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Digg it UP - Vertical Creep in Search Results - Should Organic Optimizers be Concerned?
There are thousands of Mary Kay consultants. There are thousands of Tahitian Noni Consultants, Candle Consultants, Pre-Paid legal, Primerica, travel consultants and not to mention internet based business owners. So where in this seemingly overwhelming sea of business owners is little ole you? What’s so different about your product or service that would make me want to be your customer versus the next person with the identical product or service?You know the first excuse I hear from MLM and Direct Sales consultants when they don’t see success in
According to Hotchkiss, Google does a better job of incorporating Verticals into results. Google users are more accepting of them while Yahoo! and MSN users tend to scan more of the results on a page, thereby n
If you're looking for easy ways to make money fast, then you should learn how to harness the power of the internet. If you can learn about the right online methods to use, then you can make large quantities of money in a very short period of time without having to spend a dime in start-up cash.Does this sound too good to be true? Well, there is a catch. It will require the ability to be disciplined. There is no such thing as an "effortless" way to make cash -- every endeavour requires some effort. But in comparison to most jobs, the method I am ab
In my opinion, one of the most crucial topics is Vertical Creep.
Vertical creep is when non-organic and non-paid results start occupying top spots in search results. Verticals started showing up in search results back when Altavista was popular, and since then have grown into a much more sophisticated part of the overall search engine results page. Greg Jarboe was the first to speak of vertical creep and introduced everyone to verticals.
All the engines have verticals in some form or another nowadays. Google has its famous “OneBox” which is generally the place immediately below the top sponsored ads but immediately above the organic results. This is where you will find news, Froogle, and image results which may match a query.
For example, I wrote a few weeks ago about how, when you searched for Olympics on Google, you were presented with video results at the top of the page. But it doesn’t stop there. Do a search for New Orleans, for example, and in Google you are presented with not only news results but also map results, pushing the organic results down so that only the top 2 or 3 results are showing. Much less than the typical 4 or 5 we are used to seeing.
One of the biggest impacts of Verticals is the “stretching” of the search results page. It is becoming ever clearer that everything but the top 1 or 2 organic is worth less because it could be pushed below the fold, whereas sponsored’s value is increasing because there are less organic results visible.
According to Gord Hotchkiss, however, the impact on verticals, at least on Yahoo! And MSN, isn’t as great. His firm has recently completed research on how users interact with search engines. The Yahoo! MSN research performed by Hotchkiss’ firm is a follow up to Google research the firm completed last year at this time.
According to Hotchkiss, Google does a better job of incorporating Verticals into results. Google users are more accepting of them while Yahoo! and MSN users tend to scan more of the results on a page, thereby ne
Are you looking for an affiliate program to start making extra money? The Internet is a massive and powerful tool for the initial development of business-oriented online, marketing multilevel, electronic commerce, advertising online.The first thing you have to know and I certainly recommend for all potential affiliates newbie, it is to find a way to make money while you are in the process of learning. The home income Internet work demands some work. And affiliate programs are the best way to earn some commissions online while you constantly learn.
All the engines have verticals in some form or another nowadays. Google has its famous “OneBox” which is generally the place immediately below the top sponsored ads but immediately above the organic results. This is where you will find news, Froogle, and image results which may match a query.
For example, I wrote a few weeks ago about how, when you searched for Olympics on Google, you were presented with video results at the top of the page. But it doesn’t stop there. Do a search for New Orleans, for example, and in Google you are presented with not only news results but also map results, pushing the organic results down so that only the top 2 or 3 results are showing. Much less than the typical 4 or 5 we are used to seeing.
One of the biggest impacts of Verticals is the “stretching” of the search results page. It is becoming ever clearer that everything but the top 1 or 2 organic is worth less because it could be pushed below the fold, whereas sponsored’s value is increasing because there are less organic results visible.
According to Gord Hotchkiss, however, the impact on verticals, at least on Yahoo! And MSN, isn’t as great. His firm has recently completed research on how users interact with search engines. The Yahoo! MSN research performed by Hotchkiss’ firm is a follow up to Google research the firm completed last year at this time.
According to Hotchkiss, Google does a better job of incorporating Verticals into results. Google users are more accepting of them while Yahoo! and MSN users tend to scan more of the results on a page, thereby n
Using the skills, strategies, and smarts of lawyers, you’ll be able to more effectively coach your employees to optimal performance. Here are 4 great tips to help you give constructive feedback in such a way that you motivate positive and productive performance...1. Give evidence of performance to employee. In litigation, prosecutors are required to turn all of their evidence over to the defense. In order to be fair to employees, supervisors need to do the same thing. Tony frequently received disturbing memos from his district
For example, I wrote a few weeks ago about how, when you searched for Olympics on Google, you were presented with video results at the top of the page. But it doesn’t stop there. Do a search for New Orleans, for example, and in Google you are presented with not only news results but also map results, pushing the organic results down so that only the top 2 or 3 results are showing. Much less than the typical 4 or 5 we are used to seeing.
One of the biggest impacts of Verticals is the “stretching” of the search results page. It is becoming ever clearer that everything but the top 1 or 2 organic is worth less because it could be pushed below the fold, whereas sponsored’s value is increasing because there are less organic results visible.
According to Gord Hotchkiss, however, the impact on verticals, at least on Yahoo! And MSN, isn’t as great. His firm has recently completed research on how users interact with search engines. The Yahoo! MSN research performed by Hotchkiss’ firm is a follow up to Google research the firm completed last year at this time.
According to Hotchkiss, Google does a better job of incorporating Verticals into results. Google users are more accepting of them while Yahoo! and MSN users tend to scan more of the results on a page, thereby n
A recent survey showed that only 28.7% of small business owners were happy with their accountant, and only half of those would recommend him to their friends because he was too busy already.The following are the most common reasons small business owners give for their dissatisfaction. Do any apply to you?1. The accountant in charge is not accessible and never returns phone calls. In the early stages he couldn’t do enough. He used to come out to the factory at least once a year to have a look. Now he seems to have time only for
One of the biggest impacts of Verticals is the “stretching” of the search results page. It is becoming ever clearer that everything but the top 1 or 2 organic is worth less because it could be pushed below the fold, whereas sponsored’s value is increasing because there are less organic results visible.
According to Gord Hotchkiss, however, the impact on verticals, at least on Yahoo! And MSN, isn’t as great. His firm has recently completed research on how users interact with search engines. The Yahoo! MSN research performed by Hotchkiss’ firm is a follow up to Google research the firm completed last year at this time.
According to Hotchkiss, Google does a better job of incorporating Verticals into results. Google users are more accepting of them while Yahoo! and MSN users tend to scan more of the results on a page, thereby n
In our previous article in our public relations series we discussed how to land you first job in the field of public relations. In this article we're going to briefly touch on what exactly public relations is and how complex it has become in our modern world.If you were to look up public relations in the dictionary you would find one of the following definitions.1. The art or science of establishing and promoting a favorable relationship with the public.2. The methods and activities employed to establish and promote a favorable re
According to Hotchkiss, Google does a better job of incorporating Verticals into results. Google users are more accepting of them while Yahoo! and MSN users tend to scan more of the results on a page, thereby negating the impact verticals have on organic results.
This could mean a couple of things. First, as Hotchkiss suggests, Google may have “trained” its users. We are used to seeing the verticals (and hit bolding and inconsistently displayed sponsored results) and are therefore more accepting to the varying page changes, while Yahoo! and MSN users are less forgiving, perhaps because they feel the results displayed are less relevant. This isn’t too hard to believe considering he gave an example of searching for New York Pizza on MSN and NOT getting pizza places but getting news about pizza in New York.
Personally, I too have experienced this, especially with MSN. It seems to have more of a problem determining what types of verticals are relevant to the searcher.
Bob Carilli was up next and presented a case study on how effective verticals have been for one of his clients.
Through some analysis they found that Froogle shopping results were showing up a lot for his clients’ competitive keyword terms, yet the Froogle listings were unoptimized.
They responded by creating a data feed for Froogle which was optimized to target these great phrases which had poor Froogle listings. As a result, his client’s site quickly moved to the top of the Froogle listings for those phrases. While it is unclear, I would assume this would have translated into similar top rankings in the Google area where Froogle is displayed.
This also shows that, as search marketers, we shouldn’t rely solely on SEO or PPC. There are dozens of verticals out there we could tap into if we had an open mind.
If you look at Google alone, there are opportunities in Google News (with properly optimized press releases), Froogle, as mentioned above, Google Local, Google Base, Google Video and more. Simi
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