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Digg it UP - Search Engine Strategy Plan - SESP - Your Initial Plan Can Make or Break Your Future Rankings
Wow, I have been online for awhile now and think I have seen just about every scheme and scam known to man, but I am sure there are a few more.It seems there is no shortage of multi-level matrixes and free affiliate programs and gifting programs. It is interesting to me how these programs promise so much money and also how they focus on the get-rich-quick theme.I am a firm believer that when you are looking to see what works, you have to look at those who are making money, who are successful, and see what they do. Not necessarily, what they say they do, but what they really do.I have seen two things online that seem to make money, when they are applied correctly. 1) A person writes an ebook about something he (or she) has specialized information about and others might want, and promotes it to the “right crowd” and 2) A person gets go
Where talent in the SEO world really lives, is the ability to gain natural rankings in the SERP's (Search Engine Ranking Position or Search Engine Results Page). Answer one simple question and answer i
Today, every large city has at least one major daily newspaper, and many have several papers, including specialized business news, senior citizen news, shoppers guides, advertising sheets, and so on. Some of these papers are published weekly and others may come out every other week, or every month. But in all these ways news and information, and lots of advertising, goes out to the public. Rather than hurting local newspaper distribution, the Internet has actually enhanced and often increased it. I may live in Sacramento, California, for example, but I can jump on the Internet and catch some of the local news in Portland, Maine by way of the local newspapers. I can even subscribe over the Net in just a few minutes. Such public presence makes every newspaper available to the entire world. The result of such exposure is a much wider audience, and mo
Just like you would not launch a business without a business plan, nor build a house without a blueprint, you should not plan a web marketing strategy without first creating an SESP - (your Search Engine Strategy Plan). It is surprisingly easy to work out a SESP. You need to first plan exactly what you want to achieve with Search Engines. Is ranking for prime or common keywords or keyword phrases that attracts a complete (and often unqualified) audience, and getting complete blanket coverage important to your website, or would you prefer to get higher ranking with alternative and defined phrasing that attracts a more qualified customer that you know will be a quality customer and will increase your actual conversion rates of the products or services you are selling. What search engines are most important to your website? What countries are you targeting? Are their specific industry directories that would be important for your gain of qualified traffic and leads? Plan it carefully. Plan it well. Do not rush into it. Plan before executing! Let me say it again to make it hit home. Plan!
Once you have your SESP ready, then execute the Plan. Start your search engine submissions, your directory submissions and work on your linking strategies. Ensure that you follow up on the original execution and ensure that everything is in place (much like auditing KPI's - Key Performance Indicators - with a business plan), make adjustments where necessary and things will start to happen. Your site will become indexed. If optimisation is done correctly and you have a strong link strategy in place, visitors will begin to find your website, whether via the search engines, or via the links you have placed online with qualified linking partners. Qualified leads and qualified customers will begin to hit your website. If your website looks professional enough and your product is attractive enough to them, they will turn from a lead into a customer and purchase from you. Results will happen! Business will increase. Natural Ranking is where the REAL hidden business growth comes from. Anyone can place a Paid Advertisement (PPC - Pay Per Click campaign). PPC is simply finding appropriate keywords that your potential customers would search for you with, visit Google or Yahoo, place the highest bid on the keywords and your guaranteed exposure. But your also guaranteed a huge click through bill! What happens if those click throughs don't actually purchase from you? How do you pay for those PPC costs! You can answer that question yourself.
Where talent in the SEO world really lives, is the ability to gain natural rankings in the SERP's (Search Engine Ranking Position or Search Engine Results Page). Answer one simple question and answer i
Again, I thank you for taking the time to learn and also, I hope most importantly, when we are done with this segment of this program, like all the other segments we share, that you will take action with this information. To kick off, the first step in developing your market plan. You want to identify your unique selling proposition.What is a unique selling proposition? This may be a little bit of review from previous segments, but the unique selling position really identifies a problem in the market, and what you are offering is the solution. This is very, very simple.. Typically, a great way to structure your unique selling proposition is to answer the question, do you know how? Then fill in the blank with the problem.Next, offer your solution. Whatever the case might be, offer people a simple system that they can implement today, whe
Just like you would not launch a business without a business plan, nor build a house without a blueprint, you should not plan a web marketing strategy without first creating an SESP - (your Search Engine Strategy Plan). It is surprisingly easy to work out a SESP. You need to first plan exactly what you want to achieve with Search Engines. Is ranking for prime or common keywords or keyword phrases that attracts a complete (and often unqualified) audience, and getting complete blanket coverage important to your website, or would you prefer to get higher ranking with alternative and defined phrasing that attracts a more qualified customer that you know will be a quality customer and will increase your actual conversion rates of the products or services you are selling. What search engines are most important to your website? What countries are you targeting? Are their specific industry directories that would be important for your gain of qualified traffic and leads? Plan it carefully. Plan it well. Do not rush into it. Plan before executing! Let me say it again to make it hit home. Plan!
Once you have your SESP ready, then execute the Plan. Start your search engine submissions, your directory submissions and work on your linking strategies. Ensure that you follow up on the original execution and ensure that everything is in place (much like auditing KPI's - Key Performance Indicators - with a business plan), make adjustments where necessary and things will start to happen. Your site will become indexed. If optimisation is done correctly and you have a strong link strategy in place, visitors will begin to find your website, whether via the search engines, or via the links you have placed online with qualified linking partners. Qualified leads and qualified customers will begin to hit your website. If your website looks professional enough and your product is attractive enough to them, they will turn from a lead into a customer and purchase from you. Results will happen! Business will increase. Natural Ranking is where the REAL hidden business growth comes from. Anyone can place a Paid Advertisement (PPC - Pay Per Click campaign). PPC is simply finding appropriate keywords that your potential customers would search for you with, visit Google or Yahoo, place the highest bid on the keywords and your guaranteed exposure. But your also guaranteed a huge click through bill! What happens if those click throughs don't actually purchase from you? How do you pay for those PPC costs! You can answer that question yourself.
Where talent in the SEO world really lives, is the ability to gain natural rankings in the SERP's (Search Engine Ranking Position or Search Engine Results Page). Answer one simple question and answer i
Regardless of the type of business that you’re in, you’ve undoubtedly developed expert knowledge in the field that you are in. Whether you’re a beauty salon owner, an auto mechanic, a lawyer, or the owner of a hardware store owner, everyone in business has developed a particular skill that could be used to attract new customers.How? By holding special seminars, workshops, or teleseminars to teach other people what you know. These types of informative sessions have the potential to attract a large number or qualified prospects for your products and services.For example, if you own a Tile or Flooring Company, you could offer special classes on how to put in a floor. If you own a Home Project Company, you could teach people how to remodel a bathroom or how to put in fixtures. The great thing about this, is that everyone who attends will also need
Once you have your SESP ready, then execute the Plan. Start your search engine submissions, your directory submissions and work on your linking strategies. Ensure that you follow up on the original execution and ensure that everything is in place (much like auditing KPI's - Key Performance Indicators - with a business plan), make adjustments where necessary and things will start to happen. Your site will become indexed. If optimisation is done correctly and you have a strong link strategy in place, visitors will begin to find your website, whether via the search engines, or via the links you have placed online with qualified linking partners. Qualified leads and qualified customers will begin to hit your website. If your website looks professional enough and your product is attractive enough to them, they will turn from a lead into a customer and purchase from you. Results will happen! Business will increase. Natural Ranking is where the REAL hidden business growth comes from. Anyone can place a Paid Advertisement (PPC - Pay Per Click campaign). PPC is simply finding appropriate keywords that your potential customers would search for you with, visit Google or Yahoo, place the highest bid on the keywords and your guaranteed exposure. But your also guaranteed a huge click through bill! What happens if those click throughs don't actually purchase from you? How do you pay for those PPC costs! You can answer that question yourself.
Where talent in the SEO world really lives, is the ability to gain natural rankings in the SERP's (Search Engine Ranking Position or Search Engine Results Page). Answer one simple question and answer i
Now that the idea of doing business over the internet has been firmly established, many potential internet businessmen are searching for the best way to do business. Usually the choice comes down to whether you want to set up your own business and online store, or sign up for an affiliate program.First of all, let's define what we mean by an affiliate program. An affiliate program is basically an internet business set up by someone else. They could be selling physical goods, education, information or any other products that can be sold online. By signing up as their affiliate, you are helping them promote their business or store. In return, they will pay you a commission for each sale you bring them. The amount of commission varies between different affiliate programs. Examples of affiliate programs include Amazon.com and Wordtracker.1) EARNING
Where talent in the SEO world really lives, is the ability to gain natural rankings in the SERP's (Search Engine Ranking Position or Search Engine Results Page). Answer one simple question and answer i
All businesses are created first by ideas. Then once you're in business you need ideas for marketing, advertising, solving problems, product development etc. The difference between success or failure could be one just one idea. That's all! Below are three ways to generate profitable business ideas.1. Communicating regularly with other business people can generate many ideas. There are many resources online and offline to meet new business people lie; seminars, chat rooms, discussion boards, trade shows etc. Sharing your knowledge, asking questions, and taking in new information will stimulate your mind. Your brain will begin to put all this information together to create profitable business ideas.2. If you're not much of a communicator, try reading. Reading can also stimulate your mind. Read business books, magazines, e-
Where talent in the SEO world really lives, is the ability to gain natural rankings in the SERP's (Search Engine Ranking Position or Search Engine Results Page). Answer one simple question and answer it truthfully. Are you ready to learn and experiment? Yes that is correct! Experimentation is the core of any SEO (Search Engine Optimisation) specialist. There are no instruction booklets or official guides for Google or other search engines. Google's algorithms are top secret (otherwise Google wouldn't have the stranglehold they do!). Only select Google employees know what Google does and how it does it. The rest of the world simply speculate, hypothesise or guestimate. Then you have the SEO's in the industry that experiment. They theorise on current or future changes, and have test sites that they experiment with, watching what changes give what results. If the result is positive on their test sites, they apply those same changes to their clients websites.
Experimentation! It is the key to success with SEO! If you talk to an SEO and they say they experiment, listen to them carefully and pay attention! You are onto a winner with that SEO. The search engine game is fluid and ever changing. Your SEO must be able to rapidly adapt to change. An SEO that is set in their ways is no more than a person pretending to be an optimisation authority that has read a few e-books and thinks that what they have read is the end all of SEO. If your SEO experiments and publicly states so, then stick with them. If your SEO is set in their ways and won't adapt, then run away. Run away fast! Find a real SEO!
Algorithms change often, and when they do, it has a fast and swift impact, sending the SEO world into a complete uproar, often dramatically changing rankings of websites, some dropping, some increasing. Throw the dice and watch the result! But these changes are necessary. I hear you gasping with horror and total disagreement. But picture this. If the changes did not happen, a few detrimental things would take place and become embedded nightmares in our everyday search travels. Firstly spammers would dominate. Imagine a world of spammers completely dominating. You do a search for Zebra's in Africa or taxi hire in London and up comes 40 top results for Viagra. But wait I searched for Zebras!
.... You understand and nod in agreement now don't you. Yes. Without change, spammers would work out how to beat the engines and manipulate the rankings, and natural search results would suffer and die, and you would treat your local search engine like you do those nasty telemarketers who call you up at dinner time wanting to sell you something you would never need. You wouldn't use them, nor give them a second thought. Internet search and the wonderful world of information that we now depend on daily would grind to a halt. Secondly, a complete industry would collapse. The SEO industry. Why would you need to employ an SEO consultant if you could simply read a manual and do it all yourself. Much like we have gardeners, pool c
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