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Digg it UP - Finding a Search Engine Friendly Content Management System
Have you ever eaten a soft taco? The shell isn't hard - it is soft - and folds over really easily. They are delicious! In business, however, I see too many people fold like a taco when they are negotiating with a customer.It's not pretty.The customer may not even be asking for a discount/added value but at the slightest sign of hesitation a.k.a silence - the salesperson drops the price or keeps throwing in extras "to sweeten the deal."This isn't called selling - it is called Folding Like A Taco.Get Comfortable With Asking For The InvestmentThis Sales Diva does not believe in CLOSING the deal with a customer. I see it as OPENING the door instead. I also know that in a relationship (which is what you should have with your customer by the way) there is some give and take involved. But you can't be the one doing all the giving!So follow these 4 steps:1. Come in with y
New companies are springing up everywhere. But how can their service be measured? Where would you go to find good or bad service?How effectively are customer complaints and issues that arise from trading being dealt with? Many companies have departments and call centres. But to many of us, the call centre can be the source of much frustration.If you've ever sat in one of these call queues, only to have some tired, bored individual attempt to wade their way through the ever increasing complexity of products and services offered by some of today’s online trading companies, you'll appreciate where I'm coming from. Many companies will farm out the most important interface between customer and supplier to an overseas company. Who records the issues that go unresolved and is anything ever done about them?What happens? We hang up (or get cut off) and the whole thing gets forgotten. You could eve
In today's high paced web world, a good CMS is integral to the efficient operation of a web site. Many webmasters and web site developers are building database driven, or dynamic web sites, which require a third party solution, such as a Content Management System, to update the content that lives in the database. In addition, a CMS allows the web site owner to outsource content development remotely to contract copywriters and other willing contributors. With built in access level hierarchies, webmasters can al
Marketing to the customers you already have!Here are a few questions to ask your business and tips to make it better:1) How many times do your customers do business with you in a week/month/year? Customer frequency is even more important than getting new customers! That’s right. I said it…the very thing you may be focused on should not be your primary focus. Calm down…I didn’t say remove your focus.Take an auto shop for instance…most shop owners who I have spoken with over the years are always asking me “Joe, how do I increase customer/car count?” when the better question is “Joe, how do I make each of my customers/cars count?”My answer to that, and this applies to any business, is to put in place a program or series of programs with focus on retaining customers, or welcoming back old ones. For exampl
In today's high paced web world, a good CMS is integral to the efficient operation of a web site. Many webmasters and web site developers are building database driven, or dynamic web sites, which require a third party solution, such as a Content Management System, to update the content that lives in the database. In addition, a CMS allows the web site owner to outsource content development remotely to contract copywriters and other willing contributors. With built in access level hierarchies, webmasters can a
To create a powerful brochure, you need to think about your potential clients. How can you compose the brochure to attract your targeted market in the best way possible?1. PersonalizeColors, fonts, tones and pictures will all affect how well your brochure catches the readers' attention. Even if we don't think or want to admit it, the look is important and you want to give a good first impression. This doesn't mean you should put together a brochure with showy colors and an eye-catching picture just to get people to notice. Black and white might work better because less is sometimes more. It's all about giving a face to your content.2. ContentYou need attention-grabbing content that is easy to read and understand. What is more important you want them to want more. Do not reveal everything in the brochure. Give them a reason to contact you for more information.3. Talk your client
In today's high paced web world, a good CMS is integral to the efficient operation of a web site. Many webmasters and web site developers are building database driven, or dynamic web sites, which require a third party solution, such as a Content Management System, to update the content that lives in the database. In addition, a CMS allows the web site owner to outsource content development remotely to contract copywriters and other willing contributors. With built in access level hierarchies, webmasters can a
Negotiating with a mad man looks difficult, but it is not really. First never get sucked into their game, always watch their actions and stop listening to their rhetoric. Often you will see fear, anger and other emotions, which indeed are the easiest to manipulate to serve your will. If you have a problem with manipulations of feelings of a human being who is crazy, nuts and a borderline lunatic then perhaps you should not be involved in such negotiation. But if you do it can be quite fun and you should expect to enjoy it really.When negotiating with a mad man, tell them you agree with them, no matter what bizarre line of reasoning, tact or perspective they spin. This way you can play good guy for a minute and see if you can get them to argue against their own points. If so this means they just like conflict and have been mirroring what they believe to be your insincerity.If they just want to be ar
What is the place of communications in the wake of disaster? For a nonprofit, the answer lies in the way (if any) that organization is involved in the relief effort. Reading news of, campaigns for and other reactions to the tsunami tragedy has shaped my list of guidelines for appropriate nonprofit communications:For organizations providing services in the tsunami relief effort: Communicate broadly and clearly about how donations are managed, where they are going and what your organization's relief effort is achieving.Examples:Catholic Relief Services responded immediately with life-saving food, medicine, clean water, emergency shelter, basic hygiene and household supplies. This was the first phase of CRS' phased response -- rapid-response relief to save lives, rehabilitation of damaged areas, and development efforts to rebuild communities and livelihoods.
How do Content Management Systems Work? Content Management Systems create a dynamic web site environment, where all the content is stored in a database or XML file. Using a web-based interface, the webmaster can select which page they want to update and then can modify the web content in a text editor, with many of the familiar formatting keys that can be found in a word processing program. Once the content has been updated, with the simple click of a button, the CMS will turn their text into HTML code and publish the content to the web site.
Problems Between Search Engines and Content Management Systems Historically, search engines have had difficulty indexing dynamic pages. While their ability to index and ran
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