Tags |
|
|
Links |
|
|
Digg it UP - Website Optimization - A SEO Specialist Reveals All
Anybody that has an advanced email marketing campaign in place needs to think about getting an autoresponder program to help them out. An email marketing campaign is a great way to increase business, and make your website more visible; but they can also be a lot of work if you do not have everything set up properly.If you have an email marketing campaign in place, but find yourself asking “what is an autoresponder” you will want to look into its benefits right away. Simply put, an autoresponder is a computer program that automatically answers email that is sent to you. Just think about how much time you spend answering emails. With an autoresponder you will be able to cut back on a lot of it, which will save you time and allow you to work on other areas of your business.The first autoresponders were not nearly as complex as the ones that are used by many businesses today. In today’s day and age if you have an aggressive email marketing campaign you will definitely want to have an autoresponder program. In the past, if you were going to use email marketing as a promotion tool you would need to be online a lot to ensure that you provided quick answers t
The meta-keywords tag:
This is now of lesser importance than before, due to abuse by webmasters to achieve high rankings. However, it is still important and is required by many of the smaller search engines. Make sure that you don't repeat any keyword or keyword phrase more than three times. That would be considered Spam (bad SEO tactics) by the search engine
“How do I tell my boss that his idea really stinks and not lose my job?”“Why is my co-worker stabbing me in the back?”“How do I tell my vendor that we are not going to renew his contract?”“The person next to me smells and I don’t want to offend him/her, and I want them to stop smelling.”“Being gentle in the lunchroom and still getting my point across.”“My boss won’t make a decision and I can’t move forward.”“My co-worker is an Eyore or Schleprock and I can’t seem to get them to shut up.”These were some of the questions that I posed the other day. And really, they are all the same question. “You have lost your mind” you say. “There is no way these very different questions are the same at all.” I say, let’s look at where they come from 1st.All of these questions come from real life scenarios all of us have faced at one time or another. And it's our ability to deal with them effectively that sets us apart from everybody else. And that is a skill, which means anyone can learn it.Improve your skill set, improve your life. The more you learn and apply, the better your life becomes.
Unfortunately, hiring an SEO expert can be quite expensive. For those who want to do it themselves, here are the steps.
BOOKMARK THESE TOOLS! YOU WILL need them!
The first step in website optimization is to make sure you have well-formatted HTML. I would encourage you to use the following tool to check this: http://validator.w3.org/ Do your best to get your website as close to conformance as possible.
If you use CSS, then use a CSS validator at http://jigsaw.w3.org/css-validator/validator-uri.html There is rarely an excuse for having invalid CSS.
If you follow most of the suggestions for having valid HTML code, your web pages will be more digestible for the search engines, as well as being much more cross-browser compliant. You should also do this after any significant edit of the web page - to ensure that it is still compliant.
The second step in website optimization is to work on the Meta tags and the title tag for each page in your site. These are in the header of your web page document and need to be tailored to attract users who type in one of a select group of keywords. There are sevaral free meta-tag generator tools available for those who need them. Just do a search on "HTML Meta Tag Generator".
The title tag:
The title tag is, of the three, the most important for the major search engines. Don't make this too long - normally no more than 6 words. But have your most important keywords here. Some SEO specialists advise that even the order of the text here is significant. They suggest that if you place your company name in the title, that it should be placed last so the other keywords are being considered with greater weight.
The meta-keywords tag:
This is now of lesser importance than before, due to abuse by webmasters to achieve high rankings. However, it is still important and is required by many of the smaller search engines. Make sure that you don't repeat any keyword or keyword phrase more than three times. That would be considered Spam (bad SEO tactics) by the search engines
In theory, January should be a spectacular month on your career calendar. You are returning invigorated after the holidays with bubbling enthusiasm, elevated energy levels and purposeful actions around your career. You are impatient to unleash your creativity and feel great about your contribution. Yeah right! It is a far cry from reality where many people head to the office with a sullen look, depleted energy and wobbly actions. Not to mention the financial weight of surviving until pay day and the heavy debt pile from last month.Against this backdrop of going through the same disappointing experience as last year, the ‘old’ year resolutions from the past, such as ‘I want another job’ or ‘I want to start my own business’ come hurtling back with new magnetism. Within weeks of scribbling them down on the to-do list, these well-intended resolutions go from being an irresistible idea in your mind to zero results in your life. The rat race gnaws through these resolutions – it is postponed or abandoned until January 2008. How can you break this self defeating cycle? Thought leader, Douglas T Hall pioneered the concept of a ‘protean career’ whereby the career is man
Unfortunately, hiring an SEO expert can be quite expensive. For those who want to do it themselves, here are the steps.
BOOKMARK THESE TOOLS! YOU WILL need them!
The first step in website optimization is to make sure you have well-formatted HTML. I would encourage you to use the following tool to check this: http://validator.w3.org/ Do your best to get your website as close to conformance as possible.
If you use CSS, then use a CSS validator at http://jigsaw.w3.org/css-validator/validator-uri.html There is rarely an excuse for having invalid CSS.
If you follow most of the suggestions for having valid HTML code, your web pages will be more digestible for the search engines, as well as being much more cross-browser compliant. You should also do this after any significant edit of the web page - to ensure that it is still compliant.
The second step in website optimization is to work on the Meta tags and the title tag for each page in your site. These are in the header of your web page document and need to be tailored to attract users who type in one of a select group of keywords. There are sevaral free meta-tag generator tools available for those who need them. Just do a search on "HTML Meta Tag Generator".
The title tag:
The title tag is, of the three, the most important for the major search engines. Don't make this too long - normally no more than 6 words. But have your most important keywords here. Some SEO specialists advise that even the order of the text here is significant. They suggest that if you place your company name in the title, that it should be placed last so the other keywords are being considered with greater weight.
The meta-keywords tag:
This is now of lesser importance than before, due to abuse by webmasters to achieve high rankings. However, it is still important and is required by many of the smaller search engines. Make sure that you don't repeat any keyword or keyword phrase more than three times. That would be considered Spam (bad SEO tactics) by the search engine
If you get an email with a title like 'Don't Ever Trust Me Again!’ and continues along the lines of '... then you don't have to take my advice ever again!'My advice is - Don't *Perhaps it's because I'm skeptical of the number of "miracle" products, "great deals", 'limited time offers' or 'incredible packages' that are advertised online every day. Perhaps it's because I have bought more products than I can possibly use for now. Perhaps it's because there are probably more people trying to sell this particular package than the number of packages that are available. Or, perhaps it's because I received an email with almost identical content from too many different sources. Whatever the reason, don't make the same mistakes as I have in the past.* It may be a good deal. It may be exactly what you are looking for. But if you receive emails with exactly the same content from different sources, think carefully before you buy.There are some good internet marketers that I have every respect for. However, there are an increasing number of ‘marketers’ that show little thought or consideration for others. They will take from you but offer noth
If you follow most of the suggestions for having valid HTML code, your web pages will be more digestible for the search engines, as well as being much more cross-browser compliant. You should also do this after any significant edit of the web page - to ensure that it is still compliant.
The second step in website optimization is to work on the Meta tags and the title tag for each page in your site. These are in the header of your web page document and need to be tailored to attract users who type in one of a select group of keywords. There are sevaral free meta-tag generator tools available for those who need them. Just do a search on "HTML Meta Tag Generator".
The title tag:
The title tag is, of the three, the most important for the major search engines. Don't make this too long - normally no more than 6 words. But have your most important keywords here. Some SEO specialists advise that even the order of the text here is significant. They suggest that if you place your company name in the title, that it should be placed last so the other keywords are being considered with greater weight.
The meta-keywords tag:
This is now of lesser importance than before, due to abuse by webmasters to achieve high rankings. However, it is still important and is required by many of the smaller search engines. Make sure that you don't repeat any keyword or keyword phrase more than three times. That would be considered Spam (bad SEO tactics) by the search engine
In corporate life, at least, change is not only the ‘only constant’ but also frequently the bogeyman. You know that it’s necessary, but (“oh my god!”) how are you going to get people to go along with it, even welcome it? The underlying assumption is that people are going to resist it. So you design your change management programs with all the necessary touchy-feely content as well as the hard systems and physical changes.However, there are situations where people adapt remarkably quickly, without ‘help’. For example, when you join a new company, they have a way of doing things that is undoubtedly different from the way you have been used to. But what do you do? You do your damnedest to adapt to this ‘alien’ new way of doing things. Whatever thoughts you may have had during the first few days about the oddness of the place are very soon displaced in your desire to become a useful part of your new environment. In the process, you have made all sorts of changes to yourself without pain: you have a cup of coffee at 10, not as soon as you get in to work; you attend meetings that run into lunch, where before you had a strict lunch break; you complete your meeting notes
The title tag:
The title tag is, of the three, the most important for the major search engines. Don't make this too long - normally no more than 6 words. But have your most important keywords here. Some SEO specialists advise that even the order of the text here is significant. They suggest that if you place your company name in the title, that it should be placed last so the other keywords are being considered with greater weight.
The meta-keywords tag:
This is now of lesser importance than before, due to abuse by webmasters to achieve high rankings. However, it is still important and is required by many of the smaller search engines. Make sure that you don't repeat any keyword or keyword phrase more than three times. That would be considered Spam (bad SEO tactics) by the search engine
JUGGLING DEMANDS: All leaders constantly juggle a multifarious array of demands from those of their organization, employees, and themselves. Good leaders, never drop one demand at the expense of another equally important requirement. They give each demand its fair share, while balancing the organizational goals with their employees’ needs, while still fulfilling their own personal/professional purposes. Successful leaders meet both these business and personal needs through their staff. They learn about their staff’s aspirations, their strengths and potential contributions to the organization. From this knowledge, they mesh together a successful working team. Sounds easy, doesn’t it? For starters, it becomes much easier if you know your organization.JUST HOW MUCH DO YOU KNOW UNDERSTAND YOUR ORGANIZATION? Knowledge of your organization’s business field is invaluable. If you don’t know the basics — the product, market, or technology, you are likely to short-change yourself goal wise and the organization. Not knowing the basics might leave you feeling inadequate come decisionmaking time. Even though you only may be the Director of Personnel, you still need to know wha
The meta-keywords tag:
This is now of lesser importance than before, due to abuse by webmasters to achieve high rankings. However, it is still important and is required by many of the smaller search engines. Make sure that you don't repeat any keyword or keyword phrase more than three times. That would be considered Spam (bad SEO tactics) by the search engines. Remember, your visitors will see the title of the web page. Make it useful to them as well.
The meta-description tag:
This is of higher importance than the keywords tag. Several search engines use it when they show your listing. It needs to encourage your potential visitors to visit your website. Of course, having keywords in here is important. But keep the primary purpose in mind as you write it. Here too, you should make sure that you don't repeat any keyword or keyword phrase more than three times.
Each page in your website needs its own tailored title, meta-description, and meta-keywords tag. These need to be focused on the keywords you are trying for. (These are the words or phrases you want to be found at when people are doing searches.) These shouldn't normally be the same on every page. They should be customized to the content that is on that page. You should also keep your visitors in mind as you write them.
The third step is to work on your content - especially on your home page. Ideally you would have between 800 - 1200 words of text. It should have your most important keywords at the top, middle and the bottom of the text. If possible, use an "h1" tag at the top for your title - and have your most important keyword imbedded in it. Also, have some of your keywords in a sentence or phrase that is bolded. Keep it natural for your visitors to read. If it doesn't look natural, you will loose any visitors you have attracted.
The fourth step in website optimization is to edit your links and your images to make full use of the "title" and "alt" attributes.
Text links can have a "title" attribute. The content is to more fully describe your link. When you put your mouse over the link, the content of the "title" attribute is displayed. I would encourage you to tailor the description so that it contains at least one of your keywords - but keep it accurate - that it really does describe the link. It must make sense to the common user.
Images HTML tags can have an "alt" attribute. It is used to describe an image when you put a mouse over it. It is also used for different devices for seeing impaired. Also, it is used when the user decides not to show images with the web sit
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggitup.net/article/77973/diggitup-Website-Optimization--A-SEO-Specialist-Reveals-All.html">Website Optimization - A SEO Specialist Reveals All</a>
BB link (for phorums):
[url=http://www.diggitup.net/article/77973/diggitup-Website-Optimization--A-SEO-Specialist-Reveals-All.html]Website Optimization - A SEO Specialist Reveals All[/url]
Related Articles:
Protect Your Computer System with a Comprehensive Security Policy
Content – The Lifeblood Of ALL Business Online! Part 1 (of 4)
List Building – How to Write an Effective Email Campaign - Part II
Bookmark it:
|