretend you sell Apple Mac computers, what wou

    Accomplish Your Dream, Have a Good Team
    Having a good team is fundamental in accomplishing your dreams. In this complex corporate world, no single person can have all the answers. The world is changing so rapidly that even a team comprising internal experts is overwhelmed in trying to follow and monitor the changes. The internal team should also include the use of external consultants and experts t
    te.
  • Link Text - What does the link say on their web page? Does it say: www.your-site.com or Buy your Widget X5000 here ? Which do you think is better if you want to rank highly for "Widget X5000"?
  • Let's pretend you sell Apple Mac computers, what would be the perfect link? How about a link from www.apple.com's home page that says "Buy your Apple Macs here"? It's a site that has massive reputation, is very relevant and links to your site including the phrase "Apple Mac", which we'll assume you want to rank for if you sell them!

    Great, we've found a magic bullet that will shoot you to that #1 slot, right? No! Sure, having that link would give you a massive boost and might even do it, but it's not the only story. Remember, a balanced portfolio. Here's an exercise for your, search google for "Click Here". The number 1 site is the Adobe Acrobat Reader download page and yet the phrase "Click Here" doesn't appear on that page anywhere and the page has nothing to do with "Click Here". So why is it #1? Because over a million web sites link to that download page, with the words "Click Here" as the text of the link!

    As you can see, there are many factors to optimising your site to get high rankings in the search engines. I've really only scratched the surface here and not even mentioned a critical early step of how to scientifically ch

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