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Digg it UP - What Good is a Tagline?
Many industrial machines using compressed air as an energy source, use air cylinders or other pneumatic actuators to do the actual work.Compressed air is 'explosive' as it moves from high pressure to low pressure on it's way back to atmosphere. That means when the air valve shifts and air flows to the cylinder, the cylinder piston and rod moves extremely quickly. A high speed cylinder rod may not be best for your application, and you will want to reduce the speed and t
What’s the ‘bottom line’ here? Make sure your tagline grabs attention, is snappy and short ‘n sweet. That’s why I’ve changed my own tagline, as it just didn’t reflect what I do ‘best’. My original tagline read, “Providing administrative business solutions virtuall
Today we will discuss on the visitors or users or customer. There are two type of customer. One is those who browse websites select the items and place the order. They do not waste so much time. They just start their pc, browse the site, select the item and pay through credit cards or any other cards after placing order. They use then and there rule to place order they want to shop for. Basically business mans come in this type of customer because they do not want to waste th
Some people refer to their tagline as a ‘slogan’ – either way, consider it as ‘eye’ candy for promoting your business. Lots of business owners believe that if they use words or phrases such as ‘best prices in town’; ‘fastest service’; or ‘improved product’ and the like that their company will stand out from the crowd. WRONG! Everyone truly believes that their business is the ‘best’ but you need to convince potential clients why indeed you are the ‘best’... and you need to do this in as few words as possible. This is why your tagline is one of the most important series of words you’ll ever write as it can either make or break your sales pitch. First, what do you believe in your heart that makes your business unique from your competitors? What added value will they gain from engaging your company? It should never focus on price as your competitor just might ‘undercut’ your rates if they’re business hungry (or unscrupulous and yes, there are companies out there that are!)
Let’s take ice cream as an example. They are as many manufacturers out there making ice cream as there are flavors. So, what do they use as taglines to make you buy their specific brands? Here’s a listing of 3 of the brands that came to my mind when writing this article. Can you tell which tagline matches the following companies - Chapman’s, Haagen-Dazs and Scotsburn:
- “The Dairy Best”
- “For the kid in all of us”
- “Made like no other”
Each one of these taglines is great but one of them resonates more to me personally and that’s the one that states “Made like no other”. The first two taglines are effective but they’re just playing with words... literally. The third tagline gives the suggestion that there’s something unique and different about their ice cream. Something that perhaps is worth my buying their product at least once just to see (and taste), if indeed their brand IS made like no one else’s.
Do you see my point? You need to create a tagline that entices your clients to investigate further into your business and instigate a dialogue with you. Make them want to learn more about what you ‘do’ and once you’ve piqued their interest, they’ll start to reveal more about what they’re looking for as well. Once a dialogue between you and a new client is opened, you stand more of a chance to engage them fully and then you can convince them that you are, indeed, the ‘best’ person to hire for that particular job.
What’s the ‘bottom line’ here? Make sure your tagline grabs attention, is snappy and short ‘n sweet. That’s why I’ve changed my own tagline, as it just didn’t reflect what I do ‘best’. My original tagline read, “Providing administrative business solutions virtuall
Don't think branding. Think brand power.As a small business entrepreneur, you are savvy enough to know that branding isn't just for large multinational corporations. However, when it comes to branding there is still too much attention given to colors and designs and not enough given to achieving brand power. Visibility and repetition are the keys to success and can even overcome average designs. When you are imagining what your logo should look like, don't stop
Let’s take ice cream as an example. They are as many manufacturers out there making ice cream as there are flavors. So, what do they use as taglines to make you buy their specific brands? Here’s a listing of 3 of the brands that came to my mind when writing this article. Can you tell which tagline matches the following companies - Chapman’s, Haagen-Dazs and Scotsburn:
- “The Dairy Best”
- “For the kid in all of us”
- “Made like no other”
Each one of these taglines is great but one of them resonates more to me personally and that’s the one that states “Made like no other”. The first two taglines are effective but they’re just playing with words... literally. The third tagline gives the suggestion that there’s something unique and different about their ice cream. Something that perhaps is worth my buying their product at least once just to see (and taste), if indeed their brand IS made like no one else’s.
Do you see my point? You need to create a tagline that entices your clients to investigate further into your business and instigate a dialogue with you. Make them want to learn more about what you ‘do’ and once you’ve piqued their interest, they’ll start to reveal more about what they’re looking for as well. Once a dialogue between you and a new client is opened, you stand more of a chance to engage them fully and then you can convince them that you are, indeed, the ‘best’ person to hire for that particular job.
What’s the ‘bottom line’ here? Make sure your tagline grabs attention, is snappy and short ‘n sweet. That’s why I’ve changed my own tagline, as it just didn’t reflect what I do ‘best’. My original tagline read, “Providing administrative business solutions virtuall
Every day a typical label print shop receives dozens, sometimes hundreds, of different artwork files for custom label printing. Sometimes the art is perfect but often there are problems that need to be addressed before the art can be printed. So here is a list of the most common mistakes that people make when preparing their artwork. If you take care to avoid these mistakes you will save yourself a great deal of time, energy and money. Here are the top 10 label artwork mistak
Let’s take ice cream as an example. They are as many manufacturers out there making ice cream as there are flavors. So, what do they use as taglines to make you buy their specific brands? Here’s a listing of 3 of the brands that came to my mind when writing this article. Can you tell which tagline matches the following companies - Chapman’s, Haagen-Dazs and Scotsburn:
- “The Dairy Best”
- “For the kid in all of us”
- “Made like no other”
Each one of these taglines is great but one of them resonates more to me personally and that’s the one that states “Made like no other”. The first two taglines are effective but they’re just playing with words... literally. The third tagline gives the suggestion that there’s something unique and different about their ice cream. Something that perhaps is worth my buying their product at least once just to see (and taste), if indeed their brand IS made like no one else’s.
Do you see my point? You need to create a tagline that entices your clients to investigate further into your business and instigate a dialogue with you. Make them want to learn more about what you ‘do’ and once you’ve piqued their interest, they’ll start to reveal more about what they’re looking for as well. Once a dialogue between you and a new client is opened, you stand more of a chance to engage them fully and then you can convince them that you are, indeed, the ‘best’ person to hire for that particular job.
What’s the ‘bottom line’ here? Make sure your tagline grabs attention, is snappy and short ‘n sweet. That’s why I’ve changed my own tagline, as it just didn’t reflect what I do ‘best’. My original tagline read, “Providing administrative business solutions virtuall
How would you like to see your Service Department? As a necessary but problematic resource drain or as a resource that provides a positive and healthy ROI? We think most executives would prefer the second option. In this article, we make the case that a centrally positioned service department can act as a catalyst across many other functions to improve the efficiency of your company’s product development lifecycle, while improving your profit margin as your product moves into
Each one of these taglines is great but one of them resonates more to me personally and that’s the one that states “Made like no other”. The first two taglines are effective but they’re just playing with words... literally. The third tagline gives the suggestion that there’s something unique and different about their ice cream. Something that perhaps is worth my buying their product at least once just to see (and taste), if indeed their brand IS made like no one else’s.
Do you see my point? You need to create a tagline that entices your clients to investigate further into your business and instigate a dialogue with you. Make them want to learn more about what you ‘do’ and once you’ve piqued their interest, they’ll start to reveal more about what they’re looking for as well. Once a dialogue between you and a new client is opened, you stand more of a chance to engage them fully and then you can convince them that you are, indeed, the ‘best’ person to hire for that particular job.
What’s the ‘bottom line’ here? Make sure your tagline grabs attention, is snappy and short ‘n sweet. That’s why I’ve changed my own tagline, as it just didn’t reflect what I do ‘best’. My original tagline read, “Providing administrative business solutions virtuall
You may be thinking that your business is just too small for BIG Project Management techniques, but that is simply not the case. Don’t let all of the fancy terms like Network diagram, Gantt chart, and Work Breakdown Structure scare you. And don’t worry if you don’t know how to use Microsoft Project or Primavera or any other PM software application out there…you don’t need it.Project Management is about organizing your data for a specific project and updating it as the
What’s the ‘bottom line’ here? Make sure your tagline grabs attention, is snappy and short ‘n sweet. That’s why I’ve changed my own tagline, as it just didn’t reflect what I do ‘best’. My original tagline read, “Providing administrative business solutions virtually”, which said absolutely nothing about my high level of proficiency in providing exemplary proofreading/editing or writing services. It now reads, “When Mere Words are Not Enough.” Straight, short and to the point. Oh, just in case you’re wondering whose slogan fit which business, the answers are:
- Scotsburn Dairies
- Chapman’s Ice Cream
- Haagen-Dazs
Surprised? Now you know why that tagline is so important.
Happy eating!
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