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Digg it UP - Search Engine Optimization - 7 Plus 2 Killer Techniques
THE CURRENT WORRIES1. Content SuppliersThe Ethos of Free ContentContent Suppliers is the underprivileged sector of the Internet. They all lose money (even sites which offer basic, standardized goods - books, CDs), with the exception of sites profering sex or tourism. No user seems to be grateful for the effort and resources invested in creating and distributing content. The recent breakdown of traditional roles (between publisher and author, record company and singer, etc.) and the direct access the creative artist is gaining to its paying public may change this attitude of ingratitude but hitherto there are scarce signs of that. Moreover, it is either quality of presentation (which only a publisher can afford) or ownership and (often shoddy) dissemination of content by the author. A really qualitative, fully commerce en
Off-page techniques
1. Link building
Good content and consistent link building - the two most important factors of Search engine optimization. Gone are the days where any links were good enough to achieve good page ranks with the search engines. Now you should take utmost care on who are linking to you and from where? You must have come across the terms like "relevant web site/page" and "good neighborhood". It means that you get more credit if you get back-linking from web sites which are based on the same theme as yours and preferably have high page ranks - the more the better. And instead of placing your url as links use your primary keywords as Anchor Text links.
Now the million dollar question ? Who is going to link to you? Why should well established web sites with high page ranks will consider linking to a new site like yours? We
A few, cutting edge companies are employing the arcane field of Holistic Business Systems Theory to deliver quantum leaps in sales and profit. For instance, one automotive supplier increased share and saved $80 million in about four weeks. A leading chemical company dissolved a $1.2 billion inventory problem-- and most of the solution relied on Marketing and Sales changes, not production. Therein lies the power of the Holistic Business Systems approach: recognizing the impact of seemingly unrelated elements on total corporate performance. Harmonizing a company to maximize performance is no trivial matter. Just like a sleek, new V-12 Bentley, unless each piston is pumping smoothly and in perfect sequence with the others, it won't leave every other car in the dust like a $170,000 driving machine should. Similar rules apply to the busines
An experienced SEO professional knows that the way major search engines like Google, evaluate web pages has changed through these years. Search Engine are getting smarter and smarter. Fooling a search engine is becoming harder. Or should I say risky. When you try to fool search engines, you run the risk to get banned. So, what triumphs? Real good contents? Back linking? What else?
Let's see what are the hottest SEO 'on page' and 'off page' techniques on which SEO experts have unanimously expressed their trust. This list is not necessarily on merit basis, I mean, the first factor on top of the list doesn't mean that it is the most important SEO factor.
On-page techniques
1. The Title tag
Go to the Google search page, type any keyword and hit enter. Have you ever noticed the starting line of each result ? It's the 'title' of the web site. So, it goes without saying that 'title' is important. You must have an appropriate 'title' for your web site containing the most relevant keywords.
2. Meta Description.
You will often hear or read that Meta tags are no good anymore. But the Meta Description tag still holds good. You will never find an optimized web page without it. No SEO skips this one, on the contrary takes care that the description is comprehensive, precise and to the point.
3. H1, H2, H3 tags
The headings. The 'H1' tag or the header is most probably the most significant body tag in terms of SEO along with the 'Alt' tag . It is supposed to be the main headline of a web page and should comprise of its primary keywords or key-phrases. You should have precisely described 'H1' tag on each of your web pages. If you don't like the look and feel of the 'H' tags, use CSS to design it to your choice.
4. 'Alt' tags.
Unfortunately search engine spiders cant view the images on your web pages. Neither they can view those lovely Flash content or animated GIFs displayed in the pages of your web site. They can only read texts. so feed them with some descriptive texts about the images or Flash contents that you may have on your web pages as alternatives. The primary use of the 'Alt' tag is to describe your images or the likes of Flash banners etc. Use this to your advantage - use your keywords as 'Alt' tags. It really helps and is widely used by all SEO experts.
5. Internal Anchor Text links
Using 'Anchor Texts' to link other pages of the web site is now being considered as one of the most important factor that influences page ranks. You can judge it yourself. Choose any well optimized web site with high page rank. Go to the Google search page, type link:thesiteyouchose.com and hit enter. The search will return with several pages and you will notice that quite a few of them are from that very site itself. So, instead of 'click here' do consider using 'For more information on something go to the something page' (replace 'something' for anything you like). I hope you got the idea.
6. Suitably named files and folders
This concept is also relatively new. It has worked like a charm for me. The idea is to name a file 'contact-a-web-designer.html' instead of just 'contact.html'. Or rename your 'download' folder as 'download-cheap-web-templates'. Does it make any sense? I hope it does. Try it, you will not regret.
7. Quality content.
That goes without saying. Good, quality content which is appealing to the viewers is indispensable. Nothing can influence the search engine more, make no mistake. Make sure you write the contents for your web site visitors and not the search engines. And it is very important that you add fresh contents to your web pages regularly - it tells the search engine that your web site is very much alive.
Off-page techniques
1. Link building
Good content and consistent link building - the two most important factors of Search engine optimization. Gone are the days where any links were good enough to achieve good page ranks with the search engines. Now you should take utmost care on who are linking to you and from where? You must have come across the terms like "relevant web site/page" and "good neighborhood". It means that you get more credit if you get back-linking from web sites which are based on the same theme as yours and preferably have high page ranks - the more the better. And instead of placing your url as links use your primary keywords as Anchor Text links.
Now the million dollar question ? Who is going to link to you? Why should well established web sites with high page ranks will consider linking to a new site like yours? We
Discount coupons have long been used by merchants and companies to market their products. Coupons have a lengthy history.The whole concept of coupons first started in 1894 when the druggist Asa Candler gave out 'handwritten tickets' for a free class of Coca-Cola! This proved to be a successful venture and we're still drinking the secret black mixture even today.Just the very next year, C.W. Post created the first grocery coupon by giving shoppers one cent towards the purchase of a new health cereal, Grape Nuts. And as they say, the rest is history. The discount coupon was born.By the Dirty 30's, coupons became a household stable as an efficient way of saving money during the Great Depression. It helped many families survive through a very difficult time by putting more food on the table. Even today, f
On-page techniques
1. The Title tag
Go to the Google search page, type any keyword and hit enter. Have you ever noticed the starting line of each result ? It's the 'title' of the web site. So, it goes without saying that 'title' is important. You must have an appropriate 'title' for your web site containing the most relevant keywords.
2. Meta Description.
You will often hear or read that Meta tags are no good anymore. But the Meta Description tag still holds good. You will never find an optimized web page without it. No SEO skips this one, on the contrary takes care that the description is comprehensive, precise and to the point.
3. H1, H2, H3 tags
The headings. The 'H1' tag or the header is most probably the most significant body tag in terms of SEO along with the 'Alt' tag . It is supposed to be the main headline of a web page and should comprise of its primary keywords or key-phrases. You should have precisely described 'H1' tag on each of your web pages. If you don't like the look and feel of the 'H' tags, use CSS to design it to your choice.
4. 'Alt' tags.
Unfortunately search engine spiders cant view the images on your web pages. Neither they can view those lovely Flash content or animated GIFs displayed in the pages of your web site. They can only read texts. so feed them with some descriptive texts about the images or Flash contents that you may have on your web pages as alternatives. The primary use of the 'Alt' tag is to describe your images or the likes of Flash banners etc. Use this to your advantage - use your keywords as 'Alt' tags. It really helps and is widely used by all SEO experts.
5. Internal Anchor Text links
Using 'Anchor Texts' to link other pages of the web site is now being considered as one of the most important factor that influences page ranks. You can judge it yourself. Choose any well optimized web site with high page rank. Go to the Google search page, type link:thesiteyouchose.com and hit enter. The search will return with several pages and you will notice that quite a few of them are from that very site itself. So, instead of 'click here' do consider using 'For more information on something go to the something page' (replace 'something' for anything you like). I hope you got the idea.
6. Suitably named files and folders
This concept is also relatively new. It has worked like a charm for me. The idea is to name a file 'contact-a-web-designer.html' instead of just 'contact.html'. Or rename your 'download' folder as 'download-cheap-web-templates'. Does it make any sense? I hope it does. Try it, you will not regret.
7. Quality content.
That goes without saying. Good, quality content which is appealing to the viewers is indispensable. Nothing can influence the search engine more, make no mistake. Make sure you write the contents for your web site visitors and not the search engines. And it is very important that you add fresh contents to your web pages regularly - it tells the search engine that your web site is very much alive.
Off-page techniques
1. Link building
Good content and consistent link building - the two most important factors of Search engine optimization. Gone are the days where any links were good enough to achieve good page ranks with the search engines. Now you should take utmost care on who are linking to you and from where? You must have come across the terms like "relevant web site/page" and "good neighborhood". It means that you get more credit if you get back-linking from web sites which are based on the same theme as yours and preferably have high page ranks - the more the better. And instead of placing your url as links use your primary keywords as Anchor Text links.
Now the million dollar question ? Who is going to link to you? Why should well established web sites with high page ranks will consider linking to a new site like yours? We
It would be so nice if when you got your medical billing software, if it would at least wait until you started to use it before it gave you problems. Unfortunately, many of your most common problems involve the actual installation and running of the software itself. Sometimes just trying to get the welcome screen to show up is a major challenge. In this installment, we're going to cover the most common installation and operational problems and offer some tips for solving.The first problem people run into is that the software simply won't install. The first thing you need to do when this happens is to read the manual that came with the software to see what the system requirements are. If for example, the requirements say "Must have Windows NT, 2000, or XP" and you're running a MAC, well, your software is certainly not going to run
4. 'Alt' tags.
Unfortunately search engine spiders cant view the images on your web pages. Neither they can view those lovely Flash content or animated GIFs displayed in the pages of your web site. They can only read texts. so feed them with some descriptive texts about the images or Flash contents that you may have on your web pages as alternatives. The primary use of the 'Alt' tag is to describe your images or the likes of Flash banners etc. Use this to your advantage - use your keywords as 'Alt' tags. It really helps and is widely used by all SEO experts.
5. Internal Anchor Text links
Using 'Anchor Texts' to link other pages of the web site is now being considered as one of the most important factor that influences page ranks. You can judge it yourself. Choose any well optimized web site with high page rank. Go to the Google search page, type link:thesiteyouchose.com and hit enter. The search will return with several pages and you will notice that quite a few of them are from that very site itself. So, instead of 'click here' do consider using 'For more information on something go to the something page' (replace 'something' for anything you like). I hope you got the idea.
6. Suitably named files and folders
This concept is also relatively new. It has worked like a charm for me. The idea is to name a file 'contact-a-web-designer.html' instead of just 'contact.html'. Or rename your 'download' folder as 'download-cheap-web-templates'. Does it make any sense? I hope it does. Try it, you will not regret.
7. Quality content.
That goes without saying. Good, quality content which is appealing to the viewers is indispensable. Nothing can influence the search engine more, make no mistake. Make sure you write the contents for your web site visitors and not the search engines. And it is very important that you add fresh contents to your web pages regularly - it tells the search engine that your web site is very much alive.
Off-page techniques
1. Link building
Good content and consistent link building - the two most important factors of Search engine optimization. Gone are the days where any links were good enough to achieve good page ranks with the search engines. Now you should take utmost care on who are linking to you and from where? You must have come across the terms like "relevant web site/page" and "good neighborhood". It means that you get more credit if you get back-linking from web sites which are based on the same theme as yours and preferably have high page ranks - the more the better. And instead of placing your url as links use your primary keywords as Anchor Text links.
Now the million dollar question ? Who is going to link to you? Why should well established web sites with high page ranks will consider linking to a new site like yours? We
Do you ever wonder why your huge lot of name brand clothing isn't going as high as it should? That maybe you should sell them individually as outfits, but you aren't sure which ones and if it would really bring you more profit. Here are some important things to consider when making your decision.Attracting The BuyersIf you have a group of clothes that is not name brand, you can usually make more money by selling it in a lot. The key is to include at least two items that ARE name brand, so that you can include them in your title.For instance, if you were to add the brands Gymboree and Baby Gap, your title would look something like this….."Gap Gymboree +12pc. Girls 6-12 Lot!"That would be more appealing than the next example, because most people are attracted to the name brands."Dresses Shoes Ha
6. Suitably named files and folders
This concept is also relatively new. It has worked like a charm for me. The idea is to name a file 'contact-a-web-designer.html' instead of just 'contact.html'. Or rename your 'download' folder as 'download-cheap-web-templates'. Does it make any sense? I hope it does. Try it, you will not regret.
7. Quality content.
That goes without saying. Good, quality content which is appealing to the viewers is indispensable. Nothing can influence the search engine more, make no mistake. Make sure you write the contents for your web site visitors and not the search engines. And it is very important that you add fresh contents to your web pages regularly - it tells the search engine that your web site is very much alive.
Off-page techniques
1. Link building
Good content and consistent link building - the two most important factors of Search engine optimization. Gone are the days where any links were good enough to achieve good page ranks with the search engines. Now you should take utmost care on who are linking to you and from where? You must have come across the terms like "relevant web site/page" and "good neighborhood". It means that you get more credit if you get back-linking from web sites which are based on the same theme as yours and preferably have high page ranks - the more the better. And instead of placing your url as links use your primary keywords as Anchor Text links.
Now the million dollar question ? Who is going to link to you? Why should well established web sites with high page ranks will consider linking to a new site like yours? We
It’s 10:15 am Sunday morning. Hordes of wandering guests stroll through the tradeshow hall amidst hundreds of booths and exhibits—including yours. There is little or no chance these people will enter into business with your company.Face it: they probably just stopped by for the free candy or cool chotchky sitting on your table.So, how do you give those people permission to engage? Or, if you’re the attendee, how do you keep from sitting quietly in the corner looking at the education descriptions for the ninth time instead of finding and meeting new people?One word: approachability. Sure, it’s an expression that varies from person to person. But after delivering speeches to companies and associations around the world on the topic, here’s what I’ve learned:1. It starts with attitude. Sure, maybe this pers
Off-page techniques
1. Link building
Good content and consistent link building - the two most important factors of Search engine optimization. Gone are the days where any links were good enough to achieve good page ranks with the search engines. Now you should take utmost care on who are linking to you and from where? You must have come across the terms like "relevant web site/page" and "good neighborhood". It means that you get more credit if you get back-linking from web sites which are based on the same theme as yours and preferably have high page ranks - the more the better. And instead of placing your url as links use your primary keywords as Anchor Text links.
Now the million dollar question ? Who is going to link to you? Why should well established web sites with high page ranks will consider linking to a new site like yours? Well to harm trying. Most of them will not, but if you have a decent site with quality content some may just agree. But don't worry. Fortunately you have some other options to gain some back-links. Submitting to directories is certainly one of them. Try writing some good articles on your web site theme and submit them to directories round the world. Most article directories will allow you to put a couple of links inside your article provided your article is good enough to be selected. Start trying and you will soon find that it's not that hard. submitting to various directories get your web site indexed by the search engine much faster than otherwise.
2. Approach
Yes. Your overall approach towards optimizing your web site will eventually influence your site's ranking in more than one ways. 'Slow but steady' should be the right approach. You can't achieve anything here in the SEO world overnight. patience is the key here. Don't try to optimize your site for broad keywords like 'web design' or 'Pizzas' at the first instance- it will be sheer waste of time and energy. Rather chose what is known as 'long tail technique'. For example go for 'affordable web site design Santa Monica'. And when you have got some results start working on those broader keywords. And you should have the same approach towards link-building as well. Be realistic. Don't try to get too many links too fast. search engine call it spamming and they ban spammers. Just keep every thing plain and simple.
It is not so hard to earn money from the net. But you should make your self deserving. it is not hard to attract visitors to your web site, but then again your site should worth it. And believe me, you can make your web site worthy.
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