Digg it UP - Internet and Businesses Online

Do Your Emails Get Read
Recent research by email services firm eROI for Q3 2005 provides the following insights.Micro mailers (with a list size under 5,000) had read rates that averaged slightly over 35% and click rates between 5% and 9%. Those results are well above the broad average of 27% and 4.4%. The weekends were the best time for click-throughs, averaging 8% to 9% versus 5% to 6% for Tuesday through Thursday.Use this link to download the eROI report.Some surveys report open rates (read rates) of close to 80% for niche in-house lists with highly targeted messages.When looking at this type of data you need to be careful about its relevance to your business. Often the majority of data relates to

ks.

I did a little searching and there is a guy who has actually made a software for $247 that uses this method, and he has a tutorial on how it works here:

http://www.splittestaccelerator.com and the demo at:

http://www.splittestaccelerator.com/STA_Demo/STA_Demo.html

The demo has some html code in it, but you could get the idea watching it how to set this up.

This one is the most user friendly, and uses my favorite technology, php/mysql. You install it on your website.

The Taguchi method can be used for a lot of other things besides marketing, like in manufacturing where you want to test a whole bunch of different factors of design of a piston or engine, for example, something to get optimum

Do You Have What it Takes to Succeed in Affiliate Marketing?
Not long after the birth of my youngest child in 2003, I made the decision to try my hand at internet marketing. Honestly, I had no clue what I was getting into. I had no idea exactly what the industry was like or how difficult it can be to make money. I read all of the ads and hype about how quickly I would be raking in the bucks as long as I followed such and such plan or bought this or that 'guru' book. One concept that did catch my eye and made more sense than most was the idea of affiliate marketing. Given the fact that the reason I chose to quit my job was to be with my son, creating passive income appealed to me. So, I did find one or two really good books on affiliate marketing and began my new

For people that are always probing the secrets to Google Adwords, testing different ads that get a better clickthrough rate, so that you can reduce your costs, is an ongoing game.

Taguchi gives a new level of this testing.

For those not familiar with the Taguchi method, the basic idea is that instead of simple split testing, you can test many variables at once. So instead of testing two web pages, each with a different headline, you can test 40 different versions of the page, like different headlines, different graphics, different forms, including a testimonial or not, shifting the order of copy, whatever you can think of.

What the system does then is uses some complicated math to figure out which factors contribute the most to your desired outcome, and you can then rapidly look at all the factors and make your optimized page.

The way marketers have been testing things for years, simple A/B split testing, is much different. You make two pages, each with a different headline, and do a test to find the winner.

Then you make two different pages where you change something else, and find a winner from that. By the time you have tested all 40 elements, you would have spent a lot of money and time in testing indeed!

One of my first thoughts when I started reading about this method was how it could be applied to Adwords. If you could test for one keyword, all the combinations that could get your ad the best response and optimize it dynamically, that would be pretty hot.

At the bottom of this article I'll give you a lot of interesting links I found so you can learn more about Taguchi and all the software that is available, and if you find something new I'd appreciate it if you drop me a line and let me know.

Now, for Adwords enthusiasts, the obvious question is, can Taguchi help me optimize automatically to get the best Adwords ads out there and destroy my competition? Well, the answer is a tentative yes

The interview the profit doctors did with the guy who talked about the "Taguchi method" of multi-testing many variables at once, instead of simple a/b split testing, got me interested in looking to see if there were any resources that cost less than $150,000 per test.

Actually at the SES convention there was a company called http://www.optimost.com/ , which did tests like this for companies like ask.com and ebay, for around $30,000 per test, and I am sure they are using the Taguchi method for this.

They have refined their stuff and have programs for ad agencies, and their system is very sophisticated, and very expensive.

There is another company that does this for fortune 500 companies called http://www.fortpoint.com/ that has clients like colombia house, accenture, wal mart, timberland, monster, Zales, sharper image, you get the idea.

Obviously this is a pretty cool service to use for ourselves, and then possibly to offer to our clients for big bucks.

I did a little searching and there is a guy who has actually made a software for $247 that uses this method, and he has a tutorial on how it works here:

http://www.splittestaccelerator.com and the demo at:

http://www.splittestaccelerator.com/STA_Demo/STA_Demo.html

The demo has some html code in it, but you could get the idea watching it how to set this up.

This one is the most user friendly, and uses my favorite technology, php/mysql. You install it on your website.

Superior Customer Service: Seven Strategies for Success
In customer satisfaction research conducted in recent years, one theme has emerged: the essential importance of superior customer service. It has been shown that service-related attributes stand out even over attributes such as product quality in their importance to customers. While this is not universally the case, it warrants discussion about customer satisfaction measurement and how your company can translate the information to achieve higher customer satisfaction.Most companies believe they provide a unique offering to their customers. In many industries, a company achieves this uniqueness by delivering customer service that is superior to its competitors. This leads us to the question, “Wha

the most to your desired outcome, and you can then rapidly look at all the factors and make your optimized page.

The way marketers have been testing things for years, simple A/B split testing, is much different. You make two pages, each with a different headline, and do a test to find the winner.

Now, for Adwords enthusiasts, the obvious question is, can Taguchi help me optimize automatically to get the best Adwords ads out there and destroy my competition? Well, the answer is a tentative yes

They have refined their stuff and have programs for ad agencies, and their system is very sophisticated, and very expensive.

Obviously this is a pretty cool service to use for ourselves, and then possibly to offer to our clients for big bucks.

I did a little searching and there is a guy who has actually made a software for $247 that uses this method, and he has a tutorial on how it works here:

http://www.splittestaccelerator.com and the demo at:

http://www.splittestaccelerator.com/STA_Demo/STA_Demo.html

The demo has some html code in it, but you could get the idea watching it how to set this up.

This one is the most user friendly, and uses my favorite technology, php/mysql. You install it on your website.

Quick Domain Names - 8 Steps to Make Money With Domain Names
The domain name is the most important source of identity in the internet. Not only does it provide your website with a name, it is also a great means for you to make money with. There are some steps to be adapted to make success through a domain name like doing research.Find out which products are and are not selling on the market today, and for how much. Visit prominent domain resale and discussion sites like DomainState for some ideas. The next step lies in choosing the right domain name. Choose a name that is as short and simple as possible with minimum words. Avoiding separators in the domain name and buying generic product category names are great ideas to be remembered. Using a keyword sugg

ynamically, that would be pretty hot.

Now, for Adwords enthusiasts, the obvious question is, can Taguchi help me optimize automatically to get the best Adwords ads out there and destroy my competition? Well, the answer is a tentative yes

They have refined their stuff and have programs for ad agencies, and their system is very sophisticated, and very expensive.

Obviously this is a pretty cool service to use for ourselves, and then possibly to offer to our clients for big bucks.

I did a little searching and there is a guy who has actually made a software for $247 that uses this method, and he has a tutorial on how it works here:

http://www.splittestaccelerator.com and the demo at:

http://www.splittestaccelerator.com/STA_Demo/STA_Demo.html

The demo has some html code in it, but you could get the idea watching it how to set this up.

This one is the most user friendly, and uses my favorite technology, php/mysql. You install it on your website.

Attending Business Conferences: Post-Conference Harvesting
Why bother attending business conferences if you are not prepared to get your money’s worth? The most effective way to leverage the value of a conference is to actively follow-up afterwards. Solidify the things that you learned, new relationships, and new opportunities. Here is how:Bring back useful information.Before leaving the conference, purchase any helpful workshop tapes or CDs. Also bring back useful recordings of conference speeches and of sessions that you missed. The idea is to reinforce the conference content and to capture useful ideas/information that you missed.Develop and execute an action plan.One of the keys to leveraging a business conference is to create a

than $150,000 per test.

They have refined their stuff and have programs for ad agencies, and their system is very sophisticated, and very expensive.

Obviously this is a pretty cool service to use for ourselves, and then possibly to offer to our clients for big bucks.

I did a little searching and there is a guy who has actually made a software for $247 that uses this method, and he has a tutorial on how it works here:

http://www.splittestaccelerator.com and the demo at:

http://www.splittestaccelerator.com/STA_Demo/STA_Demo.html

The demo has some html code in it, but you could get the idea watching it how to set this up.

This one is the most user friendly, and uses my favorite technology, php/mysql. You install it on your website.

So What is a Blog Anyway?
You've probably heard people talking about their "blogs" and using terms like "I was blogging about it". So for the uninitiated what is a blog and how do you use one?Blog is short for weB LOG and is really an online diary. The term weblog first appeared around 1997 and it was the next step in online technology from the "personal" webpage. (As with any relatively new term there still remains some disagreement on what is and what isn't a blog and when it first appeared). It allowed people to update more easily and more frequently than a traditional webpage without having to learn any complicated coding. From just a couple of people linking to sites they liked and "blogging" about their lives, th

ks.

I did a little searching and there is a guy who has actually made a software for $247 that uses this method, and he has a tutorial on how it works here:

http://www.splittestaccelerator.com and the demo at:

http://www.splittestaccelerator.com/STA_Demo/STA_Demo.html

The demo has some html code in it, but you could get the idea watching it how to set this up.

This one is the most user friendly, and uses my favorite technology, php/mysql. You install it on your website.

If you are a math wizard, and can handle a program with kind of an arcane interface, for 2000 bucks you can buy this program that runs on your desktop, or get an academic version for 99 bucks.

http://nutek-us.com/wp-q4w.html#orderqt4 is where to go for that. It is a bit of an egghead solution.

Also of interest is this, http://convertmoretraffic.com/split-testing-software/, which requires you to have a membership where you keep paying each month.

So far, the $247 guy is my favorite.

Here's a bunch of other links to learn more if you are interested:

http://www.qualitytrainingportal.com
http://www.isixsigma.com/library/content/c020311a.asp

http://www.marketing-ideas.org/Taguchi-Method.php?PC=blogger-Taguchi-Method

www.Taguchinow.com

http://www.ee.iitb.ac.in/~apte/CV_PRA_Taguchi_INTRO.htm very eggheaded tutorial

www.design.caltech.edu/Research/Publications/90f.pdf

http://www.vertster.com this guy offers a system for 250 bucks a month

http://www.nysscpa.org/cpajournal/old/14903851.htm

http://www.sitespect.com/?OVRAW=Taguchi%20method&OVKEY=Taguchi&OVMTC=advanced These guys are similar to optimost- no prices probably means its pretty expensive

http://www.amazon.com/ mostly has books about the Taguchi method. Hopefully this taguchi amazon link willl get you there.

Even more:

http://www.chambal.com/csin/9780872634688
http://www.aicos.com/Courses/TaguE.html
http://www.isixsigma.com/forum/showthread.asp?messageID=31014
http://www.dnh.mv.net/ipusers/rm/loss.htm
http://www.eng.morgan.edu/~amalash/R-DES.html
http://www.loc.gov/catdir/toc/wiley041/2004011335.html
http://ntrs.nasa.gov/archive/nasa/casi.ntrs.nasa.gov/19940012609_1994012609.pdf

If you find some more interesting links, or better yet, some php/mysql software we can all use, please send them to me and I'll include them in future versions of this article.

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Your resume and cover letter are often the first and only impression an employer will have of you prior to an interview, and the basis by which you will or will not be selected for an interview. Your resume and cover letter should therefore reflect your qualities and experience that are most relevant to the position for which you are applying.

Some small businesses are ready for sudden business growth, yet for some reason can’t achieve it. This article explains how a client of mine employed a staff member and doubled his business within a 90 day period.

The Google AdWords program has become one of the most popular ways to advertise on the Internet. Its companion program, Google AdSense, has in turn become one of the most popular ways to earn advertising revenue for your website. Together, Google AdWords and Google AdSense make up two sides of the game. Here is how the Google AdWords and Google AdSense game works...

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