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Digg it UP - Off-Page Search Engine Optimization (SEO) Primer
What do creativity managers do?Replace the word management with the word optimisation.That's what creativity managers do: they optimise the quality of the idea pool (creativity) and the implementation process (innovation).There are many methods of optimisation and the creativity leader must be aware of all of them, in other words, he or she must synthesise them for optimal effect.Areas [within creativity] that need managing include motivation, organisational culture, organisational structure, incremental versus radical effects and processes, knowledge mix, group stru
Most people I have met, who want to be successful, look for enlightenment through those who have already achieved their goals in life. The big question they ask themselves is how did this person make it? If they are lucky enough to meet a successful person, and happen to ask what they did to get there, that person usually does not want to share the intimate details, or give away their secrets. Someone with class will probably give you a few reassuring adjectives, ending the conversation with some encouraging words. That and ten cents might buy you a cup of coffee.Taking ownership of a having a
These days, things aren’t quite that easy. In order to obtain top positioning in the search results, your website has to gain to credibility or “web cred” in order to be recognized as important.
Optimize Your Domain Name
As of this writing, appears that the search engines do weight the fact that your domain name has your keywords in it. Problem is, many SEO professionals and amateurs are exploiting this by registering domains with the keywords in it, separated by dashes. Nobody knows how long the search engines will continue to weight this factor, but none the less, it’s probably not a bad idea to include a keyword or phrase in your domain name, but don’t get out of hand: www.please-let-google-ban-my-site-because-of-all-these-words.com
The number of years your domain has, and will be, registered for also has an effect on search engine rankings. If you have an older domain name, it is generally concluded that the website is not spam and will probably be around for years to come. This makes sense – Google should give higher priority to a website that’s been around for 5 years, than give the high ranking to a brand new, untested website. It may be a good idea to acquire a domain name that been around for a few years and also contains one of your keywords. The downside is that this option may be expensive. If you don’t have the budget for that, Google also seems to give credit for the number of years that the domain is pre-registered. I’ve looked at some data, and it seems that if you register your domain for a few years out, Google assumes you don’t have a fly-by-night website and you may be entitled to a slightly higher ranking. Given the miniscule cost of registering a domain name these days, it’s
More and more I am hearing about problems in the office revolving around people issues. We are all familiar with sexual harassment and discrimination of various types. But what if you are experiencing feelings of discomfort due to actions that fall within the cracks. Such as inappropriate language or jokes of a sexual or racist nature? Perhaps your boss is asking you to handle tasks in a way that you know border on the not quite right side of an issue or even down right illegal. And he/she makes it clear that you are expected to do as you are instructed.Is the accepted culture of your comp
These days, things aren’t quite that easy. In order to obtain top positioning in the search results, your website has to gain to credibility or “web cred” in order to be recognized as important.
Optimize Your Domain Name
As of this writing, appears that the search engines do weight the fact that your domain name has your keywords in it. Problem is, many SEO professionals and amateurs are exploiting this by registering domains with the keywords in it, separated by dashes. Nobody knows how long the search engines will continue to weight this factor, but none the less, it’s probably not a bad idea to include a keyword or phrase in your domain name, but don’t get out of hand: www.please-let-google-ban-my-site-because-of-all-these-words.com
The number of years your domain has, and will be, registered for also has an effect on search engine rankings. If you have an older domain name, it is generally concluded that the website is not spam and will probably be around for years to come. This makes sense – Google should give higher priority to a website that’s been around for 5 years, than give the high ranking to a brand new, untested website. It may be a good idea to acquire a domain name that been around for a few years and also contains one of your keywords. The downside is that this option may be expensive. If you don’t have the budget for that, Google also seems to give credit for the number of years that the domain is pre-registered. I’ve looked at some data, and it seems that if you register your domain for a few years out, Google assumes you don’t have a fly-by-night website and you may be entitled to a slightly higher ranking. Given the miniscule cost of registering a domain name these days, it’
I'll be honest with you, I absolutely love the work of Brian Tracy. In my opinion he's one of the finer authors on the subject of peak performance and personal development. At the point of writing this, I own seven of his books and countless audio programs. It wasn't too long ago that I was indulging in my nightly personal development reading when an excerpt from one of his books provided me with a vivid epiphany. This defining moment was stimulated by his best-selling book "Create Your Own Future", page 2:"If you do what other successful people do, nothing can stop you from eventually getting
The number of years your domain has, and will be, registered for also has an effect on search engine rankings. If you have an older domain name, it is generally concluded that the website is not spam and will probably be around for years to come. This makes sense – Google should give higher priority to a website that’s been around for 5 years, than give the high ranking to a brand new, untested website. It may be a good idea to acquire a domain name that been around for a few years and also contains one of your keywords. The downside is that this option may be expensive. If you don’t have the budget for that, Google also seems to give credit for the number of years that the domain is pre-registered. I’ve looked at some data, and it seems that if you register your domain for a few years out, Google assumes you don’t have a fly-by-night website and you may be entitled to a slightly higher ranking. Given the miniscule cost of registering a domain name these days, it’
Many business owners think the only way to promote their services is to advertise. But advertising can be expensive and sometimes even a complete waste of money. There are more effective ways to promote your business using the press, so let's get started with three of them.ArticlesWhatever your business, whether it's an insurance company, a fashion outlet, a firm of accountants, a fishmonger or a hairdresser, there is something you know that other people want to know. You are an expert in your field - be proud!In every town in every county there are dozens of maga
Thinking of starting a business? Maybe you should think about an existing, established business by purchasing a franchise. The company will already have a proven track record and operating system in place. Franchising creates opportunities and jobs as well as growth for the franchiser.Franchises often allow you to sell goods and services that are well known and recognized by the public. Brand recognition, advertising, group purchases, training, and support are just a few of the benefits of owning a franchise. However, some people may object to having to run their business based on instructio
Page Rank
Google assigns each web page a Page Rank based on the number and quality of inbound links you have pointing to your website. You can view your website’s page rank by downloading the Google Toolbar. Your page rank will be displayed as a green bar measuring from 1 to 10. Don’t worry if you only have a Page Rank of 1 or 2 – most websites do. In order to get your number up (4 or 5 is pretty good), you’ll have to get other websites to link to you.
Quality Counts More Than Quantity
As soon as webmasters realized the importance of back links, numerous schemes were hatched in an attempt to build up thousands back links very quickly. Google has since caught on, and if your website acquires too many low-quality links too fast, you may get penalized. Here are some tips to obtain the best quality back links:
- One-way links are better than reciprocal links. Reciprocal links are being de-valued because it is not natural linking – it’s an arrangement between the webmasters. If you can afford it, it may be a good idea to buy some one-way links to your website.
- Get links from pages with a high Page Rank because some of that will pass through to your site, increasing your own site’s Page Rank.
- Get links from sites in a related industry or geographical location. I do a lot of web design in my home town of Windsor, Ontario. Therefore, I make sure that I buy or trade links from other web design related sites, Canadian, Ontario, and Windsor directories. Google will see that your site is relevant if you do this.
- Make sure your keywords are included in the link from other sites. If your keyword is
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