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Digg it UP - How Smart Web Designers Screw Up Your SEO
4 Easy Steps to Better Online Customer Support
Customer support is very important when you're running a business, whether your business is on or off the net. If your customer support is hopeless, you'll soon find your customers running away from you and worse, telling others to stay away too.If you're like many of us out there, the last thing you want to do is to spend the whole day replying to customer support emails. Here are 4 easy steps to help improve your customer support and at the same time reduce the time you spend replying to queries. The trick here is to help your customers help themselves before you help them.- Step 1: Start with a Knowledge base / FAQsThe first step to your support system is to set up a knowledge base or, if you have a quite straight forward product, a Frequently Asked Questions (FAQs) section. This will save you a lot of time. Your customers will also be happier since they can find answers to their questions immediately. If you're just starting out, it is still
e that works superbly, works with the shopping cart, demonstrably has customers going through the shopping cart and parting with their funds, has products easy to add and subtract through an external interface with the database – the customer is pleased and pays the bill after agreeing the ongoing fee structure Customer support is very important when you're running a business, whether your business is on or off the net. If your customer support is hopeless, you'll soon find your customers running away from you and worse, telling others to stay away too.If you're like many of us out there, the last thing you want to do is to spend the whole day replying to customer support emails. Here are 4 easy steps to help improve your customer support and at the same time reduce the time you spend replying to queries. The trick here is to help your customers help themselves before you help them.- Step 1: Start with a Knowledge base / FAQsThe first step to your support system is to set up a knowledge base or, if you have a quite straight forward product, a Frequently Asked Questions (FAQs) section. This will save you a lot of time. Your customers will also be happier since they can find answers to their questions immediately. If you're just starting out, it is still
The Working Case Study
Next to white papers, case studies are the most popular tool in the technical marketer's toolkit.The ubiquitous case study can range from a 3- paragraph online snippet to a full-blown magazine article. The most popular case study in the marketing/PR arsenal is the 500-700 word success story. They're not as challenging to write as white papers, but you should structure them for maximum impact.Different companies use different structures for their case studies, but all should follow the same general pattern: 1. Company overview and challenge 2. Project details 3. Positive results (of course)Customer Overview and ChallengeStart with a 2-3 paragraph overview of the customer's company. This should be very positive - since you're going to detail a problem the customer was having, the last thing you want to do is make them sound like jerks. So compliment them. Feel free to adapt the overview from their own Website text, where they're already pla
Many sites on the web are amazing – a real tribute to their designers. Many of these are attractive, functional and compelling for visitors. But look a little deeper and we see a consistent problem with search engine ranking possibilities across many sites. The snazzy site’s creators are good at their job. Their job is site creation. They also generally think they understand site prioritisation but screw up their clients SEO such that the search engine optimisation effort is multiplied through re-work and necessary architectural changes. The main issues are URL manipulation, duplicate content and a serious downside of popular shopping cart software products. Related issues are potentially endless, particularly with future site changes/overhauls and their abandoned URL’s that have desirable search engine clout.Next to white papers, case studies are the most popular tool in the technical marketer's toolkit.The ubiquitous case study can range from a 3- paragraph online snippet to a full-blown magazine article. The most popular case study in the marketing/PR arsenal is the 500-700 word success story. They're not as challenging to write as white papers, but you should structure them for maximum impact.Different companies use different structures for their case studies, but all should follow the same general pattern: 1. Company overview and challenge 2. Project details 3. Positive results (of course)Customer Overview and ChallengeStart with a 2-3 paragraph overview of the customer's company. This should be very positive - since you're going to detail a problem the customer was having, the last thing you want to do is make them sound like jerks. So compliment them. Feel free to adapt the overview from their own Website text, where they're already pla
The Cause Leading to the Effect. Since people in business generally have a skill base that doesn’t include web site design, they dip into the sizable pool of inexpensive web creator talent around. They’ve heard of SEO, but their chosen web design company who produce dazzling samples of work along with shopping carts say they will create the site in line with SEO principles. Great! Once producing a great looking site that works superbly, works with the shopping cart, demonstrably has customers going through the shopping cart and parting with their funds, has products easy to add and subtract through an external interface with the database – the customer is pleased and pays the bill after agreeing the ongoing fee structure w
Sales Leads
All firms that rely on selling a product or service require strong sales leads generation. More clearly, sales leads are the identity of a person possibly interested in buying a product or service.Sales leads are potential customers. Many corporations attempt to obtain as much information about their leads as possible. They often spend time to study about things that make a person a potential buyer of their product. Most sales-based firms keep lists of their potential customers. To create these lists, the companies use several different tactics. Referrals, telemarketing and advertising are a few of the widespread sales lead generation techniques.Telemarketing includes a salesperson's prospecting actions such as cold calling. It also has a drawback; most people do not want to attend unsolicited phone calls. When a few people do react positively, then that telemarketing is an achievement. Any type of advertisings, including radio, print, or billboard all
job is site creation. They also generally think they understand site prioritisation but screw up their clients SEO such that the search engine optimisation effort is multiplied through re-work and necessary architectural changes. The main issues are URL manipulation, duplicate content and a serious downside of popular shopping cart software products. Related issues are potentially endless, particularly with future site changes/overhauls and their abandoned URL’s that have desirable search engine clout.All firms that rely on selling a product or service require strong sales leads generation. More clearly, sales leads are the identity of a person possibly interested in buying a product or service.Sales leads are potential customers. Many corporations attempt to obtain as much information about their leads as possible. They often spend time to study about things that make a person a potential buyer of their product. Most sales-based firms keep lists of their potential customers. To create these lists, the companies use several different tactics. Referrals, telemarketing and advertising are a few of the widespread sales lead generation techniques.Telemarketing includes a salesperson's prospecting actions such as cold calling. It also has a drawback; most people do not want to attend unsolicited phone calls. When a few people do react positively, then that telemarketing is an achievement. Any type of advertisings, including radio, print, or billboard all
The Cause Leading to the Effect. Since people in business generally have a skill base that doesn’t include web site design, they dip into the sizable pool of inexpensive web creator talent around. They’ve heard of SEO, but their chosen web design company who produce dazzling samples of work along with shopping carts say they will create the site in line with SEO principles. Great! Once producing a great looking site that works superbly, works with the shopping cart, demonstrably has customers going through the shopping cart and parting with their funds, has products easy to add and subtract through an external interface with the database – the customer is pleased and pays the bill after agreeing the ongoing fee structure
Buy a Small Business in the UK
Looking for a serious investment opportunity? You may want to consider buying a small business in the United Kingdom. There are several ways to turn a good profit in small business, but there are some important things to keep in mind if you are looking for an investment opportunity, especially if you are an investor from the United States, Canada, and elsewhere.Any investment opportunity naturally comes with some risk. Foreign investors will need to calculate an additional variable when figuring up the possible amount of profit margin, loss ,and potential for both, as well as the exchange rate. How well is your currency doing against the British Pound? Be sure to include some “wiggle room” in your budgeting for fluctuations in the exchange rate.For those already living in the UK, concerns such as taxation and local regulation are familiar topics. To those in overseas locations, it’s important to look up the laws of the land pertaining to your type of b
opular shopping cart software products. Related issues are potentially endless, particularly with future site changes/overhauls and their abandoned URL’s that have desirable search engine clout.Looking for a serious investment opportunity? You may want to consider buying a small business in the United Kingdom. There are several ways to turn a good profit in small business, but there are some important things to keep in mind if you are looking for an investment opportunity, especially if you are an investor from the United States, Canada, and elsewhere.Any investment opportunity naturally comes with some risk. Foreign investors will need to calculate an additional variable when figuring up the possible amount of profit margin, loss ,and potential for both, as well as the exchange rate. How well is your currency doing against the British Pound? Be sure to include some “wiggle room” in your budgeting for fluctuations in the exchange rate.For those already living in the UK, concerns such as taxation and local regulation are familiar topics. To those in overseas locations, it’s important to look up the laws of the land pertaining to your type of b
The Cause Leading to the Effect. Since people in business generally have a skill base that doesn’t include web site design, they dip into the sizable pool of inexpensive web creator talent around. They’ve heard of SEO, but their chosen web design company who produce dazzling samples of work along with shopping carts say they will create the site in line with SEO principles. Great! Once producing a great looking site that works superbly, works with the shopping cart, demonstrably has customers going through the shopping cart and parting with their funds, has products easy to add and subtract through an external interface with the database – the customer is pleased and pays the bill after agreeing the ongoing fee structure
Super Affiliate Secret Tools - Domain Name And Web Hosting (Part 2)
In the part 1 of this article, you have learned the importance of having your own domain name and web hosting account. This 2 are the most basic tools which you will need if you want to be successful in affiliate marketing. The part 2 of this article will reveal how much it will cost you to have these tools and where are the places which you can get your tools.You will be able to get a domain name for less than $10 per year. I will recommend buying domain from Netfirms as it is cheap and reliable. It will only cost you $5.95 to buy a domain name.For web hosting, there are lots of choices which you can choose from the internet. If you are planning to use only one hosting account which will enable you to host multiple domains, you can also go to Netfirms or Hostgator to sign up. It will cost you less than $10 per month. If you only want to host 1 domain, you can go to 5DollarsWeb where you will only need to pay $5 per month.If you are really strug
de web site design, they dip into the sizable pool of inexpensive web creator talent around. They’ve heard of SEO, but their chosen web design company who produce dazzling samples of work along with shopping carts say they will create the site in line with SEO principles. Great! Once producing a great looking site that works superbly, works with the shopping cart, demonstrably has customers going through the shopping cart and parting with their funds, has products easy to add and subtract through an external interface with the database – the customer is pleased and pays the bill after agreeing the ongoing fee structure In the part 1 of this article, you have learned the importance of having your own domain name and web hosting account. This 2 are the most basic tools which you will need if you want to be successful in affiliate marketing. The part 2 of this article will reveal how much it will cost you to have these tools and where are the places which you can get your tools.You will be able to get a domain name for less than $10 per year. I will recommend buying domain from Netfirms as it is cheap and reliable. It will only cost you $5.95 to buy a domain name.For web hosting, there are lots of choices which you can choose from the internet. If you are planning to use only one hosting account which will enable you to host multiple domains, you can also go to Netfirms or Hostgator to sign up. It will cost you less than $10 per month. If you only want to host 1 domain, you can go to 5DollarsWeb where you will only need to pay $5 per month.If you are really strug
How to Write a Marketing Plan
Behind every successful product or service is a well-researched marketing plan. A marketing plan guides a company step-by-step how to market its product or service to a specific target market and it helps a company remain focused on its marketing objectives.The Marketing Plan defines all of the components of your marketing strategy. You will address the details of your market analysis, sales, advertising, and public relations campaigns. The Plan should also integrate traditional (offline) programs with new media (online) strategies.Topics discussed in a Small Business Marketing Plan include:1. Market ResearchCollect, organize, and write down data about the market that is currently buying the product(s) or service(s) you will sell. (From now on we'll refer to your products or services as "product.")Some areas to consider:* Market dynamics, patterns including seasonality* Customers-demographics, market segment, target m
e that works superbly, works with the shopping cart, demonstrably has customers going through the shopping cart and parting with their funds, has products easy to add and subtract through an external interface with the database – the customer is pleased and pays the bill after agreeing the ongoing fee structure with amendments and changes. And start a PPC campaign. And realise that the cost of the PPC campaign is about the same as their premises rental at their high street but with a huge cost increase at Christmas time. And realise that now they have two landlords – their High St premises owner and Google (and/or Yahoo, MSN, etc…). Or, they realise that whilst they thought that with their new online company the web would be free, they, like their real estate counterparts, have an expensive landlord of the search masters, led by the ‘benevolent’ Google. But no matter – just have to wait a while until the organic results show their site highly through the efforts of those clever people that created this great site – just wait a few weeks… months… years. Here’s why it’s going to be years… decades... never. And here’s how to make it, realistically, a few months.Behind every successful product or service is a well-researched marketing plan. A marketing plan guides a company step-by-step how to market its product or service to a specific target market and it helps a company remain focused on its marketing objectives.The Marketing Plan defines all of the components of your marketing strategy. You will address the details of your market analysis, sales, advertising, and public relations campaigns. The Plan should also integrate traditional (offline) programs with new media (online) strategies.Topics discussed in a Small Business Marketing Plan include:1. Market ResearchCollect, organize, and write down data about the market that is currently buying the product(s) or service(s) you will sell. (From now on we'll refer to your products or services as "product.")Some areas to consider:* Market dynamics, patterns including seasonality* Customers-demographics, market segment, target m
Unfriendly URL. The URL problem is not limited to the use of shopping cart software like OS Commerce and others that make use of session ID’s, although they are default offenders. Some web design companies compound the problem with the use of session ID’s apart from their shopping cart software, or use ‘cart created’ session ID’s throughout their design. Session ID’s are a
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