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  • Digg it UP - Brand Awareness Basics

    What’s Happening in Security & What You Need to Know
    Security like many sectors, keeps marketing people like myself busy communicating with stakeholders about the latest issues and changes that affect them. Just as I think things are on even keel, something new appears on the horizon that needs communicating. And then it changes, so I have to
    just flakes or people who are trying to be difficult. ;o)

    So there’s the proof that branding works.

    And did you know the company or trademark with the highest brand awareness percentage always outsells the second and third ran

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    Raising capital to start a new business may seem like a daunting task, but it need not be overwhelming if you follow a few basic business practices. If you have a viable idea that will net a return for your investors and prepare a compelling business plan the chances are good that you can fi
    Statistics tell us that in the U.S. alone, the average person is exposed to 3,500 ad impressions per day. I’m not talking about the average Internet user seeing banner impressions… I’m talking about the typical citizen seeing billboards, TV commercials, email promos, branded coffee mugs, etc.

    And most of the ad impressions we see on a daily basis are not direct response promotions. A billboard on the highway is not necessarily placed to make us stop right then and there and purchase a new couch, nor is a ballpoint pen with the name of a local bank likely to make us rush over to the nearest branch and open an account spur of the moment.

    But all of these impressions do take their toll on our subconscious minds. Think of the first names that come to mind when I mention:

    - Soda
    - Fast Food
    - Software

    I’m willing to bet 90% of the folks who read this article came up with the same three companies. The other 10% are just flakes or people who are trying to be difficult. ;o)

    So there’s the proof that branding works.

    And did you know the company or trademark with the highest brand awareness percentage always outsells the second and third ran

    Totally Free Classifieds Website - Anything Can Happen If Someone is Truly Motivated
    What do you think about a website that claims to serve 100% free classified ads worldwide? Incredible! Trickery! Insane! Well, no one can use such harsh words if he or she correctly identifies the motivation of a person who has started such a website.The owner of this particular site
    V commercials, email promos, branded coffee mugs, etc.

    And most of the ad impressions we see on a daily basis are not direct response promotions. A billboard on the highway is not necessarily placed to make us stop right then and there and purchase a new couch, nor is a ballpoint pen with the name of a local bank likely to make us rush over to the nearest branch and open an account spur of the moment.

    But all of these impressions do take their toll on our subconscious minds. Think of the first names that come to mind when I mention:

    - Soda
    - Fast Food
    - Software

    I’m willing to bet 90% of the folks who read this article came up with the same three companies. The other 10% are just flakes or people who are trying to be difficult. ;o)

    So there’s the proof that branding works.

    And did you know the company or trademark with the highest brand awareness percentage always outsells the second and third ran

    Your Recipe for Brand Success, Part II
    We all know, some of us too well, what can happen when we do not set boundaries in our personal lives; does the term “door mat” ring any bells?I know that sounds harsh but I’d be lying if I didn’t say there was a time when I did not set proper boundaries in my personal relationships a
    re and purchase a new couch, nor is a ballpoint pen with the name of a local bank likely to make us rush over to the nearest branch and open an account spur of the moment.

    But all of these impressions do take their toll on our subconscious minds. Think of the first names that come to mind when I mention:

    - Soda
    - Fast Food
    - Software

    I’m willing to bet 90% of the folks who read this article came up with the same three companies. The other 10% are just flakes or people who are trying to be difficult. ;o)

    So there’s the proof that branding works.

    And did you know the company or trademark with the highest brand awareness percentage always outsells the second and third ran

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    TIME. TIME. TIME is the main problem. Or rather, lack of time. Too little time to plan, to decide, to execute the plan.Your usual coping strategies, even your best ones, may not work in a crisis. New strategies for gathering information, judging its usefulness, and deciding on the bes
    scious minds. Think of the first names that come to mind when I mention:

    - Soda
    - Fast Food
    - Software

    I’m willing to bet 90% of the folks who read this article came up with the same three companies. The other 10% are just flakes or people who are trying to be difficult. ;o)

    So there’s the proof that branding works.

    And did you know the company or trademark with the highest brand awareness percentage always outsells the second and third ran

    Selling Your Business - Why Use a Business Broker
    Perhaps the most important business transaction you will ever pursue is the sale of your business. Many business owners attempt to do it themselves and when asked if they got a good deal, many respond with “I think so,” or “I got my asking price,” or “I really don’t know,” or “It was a disas
    just flakes or people who are trying to be difficult. ;o)

    So there’s the proof that branding works.

    And did you know the company or trademark with the highest brand awareness percentage always outsells the second and third ranked companies combined? Pretty amazing isn’t it?

    In a national survey 99.2% of the participants said they are more likely to buy a product or service based on the first company or trademark that comes to mind when it’s time to purchase!

    Effective branding increases profits, period. And you don’t have to be a mega-corporation to leverage this knowledge.

    Get yourself a logo and place it on all your business cards, web banners, etc. and then get these tools in front of as many people as possible.

    Talk to your local broadcasting company about radio ad packages.

    Have a T-shirt shop print you up a few hundred shirts with your logo and then give the shirts away to high school kids at a homecoming event.

    These are just a few suggestions right off the top of my head. The idea is to get your logo and/or your name out there and keep it out there.

    Stay consistent! Once people see you or hear about you enough they

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