Tags |
|
|
Links |
|
|
Digg it UP - SEO to Become a Dinner Party Topic
Like I said there shall be enough material to make this ad busting into a series. In fact I have to restrain myself on most occasions when watching some of the “new” stuff on air at the moment.Millions of Rupees and in some cases Dollars are spent on a few seconds and the following is sometimes what gets dished out. We start with the Fanta commercial with Rani Mukherjee making some weird sounds to an equally obnoxious soundtrack/jingle. The visual realm also suffers here with what seem to be the single
2) Business will become aware of the importance of PageRank
While most business decision makers are aware that a good search engine ranking is good for business, they're not yet aware that a bad PageRank is bad for business. But with the Google Toolbar at their disposal, they soon will be. Decision makers will immediately start to use Pa
Do you ever reach the point when you become exhausted with replying to the endless amounts of emails you receive day-on-day? Then you are ready to learn about how autoresponders can save you hours of valuable time.The problem with email is that those sending them expect replies instantly, whereas you'll probably feel that this is very tiring when you have 101 other things to do with your day. So what do you do? Work continual twenty-four hour shifts to answer any incoming emails, or hire staff to do thi
While the home page and Desktop Search will be an undeniable boost to Google's share of the Search market, and maybe even a threat to Microsoft's desktop dominance, it's the pre-installation of the Google Toolbar that will be of most interest to SE marketers and optimizers around the world.
Currently a specialist 'industry tool' used predominantly by SE practitioners, the Google Toolbar may soon be automatically available to hundreds of thousands of mainstream computer users. As a result, Google PageRank and, by extension, search engine marketing and optimization look set to become part of mainstream vocabulary. (Well, maybe that's a little optimistic... Perhaps they're more likely to become part of the vocab of the computer savvy mainstream.)
So what does this all mean to SEO and SEM? In my humble opinion, the four most important implications of the Dell-Google agreement are:
1) Business decision makers will finally 'get' SEO
Although not overly helpful to SEMs and SEOs, Google PageRank is an ideal hook for busy decision makers. It's very simple (in that it's just a mark out of ten) and measurable, and it's just THERE; you don't have to go out of your way to see the PageRank of a site. It's exactly what decision makers need to get their collective heads around SEO. They don't have the time or inclination to understand the complexities of SERPs, IBLs, spiders, indexing, keyword phrases, metatags, article PR, SEO copywriting, etc. For better or worse, PageRank eliminates all shades of gray, leaving the two colors many decision makers understand best: black and white.
2) Business will become aware of the importance of PageRank
While most business decision makers are aware that a good search engine ranking is good for business, they're not yet aware that a bad PageRank is bad for business. But with the Google Toolbar at their disposal, they soon will be. Decision makers will immediately start to use Pag
Building A Successful Home Based Business struck me as a pretty good title for an article concerned with home based business. Successful Home Based Business is a decent keyword phrase for the search engine robots and "successful" is on most lists of good words to use in advertising, so that should help attract human readers. Building a Successful Home Based Business is also accurately descriptive of the content.I was especially pleased with this title because it occurred to me very quickly when usuall
Currently a specialist 'industry tool' used predominantly by SE practitioners, the Google Toolbar may soon be automatically available to hundreds of thousands of mainstream computer users. As a result, Google PageRank and, by extension, search engine marketing and optimization look set to become part of mainstream vocabulary. (Well, maybe that's a little optimistic... Perhaps they're more likely to become part of the vocab of the computer savvy mainstream.)
So what does this all mean to SEO and SEM? In my humble opinion, the four most important implications of the Dell-Google agreement are:
1) Business decision makers will finally 'get' SEO
Although not overly helpful to SEMs and SEOs, Google PageRank is an ideal hook for busy decision makers. It's very simple (in that it's just a mark out of ten) and measurable, and it's just THERE; you don't have to go out of your way to see the PageRank of a site. It's exactly what decision makers need to get their collective heads around SEO. They don't have the time or inclination to understand the complexities of SERPs, IBLs, spiders, indexing, keyword phrases, metatags, article PR, SEO copywriting, etc. For better or worse, PageRank eliminates all shades of gray, leaving the two colors many decision makers understand best: black and white.
2) Business will become aware of the importance of PageRank
While most business decision makers are aware that a good search engine ranking is good for business, they're not yet aware that a bad PageRank is bad for business. But with the Google Toolbar at their disposal, they soon will be. Decision makers will immediately start to use Pa
We are the operators of a small holiday apartment business, in Perth, Western Australia, advertising only on the internet. We are constantly amazed by the things people will say to try to get a reduction in rates, or a refund.It seems that some people think that by demanding, complaining or being plain obnoxious we will decide to give them something for nothing. Of course we could just charge extra so that we can reduce the price to those bold (or rude) enough to ask for it but why should the considera
So what does this all mean to SEO and SEM? In my humble opinion, the four most important implications of the Dell-Google agreement are:
1) Business decision makers will finally 'get' SEO
Although not overly helpful to SEMs and SEOs, Google PageRank is an ideal hook for busy decision makers. It's very simple (in that it's just a mark out of ten) and measurable, and it's just THERE; you don't have to go out of your way to see the PageRank of a site. It's exactly what decision makers need to get their collective heads around SEO. They don't have the time or inclination to understand the complexities of SERPs, IBLs, spiders, indexing, keyword phrases, metatags, article PR, SEO copywriting, etc. For better or worse, PageRank eliminates all shades of gray, leaving the two colors many decision makers understand best: black and white.
2) Business will become aware of the importance of PageRank
While most business decision makers are aware that a good search engine ranking is good for business, they're not yet aware that a bad PageRank is bad for business. But with the Google Toolbar at their disposal, they soon will be. Decision makers will immediately start to use Pa
Productivity during change can be affected positively and negatively by restraining forces and driving forces respectively. Productivity can reach a state of equilibrium between these two opposing forces. However, this balance can be punctuated by a disturbance in one or both of the opposing forces. Therefore, at any given time, the productivity can go up or down depending on the strength or weakness of either the restraining or driving forces. This view of change and transformation is known as punctuated e
2) Business will become aware of the importance of PageRank
While most business decision makers are aware that a good search engine ranking is good for business, they're not yet aware that a bad PageRank is bad for business. But with the Google Toolbar at their disposal, they soon will be. Decision makers will immediately start to use Pa
An Ezine as you know is an electronic newsletter or magazine, which is sent out by email. Yet this standard definition of an electronic newsletter has changed and so too will the true definition of an Ezine in the future. How so you curiously ask?Well, the reason I say this is because in 1995 we put our newsletters for my company online at our website, because well because not everyone was using email yet and the attachment thing was tricky on many email programs. Not all the software would be in sync.<
2) Business will become aware of the importance of PageRank
While most business decision makers are aware that a good search engine ranking is good for business, they're not yet aware that a bad PageRank is bad for business. But with the Google Toolbar at their disposal, they soon will be. Decision makers will immediately start to use PageRank as a one-shot assessment of the credibility and authority of every website they visit. And in the process, they'll become painfully aware of what their own PageRank says about their company.
3) Business will be more Search-proactive
Once decision makers realize that a bad PageRank is bad for business, they'll be more likely to be proactive about their search engine ranking.
4) More businesses will dedicate a budget to Search
PageRank will become just a part of 'doing business'. Just like TV, radio, and newspapers, it will be proactively communicating with decision makers, each and every day. While the mechanics of a high search ranking will remain a mystery to most, the Search DOMAIN will no longer be considered a black art, and SEMs and SEOs will no longer be considered witch-doctors. This will make decision makers far more comfortable dedicating a budget to Search (especially as they now have something measurable to grab a hold of - see point 1 above).
Conclusion
It appears that Google has once again made a very astute business decision. For better or worse, they've improved their position in Search and made significant inroads into the desktop software market. Will they threaten Microsoft's desktop dominance? We'll have to wait 'n see. Will they enrich the SEM / SEO industry? In my humble opinion, yes! Google may not be everyone's favorite search engine, but if they bring PageRank into the mainstream, the Search industry will finally attract the percentage of corporate advertising spend it deserves.
(See Australian IT News for further details of the Dell-Google agreement.)
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggitup.net/article/77777/diggitup-SEO-to-Become-a-Dinner-Party-Topic.html">SEO to Become a Dinner Party Topic</a>
BB link (for phorums):
[url=http://www.diggitup.net/article/77777/diggitup-SEO-to-Become-a-Dinner-Party-Topic.html]SEO to Become a Dinner Party Topic[/url]
Related Articles:
Architect Client Relationships
Bookmark it:
|