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Digg it UP - Branding, is It Time for a Change?
The new Blackberry 8100 Pearl cell phone is one of the smallest, sleekest cell phones ever made. It is a small phone with clean, slick look and being one of the smallest smartphones every made it still has all of the features of a blackberry.Some of the features of the Blackber
This is the third in a series of articles about the internationally collected sculptor, Nina Winters.When I spoke with Nina from her studio in Clearwater, Florida, I found out that she was awarded yet another major monumental sculpture. This project is to create the central scu
Changing a brand’s visual identity is a very difficult decision to make. The visual image must convey exactly what the company’s leadership wants and needs it to convey. As you look at the new image of the Colonel, you may think it doesn’t make it anymore “relevant” than it did before. In fact, you may not even recognize that the image was different since the modifications are subtle.
People generally don’t like change. In fact, we’re often actively resistant to it. When you have an established business with a loyal client base, you don’t want to alienate them; but, at the same time, the business must recognize that new customers are needed to m
A recent scientific study (Craigie M, Loader B, Burrows R, Muncer S. Reliability of Health Information on the Internet: An Examination of Experts' Ratings. Journal of Medical Internet Research. 2002 Jan-Mar;4(1):e2) measured how consistent are experts when analyzing qualitative data. T
Changing a brand’s visual identity is a very difficult decision to make. The visual image must convey exactly what the company’s leadership wants and needs it to convey. As you look at the new image of the Colonel, you may think it doesn’t make it anymore “relevant” than it did before. In fact, you may not even recognize that the image was different since the modifications are subtle.
People generally don’t like change. In fact, we’re often actively resistant to it. When you have an established business with a loyal client base, you don’t want to alienate them; but, at the same time, the business must recognize that new customers are needed to
Some folks use materials right out of the ground to make ceramics. A high-volume example of this is the brick manufacturer up the road. (If you don’t have clay or shale where you live, there is no brick manufacturer up the road.)Brick manufacturers usually mine clay by the open
People generally don’t like change. In fact, we’re often actively resistant to it. When you have an established business with a loyal client base, you don’t want to alienate them; but, at the same time, the business must recognize that new customers are needed to
Besides the dynamics associated with search engine optimization, search engine marketing, pay-per-click, cost-per-click, backlinks, blogs, meta tags, and a website backend whose design is accommodating to search engine crawls, one of the most important aspects of creating an online bus
People generally don’t like change. In fact, we’re often actively resistant to it. When you have an established business with a loyal client base, you don’t want to alienate them; but, at the same time, the business must recognize that new customers are needed to
Starting a successful nursing agency does not happen by accident.Most countries hospitals are in a serious crisis, from large numbers of uninsured patients to spiraling costs, from outlandishly expensive prescription drugs to a severe and dangerous shortage of nurses, a shortage
While it’s important to make modifications or perform a complete overhaul to your visual image, keep in mind sales guru, Brian Tracy’s comment: “You can’t achieve much more on the outside than what you have achieved and become on the inside.”
It will take much more than just a nicer logo to grow your business.
We’ve all been attracted to some shiny new product, bought it, then been disappointed when it didn’t perform up to our expectations. Or we’ve ordered a dessert that looked beautiful on the display cart and been disappointed when it didn’t taste as good as it looked.
Yes, the visual image your company uses is an important part of your overall messaging to consumers. But for successful long term relationships to
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