Tags |
|
|
Links |
|
|
Digg it UP - Before Launching Your SEO Cammpaign
I could have easily ignored the old man but something inside me felt that I just couldn’t. And what a difference it has made to my life.It all started around Feb 05 on a Friday night when I had stayed back with my work colleagues for a few drinks and caught the train from Circular Quay to Miranda.When I sat down on the train and got settled for my 45min ride home I pulled out of my bag the real estate magazine from my local area which comes every Tuesday. My parents always pressured me saying “save your money and buy property” over and over again and as history shows they are right. I mean my parents bought a house in 1979 for around the $40K. It was just a 3 bedroom fibro house with a garage. In 2005 it was valued at $650K-$700K and
17) Do I have access to site traffic logs or statistics to enable me to track visitor activity during the campaign? Specifically, what visitor activity will I be tracking?
18) How do I plan on tracking my or my client’s rankings in the search engines?
19) Do I or my client have the ability and resources in place to respond to increased traffic/business as a result of the campaign?
20) What are my/my client’s expectations for the optimization campaign? Are they realistic?
Answers to the first 10 questions above will determine the complexity of optimization required. For example, if the site pages currently have little text on them, you know you’ll need to integrate more text to make the site compatible with search engines and to be able to include your target keywords. If the site currently uses frames, you will need to rebuild the pages without frames or create special No-Frames tags to make sure the site can be indexed, and so on.
This in
In this day and age it is difficult to tell what kind of people we are dealing with. An impressive resume can be copied from the internet and a nice suit can be bought. This potential employee can give you intelligent answers to all your questions. You may think this is an ideal candidate for the position. Then when everything seems to be going well, you do a simple background check. In this background check you can find out previous employment history, criminal background, education, and credit history. You never really know what a person is like based on what they articulate during an interview or how they look.Prescreening employees can eliminate the costs associated with hiring, training, and then firing a dishonest employee. There are
Before You Start
Before you start any search engine optimization campaign, whether it’s for your own site or that belonging to a client, you need to answer the following important questions:
1) What is the overall motivation for optimizing this site? What do I/they hope to achieve? (e.g. more sales, more subscribers, more traffic, more publicity etc.)
2) What is my/their time-frame for this project?
3) What is my/their budget for this project?
4) Who will be responsible for this project? Will it be a joint or solo effort? Will it be run entirely in-house or outsourced?
Answering these questions will help you to build a framework for your campaign and establish limitations for the size and scope of the campaign.
How Search Engine-Compatible is the Site Currently?
Something I find very useful before quoting on any SEO project is to produce what I call a Search Engine Compatibility Review. This is where I carry out a detailed overview and analysis of a site's search engine compatibility in terms of HTML design, page extensions, link popularity, title and META tags, body text, target keywords, ALT IMG tags, page load time, and other design elements that can impact search engine indexing. It just helps sort out in my mind what design elements need tweaking to make the site as search engine-friendly as possible.
You might consider preparing something similar for your own site or clients.
Requirements Gathering
Next, you need to establish the project requirements, so you can tailor the SEO campaign to you or your client’s exact needs. For those of you servicing clients, this information is often required before you are able to quote accurately.
To determine your project requirements, you need to have the following questions answered:
1) What technology was used to build the site? (i.e. Flash, PHP, frames, Cold Fusion, JavaScript, Flat HTML etc)
2) What are the file extensions of the pages? (i.e. .htm, .php, .cfm etc)
3) Does the site contain database driven content? If so, will the URLs contain query strings? e.g. www.site.com/longpagename?source=123444fgge3212, (containing “?” symbols), or does the site use parameter workarounds to remove the query strings? (the latter is search engine friendly).
4) Are there at least 250 words of text on the home page and other pages to be optimized?
5) How does the navigation work? Does it use text links or graphical links or JavaScript drop-down menus?
6) Approximately how many pages does the site contain? How many of these will be optimized?
7) What is the current link popularity of the site?
8) What is the approximate Google PageRank of the site? Would it benefit from link building?
9) Do I have the ability to edit the source code directly? Or will I need to hand-over the optimized code to a site admin for integration?
10) Do I have permission to alter the visible content of the site?
11) What are the products/services that the site promotes? (e.g. widgets, mobile phones, hire cars etc.)
12) What are the site’s geographical target markets? Are they global? Country specific? State specific? Town specific?
13) What are the site’s demographic target markets? (e.g. young urban females, working mothers, single parents etc.)
14) What are 20 search keywords or phrases that I think my/my client’s target markets will use to find the site in the search engines? (More about this next lesson).
15) Who are my/my client’s major competitors online? What are their URLs? What keywords are they targeting?
16) Who are the stake-holders of this site? How will I report to them?
17) Do I have access to site traffic logs or statistics to enable me to track visitor activity during the campaign? Specifically, what visitor activity will I be tracking?
18) How do I plan on tracking my or my client’s rankings in the search engines?
19) Do I or my client have the ability and resources in place to respond to increased traffic/business as a result of the campaign?
20) What are my/my client’s expectations for the optimization campaign? Are they realistic?
Answers to the first 10 questions above will determine the complexity of optimization required. For example, if the site pages currently have little text on them, you know you’ll need to integrate more text to make the site compatible with search engines and to be able to include your target keywords. If the site currently uses frames, you will need to rebuild the pages without frames or create special No-Frames tags to make sure the site can be indexed, and so on.
This ini
I'll admit the first time I heard the words "Six Sigma" I was a bit intimidated. I wasn't a stat major in college and although I had spent a lot of time around statisticians I never heard the words six sigma before. Major corporations in the manufacturing realm have adopted the six sigma culture for well over two decades and it has now filtered down to the services sector where the terminology has the same meaning but is applied to operational and non operational processes.What is Six Sigma?Six Sigma was developed primarily by the Motorola Corporation, about thirty-five years ago, to track manufacturing defects and determine what acceptable standards those defects were in a particular manufacturing venue. Operating at a Six Sigma
How Search Engine-Compatible is the Site Currently?
Something I find very useful before quoting on any SEO project is to produce what I call a Search Engine Compatibility Review. This is where I carry out a detailed overview and analysis of a site's search engine compatibility in terms of HTML design, page extensions, link popularity, title and META tags, body text, target keywords, ALT IMG tags, page load time, and other design elements that can impact search engine indexing. It just helps sort out in my mind what design elements need tweaking to make the site as search engine-friendly as possible.
You might consider preparing something similar for your own site or clients.
Requirements Gathering
Next, you need to establish the project requirements, so you can tailor the SEO campaign to you or your client’s exact needs. For those of you servicing clients, this information is often required before you are able to quote accurately.
To determine your project requirements, you need to have the following questions answered:
1) What technology was used to build the site? (i.e. Flash, PHP, frames, Cold Fusion, JavaScript, Flat HTML etc)
2) What are the file extensions of the pages? (i.e. .htm, .php, .cfm etc)
3) Does the site contain database driven content? If so, will the URLs contain query strings? e.g. www.site.com/longpagename?source=123444fgge3212, (containing “?” symbols), or does the site use parameter workarounds to remove the query strings? (the latter is search engine friendly).
4) Are there at least 250 words of text on the home page and other pages to be optimized?
5) How does the navigation work? Does it use text links or graphical links or JavaScript drop-down menus?
6) Approximately how many pages does the site contain? How many of these will be optimized?
7) What is the current link popularity of the site?
8) What is the approximate Google PageRank of the site? Would it benefit from link building?
9) Do I have the ability to edit the source code directly? Or will I need to hand-over the optimized code to a site admin for integration?
10) Do I have permission to alter the visible content of the site?
11) What are the products/services that the site promotes? (e.g. widgets, mobile phones, hire cars etc.)
12) What are the site’s geographical target markets? Are they global? Country specific? State specific? Town specific?
13) What are the site’s demographic target markets? (e.g. young urban females, working mothers, single parents etc.)
14) What are 20 search keywords or phrases that I think my/my client’s target markets will use to find the site in the search engines? (More about this next lesson).
15) Who are my/my client’s major competitors online? What are their URLs? What keywords are they targeting?
16) Who are the stake-holders of this site? How will I report to them?
17) Do I have access to site traffic logs or statistics to enable me to track visitor activity during the campaign? Specifically, what visitor activity will I be tracking?
18) How do I plan on tracking my or my client’s rankings in the search engines?
19) Do I or my client have the ability and resources in place to respond to increased traffic/business as a result of the campaign?
20) What are my/my client’s expectations for the optimization campaign? Are they realistic?
Answers to the first 10 questions above will determine the complexity of optimization required. For example, if the site pages currently have little text on them, you know you’ll need to integrate more text to make the site compatible with search engines and to be able to include your target keywords. If the site currently uses frames, you will need to rebuild the pages without frames or create special No-Frames tags to make sure the site can be indexed, and so on.
This in
Having to put effort in is one of the major things that hold back a large proportion of people from making money on the internet, and especially eBay. People want instant money and they want it without having to put much effort in. This article will outline one fantastic way to make instant cash from eBay and with minimal effort.Private label rights were the revolutionary discovery of 2005 in the marketing world. Private label membership sites sprung up all over the place and people were desperate to get their hands on PLR products. But very few of these people had a strategy to make money with these products. Using eBay to convert your PLR eBooks and reports into cash is a simple, yet somewhat overlooked, formula. So here it is…First
To determine your project requirements, you need to have the following questions answered:
1) What technology was used to build the site? (i.e. Flash, PHP, frames, Cold Fusion, JavaScript, Flat HTML etc)
2) What are the file extensions of the pages? (i.e. .htm, .php, .cfm etc)
3) Does the site contain database driven content? If so, will the URLs contain query strings? e.g. www.site.com/longpagename?source=123444fgge3212, (containing “?” symbols), or does the site use parameter workarounds to remove the query strings? (the latter is search engine friendly).
4) Are there at least 250 words of text on the home page and other pages to be optimized?
5) How does the navigation work? Does it use text links or graphical links or JavaScript drop-down menus?
6) Approximately how many pages does the site contain? How many of these will be optimized?
7) What is the current link popularity of the site?
8) What is the approximate Google PageRank of the site? Would it benefit from link building?
9) Do I have the ability to edit the source code directly? Or will I need to hand-over the optimized code to a site admin for integration?
10) Do I have permission to alter the visible content of the site?
11) What are the products/services that the site promotes? (e.g. widgets, mobile phones, hire cars etc.)
12) What are the site’s geographical target markets? Are they global? Country specific? State specific? Town specific?
13) What are the site’s demographic target markets? (e.g. young urban females, working mothers, single parents etc.)
14) What are 20 search keywords or phrases that I think my/my client’s target markets will use to find the site in the search engines? (More about this next lesson).
15) Who are my/my client’s major competitors online? What are their URLs? What keywords are they targeting?
16) Who are the stake-holders of this site? How will I report to them?
17) Do I have access to site traffic logs or statistics to enable me to track visitor activity during the campaign? Specifically, what visitor activity will I be tracking?
18) How do I plan on tracking my or my client’s rankings in the search engines?
19) Do I or my client have the ability and resources in place to respond to increased traffic/business as a result of the campaign?
20) What are my/my client’s expectations for the optimization campaign? Are they realistic?
Answers to the first 10 questions above will determine the complexity of optimization required. For example, if the site pages currently have little text on them, you know you’ll need to integrate more text to make the site compatible with search engines and to be able to include your target keywords. If the site currently uses frames, you will need to rebuild the pages without frames or create special No-Frames tags to make sure the site can be indexed, and so on.
This in
Is there one key driver that motivates your customer's behavior?If you know it--Leverage it.If you don't know it--Find it!The small business marketer needs to use every tool available to them, and this is one place where all the work you’ve done to understand your customer can really pay off.Brand is a key, here, because your brand reminds you how your customers perceive your company. An in-depth understanding of brand can help steer you in the right direction when you make any marketing decision for your business. For example, let's imagine your Brand = ‘Trust'. People trust you. Your customers buy from you because they trust that you always produce and deliver a quality product to them.Maybe customers complain.
9) Do I have the ability to edit the source code directly? Or will I need to hand-over the optimized code to a site admin for integration?
10) Do I have permission to alter the visible content of the site?
11) What are the products/services that the site promotes? (e.g. widgets, mobile phones, hire cars etc.)
12) What are the site’s geographical target markets? Are they global? Country specific? State specific? Town specific?
13) What are the site’s demographic target markets? (e.g. young urban females, working mothers, single parents etc.)
14) What are 20 search keywords or phrases that I think my/my client’s target markets will use to find the site in the search engines? (More about this next lesson).
15) Who are my/my client’s major competitors online? What are their URLs? What keywords are they targeting?
16) Who are the stake-holders of this site? How will I report to them?
17) Do I have access to site traffic logs or statistics to enable me to track visitor activity during the campaign? Specifically, what visitor activity will I be tracking?
18) How do I plan on tracking my or my client’s rankings in the search engines?
19) Do I or my client have the ability and resources in place to respond to increased traffic/business as a result of the campaign?
20) What are my/my client’s expectations for the optimization campaign? Are they realistic?
Answers to the first 10 questions above will determine the complexity of optimization required. For example, if the site pages currently have little text on them, you know you’ll need to integrate more text to make the site compatible with search engines and to be able to include your target keywords. If the site currently uses frames, you will need to rebuild the pages without frames or create special No-Frames tags to make sure the site can be indexed, and so on.
This in
Where you sit in the distribution chain and how long that chain is often influences how your pricing strategy is set.There are probably just three ways you can price:1. Cost plus: this is where you decide how much profit you want to make from a given product and you apply the margin to the cost.2. Competitive pricing: this is where you check out your competitors and price against them, or just below.3. Value pricing: this is where you look at your total proposition and charge a fair price for the service you provide.Of course, you will probably say that you use a combination of 1 and 2. You calculate your margin to arrive at a price, then you sanity-check it against the competition and tweak it as necessary.<
17) Do I have access to site traffic logs or statistics to enable me to track visitor activity during the campaign? Specifically, what visitor activity will I be tracking?
18) How do I plan on tracking my or my client’s rankings in the search engines?
19) Do I or my client have the ability and resources in place to respond to increased traffic/business as a result of the campaign?
20) What are my/my client’s expectations for the optimization campaign? Are they realistic?
Answers to the first 10 questions above will determine the complexity of optimization required. For example, if the site pages currently have little text on them, you know you’ll need to integrate more text to make the site compatible with search engines and to be able to include your target keywords. If the site currently uses frames, you will need to rebuild the pages without frames or create special No-Frames tags to make sure the site can be indexed, and so on.
This initial analysis will help you to scope the time and costs involved in advance. For those of you optimizing client sites, obtaining accurate answers to these questions BEFORE quoting is absolutely crucial. Otherwise you can find yourself in the middle of a project that you have severely under-quoted for.
The remainder of questions are to establish in advance the who, what, where, when, why and how of the optimization campaign. This will help you determine the most logical keywords and phrases to target, as well as which search engines to submit the site to.
For those of you optimizing web sites for a living, you might consider developing a questionnaire that you can give clients to complete to ensure you tailor the web site optimization to their exact needs.
You’re Now Prepared
So now you are clear about your motivations for optimizing the site, you know more about the target markets, you know how compatible the existing site is with search engines and how much work is involved in the search engine optimization process. You’re ready to tackle the job!
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggitup.net/article/76786/diggitup-Before-Launching-Your-SEO-Cammpaign.html">Before Launching Your SEO Cammpaign</a>
BB link (for phorums):
[url=http://www.diggitup.net/article/76786/diggitup-Before-Launching-Your-SEO-Cammpaign.html]Before Launching Your SEO Cammpaign[/url]
Related Articles:
Promote Workplace Morale, Prevent Surprises, and Get a Nifty Accessory
Your Corporate Buy-Sell Agreement: Ticking Time Bomb or Reasonable Resolution?
3 Essentials Before You Submit To Article Directories
Bookmark it:
|