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Digg it UP - Search Engine Optimization
Are you thinking about starting a home based business. If so do you have what it takes to run a successful business. It does not matter what the product is either. People will say I have a home based business. Then I ask them how are you selling your product. They answer this is the hottest product in the world it will sell it's self. See most of the time people get caught up in all the hype that a company puts in print or a conference calls. So the person that want to start and run a home based business does not find out what it really takes to work from home. You need to ask your self first am I discipline enough to work for my self?In other words are you going to do your daily business duties everyday for at least one year before you will see some real results with your
Add a Site Map
Search engines index the web by moving from link to link and therefore giving them a map to your site is extremely important. A site map should contain the Title of every page on your site and links to those pages. This will ensure that every page on your site has been indexed.
To view an example of a site map please visit Research Connect’s at: http://www.researchconnect.com/site_map.asp
Please Note: Don’t forget to create a link to your site map from the main page of your website. The search engine
There’s so much public domain content available all over the internet, with Master Resale Rights available and sites springing up left and right with Private Label articles you can use to create your own products, but what do you need to bear in mind, what is the best way to use all this content and what can you create with it?What to Look Out For:Copyright - you absolutely must check on this - violating someone’s copyright is not clever and can be a really expensive mistake not to mention seriously damaging your reputation. Is it really public domain? All those lawyers fees can really mount up when checking into all this but believe me, you really don’t want to end up in court over it.Public Domain Content -If you have the money to have a lawyer look at cop
Then along came Google which indexed the massive amounts of new pages being added to the internet. So now instead of praying that Yahoo will include your site in their directory the focus has now shifted to search engine optimization – the art of enhancing your website to increase your listing on search engines for various keywords.
To get a greater feel for how Google and Yahoo index the internet I’ve included a few simple tips on how to optimize your site for maximum traffic in an effort to understand how information is indexed.
Check your Title Tags and your Description Tags
For search engine optimization your website’s title and description tags are essential for free traffic.
The Title tags should be short, to the point and different for each page on your site. Creating unique titles for each of your pages will enable the search engines to direct traffic to not only your main page but also to these back pages. Allowing searches to be directed to these pages will result in visitors finding exactly what their looking for without getting lost via your homepage. The fewer clicks a visitor has to perform to get the information they need the more satisfied they’ll be with your site.
Please Note: Resist the urge to create long winded Title tags. Numerous keywords or phrases will dilute their effectiveness and quality.
The description tag should be more descriptive and also repeat the main phrase of your Title tag – in this case “market research.” It is also very important for this term to appear in the body of your website for that particular page.
Both the Title tags and the Description tags appear in search results for Google (and other search engines) and have become far more important these days than the tag. Do not limit your title tag to just your firm’s name since chances are it’s not one of the more popular search terms on the internet. However for branding purposes it’s a good idea to start your Title tag with your firm/site name.
Keyword Ranking Tool
To view the popularity of any word on the internet I recommend using Overture’s (Yahoo) Keyword Selector Tool at http://inventory.overture.com.
Please Note: The most popular terms will not always send the most amount of free traffic since they are highly competitive terms.
Include Keywords in the Body of your Website
Search engines such as Google index every word (and link) on your site so it’s very important to include descriptive keywords and phrases in the body of your site. In the case above the phrase “market research” from the Title and Description tag should also be listed in the body of your page. Unique descriptions, words or phrases are especially important to include on your site since they are less competitive and will drive a targeted audience to your site – however they’ll probably send less traffic.
Add a Site Map
Search engines index the web by moving from link to link and therefore giving them a map to your site is extremely important. A site map should contain the Title of every page on your site and links to those pages. This will ensure that every page on your site has been indexed.
To view an example of a site map please visit Research Connect’s at: http://www.researchconnect.com/site_map.asp
Please Note: Don’t forget to create a link to your site map from the main page of your website. The search engines
Sometimes the simplest things can boost the number of visitors and bids to your auction listings and increase your eBay profits.Robert G. Allen, author of Multiple Streams of Internet Income, writes, "If you are going to play online, then act like your life depended on it. Embed your web address and e-mail address in your off-line brochures, on your business cards, in every marketing message, and in every advertisement you place."This advice rings true for eBay, Yahoo!, and Amazon auction sellers as well. You need to make it easy for web-surfers to find your current auction listings. The more visitors your auctions have, the higher your eBay profits.Create a signature file and add a link to your auctions with every e-mail that you send. Most e-mail programs will al
Check your Title Tags and your Description Tags
For search engine optimization your website’s title and description tags are essential for free traffic.
The Title tags should be short, to the point and different for each page on your site. Creating unique titles for each of your pages will enable the search engines to direct traffic to not only your main page but also to these back pages. Allowing searches to be directed to these pages will result in visitors finding exactly what their looking for without getting lost via your homepage. The fewer clicks a visitor has to perform to get the information they need the more satisfied they’ll be with your site.
Please Note: Resist the urge to create long winded Title tags. Numerous keywords or phrases will dilute their effectiveness and quality.
The description tag should be more descriptive and also repeat the main phrase of your Title tag – in this case “market research.” It is also very important for this term to appear in the body of your website for that particular page.
Both the Title tags and the Description tags appear in search results for Google (and other search engines) and have become far more important these days than the tag. Do not limit your title tag to just your firm’s name since chances are it’s not one of the more popular search terms on the internet. However for branding purposes it’s a good idea to start your Title tag with your firm/site name.
Keyword Ranking Tool
To view the popularity of any word on the internet I recommend using Overture’s (Yahoo) Keyword Selector Tool at http://inventory.overture.com.
Please Note: The most popular terms will not always send the most amount of free traffic since they are highly competitive terms.
Include Keywords in the Body of your Website
Search engines such as Google index every word (and link) on your site so it’s very important to include descriptive keywords and phrases in the body of your site. In the case above the phrase “market research” from the Title and Description tag should also be listed in the body of your page. Unique descriptions, words or phrases are especially important to include on your site since they are less competitive and will drive a targeted audience to your site – however they’ll probably send less traffic.
Add a Site Map
Search engines index the web by moving from link to link and therefore giving them a map to your site is extremely important. A site map should contain the Title of every page on your site and links to those pages. This will ensure that every page on your site has been indexed.
To view an example of a site map please visit Research Connect’s at: http://www.researchconnect.com/site_map.asp
Please Note: Don’t forget to create a link to your site map from the main page of your website. The search engine
Mystery shoppers. For some it conjures up images of private eyes and undercover detectives. That's fair. In Nevada, a mystery shopper is required to register with a firm that is in association with the Private Investigative Licensing Board. Somewhat funny, but true. If you shop, and I'm sure you do, you have probably bumped into someone on a shopping assignment. Did you notice them? Doubtful. Or you may have found yourself on the receiving end of an evaluation by a mystery shopper. Did you realize it at the time? Probably not. But what is mystery shopping exactly? And can you really make money for shopping?Mystery shoppers are primarily independent contractors. They receive their assignments from mystery shopping companies. These companies have been contracted by various busines
Please Note: Resist the urge to create long winded Title tags. Numerous keywords or phrases will dilute their effectiveness and quality.
The description tag should be more descriptive and also repeat the main phrase of your Title tag – in this case “market research.” It is also very important for this term to appear in the body of your website for that particular page.
Both the Title tags and the Description tags appear in search results for Google (and other search engines) and have become far more important these days than the tag. Do not limit your title tag to just your firm’s name since chances are it’s not one of the more popular search terms on the internet. However for branding purposes it’s a good idea to start your Title tag with your firm/site name.
Keyword Ranking Tool
To view the popularity of any word on the internet I recommend using Overture’s (Yahoo) Keyword Selector Tool at http://inventory.overture.com.
Please Note: The most popular terms will not always send the most amount of free traffic since they are highly competitive terms.
Include Keywords in the Body of your Website
Search engines such as Google index every word (and link) on your site so it’s very important to include descriptive keywords and phrases in the body of your site. In the case above the phrase “market research” from the Title and Description tag should also be listed in the body of your page. Unique descriptions, words or phrases are especially important to include on your site since they are less competitive and will drive a targeted audience to your site – however they’ll probably send less traffic.
Add a Site Map
Search engines index the web by moving from link to link and therefore giving them a map to your site is extremely important. A site map should contain the Title of every page on your site and links to those pages. This will ensure that every page on your site has been indexed.
To view an example of a site map please visit Research Connect’s at: http://www.researchconnect.com/site_map.asp
Please Note: Don’t forget to create a link to your site map from the main page of your website. The search engine
How much revenue do you generate from Google Adsense?Recently there has been a lot of discussion about people who earn over $10,000 a month just from Adsense. Furthermore, there are rumors of a few individuals who earn over $1 million a year just from using the power of Google advertisements.So what is Google Adsense and how can you use this program to earn a six-figure income?About two years ago, Google created this program to help websites to monetize their web-traffic.Here's how it works:Webmasters obtain a special code from Google which then displays targeted ads on their website. Whenever a visitor clicks on one of these ads, the webmaster earns a commission. Unlike other online businesses, there is no selling involved. All you need to do is
Keyword Ranking Tool
To view the popularity of any word on the internet I recommend using Overture’s (Yahoo) Keyword Selector Tool at http://inventory.overture.com.
Please Note: The most popular terms will not always send the most amount of free traffic since they are highly competitive terms.
Include Keywords in the Body of your Website
Search engines such as Google index every word (and link) on your site so it’s very important to include descriptive keywords and phrases in the body of your site. In the case above the phrase “market research” from the Title and Description tag should also be listed in the body of your page. Unique descriptions, words or phrases are especially important to include on your site since they are less competitive and will drive a targeted audience to your site – however they’ll probably send less traffic.
Add a Site Map
Search engines index the web by moving from link to link and therefore giving them a map to your site is extremely important. A site map should contain the Title of every page on your site and links to those pages. This will ensure that every page on your site has been indexed.
To view an example of a site map please visit Research Connect’s at: http://www.researchconnect.com/site_map.asp
Please Note: Don’t forget to create a link to your site map from the main page of your website. The search engine
The contract arrived and read in part, "A keyword density of 10 percent in required." The writer who had originally agreed to craft an article based on a keyword let out a low whistle as a mental image of the finished product assaulted his good sense.In a five hundred word article this would mean the keyword would be used fifty times. That's not bad if the keyword is 'the', but for a product keyword or phrase this is called 'keyword stuffing'. The practice is not limited to online content.In the end, an article with a keyword density that high does not connect well with readers. You may ask yourself why someone would request an article like this. The answer is simple - the belief that this approach helps them achieve higher rankings in search engines. The truth is this ar
Add a Site Map
Search engines index the web by moving from link to link and therefore giving them a map to your site is extremely important. A site map should contain the Title of every page on your site and links to those pages. This will ensure that every page on your site has been indexed.
To view an example of a site map please visit Research Connect’s at: http://www.researchconnect.com/site_map.asp
Please Note: Don’t forget to create a link to your site map from the main page of your website. The search engines need to be able to find the map before they can follow it.
Submit your Site to Google
Once your Meta Tags have been updated, your keywords have been added and your site map has been created it’s a very good idea to submit your site to Google. You can do this by visiting http://www.google.com/addurl/?continue=/addurl
It may take a few weeks to a month for the Googlebot to visit your site but please remain patient and don’t submit your site again for a number of months. The Googlebot will eventually get to your site. Pages that have a page rank of 5 or greater automatically get updated on a more frequent basis.
Please Note: Don’t over submit your site to Google and only submit the main URL. Over submitting will not expedite your listing and could potentially be harmful.
There are other search engines (Yahoo, MSN, AOL) that you can submit your site to but Google is king. For example, on any given day ResearchConnect.com receives approximately 700 visitors from Google whereas the other search engines send under 10 each.
Increase your Google Page Rank
Google ranks every page on a scale from 0 to 10. To view the page rank for any site on the internet download Google’s toolbar at http://toolbar.google.com/.
One way this PR is determined is by the quality and quantity of websites that link to your site. If your site has a PR of 1 and a similar site with a PR of 7 links to your site then that increases the quality of your site in Google’s eyes. The higher your PR the better your placement will be on their site and thus the more traffic you’ll receive.
To increase your PR scour the internet for websites and search engines that will link to your site all while paying attention to their PR. I would stay clear of sites and search engines that require you to pay for that link. The only site that you might want to consider paying for is Yahoo but please note that none of these links will send you a lot of direct traffic. What they’ll do for you is increase your site’s quality in the eyes of Google and thus lead to more traffic via their search engine.
Please Note: Google consistently keeps people on their toes and no one is truly able to figure out how they rank websites. These suggestions will definitely help over time but are not the only criteria Google uses for ranking websites.
** O'Keefe works with new and established websites to maximize the amount of free traffic they receive from search engines such as Google.
For an evaluation of your site please contact O'Keefe at 617-947-8071 or via tom[at]tomokeefe.com.
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