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Digg it UP - Google and Jagger's Aftermath
There is a little greasy spoon in my neighborhood that always has a line out the door on weekends. The fried eggs are so greasy they could stop your heart, there isn’t a single homemade pastry or muffin in the joint, and the 99-cent cup of coffee tastes like coffee tasted before the American cuppa joe morphed into a gourmet addiction for the masses. The flowers are fake, the tablecloths are plastic, the cheese is of the fluorescent variety, and the silverware has spots. Yet there’s always a line.People love the restaurant because they know what to expect, get what they expect, and the service is consistently friendly and efficient. Customers do not expect homemade bread served with homemade butter and fresh-from-the-grove OJ. They don’t come for lunch expecting panini with goat cheese and oven-roasted anything. They don’t come expecting to be served a seven-course meal. They come with a friend expecting to leave full and happy for less than twenty bucks including tip. The bottom line is this: if you want a couple of fried eggs and toast, don’t go to the Ritz for Sunday brunch. You’ll have to pay for the extra food, live music, puffy chairs, perpetual water refills, refined wait staff and crisp linens. On the other hand, don’t go to a diner if you want it all.This analogy works well for design services. On one end is a freelance designer; at the other end is a large multinational design firm. Somewhere
• Be a Big Guy - If you are a big behemoth site like Wikipedia, Yahoo, AOL, Ebay, Amazon, etc., you will rank better than you did before Jagger.
• High Traffic & Stickiness - User popularity statistics now, or will soon, affect rankings. In other words, user actions on your website, like how long they stay (stickiness), how many pages they visit, and even how many people visit your site in a given period, can all affect how Google ranks your site. (This may be true soon if not already).
Things That Could Possibly Not Help You Anymore, or May Even HURT You More In Jagger's Aftermath
• Duplicate Content - Any kind of duplicate content can hurt your rankings. Some say this only refers to other sites having the same content as you while others say even duplicate content within your own site can be bad. I find the latter hard to believe since all sites have repeating slogans, phrases, checkout instructions, or any number of other dup
First step – Plan Ahead.The biggest investment you make into networking is your time. And most people don’t budget it adequately to maximize their results. They show up late and leave early. Reverse this – show up early and leave late – and give yourself enough time to connect with people before and after meetings officially start.Here is a little secret I’m going to share with you that very few people do. Plan and block time to evaluate your results after the meeting.Was that group a good match for you? Look through the business cards you collected - did you have an opportunity to really connect with those people? How will you follow up?These are just a few questions you should be asking yourself after each meeting. This is just as important as showing up in the first place. Most people skip this step and end up frustrated and overwhelmed because they don’t take the time to “get organized.”Step number two. Choose wisely where and who you network with.Again and again people ask me, “There are so many different groups, what are the basic groups and where can I get the biggest bang for a buck?”First, you have to know that there are no right and wrong groups in general –they are just right or wrong for you.There are basically four main categories of groups out there: Professional associations. Most every larger city will have local chapters of organizat
The keywords that people used to find your site with in Google may not be producing as many visits any more because the Jagger changes caused your rankings to plummet. Of course many people have seen their rankings stay the same or improve in Jagger's aftermath too.
If your site's rankings have decreased, what can be done to get back to where you were or better in the post-Jagger Google world?
There are still a lot of questions to be sure, but there are some good beginnings of answers as well. Since this update was rolled out over months and in three distinct phases, it has been much more difficult to determine what factors have been given more weight or less.
For instance, IBL (inbound links to your site) have always been important to achieve high rankings in Google. But there are many different kinds of IBL's. Link trades, where you put my link on your site and I put your link on my site may be less valuable than a one-way link. This has been the case for a while, but is the importance of each changed now since Jagger? Probably. I don't know all the answers, and I don't think anyone knows all the answers save the people at the 'plex (short for Google-plex).
What are some theories? Here are some of the top ones, but I am not saying they are necessarily true or false. And this is not a full list, there are most likely numerous other factors that affect Google rankings after Jagger that no one has recognized at all yet. The following list consists of ideas I have read online, which I spend hours each day doing, or some of our own hard-earned observations using the large number of clients' websites in many different industries to learn from. Read the following with a grain of salt, which is always a good idea when reading any articles or forum posts about SEO or Jagger.
Things That Could Possibly HELP You More In Jagger's Aftermath
• Aged Domains - Sites with domains that are older rank better now - the older the domain, the better its rankings with all other things being equal. (This is probably true to some degree).
• Very Relevant Links - IBL (inbound links) and OBL (outbound links) relevancy is more important after Jagger. This means that if you point to related sites or you get links from other sites that are related to your website, you may rank better after Jagger with all other things being equal. (This is probably true to some degree as well).
• Links From Trusted Sites Help - TrustRank (or a similar concept) is more important than ever after Jagger. TrustRank is a concept that says if you get a link pointing to your site that is highly trusted by Google (trusted either programmatically or by human editors), then you will rank better with all other things being equal. (See http://www.vldb.org/conf/2004/RS15P3.PDF).
• Variety of Links - Links from .edu and .org websites are good for increasing your rankings and are more important than ever. (It's vital to get links form a wide variety of websites. Just like your investing, you need to diversify your IBL’s. (This has probably been true even before Jagger).
• Aged Links - The older the link that points to your site, the more weight it's given now. (This also has probably been true even before Jagger).
• Embedded Links - Links that are embedded in sentences and paragraphs instead of stand-alone links are weighted more heavily now. (This may be true soon if not already).
• Article Links - Articles are what directories had been a year or two ago for link building. Links from the author by-line or within the article that point back to your site will positively affect your rankings. (And this is one reason I've chosen to write this article).
• Fresh & Unique Content - Now, more than ever, regularly updated and added ordinal content will help your rankings. (This is almost definitely true.)
• Be a Big Guy - If you are a big behemoth site like Wikipedia, Yahoo, AOL, Ebay, Amazon, etc., you will rank better than you did before Jagger.
• High Traffic & Stickiness - User popularity statistics now, or will soon, affect rankings. In other words, user actions on your website, like how long they stay (stickiness), how many pages they visit, and even how many people visit your site in a given period, can all affect how Google ranks your site. (This may be true soon if not already).
Things That Could Possibly Not Help You Anymore, or May Even HURT You More In Jagger's Aftermath
• Duplicate Content - Any kind of duplicate content can hurt your rankings. Some say this only refers to other sites having the same content as you while others say even duplicate content within your own site can be bad. I find the latter hard to believe since all sites have repeating slogans, phrases, checkout instructions, or any number of other dupl
ACTIVE AFFILIATES are those who sign up under you for free, then upgrade to being a paid affiliate. Those who sign up but don’t upgrade within the first 72 hours are called inactive affiliates and who are unlikely to ever upgrade.These are people you DON’T invest a lot of time on. You can send them out your monthly ezine but that’s as far as invested time should go.Those who have paid to upgrade from free or just looking stage are the ones you should have regular contact in.When I mention contact, I don’t mean contact to sell more things to them, but to offer support, advise, training etc. because these are the ones that will follow you to the ends of the earth if you ask them to, if you treat them right.Over the past 12 months I have been testing various options and theories of Affiliates who sign up for free and then become paid upgrade affiliates.My findings although not scientific by any means has shown me that in order for ACTIVE AFFILIATES to create direct sales, they must have the right affiliate program to promote.I’ve explained previously that a great affiliate program is one that is an absolute necessity, a program that will force the buyer to have to start over again if they left your services i.e. web hosting, autoresponders.According to the search engines there are over 2 million Affiliate Programs for web hosting and over 1 Million for autoresponder a
What are some theories? Here are some of the top ones, but I am not saying they are necessarily true or false. And this is not a full list, there are most likely numerous other factors that affect Google rankings after Jagger that no one has recognized at all yet. The following list consists of ideas I have read online, which I spend hours each day doing, or some of our own hard-earned observations using the large number of clients' websites in many different industries to learn from. Read the following with a grain of salt, which is always a good idea when reading any articles or forum posts about SEO or Jagger.
Things That Could Possibly HELP You More In Jagger's Aftermath
• Aged Domains - Sites with domains that are older rank better now - the older the domain, the better its rankings with all other things being equal. (This is probably true to some degree).
• Very Relevant Links - IBL (inbound links) and OBL (outbound links) relevancy is more important after Jagger. This means that if you point to related sites or you get links from other sites that are related to your website, you may rank better after Jagger with all other things being equal. (This is probably true to some degree as well).
• Links From Trusted Sites Help - TrustRank (or a similar concept) is more important than ever after Jagger. TrustRank is a concept that says if you get a link pointing to your site that is highly trusted by Google (trusted either programmatically or by human editors), then you will rank better with all other things being equal. (See http://www.vldb.org/conf/2004/RS15P3.PDF).
• Variety of Links - Links from .edu and .org websites are good for increasing your rankings and are more important than ever. (It's vital to get links form a wide variety of websites. Just like your investing, you need to diversify your IBL’s. (This has probably been true even before Jagger).
• Aged Links - The older the link that points to your site, the more weight it's given now. (This also has probably been true even before Jagger).
• Embedded Links - Links that are embedded in sentences and paragraphs instead of stand-alone links are weighted more heavily now. (This may be true soon if not already).
• Article Links - Articles are what directories had been a year or two ago for link building. Links from the author by-line or within the article that point back to your site will positively affect your rankings. (And this is one reason I've chosen to write this article).
• Fresh & Unique Content - Now, more than ever, regularly updated and added ordinal content will help your rankings. (This is almost definitely true.)
• Be a Big Guy - If you are a big behemoth site like Wikipedia, Yahoo, AOL, Ebay, Amazon, etc., you will rank better than you did before Jagger.
• High Traffic & Stickiness - User popularity statistics now, or will soon, affect rankings. In other words, user actions on your website, like how long they stay (stickiness), how many pages they visit, and even how many people visit your site in a given period, can all affect how Google ranks your site. (This may be true soon if not already).
Things That Could Possibly Not Help You Anymore, or May Even HURT You More In Jagger's Aftermath
• Duplicate Content - Any kind of duplicate content can hurt your rankings. Some say this only refers to other sites having the same content as you while others say even duplicate content within your own site can be bad. I find the latter hard to believe since all sites have repeating slogans, phrases, checkout instructions, or any number of other dup
The imported milk you are enjoying today and the leather boots you will be wearing tomorrow have at one point been inside one of those cargo shipping containers. All products that are transported from one place to another, from coast to coast, across several seas and wide desert lands have been carried by a truckload of cargo shipping containers.The eve of using cargo shipping containers started several decades ago when the need to carry basic commodities in huge amount, from factories to different locations, was indispensable. It makes shipment faster, safer and more cost efficient. The container shipping industry has become one of the most thriving business endeavors in the world today.Cargo shipping containers nowadays are a lot bigger and longer compared to the first models. This is specifically made to occupy more cargoes in one setting. The dimensions of these cargo shipping containers are standardized to ease the transfer of these containers from one ship to another or from one rail or truck to another. It has also made the transfer of these cargo containers easier from one country to another. At present the shortest cargo container measures 20ft (6.1m) in length. The 40 ft (12.2 m) containers are the most widely used. Other cargo shipping containers can accommodate cargoes of up to 45ft (13.7m) and 48ft (14.6m) in length. The tallest length measurement of a cargo container is 53ft (16.2). The
Things That Could Possibly HELP You More In Jagger's Aftermath
• Aged Domains - Sites with domains that are older rank better now - the older the domain, the better its rankings with all other things being equal. (This is probably true to some degree).
• Very Relevant Links - IBL (inbound links) and OBL (outbound links) relevancy is more important after Jagger. This means that if you point to related sites or you get links from other sites that are related to your website, you may rank better after Jagger with all other things being equal. (This is probably true to some degree as well).
• Links From Trusted Sites Help - TrustRank (or a similar concept) is more important than ever after Jagger. TrustRank is a concept that says if you get a link pointing to your site that is highly trusted by Google (trusted either programmatically or by human editors), then you will rank better with all other things being equal. (See http://www.vldb.org/conf/2004/RS15P3.PDF).
• Variety of Links - Links from .edu and .org websites are good for increasing your rankings and are more important than ever. (It's vital to get links form a wide variety of websites. Just like your investing, you need to diversify your IBL’s. (This has probably been true even before Jagger).
• Aged Links - The older the link that points to your site, the more weight it's given now. (This also has probably been true even before Jagger).
• Embedded Links - Links that are embedded in sentences and paragraphs instead of stand-alone links are weighted more heavily now. (This may be true soon if not already).
• Article Links - Articles are what directories had been a year or two ago for link building. Links from the author by-line or within the article that point back to your site will positively affect your rankings. (And this is one reason I've chosen to write this article).
• Fresh & Unique Content - Now, more than ever, regularly updated and added ordinal content will help your rankings. (This is almost definitely true.)
• Be a Big Guy - If you are a big behemoth site like Wikipedia, Yahoo, AOL, Ebay, Amazon, etc., you will rank better than you did before Jagger.
• High Traffic & Stickiness - User popularity statistics now, or will soon, affect rankings. In other words, user actions on your website, like how long they stay (stickiness), how many pages they visit, and even how many people visit your site in a given period, can all affect how Google ranks your site. (This may be true soon if not already).
Things That Could Possibly Not Help You Anymore, or May Even HURT You More In Jagger's Aftermath
• Duplicate Content - Any kind of duplicate content can hurt your rankings. Some say this only refers to other sites having the same content as you while others say even duplicate content within your own site can be bad. I find the latter hard to believe since all sites have repeating slogans, phrases, checkout instructions, or any number of other dup
It can be confusing choosing a professional for a task that needs doing. Copywriting is no exception. Where do you go to look for an copywriter to create the best possible web content for your website?Unfortunately, far too many online businesses are opting for the cheapest web copy they can get. Let’s look at what this might get you: All too often it’s a student with not much time on his hands, but a great need for cash. He isn’t going to care much whether or not you hire him next year, or even next month. He wants cash now, and next year he hopes he’ll have a job somewhere and won’t need your custom anymore.Or you could pick a writer who is new to the business and doesn’t yet know much more than essential grammar. Again, this could be a huge mistake. Of course there are exceptions to any rule, but generally, you get what you pay for.The Case for Effective Web CopyWeb copy is particularly sensitive. Not only does it need to be readable and informative, it needs to impress the search engines too.SEO copywriters, or writers who are adept at optimizing an article so that the search engines find it and like it, are still few and far between. Many have slung up a shingle advertising themselves and SEO copywriters, but true adepts are still a rare breed.Keywords are essential to any online business, s
• Variety of Links - Links from .edu and .org websites are good for increasing your rankings and are more important than ever. (It's vital to get links form a wide variety of websites. Just like your investing, you need to diversify your IBL’s. (This has probably been true even before Jagger).
• Aged Links - The older the link that points to your site, the more weight it's given now. (This also has probably been true even before Jagger).
• Embedded Links - Links that are embedded in sentences and paragraphs instead of stand-alone links are weighted more heavily now. (This may be true soon if not already).
• Article Links - Articles are what directories had been a year or two ago for link building. Links from the author by-line or within the article that point back to your site will positively affect your rankings. (And this is one reason I've chosen to write this article).
• Fresh & Unique Content - Now, more than ever, regularly updated and added ordinal content will help your rankings. (This is almost definitely true.)
• Be a Big Guy - If you are a big behemoth site like Wikipedia, Yahoo, AOL, Ebay, Amazon, etc., you will rank better than you did before Jagger.
• High Traffic & Stickiness - User popularity statistics now, or will soon, affect rankings. In other words, user actions on your website, like how long they stay (stickiness), how many pages they visit, and even how many people visit your site in a given period, can all affect how Google ranks your site. (This may be true soon if not already).
Things That Could Possibly Not Help You Anymore, or May Even HURT You More In Jagger's Aftermath
• Duplicate Content - Any kind of duplicate content can hurt your rankings. Some say this only refers to other sites having the same content as you while others say even duplicate content within your own site can be bad. I find the latter hard to believe since all sites have repeating slogans, phrases, checkout instructions, or any number of other dup
Okay, so you've got your clickbank ID and it's time to start making that mega money you've been reading about that's out there hanging on the internet money tree waiting to be pruned by you, right? I'm sure you certainly hope so.Clickbank is one of the hottest affiliate programs on the web. The saturation of the clickbank market alone makes earning the mega bucks these money making "gurus" are promising you virtually impossible. Just check any of the search engines and see for yourself how many advertised websites include the word 'hop', 'clickbank' and so on.This is pretty much unavoidable since you have to have your clickbank ID included in your link to receive credit for any of the purchases. Nevertheless, these sites scream, "Someone's trying to get rich off my hard earned money!". Now some consumers aren't offended by knowing a portion of their purchase is going into an affiliate's pocket but some are.Here are a few tips that may boost your clickbank profits:Use A Unique Clickbank ID Don't use your name or nicknames as these draw attention quickly to the fact that it's an affiliate link. Try ID names like: "xyz123", "webfacts567", "netsearch2". ID names similar to these don't sound as personal as: "trina1979", "djones05", etc.Incorporate Your Clickbank Links Into Your Website If you're fortunate enough to have your own website, this is an ideal arena to promote your products.
• Be a Big Guy - If you are a big behemoth site like Wikipedia, Yahoo, AOL, Ebay, Amazon, etc., you will rank better than you did before Jagger.
• High Traffic & Stickiness - User popularity statistics now, or will soon, affect rankings. In other words, user actions on your website, like how long they stay (stickiness), how many pages they visit, and even how many people visit your site in a given period, can all affect how Google ranks your site. (This may be true soon if not already).
Things That Could Possibly Not Help You Anymore, or May Even HURT You More In Jagger's Aftermath
• Duplicate Content - Any kind of duplicate content can hurt your rankings. Some say this only refers to other sites having the same content as you while others say even duplicate content within your own site can be bad. I find the latter hard to believe since all sites have repeating slogans, phrases, checkout instructions, or any number of other duplicate sentences within the same site. (Use http://www.copyscape.com/ to find people who are stealing your original written content and publishing it on their site).
• Hidden Text - Hidden text within your html, in
• Footer Links – Some say links in the footer are disregarded now. (This is one we have found no evidence for).
• Directory Links - Links from directories are weighted less now. (This is one we have found no evidence for, but is most likely true or will be soon).
• Decreased Rate of Link Building - The speed and volume of inbound link creation to your site from other websites, if changed, can negatively affect your rankings more so now. (This one is most likely true too).
• Reciprocal Links - Reciprocal link trades are worth less then they were before or are worth nothing now. (It’s probably true that they are at least worth less now).
• Linking to Bad Neighborhoods - Reciprocal link trades hurt your rankings when you link to sites that are considered 'bad neighborhoods' by Google, such as link farms or sites that are banned by Google. (This is most likely true and has been for a while).
• Link Schemes - Participating in link schemes such as Co-ops or Link Vault can hurt your ranking more than help them. (I have not found any evidence of this so far for my client's sites, but this could be true).
Again, I don't think anyone outside Google knows which of these factors above are true or false, and how each one affects a given keyword phrase's ranking. In fact, that's the idea. Google doesn't want people 'gaming' their system. There are so many variables that need to be considered that it is very difficult to figure out which ones affect what.
So, what do you do now if your site's ranking have dropped since Jagger?
If your site was ranking well in the Google SERP's (search engine ranking position) before Jagger, then it was nowhere to be found right after Jagger hit, and now your site has still not bounced back at all, then you probably tripped a filter, got penalized or even banned. You may have duplicate content on another site, or someone copied a lot of your content, or you may have canonical issue (where yoursite.com and www.yoursite.com are considered two different sites by Google causing it to look like duplicate content). You may have hidden text, or keyword stuffed your pages or any number of other things. You’re definitely going to need more knowledge than this article can give you to get your rankings back.
Some say that Google updates have happened before around the same time of year, and many sites that tanked came back after the first of the year. I don’t know if this is true, we'll just have to wait and see. For those who have still not rebounded, this may be nice to know.
Interestingly, most of our clients' sites either stayed the same or improved after Jagger. Our own company site improved. But unfortunately, a few of our other clients saw some decreases in their rankings right after Jagger, and have since rebounded, but not at quite the same pre-Jagger levels. Here's what we did for them:
• Scoured their site for bad outgoing links and made sure that each site they linked to was indexed by Google and was not trying to game Google. Any questionable links were deleted immediately. But we did not get rid of all our link partners, we just culled.
• Determined the ratio of the different types of incoming links to learn where improvements were needed. In other words, we determined the percentage of links to their site that were link trades, one-way links from related sites, one-ways from unrelated sites, link advertisements, directory links, forum signature links and more. We then advised them to increase their one-way related inbound links that are embedded in sentences, and not concentrate so much on link trades and stop getting one-way unrelated link development altogether.
• Cleaned up the HTML on every page, made sure a
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