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  • Digg it UP - Sponsorship and Sports – The ING Example: Running & Formula One

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    ; because it is a sport of universal appeal, practiced by and accessible to millions of people across
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    Sponsoring is one of the ways to build and fortalice a brand. And sport is always a good target. But sport it not the only target. Sponsorship at ING consists of three main programmes: sports, art and culture, and community development. states the ING sponsor policy. (http://www.ing.com/group/showdoc.jsp? menopt=spr&docid=074368_EN&lang=EN)

    Running has been ING’s main target for sponsoring sports events; because it is a sport of universal appeal, practiced by and accessible to millions of people across

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    t it not the only target. Sponsorship at ING consists of three main programmes: sports, art and culture, and community development. states the ING sponsor policy. (http://www.ing.com/group/showdoc.jsp? menopt=spr&docid=074368_EN&lang=EN)

    Running has been ING’s main target for sponsoring sports events; because it is a sport of universal appeal, practiced by and accessible to millions of people across

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    e, and community development. states the ING sponsor policy. (http://www.ing.com/group/showdoc.jsp? menopt=spr&docid=074368_EN&lang=EN)

    Running has been ING’s main target for sponsoring sports events; because it is a sport of universal appeal, practiced by and accessible to millions of people across

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    menopt=spr&docid=074368_EN&lang=EN)

    Running has been ING’s main target for sponsoring sports events; because it is a sport of universal appeal, practiced by and accessible to millions of people across

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    ; because it is a sport of universal appeal, practiced by and accessible to millions of people across the globe … One of the largest events in our programme is the ING New York City Marathon.

    Running is one of the healthiest sports there is, healthy in many senses: it is a sport that can be practiced indoors, in nature, on the street (New York) and nearly everybody can join and it doesn't require any fuel.

    Only recently, ING added a new sport to its sponsorship portfolio and that is Formula One, by sp

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