In a perfect world, no one would violate search engine policies to try get a better listing.

They'd respect the terms set out by the search engines. It's not a perfect world. And especially not when it comes to the highly competitive search engine optimization industry. Prime example;

1) Here is a quote taken from a "search engine optimization" website;

"Sophisticated doorway pages (those that contain unique optimized text) are still an excellent way to rank with the search engines."

2) Here is a quote taken from Google's Webmaster Guide;

"Another illicit practice is to place "doorway" pages loaded with keywords on the client's site... Th
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Internet marketing is the most fascinating of occupations. There is nowhere on planet Earth today that holds more promise for the future than the internet. While there are some instances of misdeeds and scams, the internet as a whole is a wonderful
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They'd respect the terms set out by the search engines. It's not a perfect world. And especially not when it comes to the highly competitive search engine optimization industry. Prime example;

1) Here is a quote taken from a "search engine optimization" website;

"Sophisticated doorway pages (those that contain unique optimized text) are still an excellent way to rank with the search engines."

2) Here is a quote taken from Google's Webmaster Guide;

"Another illicit practice is to place "doorway" pages loaded with keywords on the client's site... T
How To Start A Business On The Internet To Make Money
Every one that needs to earn a living would like to own their own business the Internet provides that solution for millions of people who otherwise would never have a hope of doing so.How to Start a Business on the Internet to Make Money wi
engine optimization industry. Prime example;

1) Here is a quote taken from a "search engine optimization" website;

"Sophisticated doorway pages (those that contain unique optimized text) are still an excellent way to rank with the search engines."

2) Here is a quote taken from Google's Webmaster Guide;

"Another illicit practice is to place "doorway" pages loaded with keywords on the client's site... T
10 Mistakes That Reduce Profitability
In my professional experience as a sales and marketing coach/consultant, I've had the opportunity to work with a number of small business owners on various issues related to sales and marketing. The owners who are struggling to keep their businesse
rway pages (those that contain unique optimized text) are still an excellent way to rank with the search engines."

2) Here is a quote taken from Google's Webmaster Guide;

"Another illicit practice is to place "doorway" pages loaded with keywords on the client's site... T
Role Of Business Brokers In Selling A Business
Role of business brokers in selling a business is more important than buying a business. However, there are people who do not understand the importance of the role of business brokers when they decide to sell their business. Irony is that some peop
taken from Google's Webmaster Guide;
"Another illicit practice is to place "doorway" pages loaded with keywords on the client's site... The SEO promises this will make the page more relevant..."

When I was in the sandbox (and I don't mean the Google Sandbox) my mother taught me to be sure my information comes from the horse's mouth. That's still good advice today.

Which are lies and which are misconceptions?

Who knows? Did the SEO (search engine optimizer) actually read Google's Guidelines? Is it old advice that hasn't been updated for years?

The truth is, it doesn't really matter. What matters is that you need to know the guidelines because you will be the one to pay the price for anyth