Machiavelli: The Prince - Lessons in Organizational Structure
Machiavelli emphasized on building a strong organization structure where responsibilities and accountabilities are clearly defined and offender should be dealt with no mercy. As per him an organization or kingdom can be built on the support of either the people or the nobles.“A principality is created either by the people or by the nobles,

TV Commercials
Television is one of the biggest inventions of the 20th century, and it revolutionized our lives. TV waves reach the living rooms of people all across the world. Almost all organizations find television the best medium for marketing or launching their products. People directly relate to the programs or commercials and can be influenced by them.Visual branding is a great way to create big impact at a special event such as a launch, customer relations dinner or trade show.

Although some people think of this as a wasteful self-indulgent practice, shrewd marketers know that a focused visually branded event can leave a deep impression on customers and prospects amidst a flurry of competitors.

The general rule when it comes to visual branding is to do as much as you can within your budget, otherwise don’t do anything at all. There’s nothing worst then a ‘half-past-six’ job when presenting your corporate image.

Here are some creative ideas that we have come across:

STATIC BRANDING PROPS & DECORATIONS

Besides more standard branding tools such as posters, table stands, cocktail napkins, name tags, light boxes with logo, ice sculptures and backdrops, think of a visually aesthetic approach by using decorations that are coloured-themed to your corporate colours.

Such as; flowers, tea candles, gobo lights, buntings, ribbons, balloons, theatrical lighting, fish in bowls and lava lamps.

INCORPORATING BRANDING INTO FUNCTIONAL ELEMENTS

Brand all functional elements in your event. For example, if you are having a dinner launch, create dishes or cocktail drinks named after your brand and using your corporate colours.

Brand all printed information that guests receive. Brand or colour match all cutlery like plates, water goblets, napkins, cups, table cloths, table center pieces and chair covers. You can even choose cocktail snacks to reflect your corporate colours.

USING ENTERTAINMENT FOR BRANDING

A creative way to brand

of competitors.

The general rule when it comes to visual branding is to do as much as you can within your budget, otherwise don’t do anything at all. There’s nothing worst then a ‘half-past-six’ job when presenting your corporate image.

Here are some creative ideas that we have come across:

STATIC BRANDING PROPS & DECORATIONS

Besides more standard branding tools such as posters, table stands, cocktail napkins, name tags, light boxes with logo, ice sculptures and backdrops, think of a visually aesthetic approach by using decorations that are coloured-themed to your corporate colours.

Such as; flowers, tea candles, gobo lights, buntings, ribbons, balloons, theatrical lighting, fish in bowls and lava lamps.

INCORPORATING BRANDING INTO FUNCTIONAL ELEMENTS

Brand all functional elements in your event. For example, if you are having a dinner launch, create dishes or cocktail drinks named after your brand and using your corporate colours.

Brand all printed information that guests receive. Brand or colour match all cutlery like plates, water goblets, napkins, cups, table cloths, table center pieces and chair covers. You can even choose cocktail snacks to reflect your corporate colours.

USING ENTERTAINMENT FOR BRANDING

A creative way to brand

DECORATIONS

Besides more standard branding tools such as posters, table stands, cocktail napkins, name tags, light boxes with logo, ice sculptures and backdrops, think of a visually aesthetic approach by using decorations that are coloured-themed to your corporate colours.

Such as; flowers, tea candles, gobo lights, buntings, ribbons, balloons, theatrical lighting, fish in bowls and lava lamps.

INCORPORATING BRANDING INTO FUNCTIONAL ELEMENTS

Brand all functional elements in your event. For example, if you are having a dinner launch, create dishes or cocktail drinks named after your brand and using your corporate colours.

Brand all printed information that guests receive. Brand or colour match all cutlery like plates, water goblets, napkins, cups, table cloths, table center pieces and chair covers. You can even choose cocktail snacks to reflect your corporate colours.

USING ENTERTAINMENT FOR BRANDING

A creative way to brand

untings, ribbons, balloons, theatrical lighting, fish in bowls and lava lamps.

INCORPORATING BRANDING INTO FUNCTIONAL ELEMENTS

Brand all functional elements in your event. For example, if you are having a dinner launch, create dishes or cocktail drinks named after your brand and using your corporate colours.

Brand all printed information that guests receive. Brand or colour match all cutlery like plates, water goblets, napkins, cups, table cloths, table center pieces and chair covers. You can even choose cocktail snacks to reflect your corporate colours.

USING ENTERTAINMENT FOR BRANDING

A creative way to brand

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Brand all printed information that guests receive. Brand or colour match all cutlery like plates, water goblets, napkins, cups, table cloths, table center pieces and chair covers. You can even choose cocktail snacks to reflect your corporate colours.

USING ENTERTAINMENT FOR BRANDING

A creative way to brand your event is to have different entertainment items that communicate your branding or message. Experienced corporate entertainers can customize and tailor their shows to your event.

Mingling entertainers like costumed performers and mascots in tasteful costumes accented with the corporate colours can help add to the atmosphere and further visually promote your brand.

EXTENDING YOUR BRANDING BEYOND THE EVENT

If you are considering giveaways and ‘goody bags’ for customers to take home, think beyond the usual pens, notepads, key chains and T-shirts. If you have the budget, think of custom labeled wine, packets of nougats or sweets.

For more economic alternatives, consider creative giveaways that people would actually use or show around.

Concept:Magic creates customized giveaways that are in the form of simple magic effects that highlight a brand. It is relatively low cost and everyone enjoys performing it for their friends and families.

Best of luck and think ‘out of the box’ the next time you are planning a marketing event.