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Digg it UP - Mundane into Memorable
As a business owner, it only makes sense to protect your personal assets from company debts and liabilities. The question is: what’s the best way to do that? If you’re going back and forth between the limited liability corporation (LLC) and the S Corporation (standard corporation), you’re certainly not alone!LLC vs Corporation – The SimilaritiesSo what benefits do these two business entities share? Owners of a
Mundane into memorable.
Then there’s my favorite ad agency, The Hughes Group. When you walk into their elevator, you’ll notice 21 buttons, just like any other elevator. Except theirs doesn’t say “4,” it says “Hughes.” And you better believe every client, potential client or guest comments about it. Then they tell five other people about it. A
Adding value to your site, service, or product is one of the most over looked and under rated strategies for improving your internet business.The internet and modern technology makes it possible for anyone to offer that little something extra that nobody else does, and usually at no additional cost.Why: First, let’s look at why this is a good business practice.It’s a good thing to do because you will ma
I’m still surprised more organizations don’t embrace this. It’s not our corporate policy. It violates our company’s handbook. We don’t want to do anything risky.
Come on. That’s garbage!
Businesses NEED to be doing this stuff. Because when companies can find a way to make the mundane memorable, fives things happen:
1) Customers start talking
2) Employees have more fun
3) The brand lives and breathes in a new way
4) Uniqueness shines through
5) Loyalty skyrockets
QuikTrip is the perfect example of this. I fill up at QT whenever possible (ahem, loyalty), just to hear the cashier say, “Hurry back!”
That’s what they say. In every transaction.
Not “Have a nice day.”
Not “Thank you, come again.”
They say, “Hurry back.”
And people do. Not to mention, they've made the Fortune 100 Best Companies to Work For 3 years running. Wonder why?
Mundane into memorable.
Or Bishop’s Barbershop in Portland, where you can get a great haircut for roughly the same price as anywhere else. Except at Bishop’s, the minute you walk in the door for your appointment, the receptionist gives you a free bottle of Pabst Blue Ribbon.
That’s just cool. I don’t even drink, but I used to go there when I lived in Portland, just to get the free beer!
Mundane into memorable.
Then there’s my favorite ad agency, The Hughes Group. When you walk into their elevator, you’ll notice 21 buttons, just like any other elevator. Except theirs doesn’t say “4,” it says “Hughes.” And you better believe every client, potential client or guest comments about it. Then they tell five other people about it. A
Neon beer signs are a popular adornment in most saloon windows and on the walls of many restaurants. In addition, many beer enthusiasts proudly hang neon beer signs in their residences.In addition to being fun decorations, older or discontinued neon beer signs may be valuable items.The first makers of neon beer signs were Fallon Luminous Products and Everbrite who manufactured sturdy and transportable signs f
1) Customers start talking
2) Employees have more fun
3) The brand lives and breathes in a new way
4) Uniqueness shines through
5) Loyalty skyrockets
QuikTrip is the perfect example of this. I fill up at QT whenever possible (ahem, loyalty), just to hear the cashier say, “Hurry back!”
That’s what they say. In every transaction.
Not “Have a nice day.”
Not “Thank you, come again.”
They say, “Hurry back.”
And people do. Not to mention, they've made the Fortune 100 Best Companies to Work For 3 years running. Wonder why?
Mundane into memorable.
Or Bishop’s Barbershop in Portland, where you can get a great haircut for roughly the same price as anywhere else. Except at Bishop’s, the minute you walk in the door for your appointment, the receptionist gives you a free bottle of Pabst Blue Ribbon.
That’s just cool. I don’t even drink, but I used to go there when I lived in Portland, just to get the free beer!
Mundane into memorable.
Then there’s my favorite ad agency, The Hughes Group. When you walk into their elevator, you’ll notice 21 buttons, just like any other elevator. Except theirs doesn’t say “4,” it says “Hughes.” And you better believe every client, potential client or guest comments about it. Then they tell five other people about it. A
“Quality means doing it right when no one is looking.”
~Henry FordDo you cut corners in your products and services? Or do you make the honest effort to do it right even when no one is looking? You can’t expect perfection as that is an impossible goal for the imperfect people we are. The question is simply if you have done your best. Do you do the job right even if your customer or client may never know the differenc
That’s what they say. In every transaction.
Not “Have a nice day.”
Not “Thank you, come again.”
They say, “Hurry back.”
And people do. Not to mention, they've made the Fortune 100 Best Companies to Work For 3 years running. Wonder why?
Mundane into memorable.
Or Bishop’s Barbershop in Portland, where you can get a great haircut for roughly the same price as anywhere else. Except at Bishop’s, the minute you walk in the door for your appointment, the receptionist gives you a free bottle of Pabst Blue Ribbon.
That’s just cool. I don’t even drink, but I used to go there when I lived in Portland, just to get the free beer!
Mundane into memorable.
Then there’s my favorite ad agency, The Hughes Group. When you walk into their elevator, you’ll notice 21 buttons, just like any other elevator. Except theirs doesn’t say “4,” it says “Hughes.” And you better believe every client, potential client or guest comments about it. Then they tell five other people about it. A
Want more cash coming into your business? Well, read this article to find out how!Having a great product or service is only one of the critical success factors for your business. The key to increasing the amount of cash in your organization is having an effective sales operation.The first critical success factor in deploying a winning sales operation is hiring the right sales professionals for your organizatio
Or Bishop’s Barbershop in Portland, where you can get a great haircut for roughly the same price as anywhere else. Except at Bishop’s, the minute you walk in the door for your appointment, the receptionist gives you a free bottle of Pabst Blue Ribbon.
That’s just cool. I don’t even drink, but I used to go there when I lived in Portland, just to get the free beer!
Mundane into memorable.
Then there’s my favorite ad agency, The Hughes Group. When you walk into their elevator, you’ll notice 21 buttons, just like any other elevator. Except theirs doesn’t say “4,” it says “Hughes.” And you better believe every client, potential client or guest comments about it. Then they tell five other people about it. A
So, you’ve acquired a customer, they’re paying you a monthly rental fee, referred a friend, purchased packing supplies and a lock from you and just insured their grandmother’s heirlooms and son’s baseball card collection they have stored with you…What else could we possibly ask for?A lot. What if it cost less to acquire this fine customer? What if we were able to lower your cost of acquisition by just 10%? 2
Mundane into memorable.
Then there’s my favorite ad agency, The Hughes Group. When you walk into their elevator, you’ll notice 21 buttons, just like any other elevator. Except theirs doesn’t say “4,” it says “Hughes.” And you better believe every client, potential client or guest comments about it. Then they tell five other people about it. Awesome!
Mundane into memorable.
Or what about the parking garage down the street from my office? Every time I go there for a meeting, the guy in the little ticket box takes my slip and says, “That’ll be $4000!” I go back there every month, just to hear him say it. A parking garage! It doesn’t get more mundane than that!
The point is: this stuff is easy. Yet very few companies (and people) do it.
Because they're scared of stepping out of their corporate comfort zones.
However, for those bold few who choose to embrace the mundane, here's what happens:
Breaking the silence = breaking the pattern.
Breaking the pattern = mundane into memorable.
Memorable moments = increased comfort.
Increased comfort = increased approachability.
More approachability = strangers into friends.
Friends = people who become loyal, aka, fans.
Fans = people who love your stuff.
More fans = more positive word of mouth.
More people talking about how much they love your stuff = :) :) :)
Mission accomplished.
LET ME ASK YA THIS…
When was the last time someone make the mundane memorable for you?
LET ME SUGGEST THIS…
Picture your typical day. You interactions with customers, prospects, coworkers. Now think specifically about five mundane moments. List three ways each of those moments could become more memorable. Email me your lists and I’ll compile all the answers for a new article (along with
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