Digg it UP - Business

Email Mistakes That Can Hurt Your Business
Email is both a blessing and a real annoyance to businesses. It allows you to send a quick message to your clients or to your employees in a branch office hundreds of miles away. But it can also leave you vulnerable to viruses that can cause your server to crash, spam that can eat away at huge parts of your day, and can put confidential company information out into public cyberspace. What should you be doing to protect your business?1. Mistake #1 – You do not have any policies in place for the use of your email system. If you do not want your employees using company time and company resources to send pornography, bad jokes, or company secrets, your business needs a written policy that all employees must follow. It must start with who can use the email system and for what purposes. You should consult your attorney (and you should have a business attorney as part of your team) who can advise you about privacy and compliance issues. The written policy must be distributed to all employees as part of the employee handbook or on its own if you do not have such a handbook or manual. Its content should be part of the training that all employees undergo when they start their employment with your company. And your policies should be reviewed once a year to ensure that they are current with the law.2. Mistake #2 – You do not have any security systems in place for your company’s emails. All of us have experienced. Spam wastes hours of your employees’ time, even if they are smart enough to just delete them. They waste even more time if your employees are opening up and reading them. You need security

as well as in store labels like Westside's SRC and 2Fast4U that are priced between Rs. 375 to Rs. 600

At the lower and unorganised end of jeanswear market the price is assumed as under Rs.300. Where as most Indian brands cover both Middle and Premium categories.

In the year 2001-02 about 34 million pieces of jeans were sold, which accounted to a market value of Rs1363 crore. The Super Premium brand jeans was almost not there in the market (about Rs.3 crore), until 2001-02, as there were only few companies. At this time, the Economy segment (Rs.300-500) was accounted to about Rs.500 crore. The premium (Rs.1000-2000) and middle segments (Rs.500-1000) reached to Rs.150 crore and Rs.400 crore respectively. Until this time, consumption per pair of jeans continued predominantly under the Rs.1000 mark as its top limit.

Then a clear pattern observed i

Relationship Marketing: Build Your Business With A Festive Seasonal Open House
Ready to launch your business to the next level and beyond...but just not sure which marketing strategy will give you the most bang for your buck?One of the most effective marketing strategies just happens to be one of the most reasonably priced strategies. Are you surprised? Perhaps you have come to think that marketing has to be a costly, high budget endeavor and something you can not afford to engage in unless you have the available funding of deep pockets.It is not surprising if you think that way! We have all pow wowed with fast talking salespeople who tried to convince us of the virtues of all sorts of expensive marketing techniques to reach our customers. With eyes glazed over by the bottom line costs that we know are out of our league...costs that could support a family of four for a year. Don't sign the contract! Stop and consider your options. Don't let someone rope you into signing a contract that will legally bind you to a program that may or may not generate revenue for your business. Beware!Costly, ineffective advertising could put you out of business! If your money is tight... don't gamble with expensive advertising! It is a proven fact that advertising is only really effective when it is conducted in a strategic, consistent and tightly focused manner. Then perhaps your advertising dollars will be a good solid investment. But until that time when you can afford regular advertising there are certainly other options that can prove effective.Always begin by asking yourself:1.) Who am I trying to reach?2.) What message do I want to relay?3.) What outc

India among top jeanswear market Jeanswear trends started in India truly in the eighties, with the establishment and the movement of brands like Avis, Wings, Flying Machine, UFO, along with international brands like FU's. With the realistic pricing and a "Good jeans for less" proposition, Newport entered into the mass psyche in the mid-nineties. The growth in the domestic jeans and casualwear market is attracting an increasing number of multinationals into the segment.

With the Indian youth becoming increasingly fashion conscious and with spending power being consistently on the rise, making life easier for the fast-growing 'premium' category of jeanswear brands. On the other hand, it has been tough times for other segments of the business - one of the underperformers being a mass-market jeanswear brand.

Denim consumption boost up in India Various apparel categories, excluding innerwear, jeanswear too is connected to brand tags in India. A label tag is a must now on the back waist panel of even tailored garments. As regards to contribution of the branded section in each category percentages may vary, approximately 79 percent of the jeans sold in India tagged with label, the rest of jeans are supplied by tailors and localised manufacturers with no-name.

Daily in India, there are number of small stores where customised jeans are stitched for as little as Rs 200. And their customers are not only Indians, but Westerners too, and you can find a long queue of Westerners, waiting to purchase customised jeanswear to be used as wear and throw and it is because of the reality for the Westerners that the availability of a customised piece of clothing at very low pricing. On the other hand, the more and more affluent middle class is amazingly responsive about the charm of branding.

Denim wear consumption in India and the business is itself changes almost everyday with new modification and new brands, it is also becoming a part of its action by determining the size, character and make up and it also requires a profound market research study.

According to a survey report, by considering the aspects of socio-economic, cultural, emotional and functional backgrounds and its applications there are four type of branded jeanswear market available in India.

Super Premium Segment (Rs. 2000+)- brands like Tommy Hilfiger, Hugo Boss, AN Jeans, Rocky S Jeans, Rathore Jeans

Premium Segment (Rs. 1000-2000)- Pepe, Levi's, Lee, Wrangler

Middle Segment (Rs. 500-1000)-Most Indian brands cover both Middle and Premium categories

Economy Segment (Rs. 300-500)-Ruf n Tuf, Newport, Impact, Thunder as well as in store labels like Westside's SRC and 2Fast4U that are priced between Rs. 375 to Rs. 600

At the lower and unorganised end of jeanswear market the price is assumed as under Rs.300. Where as most Indian brands cover both Middle and Premium categories.

Then a clear pattern observed i

Market with Integrity
Playing games can be a lot of fun, but in business they can take an ugly turn when they turn into head games. How we play games, or play at games, often reflects our true nature as to how we do business.We always have a choice. We can make it a win-lose or a win-win option. Playing head games in business involves lying, cheating, hidden agendas, one-upmanship, customer or employee exploitation, and the like. Often these behaviors find their essence in the need to be right, to be in control or to portray a particular image.On the other hand, playing games with integrity involves creating situations where both you and the customer wins. Everyone has their needs met and enjoys success. This involves cooperation, kindness, a service attitude and other supportive behaviors. There is a lot of truth to the phrase, “it’s not whether you win or lose its how you play the game.”How do you intend to play the game when it comes to marketing to and servicing your customers? Here are some suggestions for creating win-win games.1. Keep it simple. You’ll attract more prospects by making your marketing messages easy to understand. Today, more than ever, people are inundated with marketing and advertising messages. There’s so much coming at them that they end up acknowledging very little of it. It takes a lot of mental energy to put your attention on anything since that means taking it off something else. If your message is lengthy or hard to understand, a prospect won’t get through the first couple of words, whether they are reading it or listening to it. Instead, use simple wording, crea

apparel categories, excluding innerwear, jeanswear too is connected to brand tags in India. A label tag is a must now on the back waist panel of even tailored garments. As regards to contribution of the branded section in each category percentages may vary, approximately 79 percent of the jeans sold in India tagged with label, the rest of jeans are supplied by tailors and localised manufacturers with no-name.

Super Premium Segment (Rs. 2000+)- brands like Tommy Hilfiger, Hugo Boss, AN Jeans, Rocky S Jeans, Rathore Jeans

Premium Segment (Rs. 1000-2000)- Pepe, Levi's, Lee, Wrangler

Middle Segment (Rs. 500-1000)-Most Indian brands cover both Middle and Premium categories

Economy Segment (Rs. 300-500)-Ruf n Tuf, Newport, Impact, Thunder as well as in store labels like Westside's SRC and 2Fast4U that are priced between Rs. 375 to Rs. 600

At the lower and unorganised end of jeanswear market the price is assumed as under Rs.300. Where as most Indian brands cover both Middle and Premium categories.

Then a clear pattern observed i

Make a Striking Sign Banner
Designing a banner from scratch is the most difficult task involved when shopping for sign banner. When a customer gives us the basic message and asks us to be creative, we need to be exclusive every time. Since the primary goal of a sign banner is to grab the viewer’s attention and then pass on the message, the banner needs to be readable and visually attractive. You can follow the below given steps to start an appealing and attractive banner, and to maximize its effectiveness.Select compatible font styles.Avoid using more than two kinds of styles when making sign banner. Fonts such as Old English Text and Engraved are just impossible to read easily from a distance and should only be used when the viewer is stationary for a period of time like in any conference hall, meeting room or at any retail store. So you need to use compatible font styles.Use suitable GraphicsLogos, clip art, borders, etc. can well be used to grasp the viewer's thought, but need not overwhelm the sign's chef message. If the viewer is only focusing on the cool clip art or graphic, then the message has been lost. As you walk around your community look around all the banners vying for your attention. Concentrate on the one that stands out. Just take a note on one or two elements of the sign banner design or road sign that attracts you, and then those could be well applied appropriately when you are designing you sign banner.Use best color combinations.Your customers might already have a color blend they desire to use for their sign banner or Vinyl Banners. Sometimes this is a real good thing, and some

affluent middle class is amazingly responsive about the charm of branding.

Super Premium Segment (Rs. 2000+)- brands like Tommy Hilfiger, Hugo Boss, AN Jeans, Rocky S Jeans, Rathore Jeans

Premium Segment (Rs. 1000-2000)- Pepe, Levi's, Lee, Wrangler

Middle Segment (Rs. 500-1000)-Most Indian brands cover both Middle and Premium categories

Economy Segment (Rs. 300-500)-Ruf n Tuf, Newport, Impact, Thunder as well as in store labels like Westside's SRC and 2Fast4U that are priced between Rs. 375 to Rs. 600

At the lower and unorganised end of jeanswear market the price is assumed as under Rs.300. Where as most Indian brands cover both Middle and Premium categories.

Then a clear pattern observed i

Mental Skills in Business: The 7 Key Rules of the Mental Road (Part 1 of 2)
Why is it that in some situations, our personal performance is so good while in others we struggle and cannot seem to get into the groove where we do our best work? Is it because we forget, from one day to the next, the important details of our profession or what it takes to excel? Of course we all know that this is not the reason we sometimes follow up a great personal performance with one that leaves something to be desired. The answer to these questions lies more in the inconsistent application of basic mental skills that underlie our ability to perform – whether the performance is in the boardroom, on the sales floor, or on the golf course!In order to provide a simple frame of reference to help our high-performance clients understand how the human mind works and how it can be made to work for us (as opposed to against us) in high-stress, competitive situations, I have created a set of simple Rules that I have called "The Rules of the Mental Road". These key Rules serve as the backbone of the educational process that ultimately yields the development of a mental training process we call the A.C.T. Model © - a practical set of mental ‘tools' that you can utilize to shape your thinking so that you can perform to the best of your ability when called upon to toe the line.RULE #1 STATES: If you want to climb out of a hole, the very first thing you must do is stop digging…Sometimes we dig ourselves into a mental ‘hole' by thinking negative thoughts, constantly reviewing and repackaging them in our mind and sharing them with others who are only too happy to reinforce those negative thoughts. If y

ed into the mass psyche in the mid-nineties. The growth in the domestic jeans and casualwear market is attracting an increasing number of multinationals into the segment.

Super Premium Segment (Rs. 2000+)- brands like Tommy Hilfiger, Hugo Boss, AN Jeans, Rocky S Jeans, Rathore Jeans

Premium Segment (Rs. 1000-2000)- Pepe, Levi's, Lee, Wrangler

Middle Segment (Rs. 500-1000)-Most Indian brands cover both Middle and Premium categories

Economy Segment (Rs. 300-500)-Ruf n Tuf, Newport, Impact, Thunder as well as in store labels like Westside's SRC and 2Fast4U that are priced between Rs. 375 to Rs. 600

At the lower and unorganised end of jeanswear market the price is assumed as under Rs.300. Where as most Indian brands cover both Middle and Premium categories.

Then a clear pattern observed i

Marketing Metrics: The Science That Makes the Art of Advertising Profitable
Would your sales increase if you got more leads, prospects, callers, or visitors coming to your business? Wouldn’t it be exciting if there were a way to achieve this while reducing your marketing costs at the same time? Well, there is a way and I’m going to share that with you right now.Here it is. STOP spending money on advertising and promotions that do NOT produce profitable leads. Then take those dollars you were previously wasting and START investing them in advertising and promotions that DO produce profitable leads.But exactly how can this be achieved? First, you need the type of hard data you get from Marketing Metrics Reports. To find out more about this, let’s look at a few simple examples.Let’s assume you use a yellow pages ad, flyers, and radio ads to attract prospective customers.If you spend $12,000 per year on yellow pages advertising and this gets you 600 leads per year, you can calculate the cost of each lead by dividing the cost of the advertising by the number of leads you get. $12,000 divided by 600 leads equals $20. In other words, each lead you get using this method costs you $20.We call this $20 your ‘Lead Acquisition Cost’. Depending on the amount of your average sale, paying $20 for each lead could be tremendously profitable.However, in our example, let’s assume that your yellow pages ad doesn’t work so well and you get only 60 leads per year while spending $12,000 on the advertising. In this example your Lead Acquisition Cost works out to $200. If your average sale is only $150 and your customers (on average) deal with you once every ye

as well as in store labels like Westside's SRC and 2Fast4U that are priced between Rs. 375 to Rs. 600

At the lower and unorganised end of jeanswear market the price is assumed as under Rs.300. Where as most Indian brands cover both Middle and Premium categories.

Then a clear pattern observed in the period of 2002-03, the premium and middle segments rose at approximately 20 and 15 per cent respectively. In other words we can say, jeans priced above Rs.1000 were sold more than those under.

The Economy segment grew at approximately 10 percent, while the total market size grew by approximately 10.8 per cent over 2001-02, with 37 million pairs of jeans raking in only over Rs.1500 crore in sales in 2002-03.

The report shows that, of all the price bands, the premium segment performing a large amount of visible and faster growth. During the period of 2003-2004, the premium segment performed with the 25 percent rise with a market value of Rs.225 crore.

The Economy segment maintains a steady growth at 10 per cent with a coverage over 15 million pieces in the Rs.300-500 price value shifting to retail shelves. Thanks to the fastest growth in the premium segment, together with a rise of the high-value Super-premium ranges (30,000 pieces causing Rs.9 crore in sales), reached to Rs.1690 crore with its 11.9 percent, the overall jeanswear business also increased at a percentage point higher. This key improvement of the super premium price range within a few years is amazing. In 1999, if a brand was introduced at Rs.1100, it was considered as 'super premium' while the same price, the same product in 2003 would build it hardly to premium segment.

For the year 2004-2005, the study projected a further fastest growth for jeanswear as a category, at about 12.5 per cent.

Once again, from the Premium segment, the highest growth is likely to occur though growth will stay at 25 percent. The Middle segment was also projected to maintain the period of 2002-2003 - at 15 percent, and carried about Rs.608 crore from eight million pieces. The Economy segment is also performed steady rise - 10 percent - with nearly 17 million pieces shifting to the retail shelves.

Approximately 43 million pairs of jeans are expected to be sold during the period of 2004- 2005, with menswear obtaining with the major share - 76 per cent, women wear at 17 per cent and kids wear at 7 percent. By the end of the present financial year, the jeanswear market in India would witness valuation about Rs.1902 crore.

In addition to women's wear, the scenario of market in denim wear brand is prospective for the kids wear market. For children, in addition to just clothing, denim can perform more significantly in accessories and functional products. However, there remains some doubt on how to deal with the attention to the 10-15 years age segment. This is a consumer set that does not fit into most jeanswear brands' core target - 16-25 years - and is also not quite prepared to be treated as 'kids'. For denim, there exists a large base in this age group, which will willingly adopt structured merchandise that connects with their distinct preferences.

The year 1997 has been taken as base year for the price range purpose. Then the super premium price range beyond Rs.800-plus could not be imagined as there were not too many offers beyond that range. However, we ourselves were surprised to note that now the super premium range may easily be defined at range of Rs.2000-plus. The time has changed in such a short time. There is a major learning for all of us and specifically for international brands.

While judging on the part of the entry strategies for various international brands, the most challenging job is to determine the right price p

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To comply with the latest identity protection laws, most businesses will choose to purchase a paper shredder and put it into use, as it is one of the most effective means of destroying documents containing personal and sensitive data. Paper shredders are available with various levels of security ratings though, depending on the particular needs of your company. Here's how to decide if a high security paper shredder is right for your company.

First impressions can mean the difference between closing the deal of a lifetime or getting shot down in flames. When meeting with a client or a customer for the first time, or interviewing with your prospective employer, you have just a few minutes to make a first impression that determines the success or failure of your mission.

An ideal payroll accounting software system is actually a complete solution from a single-window. It is capable of providing accurate information and to-the-minute reports for better management of labor costs.

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