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Digg it UP - 7 Search Engine Optimization Mistakes and Solutions
Decide what to sell – For fast eBay and auctions to start you have to decide what you want to sell. When you decide what is to be sold, you can start working towards it.Buy and sell – Buy items from eBay or other sources at cheap prices and sell them at eBay at higher prices. This will get you more money as profit. You will not have to worry about inventory.Research – Before starting auctions at eBay and auctions, you have to do research on the medium. You have to find out how the listings are done, how they get more visitors, what are sold there, what are the prices, how much a particular item gets etc. This research will help to act effectively.Low starting bids – Start with low bids. When you start with low amount, more people will participate in it.Auction title - When you create a listing for the Bay and auction, make sure you write an attractive title. He title is the key to attract visitors.Drive traffic to your listings - Get more and more traffic to your listing. This will
Unluckily, this trick no longer works. Search engines are able to detect it, and penalize websites using this nonsense technique. If you do not want your site being penalized, remove those text immediately in case you have adopted this method.
Okay, some webmasters only stuff keywords in Meta Keyword Tags, an area for putting keywords. I am sorry to say that stuffing keywords in Meta keyword tags is also no good. You can only repeat a keyword for 3 times at most. Nowadays, search engines place less emphasis or even no emphasis on Meta keyword tags. So, what is the point of risking yourself by stuffing keywords there?
5. Use of Dynamic Pages
Many websites use content managment system (CMS) to generate their webpages. As generation of dynamic pages are easier for website development, CMS generally use dynamic pages. However, search engines have difficulties to spider and understand them.
To solve the problem, you can consider using Mod Rewrite in case you use Apache server or finding a CMS that can generate static HTML pages.
6. Be a Pagerank Monster
Many search engine marketers are too focused on their website's pagerank. Every
What is “the top” anyway? According to society, “top” has a significant amount of import as evidenced by the following expressions: top-quality, top-rated, top-dollar, top-grade, top-of-the-line, and of course, top dog. It is relatively safe to assume then that we are a culture that places a premium on having “top” anything. That having been said, the impetus for this article is to present 10 Terrific Tips to Talk Your Way to the Top, wherever that may be for you.When we communicate, most people make the assumption that this simply involves the act of talking; say what you need to say and that’s it. Communication however, is really about the speaker-listener interaction and when viewed as such, leaves the assumption of “simply talking," in the dust. In fact, each time we choose to communicate we should ideally focus on the needs and expectations of the listener(s). The goal becomes: How can I say what I want to communicate in a way that will be easily understood and have the desired effect?While t
Based on our several years of SEO experience, we point out some common mistakes and shed some lights to correct it.
1. Cannot Get Indexed by Search Engines, Really?
A garment ERP software solution provider came to me and asked a question: "I have established a new website for 1 year, and found a SEO company to submit my website. However, my website can be found in search engines only when I type my domain name http://www.indigo8-solutions.com in search query box. The SEO company told me
my domain got banned. What can I do?"
Ah, I told them they have been fooled by that SEO company. If you type your domain name in search box and your website can be found, which means your website has not been banned. Interestingly, your SEO company's domain name is no longer found in Google. Their domain got banned only.
To help them find out their real problems, I found the following in search engines:
a. When typing their domain name in search query box, their site will be displayed in search result. Instead of displaying
Title Tag in the search result, search engine displays their domain name only.
b. Only 1 page is being indexed.
What's the problem then?
With a closer look to their coding, I found that at the top of their webpage, they heavily use Javascript to present their heading, company name, visible content, and website menu. Actually, many search engines have difficulties in reading Javascript codes.
Solution?
Put those Javascript in external js files and leave the webpages with plain HTML codes. Search engines usually have problems in crawling Javascript. Since their whole site navigation menu is written in Javascript, they should build a sitemap using plain HTML so that search engines can read all of their pages.
One more tips: When you cannot get indexed by search engines, do not blindly believe someone saying that your website get banned. You should firstly look at your website structure and see if your coding are clumsy and make search engines hard to "read" your website.
The problem created by Javascript is not uncommon nowadays. Even a very big Asia Market Research Firm also commits this error. They are now starting to rectify it.
2. Link Building
In many forums, some people are strongly opposed to link exchange and claim that it is a devil and it hurts your search engine ranking and even get you banned.
I personally do not agree. Evidence shows that many top sites are doing link exchange and getting top rankings across all major search engines. In addition, link exchange has been a long used way for traffic building by smaller websites. I do not see why search engines will block people to promote websites using this simple and long used method.
Indeed, link exchange becomes a problem only when you manipulate link text with a pure purpose of tricking search engines, exchange links with link farms, or buy hundreds of domain names and cross-link with your site.
A solution to avoid link exchange hurting you includes:
- Use a wide variety of link text
- Seek link exchange with sites of similar theme
- Emphasize on how many traffic you can get from your link partners instead of search engine ranking
Some webmasters know the importance of link exchange. However, they think that it consumes most of their time and finally give up doing it. A solution is that you can consider using Linkautomate.com to manage your links. This kind of software saves you time in link checking and link page update.
3. Use of Flash Intro
Web design companies try hard to persuade you to use a Flash introduction as your homepage. You think that "Wow! The flash animation is very appealing and it makes your site looks more attractive". However, do you know that it can hurt your website in search engine ranking?
Let me explain..
Search engines analyze website based on text. Flash, unluckily, is not text. According to "How to Design Website Guideline" of Siuchu Suga, search engines are not able to read content presented by Flash. They just treat Flash as an embedded object or graphics only. If you use a Flash Intro as your homepage, you will never get good rankings.
In addition, many Flash intro do not offer additional and meaningful content to visitors. Ask your visitors, how many of them are really interested in reading your Flash Intro before going straight to your website content?
A solution to use Flash or not, please ask yourself whether the Flash intro is really useful and can offer additional information to your visitors? Secondly, instead of a Flash homepage, you may consider making a Flash header together with content at your homepage.
4. Hidden Text and Meta Tags
Webmasters understand that keyword density is a way to improve search engine ranking, and some webmasters use a technique called "keyword stuffing". They will stuff keywords into their webpages repeatedly, e.g. "keyword 1, keyword 2, .... keyword 1, keyword 2...." Well, everyone knows it does not make sense to visitors. Therefore, those "clever" webmasters will make those text invisible. For example, make the text color identical to background color.
Unluckily, this trick no longer works. Search engines are able to detect it, and penalize websites using this nonsense technique. If you do not want your site being penalized, remove those text immediately in case you have adopted this method.
Okay, some webmasters only stuff keywords in Meta Keyword Tags, an area for putting keywords. I am sorry to say that stuffing keywords in Meta keyword tags is also no good. You can only repeat a keyword for 3 times at most. Nowadays, search engines place less emphasis or even no emphasis on Meta keyword tags. So, what is the point of risking yourself by stuffing keywords there?
5. Use of Dynamic Pages
Many websites use content managment system (CMS) to generate their webpages. As generation of dynamic pages are easier for website development, CMS generally use dynamic pages. However, search engines have difficulties to spider and understand them.
To solve the problem, you can consider using Mod Rewrite in case you use Apache server or finding a CMS that can generate static HTML pages.
6. Be a Pagerank Monster
Many search engine marketers are too focused on their website's pagerank. Everyd
How many times do you need to connect with people to get a response?If everyone responded to marketing campaigns, there would be a great deal of work to spread around. The truth is that it takes three readings of your information to have it sink in. This does not mean your information only needs to go out three times, it means that there must be at least nine touch points in order to get three reads.The first few times the ad or information pass in front of a prospects eyes, they may not even notice it. After a few more times, the content becomes a little more familiar and it starts to get noticed. By the ninth time, there is total recognition.The recognition does not necessarily come at touch point seven, eight, and nine. It could be at various points during the campaign. By why would you want to quit at nine times? The answer is that you would not want to quit and lose the momentum of the campaign that is getting results.Campaigns can take many forms. The nine repetitions do not all have
b. Only 1 page is being indexed.
What's the problem then?
With a closer look to their coding, I found that at the top of their webpage, they heavily use Javascript to present their heading, company name, visible content, and website menu. Actually, many search engines have difficulties in reading Javascript codes.
Solution?
Put those Javascript in external js files and leave the webpages with plain HTML codes. Search engines usually have problems in crawling Javascript. Since their whole site navigation menu is written in Javascript, they should build a sitemap using plain HTML so that search engines can read all of their pages.
One more tips: When you cannot get indexed by search engines, do not blindly believe someone saying that your website get banned. You should firstly look at your website structure and see if your coding are clumsy and make search engines hard to "read" your website.
The problem created by Javascript is not uncommon nowadays. Even a very big Asia Market Research Firm also commits this error. They are now starting to rectify it.
2. Link Building
In many forums, some people are strongly opposed to link exchange and claim that it is a devil and it hurts your search engine ranking and even get you banned.
I personally do not agree. Evidence shows that many top sites are doing link exchange and getting top rankings across all major search engines. In addition, link exchange has been a long used way for traffic building by smaller websites. I do not see why search engines will block people to promote websites using this simple and long used method.
Indeed, link exchange becomes a problem only when you manipulate link text with a pure purpose of tricking search engines, exchange links with link farms, or buy hundreds of domain names and cross-link with your site.
A solution to avoid link exchange hurting you includes:
- Use a wide variety of link text
- Seek link exchange with sites of similar theme
- Emphasize on how many traffic you can get from your link partners instead of search engine ranking
Some webmasters know the importance of link exchange. However, they think that it consumes most of their time and finally give up doing it. A solution is that you can consider using Linkautomate.com to manage your links. This kind of software saves you time in link checking and link page update.
3. Use of Flash Intro
Web design companies try hard to persuade you to use a Flash introduction as your homepage. You think that "Wow! The flash animation is very appealing and it makes your site looks more attractive". However, do you know that it can hurt your website in search engine ranking?
Let me explain..
Search engines analyze website based on text. Flash, unluckily, is not text. According to "How to Design Website Guideline" of Siuchu Suga, search engines are not able to read content presented by Flash. They just treat Flash as an embedded object or graphics only. If you use a Flash Intro as your homepage, you will never get good rankings.
In addition, many Flash intro do not offer additional and meaningful content to visitors. Ask your visitors, how many of them are really interested in reading your Flash Intro before going straight to your website content?
A solution to use Flash or not, please ask yourself whether the Flash intro is really useful and can offer additional information to your visitors? Secondly, instead of a Flash homepage, you may consider making a Flash header together with content at your homepage.
4. Hidden Text and Meta Tags
Webmasters understand that keyword density is a way to improve search engine ranking, and some webmasters use a technique called "keyword stuffing". They will stuff keywords into their webpages repeatedly, e.g. "keyword 1, keyword 2, .... keyword 1, keyword 2...." Well, everyone knows it does not make sense to visitors. Therefore, those "clever" webmasters will make those text invisible. For example, make the text color identical to background color.
Unluckily, this trick no longer works. Search engines are able to detect it, and penalize websites using this nonsense technique. If you do not want your site being penalized, remove those text immediately in case you have adopted this method.
Okay, some webmasters only stuff keywords in Meta Keyword Tags, an area for putting keywords. I am sorry to say that stuffing keywords in Meta keyword tags is also no good. You can only repeat a keyword for 3 times at most. Nowadays, search engines place less emphasis or even no emphasis on Meta keyword tags. So, what is the point of risking yourself by stuffing keywords there?
5. Use of Dynamic Pages
Many websites use content managment system (CMS) to generate their webpages. As generation of dynamic pages are easier for website development, CMS generally use dynamic pages. However, search engines have difficulties to spider and understand them.
To solve the problem, you can consider using Mod Rewrite in case you use Apache server or finding a CMS that can generate static HTML pages.
6. Be a Pagerank Monster
Many search engine marketers are too focused on their website's pagerank. Every
Barter is becoming an increasingly popular method of commerce. The U.S. Department of Commerce estimates that 20 to 25% of world trade is now barter. Corporate barter is now a 20 billion dollar industry. It seems as though everyone from the big corporations on the New York Stock Exchange to small home-based businesses are jumping on the barter bandwagon.I never thought about barter as a tool for building my businesses. That changed in April when I joined a local barter network in Vermont. For a small membership fee and a small commission on each trade, I now have access to almost 200 (and growing) local merchants' products and services including everything from popular restaurants, to spa services, electricians, hotels, rental cars, landscapers, and yes, even flying or sailing lessons!How does it work?(Most of the big networks function in this way.) When you join the network, you receive a no-interest line of barter credit. Barter credit is similar to the credit line on your cre
I personally do not agree. Evidence shows that many top sites are doing link exchange and getting top rankings across all major search engines. In addition, link exchange has been a long used way for traffic building by smaller websites. I do not see why search engines will block people to promote websites using this simple and long used method.
Indeed, link exchange becomes a problem only when you manipulate link text with a pure purpose of tricking search engines, exchange links with link farms, or buy hundreds of domain names and cross-link with your site.
A solution to avoid link exchange hurting you includes:
- Use a wide variety of link text
- Seek link exchange with sites of similar theme
- Emphasize on how many traffic you can get from your link partners instead of search engine ranking
Some webmasters know the importance of link exchange. However, they think that it consumes most of their time and finally give up doing it. A solution is that you can consider using Linkautomate.com to manage your links. This kind of software saves you time in link checking and link page update.
3. Use of Flash Intro
Web design companies try hard to persuade you to use a Flash introduction as your homepage. You think that "Wow! The flash animation is very appealing and it makes your site looks more attractive". However, do you know that it can hurt your website in search engine ranking?
Let me explain..
Search engines analyze website based on text. Flash, unluckily, is not text. According to "How to Design Website Guideline" of Siuchu Suga, search engines are not able to read content presented by Flash. They just treat Flash as an embedded object or graphics only. If you use a Flash Intro as your homepage, you will never get good rankings.
In addition, many Flash intro do not offer additional and meaningful content to visitors. Ask your visitors, how many of them are really interested in reading your Flash Intro before going straight to your website content?
A solution to use Flash or not, please ask yourself whether the Flash intro is really useful and can offer additional information to your visitors? Secondly, instead of a Flash homepage, you may consider making a Flash header together with content at your homepage.
4. Hidden Text and Meta Tags
Webmasters understand that keyword density is a way to improve search engine ranking, and some webmasters use a technique called "keyword stuffing". They will stuff keywords into their webpages repeatedly, e.g. "keyword 1, keyword 2, .... keyword 1, keyword 2...." Well, everyone knows it does not make sense to visitors. Therefore, those "clever" webmasters will make those text invisible. For example, make the text color identical to background color.
Unluckily, this trick no longer works. Search engines are able to detect it, and penalize websites using this nonsense technique. If you do not want your site being penalized, remove those text immediately in case you have adopted this method.
Okay, some webmasters only stuff keywords in Meta Keyword Tags, an area for putting keywords. I am sorry to say that stuffing keywords in Meta keyword tags is also no good. You can only repeat a keyword for 3 times at most. Nowadays, search engines place less emphasis or even no emphasis on Meta keyword tags. So, what is the point of risking yourself by stuffing keywords there?
5. Use of Dynamic Pages
Many websites use content managment system (CMS) to generate their webpages. As generation of dynamic pages are easier for website development, CMS generally use dynamic pages. However, search engines have difficulties to spider and understand them.
To solve the problem, you can consider using Mod Rewrite in case you use Apache server or finding a CMS that can generate static HTML pages.
6. Be a Pagerank Monster
Many search engine marketers are too focused on their website's pagerank. Every
If you are doing affiliate marketing business, it will be important for you to know what the different kinds of affiliate commission structure are. Although it is very basic, but if you know the difference between the different kinds of structure, you will be able to make better decisions on whether is this particular types of affiliate marketing is suitable for you or not.The 1st is the Single-Tier Commissions. Your commissions are earned only once on one level and from your direct sales. In another words, you are only being paid once.The 2nd is the Two-Tier Commissions. Your commissions are earned both from your direct sales and from 2nd level sub-affiliates. You will only be paid once.The 3rd is the Multi-Tier Commissions. It is similar to two-tier commissions but you also earn from your sub-affiliate’s affiliates. It is multi level. One good example will be any multi-level network marketing system.The 4th is the Residual Income Commissions. Your commissions are recurring and paid month
Let me explain..
Search engines analyze website based on text. Flash, unluckily, is not text. According to "How to Design Website Guideline" of Siuchu Suga, search engines are not able to read content presented by Flash. They just treat Flash as an embedded object or graphics only. If you use a Flash Intro as your homepage, you will never get good rankings.
In addition, many Flash intro do not offer additional and meaningful content to visitors. Ask your visitors, how many of them are really interested in reading your Flash Intro before going straight to your website content?
A solution to use Flash or not, please ask yourself whether the Flash intro is really useful and can offer additional information to your visitors? Secondly, instead of a Flash homepage, you may consider making a Flash header together with content at your homepage.
4. Hidden Text and Meta Tags
Webmasters understand that keyword density is a way to improve search engine ranking, and some webmasters use a technique called "keyword stuffing". They will stuff keywords into their webpages repeatedly, e.g. "keyword 1, keyword 2, .... keyword 1, keyword 2...." Well, everyone knows it does not make sense to visitors. Therefore, those "clever" webmasters will make those text invisible. For example, make the text color identical to background color.
Unluckily, this trick no longer works. Search engines are able to detect it, and penalize websites using this nonsense technique. If you do not want your site being penalized, remove those text immediately in case you have adopted this method.
Okay, some webmasters only stuff keywords in Meta Keyword Tags, an area for putting keywords. I am sorry to say that stuffing keywords in Meta keyword tags is also no good. You can only repeat a keyword for 3 times at most. Nowadays, search engines place less emphasis or even no emphasis on Meta keyword tags. So, what is the point of risking yourself by stuffing keywords there?
5. Use of Dynamic Pages
Many websites use content managment system (CMS) to generate their webpages. As generation of dynamic pages are easier for website development, CMS generally use dynamic pages. However, search engines have difficulties to spider and understand them.
To solve the problem, you can consider using Mod Rewrite in case you use Apache server or finding a CMS that can generate static HTML pages.
6. Be a Pagerank Monster
Many search engine marketers are too focused on their website's pagerank. Every
I hear it all the time. Entrepreneurs are not convinced that they need a plan. And, I have to admit, when I started my first business back in 1999, I didn’t think I needed a plan either. I just figured I wanted a successful business and that was enough to move me forward. I started working with a business coach who gave me quite a few reasons to write a plan. I broke down and wrote the plan. And you wanna know what? It helped my business take leaps toward my goals.See, before I had a plan, I was just out here floundering around. I couldn’t even really articulate what success meant to me. Once I had a plan in place, I knew exactly where I was headed, and I had a pretty good idea about how I was going to get there.It doesn’t matter what kind of business you have – your own, or a direct sales business – you will benefit from having a plan. A business plan includes your long-term goals for your business, as well as a short-term plan to get you there. Still not convinced you need a plan? Here are three good
Unluckily, this trick no longer works. Search engines are able to detect it, and penalize websites using this nonsense technique. If you do not want your site being penalized, remove those text immediately in case you have adopted this method.
Okay, some webmasters only stuff keywords in Meta Keyword Tags, an area for putting keywords. I am sorry to say that stuffing keywords in Meta keyword tags is also no good. You can only repeat a keyword for 3 times at most. Nowadays, search engines place less emphasis or even no emphasis on Meta keyword tags. So, what is the point of risking yourself by stuffing keywords there?
5. Use of Dynamic Pages
Many websites use content managment system (CMS) to generate their webpages. As generation of dynamic pages are easier for website development, CMS generally use dynamic pages. However, search engines have difficulties to spider and understand them.
To solve the problem, you can consider using Mod Rewrite in case you use Apache server or finding a CMS that can generate static HTML pages.
6. Be a Pagerank Monster
Many search engine marketers are too focused on their website's pagerank. Everyday, they are talking and checking pagerank.
They perform link building based on pagerank only. In fact, pagerank is only one factor for Google to determine search engine ranking. It also cannot affect your rankings in other search engines like Yahoo and MSN. If you are too concerned about pagerank, you finally will ignore other important optimization criteria.
Therefore, you should repeatedly remind yourself that pagerank is only one of the many factors and you cannot only work on it.
7. Too Believe in Sandbox
Some webmasters propose that a new website will be put into sandbox by Google so that you cannot get any high rankings for highly competitive keywords. Even though their website cannot get any rankings after 1 year, they still believe that it is sandbox effect. Some even says Yahoo has Sandbox, MSN has Sandbox, etc...
From Google's patent information, there is no clue that such sandbox occurs. From my experience, if your site is new and cannot rank high in highly competitive keywords, it is solely because other websites are more established in search engine world. For example, they have more inbound links, more content, etc. Therefore, webmasters should not focus on finding how to get out from sandbox. Instead, you should put more effort in link building and content optimization. Eventually, you will see your website's rankings rise.
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