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Digg it UP - The Importance of Web Analytics: Using Your Analytics Properly
“A journey of a thousand miles must begin with a single step.” – Lao TzuWhen starting an online presence, the first and most important step you will have to take is to register your own domain name. In the online world, your domain name serves two purposes – name and address. Your domain name can serve as your site name. It will also direct your visitors to the contents of your site or someone else’s. Hence, it is very important that you choose one properly.If you are planning to launch a personal web site or one for your business, choosing a domain name like yourname.com or yourbusiness.com would be the logical step. However, there will be instances when the domain of your choice isn’t available and you will have to pick another one. In doing so, please take note of the simple guidelines below.If you already have a theme for your site, it would help if the domain name con
They thought their traffic was increasing, but they had on idea why, really, nor did they have any idea what their customers were doing once they hit
No matter what, your business will benefit from Six Sigma certification; unless, of course, some unforseen situation happens to disrupt the implementation of the Six Sigma methodology; not the least of which is inadequate Six Sigma training.Six Sigma Certification - Will It Really Benefit Your Organization?The success of Six Sigma certification and implementation depends on many factors. It requires nothing less than a relentless effort and dedication to see that it succeeds. Although specific procedures may be in place, an equal responsibility lies on upper management to dedicate their 100% of their time and resources to this mammoth task. The top and bottom ends of your business, and all those in between, need to come together with single minded contributions to make Six Sigma certification and implementation successful.Six Sigma Certification Benefits To Your Business –
I came across a situation today that I thought I’d share. It has to do with a client’s analytics.
Many times, as a search engine marketer, it is up to us to tell the client what they should be looking for in their analytics. Right away this seems odd to me. It’s like me telling my client what their business model is, or how they should be selling their product online.
But this does seem to be a common thread among some site owners. They had an idea for a product or service and they wanted to promote it online. So they had a website built, and may have initially had it optimized. But that is as far as their experience goes.
They have no idea on how to track progress or improvements. All to often the numbers they do look at are not the best results to view.
two perspectives on analytics – SEO and client
With my client today, we were trying to nail down what should have been important numbers. And it was a very similar case – they had invested in this super-duper analytics package that was collecting and displaying data upteen different ways, yet they had no idea how to interpret the numbers.
They thought their traffic was increasing, but they had on idea why, really, nor did they have any idea what their customers were doing once they hit t
It is great to be young and to have that entrepreneurial spirit. Many businesses have been made successful with this concept of youthful enthusiasm and mature approach. With the advent of the internet, it seems that the chances of being successful - or at least, losing little, are increasing.In 2002, a few young programmers made a modification for the web browser Fire Fox- and have recently achieved a milestone. The young programmers, about the age of mid 20’s, created a unique add on that was downloaded by thousands on its release- and has just recently reached 2 million users.The owner, Garret Camp, had the idea when working to get his masters degree in software engineering. With a few of his friends, he created the add-on to find pictures on different photo sites. After success, he and his friends realized it could do much more than just find pictures.With a little work
But this does seem to be a common thread among some site owners. They had an idea for a product or service and they wanted to promote it online. So they had a website built, and may have initially had it optimized. But that is as far as their experience goes.
They have no idea on how to track progress or improvements. All to often the numbers they do look at are not the best results to view.
two perspectives on analytics – SEO and client
With my client today, we were trying to nail down what should have been important numbers. And it was a very similar case – they had invested in this super-duper analytics package that was collecting and displaying data upteen different ways, yet they had no idea how to interpret the numbers.
They thought their traffic was increasing, but they had on idea why, really, nor did they have any idea what their customers were doing once they hit
Do you run late for meetings, misplace keys, files, important documents, or other items, run afoul of deadlines, or forget appointments? If so, you're not alone. Americans lose/waste nine (9) million hours per day looking for misplaced items, according to the American Demographics Society. If this is an area of challenge for you, follow the 10 simple steps below and get your work environment organized once and for all!1. Think at a helicopter level and identify the major categories of items to be kept in your office/workspace. Limit the number of categories to a maximum of 7 or 8. For example: 1) operational items - phone numbers, expense reports, instructions and procedures, 2) customer files, 3) product samples, 4) tax and legal - contracts and receipts, 5) reading, 6) tools - assessments and articles, and 7) future projects.2. Sort every item, every piece of paper, eve
They have no idea on how to track progress or improvements. All to often the numbers they do look at are not the best results to view.
two perspectives on analytics – SEO and client
With my client today, we were trying to nail down what should have been important numbers. And it was a very similar case – they had invested in this super-duper analytics package that was collecting and displaying data upteen different ways, yet they had no idea how to interpret the numbers.
They thought their traffic was increasing, but they had on idea why, really, nor did they have any idea what their customers were doing once they hit
In today's society, everyone is searching for easy ways to make money, and many are trying to make money from the internet. Affiliate programs are considered one of the top internet business opportunities. If you have a website that receives a high amount of traffic (and having your own website is important), you may be able to make money with affiliate programs with little or no work. However, the possibility of making money with little effort is slim. You will need to put forth some effort.There are a number of relatively easy ways that you can go about increasing your commissions from affiliate programs. Many times, all you need to do is place a link or a banner on your website. That is why affiliate programs are often considered one of the easiest ways to make legitimate money online.One of the easiest ways to increase the amount of commission you make with affiliate progra
two perspectives on analytics – SEO and client
With my client today, we were trying to nail down what should have been important numbers. And it was a very similar case – they had invested in this super-duper analytics package that was collecting and displaying data upteen different ways, yet they had no idea how to interpret the numbers.
They thought their traffic was increasing, but they had on idea why, really, nor did they have any idea what their customers were doing once they hit
If you're thinking about getting outside or equity capital to help fund your business, there are some things you need to do first, that can make your business more attractive to investors. Follow these simple ideas, and you'll be well on your way to raising the money you need.First, always talk to a qualified business attorney (not your family lawyer). There are a lot of laws pertaining to how equity capital can be raised from the public, and the laws change often. You need someone who understands not only these laws, but also how to make sure that any business contracts are written to protect you and your business, especially the fine print.1. Getting money from relatives. Yes, it can seem like begging, and it's a difficult thing to have to swallow your pride. Surprisingly, in a recent survey, almost 30% of entrepreneurs said that they raised all or part of the capital they need
They thought their traffic was increasing, but they had on idea why, really, nor did they have any idea what their customers were doing once they hit the website.
And, as sometimes happens, we fell into the trap of telling them what they should be looking for.
“You want to see search engine referrals going up. That means it’s working” or “increased page views is a good thing.”
But this really isn’t solving their problem is it?
Sometimes as search marketers, we need to step back and say “I know what I need for numbers, but what does my client need to see.”
So this was the approach we took today – let’s have a discussion with the client and focus on what they want to see, not what we need to show them to prove our value as search engine marketers.
When we were done, we had not only shortened their monthly analytics report to a few key metrics (down from pages and pages of statistical analysis) but we had also decreased the time required to complete this analysis.
Sure we still will do some of the analysis for our own purposes, but does the client really care how many backlinks or pages indexed they have? Not likely.
Nope, more often than not, the client wants to know that they are making money. Pure and simple.
So, if you can show them that they are
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