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    Digg it UP - Search Engine Submission Australia

    'Short' Copy or 'Long' Copy - Which Works Best?
    For anyone involved in the development of a marketing message, there has been a long-standing debate for which there is no absolute answer.That debate has centered on whether it is better to use sales copy in advertising, direct mail, even brochures or websites, that is ‘short’ or ‘long.’What does that mean?For most of us, we can think of ads we’ve seen in most magazines. They usually feature a picture or illustration, combined with a headline, combined with a small amount of ‘copy,’ or words that tell us more about the product or service, and ask us to do something.These are ‘short’ copy messages – a couple of paragraphs, maybe even three or four, but not much more than that. These marketing messages simply make you aware of a product or service, the ‘brand,’ and probably how to buy it or learn more.These use ‘short’ copy for several reasons. One is simply the amount of space available. But more importantly, a decision was made to use that type of media because the creators of the message were targeting a specific market, and chose to stay with a simple, quick-to-read message.Often, that decision will come down to whether the company is doing ‘brand’ marketing, or ‘direct’ marketing. Both have their place, but the trend for the last 10-12 years has been for more ‘direct’ marketing.Why? Again, there can be many reasons, but near the top of that list will always be that it is more efficient and more accountable. What does THAT mean?Direct marketing means that the message goes directly to a target audience who buys directly from the marketer. No stores, no middleman, no distributors.Starting with the direct mail industry, direct marketing has grown to use other forms of media, to reach the people who are a good market for that product/service. The difference is that direct marketing MUST provide enough information for the pros
    isted in either search engine, but it won’t hurt. If this interests you, look for information on Google AdSense and Yahoo! Search Marketing.

    MSN

    Go to http://submitit.bcentral.com/msnsubmit.htm. Follow instructions.

    Teoma/Ask.com

    Ask owns Teoma. Teoma crawls the web. You can’t submit your site to either. Bummer. Don’t worry, just build a link strategy and like an invisible hand Teoma will find you and tell her boyfriend. Ask will hook you up.

    The Open Directory (Dmoz)

    You may want to consider submitting your site to DMOZ.org as well. The Open Source Directory is the first, and the largest, human-edited directory to enter cyberspace. In many ways, they are a bit outdated but most search engines still use them for collecting information. To get listed in the ODP, follow these steps:

    1. Go to dmoz.org
    2. Search the directory listings by topic to find the most appropriate topic for your site;
    3. Look to see if your site is already listed in any appropriate categories;
    4. When you find the most appropriate category for your site, click on “Suggest URL” at the top of that page;
    5. Follow all instructions to the letter;
    6. Finally, wait, and never, never, NEVER, contact the editor or DMOZ to enquire about your listing – you’ll for certain be pushed to the bottom of the list and may never get listed.
    Local Search Engine Submission You no doubt consider it much easier to get listed in the big international search engines than you did before. Yes, it really is that easy! Now, let’s move on to th
    SEO - About Web Conversion
    Web conversion is the ultimate goal of all pay per click search engine programs. Basically all the term means is the ratio of sales to the visitors on your site. Visitors who actually buy once sent to your site are the “converts.” So for example, if you get 100 unique visitors to your website and make 3 sales, your conversion rate is 3 / 100 or 1%. If you master the fine art of pay per click management you could increase that conversion rate at least ten times. That would mean that three out of every ten people that visit your site would make a purchase.The idea that you need lots of traffic to make sales is bogus. Increasing your web conversion ratio is one hundred times more important than getting traffic. Here is another example. You can make a lot more by charging a lot for a single product and attracting fewer visitors then you probably can by charging a minimal amount for a service and trying to attract a larger number of paying customer. This is because when it comes to pay per click you need to keep your costs of acquiring each customer down.Your goal as a money making machine is to ad add even more carefully crafted search engine optimized ads to your pay per click campaign with the idea of bringing you one hundreds or more unique visitors a week. With some sites this can garner them thousands more in income a week. However before you do this always remember to factor in the costs of your keywords into the over all cost of your pay per click campaign. Remember that each time there is a click on your ad that does not result in a sale that your credit card will be charged or you will end up having paid for “hits” in your pay per click account deleted. This is a legitimate business expense that must always be configured into your final profit. Ignoring them as an expense (just because each click only costs a few cents or less) can be costly and a big business mistake!
    If you’re running an internet business in our country, you’ll inevitably be faced with some search engine marketing that’s for sure. You’ve probably heard that you need to submit your web site to various search engines in order to drive traffic to your web site. We don’t want to discourage you so let’s separate a little myth from reality.

    It doesn’t matter whether you’re selling a product or a service without traffic you’re dead before you come to life online. Experts agree, the best method of driving targeted traffic to your web site is through organic searches at the search engines. In other words, a user goes online and types in a keyword or two, which leads them to your web site on the search engine results page. You want to be listed on the first three pages because most people won’t search beyond that. But how do you get there?

    Well, thisarticle will hopefully show you what you need to know to get listed in the search engines. But there are a few things you need to know about search engines before you get too deep into search engine submission.

    Types of Search Engines

    No doubt, you’ve heard about the big three search engines: Google, Yahoo and MSN. Of course, there’s the up-and-coming Ask.com, previously askjeeves.com, but they still have a relatively small portion of the market share. Despite that, you don’t want to discount them.

    In addition to the international players, there are local search engines. In Australia, the local search engines include WebWombat, Yahoo Au and Anzwers.com. They can be just as effective in driving traffic to your web site as the big search engines and they’re truly local so they will help you drive local traffic to your web site, which is important if you are running a localized business.

    There are other types of search engines, too, and you’ll need to consider them all. You have specialized niche directories and business directories, themed directories, topical directories, you name it. Your search engine submission strategy should include all of these but let’s be careful by what we mean by “search engine submission strategy.”

    Search Engine Submission Defined (With A Little History)

    Back in the old days, during the Internet’s infancy, submitting web sites to directories was the going thing. A necessary component to running a web site, business or not, everyone did it. It was expected and no one bucked the system.

    Old timers will likely remember when Yahoo was considered nothing more than a directory and The Open Source Project, DMOZ, was the world’s largest and most important directory. Things have changed since those days, but not too much.

    Google, for instance, revolutionized the way searches are performed. In 1998, Google’s founders incorporated and popularity soon followed. Starting with a method of measuring the number of back links to a web site, an innovation in 1995 when it was first introduced, Sergey Brin and Larry Page started their own search engine. They were soon the top dog in a vicious canine fight. Not long after, Yahoo began competing in some areas and the race was on for search market share.

    While Google was busy developing its popularity algorithms, Yahoo was busy taking site submissions and building its ever growing catalogue of web sites. Meanwhile, DMOZ was outpacing Yahoo, having got an earlier start. Because Google had to rely on primitive search technology, they were forced to make themselves relevant by using DMOZ as a source for web site information. The move helped them to grow and perfect their ability to analyze back links and other important web site criteria for their ranking algorithms.

    In 2002, Yahoo acquired Inktomi, which provided the company with a web crawler and the ability to compete with Google in providing dynamic search abilities. Along the way, both Google and Yahoo realized a revenue generating technique that provided Web businesses an opportunity to advertise online through paid inclusion. Both companies now offer that service and compete head-to-head along with other paid inclusion services across the Internet playing field.

    The Who, What and Where of Search Engine Submissions

    So now you know how we got where we are. But how do you get where you want to be – at the top of the search engines?

    First, you must understand that there are no guarantees. However, there is a playing field and it’s relatively simple. Just follow a few guidelines and principles and you should be able to see your web site list in the search engines in hardly any time at all. Here are some pointers on how to conduct a search engine submission strategy in Australia.

    Google

    Might as well start with the guys who lead the way to our current position. The guys at Google pretty much made search a regular part of everybody’s vocabulary. So how do you do it?

    Here’s the best part: You don’t have to go to Google; Google will come to you. It’s called a crawler. That’s the technical term for the technology Google, and many other search engines, use to visit web sites, collect information about them and catalogue them intelligently. Google uses a keyword-based and link popularity model.

    The crawlers, also called spiders, worm their way through the World Wide Web through the various links between web pages. Therefore, the best way to get listed in the search engines is to create links to your web site. Here’s how you can build a successful link building strategy to ensure Google knows your name – or at least the address of your web site.

    1. Write articles and submit them to article directories (the object is write excellent articles that ezine publishers will value enough to publish, which creates a link but also drives traffic to your web site)
    2. Send out press releases to online press agencies, directories and media outlets
    3. Post on forums and bulletin boards
    4. Visit other web sites trying to reach the same market you’re chasing and request a link exchange
    5. Go to Google’s add URL page (google.com/addurl/) and list your site (it’s free)
    Yahoo Follow the same strategy for Yahoo as you did for Google. They both crawl the Web and they both rely on links for information about web sites, which they list for free. Yahoo’s allows you to “suggest your site” to be included in its listings for free. You can suggest your site at http://docs.yahoo.com/info/suggest/. Both Yahoo and Google have paid inclusion programs. Getting involved in this isn’t necessary to be listed in either search engine, but it won’t hurt. If this interests you, look for information on Google AdSense and Yahoo! Search Marketing.

    MSN

    Go to http://submitit.bcentral.com/msnsubmit.htm. Follow instructions.

    Teoma/Ask.com

    Ask owns Teoma. Teoma crawls the web. You can’t submit your site to either. Bummer. Don’t worry, just build a link strategy and like an invisible hand Teoma will find you and tell her boyfriend. Ask will hook you up.

    The Open Directory (Dmoz)

    You may want to consider submitting your site to DMOZ.org as well. The Open Source Directory is the first, and the largest, human-edited directory to enter cyberspace. In many ways, they are a bit outdated but most search engines still use them for collecting information. To get listed in the ODP, follow these steps:

    1. Go to dmoz.org
    2. Search the directory listings by topic to find the most appropriate topic for your site;
    3. Look to see if your site is already listed in any appropriate categories;
    4. When you find the most appropriate category for your site, click on “Suggest URL” at the top of that page;
    5. Follow all instructions to the letter;
    6. Finally, wait, and never, never, NEVER, contact the editor or DMOZ to enquire about your listing – you’ll for certain be pushed to the bottom of the list and may never get listed.
    Local Search Engine Submission You no doubt consider it much easier to get listed in the big international search engines than you did before. Yes, it really is that easy! Now, let’s move on to the
    Give It Up Again
    It is estimated that Americans gave total charitable contributions of $260.28 billion for 2005, up 6.1 percent from the previous year. Individuals give the lion’s share, but at this time of year many companies dig deep to make charitable donations, too.Not only is it the right thing to do, it is also the smart business thing to do. But before you go off half-cocked in a charitable frenzy, let’s take a moment to calmly consider how best to proceed.Step one is to consider what you want your contributions to accomplish. I recommend tying giving to your brand and corporate goals. Let’s look at some examples. For my work to be appreciated there must be literate consumers. So, my giving focuses primarily on literacy. Lenscrafters has the “Give The Gift of Sight” program. Novartis supports public and private partnerships focused on the life sciences.Another consideration is the interests of your community and company constituents. Find where your brand, your goals and community interests intersect, and you have an excellent starting point for developing your charitable program goals.Here are some questions you may want to ask as you try to bring your charitable giving program into focus:- What are your current business interests?- Are there any future business needs to consider?- What role does your company now play in the community, and how would you like to change that role?- Are your employees concerned about a specific cause?- Who in the community is most affected by your business?- Are there any community issues now affecting or likely to affect your business or employees?Once you have answered these questions and developed your goals, you can begin to communicate your giving policy to internal and external audiences. Then, once the giving begins you can spread the word about your donations.The positive spillover can aid in your marketing, employee recruitment and retention and corporate reputation. A Cone Corporate Citizenship s
    re truly local so they will help you drive local traffic to your web site, which is important if you are running a localized business.

    There are other types of search engines, too, and you’ll need to consider them all. You have specialized niche directories and business directories, themed directories, topical directories, you name it. Your search engine submission strategy should include all of these but let’s be careful by what we mean by “search engine submission strategy.”

    Search Engine Submission Defined (With A Little History)

    Back in the old days, during the Internet’s infancy, submitting web sites to directories was the going thing. A necessary component to running a web site, business or not, everyone did it. It was expected and no one bucked the system.

    Old timers will likely remember when Yahoo was considered nothing more than a directory and The Open Source Project, DMOZ, was the world’s largest and most important directory. Things have changed since those days, but not too much.

    Google, for instance, revolutionized the way searches are performed. In 1998, Google’s founders incorporated and popularity soon followed. Starting with a method of measuring the number of back links to a web site, an innovation in 1995 when it was first introduced, Sergey Brin and Larry Page started their own search engine. They were soon the top dog in a vicious canine fight. Not long after, Yahoo began competing in some areas and the race was on for search market share.

    While Google was busy developing its popularity algorithms, Yahoo was busy taking site submissions and building its ever growing catalogue of web sites. Meanwhile, DMOZ was outpacing Yahoo, having got an earlier start. Because Google had to rely on primitive search technology, they were forced to make themselves relevant by using DMOZ as a source for web site information. The move helped them to grow and perfect their ability to analyze back links and other important web site criteria for their ranking algorithms.

    In 2002, Yahoo acquired Inktomi, which provided the company with a web crawler and the ability to compete with Google in providing dynamic search abilities. Along the way, both Google and Yahoo realized a revenue generating technique that provided Web businesses an opportunity to advertise online through paid inclusion. Both companies now offer that service and compete head-to-head along with other paid inclusion services across the Internet playing field.

    The Who, What and Where of Search Engine Submissions

    So now you know how we got where we are. But how do you get where you want to be – at the top of the search engines?

    First, you must understand that there are no guarantees. However, there is a playing field and it’s relatively simple. Just follow a few guidelines and principles and you should be able to see your web site list in the search engines in hardly any time at all. Here are some pointers on how to conduct a search engine submission strategy in Australia.

    Google

    Might as well start with the guys who lead the way to our current position. The guys at Google pretty much made search a regular part of everybody’s vocabulary. So how do you do it?

    Here’s the best part: You don’t have to go to Google; Google will come to you. It’s called a crawler. That’s the technical term for the technology Google, and many other search engines, use to visit web sites, collect information about them and catalogue them intelligently. Google uses a keyword-based and link popularity model.

    The crawlers, also called spiders, worm their way through the World Wide Web through the various links between web pages. Therefore, the best way to get listed in the search engines is to create links to your web site. Here’s how you can build a successful link building strategy to ensure Google knows your name – or at least the address of your web site.

    1. Write articles and submit them to article directories (the object is write excellent articles that ezine publishers will value enough to publish, which creates a link but also drives traffic to your web site)
    2. Send out press releases to online press agencies, directories and media outlets
    3. Post on forums and bulletin boards
    4. Visit other web sites trying to reach the same market you’re chasing and request a link exchange
    5. Go to Google’s add URL page (google.com/addurl/) and list your site (it’s free)
    Yahoo Follow the same strategy for Yahoo as you did for Google. They both crawl the Web and they both rely on links for information about web sites, which they list for free. Yahoo’s allows you to “suggest your site” to be included in its listings for free. You can suggest your site at http://docs.yahoo.com/info/suggest/. Both Yahoo and Google have paid inclusion programs. Getting involved in this isn’t necessary to be listed in either search engine, but it won’t hurt. If this interests you, look for information on Google AdSense and Yahoo! Search Marketing.

    MSN

    Go to http://submitit.bcentral.com/msnsubmit.htm. Follow instructions.

    Teoma/Ask.com

    Ask owns Teoma. Teoma crawls the web. You can’t submit your site to either. Bummer. Don’t worry, just build a link strategy and like an invisible hand Teoma will find you and tell her boyfriend. Ask will hook you up.

    The Open Directory (Dmoz)

    You may want to consider submitting your site to DMOZ.org as well. The Open Source Directory is the first, and the largest, human-edited directory to enter cyberspace. In many ways, they are a bit outdated but most search engines still use them for collecting information. To get listed in the ODP, follow these steps:

    1. Go to dmoz.org
    2. Search the directory listings by topic to find the most appropriate topic for your site;
    3. Look to see if your site is already listed in any appropriate categories;
    4. When you find the most appropriate category for your site, click on “Suggest URL” at the top of that page;
    5. Follow all instructions to the letter;
    6. Finally, wait, and never, never, NEVER, contact the editor or DMOZ to enquire about your listing – you’ll for certain be pushed to the bottom of the list and may never get listed.
    Local Search Engine Submission You no doubt consider it much easier to get listed in the big international search engines than you did before. Yes, it really is that easy! Now, let’s move on to th
    Career Testing - Guidelines For Taking Career Tests
    Career testing has become a very popular way of "discovering ourselves" and our abilities. However, many people tend to accept their test results as the absolute gospel truth about themselves and their occupations.This in a way can be a very dangerous assumption and especially for individuals who are desperately seeking some direction in life.My advice to this is that, even though it may be what you want to hear, you need to be somewhat cautious of your test results.The truth is, that no matter how glorified and 99.99 percent certified, these tests can be somewhat abstract and generalized. It doesn't matter how good a test is or how good the developer says it is, career tests, career quizzes, and personality tests are not always the absolute gospel truth.So here are a few guidelines to keep in mind when taking a career or personality test.1) No test is 100% accurate. Independent studies have proven that even the most glorified tests can be as much as 25 percent inaccurate.2) Test results can vary. Yes, even the results from the same test taken by the same person at different times can change. Your mood and frame of mind can influence your test results from day to day and even just one different answer can mean completely different results. It's so important to give questions a lot of thought and be totally honest with your answers.3) Take more than one test. Since no test is completely accurate and results can vary, it is so important to take more than one test. In this way you can compare results to get an accurate assessment of matching results. You'll be able to eliminate mistakes by averaging matching results.4) Not the end result. Always remember that career testing is only the beginning of your career planning process. It's not the end result. You simply now have something to work with.5) Be true to yourself. Give your results some serious thought. Do some deep soul searching and trust your intuition. You'll know if the results are totally wr
    catalogue of web sites. Meanwhile, DMOZ was outpacing Yahoo, having got an earlier start. Because Google had to rely on primitive search technology, they were forced to make themselves relevant by using DMOZ as a source for web site information. The move helped them to grow and perfect their ability to analyze back links and other important web site criteria for their ranking algorithms.

    In 2002, Yahoo acquired Inktomi, which provided the company with a web crawler and the ability to compete with Google in providing dynamic search abilities. Along the way, both Google and Yahoo realized a revenue generating technique that provided Web businesses an opportunity to advertise online through paid inclusion. Both companies now offer that service and compete head-to-head along with other paid inclusion services across the Internet playing field.

    The Who, What and Where of Search Engine Submissions

    So now you know how we got where we are. But how do you get where you want to be – at the top of the search engines?

    First, you must understand that there are no guarantees. However, there is a playing field and it’s relatively simple. Just follow a few guidelines and principles and you should be able to see your web site list in the search engines in hardly any time at all. Here are some pointers on how to conduct a search engine submission strategy in Australia.

    Google

    Might as well start with the guys who lead the way to our current position. The guys at Google pretty much made search a regular part of everybody’s vocabulary. So how do you do it?

    Here’s the best part: You don’t have to go to Google; Google will come to you. It’s called a crawler. That’s the technical term for the technology Google, and many other search engines, use to visit web sites, collect information about them and catalogue them intelligently. Google uses a keyword-based and link popularity model.

    The crawlers, also called spiders, worm their way through the World Wide Web through the various links between web pages. Therefore, the best way to get listed in the search engines is to create links to your web site. Here’s how you can build a successful link building strategy to ensure Google knows your name – or at least the address of your web site.

    1. Write articles and submit them to article directories (the object is write excellent articles that ezine publishers will value enough to publish, which creates a link but also drives traffic to your web site)
    2. Send out press releases to online press agencies, directories and media outlets
    3. Post on forums and bulletin boards
    4. Visit other web sites trying to reach the same market you’re chasing and request a link exchange
    5. Go to Google’s add URL page (google.com/addurl/) and list your site (it’s free)
    Yahoo Follow the same strategy for Yahoo as you did for Google. They both crawl the Web and they both rely on links for information about web sites, which they list for free. Yahoo’s allows you to “suggest your site” to be included in its listings for free. You can suggest your site at http://docs.yahoo.com/info/suggest/. Both Yahoo and Google have paid inclusion programs. Getting involved in this isn’t necessary to be listed in either search engine, but it won’t hurt. If this interests you, look for information on Google AdSense and Yahoo! Search Marketing.

    MSN

    Go to http://submitit.bcentral.com/msnsubmit.htm. Follow instructions.

    Teoma/Ask.com

    Ask owns Teoma. Teoma crawls the web. You can’t submit your site to either. Bummer. Don’t worry, just build a link strategy and like an invisible hand Teoma will find you and tell her boyfriend. Ask will hook you up.

    The Open Directory (Dmoz)

    You may want to consider submitting your site to DMOZ.org as well. The Open Source Directory is the first, and the largest, human-edited directory to enter cyberspace. In many ways, they are a bit outdated but most search engines still use them for collecting information. To get listed in the ODP, follow these steps:

    1. Go to dmoz.org
    2. Search the directory listings by topic to find the most appropriate topic for your site;
    3. Look to see if your site is already listed in any appropriate categories;
    4. When you find the most appropriate category for your site, click on “Suggest URL” at the top of that page;
    5. Follow all instructions to the letter;
    6. Finally, wait, and never, never, NEVER, contact the editor or DMOZ to enquire about your listing – you’ll for certain be pushed to the bottom of the list and may never get listed.
    Local Search Engine Submission You no doubt consider it much easier to get listed in the big international search engines than you did before. Yes, it really is that easy! Now, let’s move on to th
    How To Make Money From Selling On Ebay
    Are you the type of person who is always rummaging around looking for a bargain, whether it is in a sale, yard sale or at antiques or flea market? It may be that until now the only things you have purchased this way have been for your family and friends, yet did you know that your love of bargain hunting could help you to make some real money. I would not lie, and it’s all thanks to Ebay, the world’s biggest internet market place.Many of those bargains that you have found could be placed on Ebay and sold for a lot more than what you originally paid for them. For example, one person who managed to buy some books by the best selling author Sandra Brown for paid on $2.00 for the 20 books and sold them for $36.00. Then another time some one bought a Belleek porcelain butter dish for $1.49, they put it on Ebay and could $21.95. So as you can see a killing can be made, it’s just finding the right items to sell.Just imagine what it would be like if you were able to find items like this each week. It is definitely possible, especially if you live in an area where there are always lots of yard sales and flea markets going on as well as having some thrift shops close by. Other people are selling items on Ebay as they are simply decluttering their homes, and these types are usually not interested in putting each item individually onto Ebay and they just might what to get rid of the stuff as quickly as possible. So it is a good idea to keep your eyes peeled for items like this when searching Ebay for new stock.But how do you go about deciding what is good to buy and what you should leave well alone. Certainly any items you see that come with their original packaging, best selling books which are in good condition as well as vintage and antique books (especially copies which are first editions). Also consider ceramics, crystal, pottery and porcelain are a safe way of making some money on Ebay, especially look for depression era glass (also known as carnival glass) as this can usually provide
    n’t have to go to Google; Google will come to you. It’s called a crawler. That’s the technical term for the technology Google, and many other search engines, use to visit web sites, collect information about them and catalogue them intelligently. Google uses a keyword-based and link popularity model.

    The crawlers, also called spiders, worm their way through the World Wide Web through the various links between web pages. Therefore, the best way to get listed in the search engines is to create links to your web site. Here’s how you can build a successful link building strategy to ensure Google knows your name – or at least the address of your web site.

    1. Write articles and submit them to article directories (the object is write excellent articles that ezine publishers will value enough to publish, which creates a link but also drives traffic to your web site)
    2. Send out press releases to online press agencies, directories and media outlets
    3. Post on forums and bulletin boards
    4. Visit other web sites trying to reach the same market you’re chasing and request a link exchange
    5. Go to Google’s add URL page (google.com/addurl/) and list your site (it’s free)
    Yahoo Follow the same strategy for Yahoo as you did for Google. They both crawl the Web and they both rely on links for information about web sites, which they list for free. Yahoo’s allows you to “suggest your site” to be included in its listings for free. You can suggest your site at http://docs.yahoo.com/info/suggest/. Both Yahoo and Google have paid inclusion programs. Getting involved in this isn’t necessary to be listed in either search engine, but it won’t hurt. If this interests you, look for information on Google AdSense and Yahoo! Search Marketing.

    MSN

    Go to http://submitit.bcentral.com/msnsubmit.htm. Follow instructions.

    Teoma/Ask.com

    Ask owns Teoma. Teoma crawls the web. You can’t submit your site to either. Bummer. Don’t worry, just build a link strategy and like an invisible hand Teoma will find you and tell her boyfriend. Ask will hook you up.

    The Open Directory (Dmoz)

    You may want to consider submitting your site to DMOZ.org as well. The Open Source Directory is the first, and the largest, human-edited directory to enter cyberspace. In many ways, they are a bit outdated but most search engines still use them for collecting information. To get listed in the ODP, follow these steps:

    1. Go to dmoz.org
    2. Search the directory listings by topic to find the most appropriate topic for your site;
    3. Look to see if your site is already listed in any appropriate categories;
    4. When you find the most appropriate category for your site, click on “Suggest URL” at the top of that page;
    5. Follow all instructions to the letter;
    6. Finally, wait, and never, never, NEVER, contact the editor or DMOZ to enquire about your listing – you’ll for certain be pushed to the bottom of the list and may never get listed.
    Local Search Engine Submission You no doubt consider it much easier to get listed in the big international search engines than you did before. Yes, it really is that easy! Now, let’s move on to th
    Marketing Your Website on an Aglet
    Marketing your website is vital to its success. Having a site that no-one really knows about is like having a lemonade stand at the South Pole, hardly a visitor and chances are they don’t want what you are offering.From where I sit, there seem to be three basic ways to market your site. Each of them will cost you either time, money or effort.Firstly, there is the “pay-for-this-and-get-ten-times-your-money-back” type of marketing that is quite widely available. Only problem is you usually have to pay first. Not too many (I can count on one hand with at least 4 fingers left over) will let you use their system/software/idea/whatever, and pay for it out of the profits you make. Now, I don’t blame them for wanting their money. They are, after all, in business.But what if you don’t have that sort of money just lying around? What if, after all the essentials are paid for, you don’t have any significant spare cash? Many of the marketing gurus who offer these products are of the mindset that if you can’t afford,, say, $25 per month for their product which will make you a fortune in sales, you are just not serious.But that $25 per month is not all there is. What about Internet access; what about hosting costs, etc. etc. etc. Then, of course, there are all the other commitments to programs you have taken on in the past, with little, if anything, to show for them. It all adds up and when you are starting from scratch it’s quite possible that an extra $25 per month is more than your budget will allow.Secondly, there is the “join-these-seven-hundred-and-fifty-exchanges-under-me” type of marketing that is also promoted across the internet. Link exchanges, traffic exchanges, banner exchanges are all in the mix. It all sounds nice in theory but what tends to happen is that you spend a large portion of the time you are on the ‘net, waiting ten seconds, then click, waiting ten seconds, then click, ad nauseum. But at least they are free!!!And what do you get in return? Gr
    isted in either search engine, but it won’t hurt. If this interests you, look for information on Google AdSense and Yahoo! Search Marketing.

    MSN

    Go to http://submitit.bcentral.com/msnsubmit.htm. Follow instructions.

    Teoma/Ask.com

    Ask owns Teoma. Teoma crawls the web. You can’t submit your site to either. Bummer. Don’t worry, just build a link strategy and like an invisible hand Teoma will find you and tell her boyfriend. Ask will hook you up.

    The Open Directory (Dmoz)

    You may want to consider submitting your site to DMOZ.org as well. The Open Source Directory is the first, and the largest, human-edited directory to enter cyberspace. In many ways, they are a bit outdated but most search engines still use them for collecting information. To get listed in the ODP, follow these steps:

    1. Go to dmoz.org
    2. Search the directory listings by topic to find the most appropriate topic for your site;
    3. Look to see if your site is already listed in any appropriate categories;
    4. When you find the most appropriate category for your site, click on “Suggest URL” at the top of that page;
    5. Follow all instructions to the letter;
    6. Finally, wait, and never, never, NEVER, contact the editor or DMOZ to enquire about your listing – you’ll for certain be pushed to the bottom of the list and may never get listed.
    Local Search Engine Submission You no doubt consider it much easier to get listed in the big international search engines than you did before. Yes, it really is that easy! Now, let’s move on to the local search engines.

    Yahoo!7

    Yahoo in Australia is called Yahoo!7. The web URL is http://au.yahoo.com. In many ways, getting listed on Australia’s regional Yahoo!7 search engine directory is much like getting listed in the parent international version. Go to the main web site, scroll to the bottom of the page and click on “How To Suggest A Site.”

    WebWombat

    There are two ways to get listed at WebWombat, Australia’s regional search engine. You can pay to get listed or submit your site for free inclusion.

    WebWombat calls its free submission process “Express Registration.” Go to https://trans.webwombat.com.au/ and click on “Sign up for a new account.” Follow the directions.

    Your web site will be crawled by WebWombat’s web crawler within two days. Be sure you follow their instructions, including no redirects. WebWombat’s crawlers will not crawl redirects so don’t be disappointed if you submit a redirected URL and it doesn’t get listed. In fact, this is pretty common among all the search engines. When you submit search engine submissions to any search engine, it’s a good idea to not submit URLs with redirects. It will hurt you in the long run.

    Anzwers

    Anzwers.com is another search engine based in Australia and New Zealand. They, like Yahoo and Yahoo!7, will allow you to suggest a site. Just go to http://www.anzwers.com.au/suggest_site.html and fill out the form to add your web site and URL to the search engine’s listings. Be sure you pick the right category for your web site.

    Sensis

    Sensis is another Australian search engine worth considering. Primarily a business-oriented search engine, you can get a free listing. However, they will only accept submissions for your home page URL. Multiple submissions for the same web site will be rejected. To get listed at Sensis, go to http://www.sensis.com.au/contact_us_submitSite.do, enter your URL and the text verification symbols. Simple, right?

    Local Directories

    In addition to the international and regional search engines, there are countless local directories you can submit your web site to as well. These are beneficial if you operate a local business with a mostly local clientele. Businesses such as automotive maintenance shops, television and appliance rentals, book stores, real estate agents and brokers, banks, retail stores and a host of other brick and mortar type businesses in various industries and trades will benefit by adding their web sites to the local search engines and directories. But where do you find these directories?

    It’s not hard. You can find them at any of the search engines. In the international search engines, search for “local directory Australia.” If you are conducting your search through WebWombat, Anzwers or Yahoo!7, a simple search for “local directories” will deliver a results page that consists of some excellent places to list your site. You’ll find such directories as www.aussielocal.com, www.local.com.au and http://sydney.local.com/au. Additionally, you can conduct a search for a local directory in your area by typing in your city name or postal code along with the keywords “local directory.”

    To list your web site in any of the local business directories, all you need do is visit the web site and find a “Submit URL” link or some similar indication of a page that allows you to submit your web site. Be sure to follow that web site’s instructions down to the letter. Otherwise, you may find that you spend some time filling out forms only to be rejected.

    Aussie Local

    The process for site submission at Aussie Local is simple. You go to the main site, click on “Add a business” and fill out the online form. You must agree with their terms of use or you won’t find yourself listed in the directory.

    Local Direct

    The process is similar at local direct. Go to http://www.local.com.au/. Click on “Add-a-link FREE.” Follow instructions and fill in the form.

    Yellow Pages

    Another source that can’t be overlooked for local search engine submission, or directory listings, is the Yellow Pages online. There is actually a Yellow Pages, Australian version, located at www.yellowpages.com.au.

    The Yellow Pages offers different features, any of which could be to your liking, but you’ll have to pay to advertise. Owned by Sensis, you can pay to be listed with Sensis’ bid performance pay inclusion program, purchase a Yellow Pages advertisement, choose to be included in CitySearch, enter the Trading Post arena, or splash around in the BigPond. Just go to the Yellow Pages main page and click on the link at the top of the page that best fits where you want to be included. Look for anything that offers advertising opportunities and follow instructions.

    Themed Directories

    Themed or topical directories offer another opportunity for web site owners and webmasters to get their sites listed in the search engines. Go to your favorite search engine and perform a keyword search for “directory Australia” plus the specific theme or topic in which you’re interested. For example, if you sell natural herbal remedies you could type “herbal remedies Australia directory,” or some combination that includes “natural remedies,” “herbal remedies” or a variation of that theme.

    After performing such searches at each search engine, compile a list of potential directories related to your them or topic then visit each one and follow that directory’s instructions for site submission. Some may offer paid inclusion or advertising while others may allow you to submit your site for free. Some themed directories may have both options. At any rate, it doesn’t hurt to do your research and find the options that best suit your needs.

    Final Word

    If there is a conclusion, it is this: You have many options and you’ll have to take the time to explore them all. Every search engine and directory has its own rules and guidelines for site submission, so you’ll have to do your research.

    By and large, however, if you concentrate on building a good link program to your web site from various sources then that should take care of most of your site submission needs. Smaller directories and search engines could play a big part in that strategy. Only you can decide whether to pay to be included in any directory o

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