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Digg it UP - Want to Google-Boost Your Website? Better Search Engine Rankings in Ten Easy Steps
How To Go From A Dead End Job To Being A High Paid Tutor!Why has tutoring and supplemental education become such a booming market?With NCLB (No Child Left Behind) in place, many teachers have additional responsibilities and students can easily fall behind. With National tests and exams, teachers have to spend a lot of time prepping students for these exams and tests and don’t have as much time to help the struggling student.Parents dream of their child doing well in school, going to college and starting a successful career, but when they are not doing well in a subject, parents will readily call for a tutor for help!Many households have two working parents, leaving little or no time to assist their childr
5. Product Pages
“SEO is most effective when the page is targeted to one or two keywords,” says Ray Field of Tin Soldier Design (who designed the successful ecommerce site www.the-unusual-gift-shop.com). The trick isn’t cramming in ALL your keywords, ALL of the time, but choosing a couple for each page or section. “This has the clear advantage of feeding to any visitor the ‘exact’ referral page they were looking for.
“When designing an e-commerce site, you should focus the structure on product groups. A product group would be called Wedding Gifts (for example) with sub-categories below it like Wedding stationery, Wedding albums, Wedding flowers, etc.”
6. Relevant titles and
Managers who delegate regularly and delegate well create a motivating work environment for their employees. But it’s not enough to simply hand off assignments and responsibilities and walk away. The manager needs to stay involved from describing the assignment clearly, to providing ongoing feedback, and finally acknowledging the work of the employee who completed the delegated task. So delegating is not a hands-off strategy or a way to off-load unpleasant tasks.A few months ago, I had an experience as a volunteer at my daughter’s elementary school that highlighted just how motivating (or de-motivating) the delegating process can be. I volunteered to produce the second-grade classroom newsletter with another mother who has computer skills
But it isn’t. There are plenty of things you can do to start improving your search engine rankings, and make sure your team is on track. Have your designer adding ALT tags and your copywriter incorporating the right keywords, and your rankings will naturally begin to climb. Still trembling? Stay with me…
Ask a panel of experts for their best SEO tips and you can’t expect to surface until 2007. But in the name of e-commerce success I’ve spent the last month ploughing through it to bring you hot tips from our country’s finest. Here are ten simple ways to start improving your search engine rankings.
1. Images and flash
“As far as the search engines are concerned, graphics and flash animations are just eye candy. Where you have images, make sure that the ALT tag is always completed,” says Gary Dickenson from Creospace Web Consultants. The ALT tag is the text displayed when you hover over an image, and it can be read by search engines exploring your website, which means it’s a great place for a couple of keywords. “But it’s not the place for an essay!” adds Gary.
2. Don’t click here!
Make sure your links have meaning. “Use descriptive text for all your internal links - i.e. don't say 'click here for the latest fashions' (with the link on 'click here') - say 'view our latest fashions' with the link on 'latest fashions',” recommends David Horn, creative director at Tick Tock Design in Ireland. “That way the destination page benefits not only from having a link pointed towards it, but from having keywords associated with that link.”
3. Links to your site
Whenever you can, ask related sites to post your URL on their pages – it will improve your rankings dramatically. “You can also insert a text link at the footer of your website template,” suggests Dean Cosson of C2 Web Design. “Link it to your home page with your chosen keywords as the clickable text. We’ve achieved a no.1 ranking for a family website using this trick.”
4. Get listed
Many search engines are now suspicious of software-produced submissions, due to unethical usage. So submit your site to engines manually, and don’t forget directories such as Yahoo! and DMOZ Open Directory Project. “Google derives much of its data from DMOZ,” says Jon White of IT Magic in Wiltshire. “But before submitting your site to the directory, read their guidelines and explore the directory to understand the process. Choose the most relevant category, or risk being rejected. The directory will take a few weeks to list you so don’t be tempted to re-submit, or you’ll be bumped to the back of the queue!”
5. Product Pages
“SEO is most effective when the page is targeted to one or two keywords,” says Ray Field of Tin Soldier Design (who designed the successful ecommerce site www.the-unusual-gift-shop.com). The trick isn’t cramming in ALL your keywords, ALL of the time, but choosing a couple for each page or section. “This has the clear advantage of feeding to any visitor the ‘exact’ referral page they were looking for.
“When designing an e-commerce site, you should focus the structure on product groups. A product group would be called Wedding Gifts (for example) with sub-categories below it like Wedding stationery, Wedding albums, Wedding flowers, etc.”
6. Relevant titles and h
A seal is a small press into which a document is placed to be embossed. The imprint made by the seal shows the name, date, and state incorporated. Seals used to be mandatory in all states, but are now optional in some. However, most corporations choose to maintain the use of a seal, especially in legal documents, as a sign of authority and as a matter of formality.Corporate seals are essential when opening corporate or LLC bank accounts, distributing stock or membership certificates or in any other corporate business activities. Active filings in LLCs include a custom-made corporate seal as a part of its corporate kit.The corporate seal kits are stored inside a personalized pouch. Normally, corporate seals and company seals are 1
1. Images and flash
“As far as the search engines are concerned, graphics and flash animations are just eye candy. Where you have images, make sure that the ALT tag is always completed,” says Gary Dickenson from Creospace Web Consultants. The ALT tag is the text displayed when you hover over an image, and it can be read by search engines exploring your website, which means it’s a great place for a couple of keywords. “But it’s not the place for an essay!” adds Gary.
2. Don’t click here!
Make sure your links have meaning. “Use descriptive text for all your internal links - i.e. don't say 'click here for the latest fashions' (with the link on 'click here') - say 'view our latest fashions' with the link on 'latest fashions',” recommends David Horn, creative director at Tick Tock Design in Ireland. “That way the destination page benefits not only from having a link pointed towards it, but from having keywords associated with that link.”
3. Links to your site
Whenever you can, ask related sites to post your URL on their pages – it will improve your rankings dramatically. “You can also insert a text link at the footer of your website template,” suggests Dean Cosson of C2 Web Design. “Link it to your home page with your chosen keywords as the clickable text. We’ve achieved a no.1 ranking for a family website using this trick.”
4. Get listed
Many search engines are now suspicious of software-produced submissions, due to unethical usage. So submit your site to engines manually, and don’t forget directories such as Yahoo! and DMOZ Open Directory Project. “Google derives much of its data from DMOZ,” says Jon White of IT Magic in Wiltshire. “But before submitting your site to the directory, read their guidelines and explore the directory to understand the process. Choose the most relevant category, or risk being rejected. The directory will take a few weeks to list you so don’t be tempted to re-submit, or you’ll be bumped to the back of the queue!”
5. Product Pages
“SEO is most effective when the page is targeted to one or two keywords,” says Ray Field of Tin Soldier Design (who designed the successful ecommerce site www.the-unusual-gift-shop.com). The trick isn’t cramming in ALL your keywords, ALL of the time, but choosing a couple for each page or section. “This has the clear advantage of feeding to any visitor the ‘exact’ referral page they were looking for.
“When designing an e-commerce site, you should focus the structure on product groups. A product group would be called Wedding Gifts (for example) with sub-categories below it like Wedding stationery, Wedding albums, Wedding flowers, etc.”
6. Relevant titles and
Business cards are still the most valued marketing tool used at present. Its valuable contribution to the promotions and advertising field had made it to be among the top most tools used.Basically the significance of business cards had manifold to bring great benefits. One of which is, it serves as a frontline image of your business. Second they make first contact with your future customers. And lastly serve as a marketing tool of keeping a good networking communication among your clients.More often we observe the initial reactions given by our first hand clients. When we hand them out our cards the first things they do is look at it and judge them by what they had seen. Thus it is indeed flattering on our side when we are able to
3. Links to your site
Whenever you can, ask related sites to post your URL on their pages – it will improve your rankings dramatically. “You can also insert a text link at the footer of your website template,” suggests Dean Cosson of C2 Web Design. “Link it to your home page with your chosen keywords as the clickable text. We’ve achieved a no.1 ranking for a family website using this trick.”
4. Get listed
Many search engines are now suspicious of software-produced submissions, due to unethical usage. So submit your site to engines manually, and don’t forget directories such as Yahoo! and DMOZ Open Directory Project. “Google derives much of its data from DMOZ,” says Jon White of IT Magic in Wiltshire. “But before submitting your site to the directory, read their guidelines and explore the directory to understand the process. Choose the most relevant category, or risk being rejected. The directory will take a few weeks to list you so don’t be tempted to re-submit, or you’ll be bumped to the back of the queue!”
5. Product Pages
“SEO is most effective when the page is targeted to one or two keywords,” says Ray Field of Tin Soldier Design (who designed the successful ecommerce site www.the-unusual-gift-shop.com). The trick isn’t cramming in ALL your keywords, ALL of the time, but choosing a couple for each page or section. “This has the clear advantage of feeding to any visitor the ‘exact’ referral page they were looking for.
“When designing an e-commerce site, you should focus the structure on product groups. A product group would be called Wedding Gifts (for example) with sub-categories below it like Wedding stationery, Wedding albums, Wedding flowers, etc.”
6. Relevant titles and
I got a call from a friend of mine who had just joined a small company as Marketing Director. After auditing the firm’s marketing practices, he determined that the old company name had to go. The old name too closely resembled another firm’s moniker and it was causing confusion in the marketplace. With new ownership at the firm, a change seemed to make sense.He called me looking for some ideas for a new name and I gladly helped; in fact, we came up with a new company name that could be used as his URL with a dotcom suffix. All it took was 15 minutes. I was very pleased since it took me nearly six months to come up my new book’s name First, Best, or Different; it was agonizing.After we hung up I started to think about how a name ch
4. Get listed
Many search engines are now suspicious of software-produced submissions, due to unethical usage. So submit your site to engines manually, and don’t forget directories such as Yahoo! and DMOZ Open Directory Project. “Google derives much of its data from DMOZ,” says Jon White of IT Magic in Wiltshire. “But before submitting your site to the directory, read their guidelines and explore the directory to understand the process. Choose the most relevant category, or risk being rejected. The directory will take a few weeks to list you so don’t be tempted to re-submit, or you’ll be bumped to the back of the queue!”
5. Product Pages
“SEO is most effective when the page is targeted to one or two keywords,” says Ray Field of Tin Soldier Design (who designed the successful ecommerce site www.the-unusual-gift-shop.com). The trick isn’t cramming in ALL your keywords, ALL of the time, but choosing a couple for each page or section. “This has the clear advantage of feeding to any visitor the ‘exact’ referral page they were looking for.
“When designing an e-commerce site, you should focus the structure on product groups. A product group would be called Wedding Gifts (for example) with sub-categories below it like Wedding stationery, Wedding albums, Wedding flowers, etc.”
6. Relevant titles and
Today’s technology has made setting up security precautions such as security cameras a cinch! You no longer need to be a millionaire to set up one. You could even install one yourself! Security cameras provide a means for its owner to watch over his or her propery from the safety and convenience of any area he chooses. This type of system is a great deterrent to thievery and unwanted entry. Most organizations that have sensitive items or are off limits to the general public employ these cameras to help keep their places safe.Purchasing and implementing such a system may save your business from the terrors of illegal entry. Investment in such could save you a whole lot of trouble.Before purchasing a system, you will want to conside
5. Product Pages
“SEO is most effective when the page is targeted to one or two keywords,” says Ray Field of Tin Soldier Design (who designed the successful ecommerce site www.the-unusual-gift-shop.com). The trick isn’t cramming in ALL your keywords, ALL of the time, but choosing a couple for each page or section. “This has the clear advantage of feeding to any visitor the ‘exact’ referral page they were looking for.
“When designing an e-commerce site, you should focus the structure on product groups. A product group would be called Wedding Gifts (for example) with sub-categories below it like Wedding stationery, Wedding albums, Wedding flowers, etc.”
6. Relevant titles and headers
“Create a H1 tag for every page,” says Jon White of IT Magic. “These are the top headings on each page. They’re an important part of your website and should include key phrases. But keep it to a maximum of 10 words – it has to be reader-friendly too.”
7. Finding keywords
Two great places to find keywords:
• Google. To use Google’s Keyword Tool you’ll need an Adwords account. Google can supply reliable statistics (since it gets 36% of search engine traffic every day), and it can also tell you what position you could buy in the right-hand rankings.
• Wordtracker.co.uk. This is exceptionally easy to use; it offers unlimited free trials, with full access starting at ?4.20 for a day. In plain English, the site will guide you through the process, and even emails you the results at the end.
8. Homepage copy…
Whether you’re a writer or not, homepage copy is everyone’s worst nightmare. The best advice I can offer is to keep it simple. 150-200 words is generally agreed to be the optimum length, but this text can (and should) be broken into manageable chunks. After an engaging welcome, you can get away with listing a few of your key products, but keep it light.
9. Keep it fresh
“Review your keywords and site content regularly,” says Gary Dickenson from Creospace. “Add and amend where required. Content is king when it comes to website rankings – and new content makes the search engines visit your site more frequently.”
10. One final thing
Don’t get bogged down with SEO and underestimate the danger of Wandering Mouse Syndrome. If your site starts to look like a series of keyword lists, your customers will lose the will to live – and that’s when mouses start to wander. We’re humans. Happy, engaging copy keeps customers on-screen and prompts them to purchase. After all, the purpose of SEO is to attract customers – don’t let them fall at the final hurdle.
WITH THANKS TO OUR PANEL OF EXPERTS!
Gary Dickenson, Creospace Consultants: www.creospace.co.uk
Dean Cosson, C2 Web Design: www.c2webdesign.co.uk
David Horn, TickTock Design: www.ticktockdesign.co.uk
Jon White, IT Magic: www.itmagic.co.uk
Ray Field, Tin Soldier: www.tinsoldierdesign.co.uk
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