Tags |
|
|
Links |
|
|
Digg it UP - Management Foibles...When 20 Bucks and Ego Is More Important than a Decade of Customer Loyalty
Designing Your Postcard Appropriately
Postcards generally have limited space available for both the copy and the lay-out. It may seem very easy to design a postcard because of the small space that you need to fill up. But this is not always the case.Because the size of the postcard restricts you to put all the graphics and details that you want to include, it may be difficult (for some) to find the appropriate image and the correct words to maximize the small space available for you.Postcards typically have to be very concise, clear and direct in what it wants to convey. There is, literally, a small amount of space available for you to use and convey what you want your readers to know. So let me provide you with some simple tips on how to make better use of your postcard.Make your layout as simple as possible. Sure you need to be as elaborate as you can to be able to grab the attention of your audience. But being simple can be elaborate enough for some. Simplicity also attracts attention and it also avoids confusion on what message you are trying to convey. If you want your postcard to be elaborate, do it by playing with your headlines. A good headline would definitely be able to get the attention that you need.Consistency is the key. If you are planning to send out a series of postcards, be consistent with your postcard design. Consis
the decision that $20 in his cost on labor, and his need to be right was more important to him than a loyal 10-year customer.Postcards generally have limited space available for both the copy and the lay-out. It may seem very easy to design a postcard because of the small space that you need to fill up. But this is not always the case.Because the size of the postcard restricts you to put all the graphics and details that you want to include, it may be difficult (for some) to find the appropriate image and the correct words to maximize the small space available for you.Postcards typically have to be very concise, clear and direct in what it wants to convey. There is, literally, a small amount of space available for you to use and convey what you want your readers to know. So let me provide you with some simple tips on how to make better use of your postcard.Make your layout as simple as possible. Sure you need to be as elaborate as you can to be able to grab the attention of your audience. But being simple can be elaborate enough for some. Simplicity also attracts attention and it also avoids confusion on what message you are trying to convey. If you want your postcard to be elaborate, do it by playing with your headlines. A good headline would definitely be able to get the attention that you need.Consistency is the key. If you are planning to send out a series of postcards, be consistent with your postcard design. Consis
Let’s Review th
Making Your Business Card Stand Out
Designing a business card is no easy task. You want to make sure that your business card looks unique and well planned. Your business card should stand out and not stick out like a sore thumb. It should make an impression and stand out from the rest. Do not compromise simplicity and style for uniqueness though. It will be in the company of other similar business cards when you hand them out to clients so its best if you think of a way to make yours stand out in the best possible way.The colors you use are important. If you own a legal firm or a bank, then you should use somber colors. Dark colors for the typefaces work well with light colored backgrounds. However, if your company is related to visual graphics and the like then its best that you be as creative as you can be.Your logo should be distinguishable and should say something about your company. If you have affiliate companies, print their logos in 2 colors only because having too many colors will make your business card look cluttered. The attention should be concentrated on your logo and your details and not your affiliate companies.The impression your business card makes will also depend on the typefaces you use. Limit your typefaces and keep the characters simple. It looks professional if you use only 2 different typefaces at a time. The size o
Trust me, management has their foibles! When is it that 20 bucks and a store manager’s ego become more important than a decade of loyalty from a customer? In my opinion, Never! Little things can be much more costly to your profitability than one might imagine.Designing a business card is no easy task. You want to make sure that your business card looks unique and well planned. Your business card should stand out and not stick out like a sore thumb. It should make an impression and stand out from the rest. Do not compromise simplicity and style for uniqueness though. It will be in the company of other similar business cards when you hand them out to clients so its best if you think of a way to make yours stand out in the best possible way.The colors you use are important. If you own a legal firm or a bank, then you should use somber colors. Dark colors for the typefaces work well with light colored backgrounds. However, if your company is related to visual graphics and the like then its best that you be as creative as you can be.Your logo should be distinguishable and should say something about your company. If you have affiliate companies, print their logos in 2 colors only because having too many colors will make your business card look cluttered. The attention should be concentrated on your logo and your details and not your affiliate companies.The impression your business card makes will also depend on the typefaces you use. Limit your typefaces and keep the characters simple. It looks professional if you use only 2 different typefaces at a time. The size o
I recently had an experience that clearly demonstrated the crucial need for better training at all levels, from entry-level employees to management. This situation occurred at a local tire store, one that is part of a national chain—of which will go unnamed—but claims in their name to be pros with tires. The store manager made the decision that $20 in his cost on labor, and his need to be right was more important to him than a loyal 10-year customer.
Let’s Review the
Trade Show Lead Tracking
Enter Your Leads – Your ROI Depends on It! If your company is asking what your trade show ROI is (and if they haven't been already – they will be!), you need to have a system in place for lead tracking. Most companies have some type of sales database in place – ACT, Goldmine and Sales Voodoo are a few of the more widely used programs that provide many great ways to track leads. If you don't have a system like this in place, get one! Manual tracking can be inaccurate to say the least, and is only as good as its keeper. Keepers may come and go, but a computer-based sales lead database program should be around for a long time to come.For all of your show leads, try to get these into your system as soon as possible, and tag them with the show name and date. This will make it easier to run a report later showing how many sales came as a result of the show. If your sales team doesn't do this data entry, assign an administrative assistant to help get it done – your ROI simply can't be tracked without it!Lead Tracking TipsKeep It Clean Be sure to change addresses, phone numbers and points of contact in your database when you become aware of the change. Your marketing communication efforts cannot be effective with outdated data – not to mention you might as well be throwing the money
tomer? In my opinion, Never! Little things can be much more costly to your profitability than one might imagine.Enter Your Leads – Your ROI Depends on It! If your company is asking what your trade show ROI is (and if they haven't been already – they will be!), you need to have a system in place for lead tracking. Most companies have some type of sales database in place – ACT, Goldmine and Sales Voodoo are a few of the more widely used programs that provide many great ways to track leads. If you don't have a system like this in place, get one! Manual tracking can be inaccurate to say the least, and is only as good as its keeper. Keepers may come and go, but a computer-based sales lead database program should be around for a long time to come.For all of your show leads, try to get these into your system as soon as possible, and tag them with the show name and date. This will make it easier to run a report later showing how many sales came as a result of the show. If your sales team doesn't do this data entry, assign an administrative assistant to help get it done – your ROI simply can't be tracked without it!Lead Tracking TipsKeep It Clean Be sure to change addresses, phone numbers and points of contact in your database when you become aware of the change. Your marketing communication efforts cannot be effective with outdated data – not to mention you might as well be throwing the money
I recently had an experience that clearly demonstrated the crucial need for better training at all levels, from entry-level employees to management. This situation occurred at a local tire store, one that is part of a national chain—of which will go unnamed—but claims in their name to be pros with tires. The store manager made the decision that $20 in his cost on labor, and his need to be right was more important to him than a loyal 10-year customer.
Let’s Review th
Buying Jewelry For Your Business Part 6: Buying Pearl Jewelry
Whether you presently own a retail or web based business and are looking for an additional profit center or you are thinking of starting a business, jewelry is a “no-brainer” choice for a proven product category. The buying public, (particularly women) never tires of jewelry as the choices in color, materials, finishes and styles are endless and innovations are continual. Every generation reinvents jewelry for itself in much the same way that it reinvents music and fashion. Styles change but the basic facts remain the same. If you are a seasoned professional, please consider the following a refresher course. To the new comer, use this information as a foundation for your ongoing jewelry education.The Facts About Pearl JewelryBecause natural pearls are very rare, most pearls used in jewelry are either cultured or imitation pearls. Cultured pearls, because they are made by oysters or mollusks, usually are more expensive than imitation pears. A cultured pearl’s value is largely based on its size, usually stated in millimeters, and the quality of its nacre coating, which give it luster. Jewelers should tell your if the pearls are cultured or imitation. Some black, bronze, gold, purple, blue and orange pearls, whether natural or cultured, occur that way in nature; some, however, are dyed through various processes. Je
hat clearly demonstrated the crucial need for better training at all levels, from entry-level employees to management. This situation occurred at a local tire store, one that is part of a national chain—of which will go unnamed—but claims in their name to be pros with tires. The store manager made the decision that $20 in his cost on labor, and his need to be right was more important to him than a loyal 10-year customer.Whether you presently own a retail or web based business and are looking for an additional profit center or you are thinking of starting a business, jewelry is a “no-brainer” choice for a proven product category. The buying public, (particularly women) never tires of jewelry as the choices in color, materials, finishes and styles are endless and innovations are continual. Every generation reinvents jewelry for itself in much the same way that it reinvents music and fashion. Styles change but the basic facts remain the same. If you are a seasoned professional, please consider the following a refresher course. To the new comer, use this information as a foundation for your ongoing jewelry education.The Facts About Pearl JewelryBecause natural pearls are very rare, most pearls used in jewelry are either cultured or imitation pearls. Cultured pearls, because they are made by oysters or mollusks, usually are more expensive than imitation pears. A cultured pearl’s value is largely based on its size, usually stated in millimeters, and the quality of its nacre coating, which give it luster. Jewelers should tell your if the pearls are cultured or imitation. Some black, bronze, gold, purple, blue and orange pearls, whether natural or cultured, occur that way in nature; some, however, are dyed through various processes. Je
Let’s Review th
Advertising: Relationships vs Business Decisions
Successful businesses know the importance of building and maintaining good working relationships, whether it is with partners, employees, business or trade organizations, the government, media representatives, vendors, consumers, or the community at large. A business must carefully balance the benefits of these interpersonal relationships and should never allow these relationships to blind their judgment especially when it relates to what is in the best interest of the business's continued success and growthBuying advertising media based on interpersonal relationships is a common mistake made by many small businesses. This strategy throws the business's strategic marketing plan into the winds of chance in exchange for the warm and fuzzy feelings that come with doing business among friends. However, when the smoke clears the business has made costly advertising expenditures with little or no results and the long term negative effects may not readily be seen. Simply, the marketing / advertising expenditures have been made, the budget may or may not be busted, and the results may be none to little measurable penetration into the business's target demographic market segment.Is buying media from a friend in the business always bad? No, however in order to choose the most effective media channels a business must
ocal tire store, one that is part of a national chain—of which will go unnamed—but claims in their name to be pros with tires. The store manager made the decision that $20 in his cost on labor, and his need to be right was more important to him than a loyal 10-year customer.Successful businesses know the importance of building and maintaining good working relationships, whether it is with partners, employees, business or trade organizations, the government, media representatives, vendors, consumers, or the community at large. A business must carefully balance the benefits of these interpersonal relationships and should never allow these relationships to blind their judgment especially when it relates to what is in the best interest of the business's continued success and growthBuying advertising media based on interpersonal relationships is a common mistake made by many small businesses. This strategy throws the business's strategic marketing plan into the winds of chance in exchange for the warm and fuzzy feelings that come with doing business among friends. However, when the smoke clears the business has made costly advertising expenditures with little or no results and the long term negative effects may not readily be seen. Simply, the marketing / advertising expenditures have been made, the budget may or may not be busted, and the results may be none to little measurable penetration into the business's target demographic market segment.Is buying media from a friend in the business always bad? No, however in order to choose the most effective media channels a business must
Let’s Review th
Elliot Spitzer Has Committed Fraud, Where is the Extortion Money
Elliot Spitzer has filed bogus lawsuits and extorted billions from highly reputable companies. To date he has extorted over 3 Billion in fines from mutual fund companies alone. Where is the money? The case against Bank of America; Bogus says jury. I could not agree more. No consumers or investors were harmed only American Mutual Fund Companies which help to capitalize America.The State Attorney General owes the business community an apology. But where is the money. We need a Sarbaines Oxley accounting down to the paper clips. I hereby demand an accounting. Where did all that money go? The State of New York owes the money back with Wall Street style growth rates. Elliot Spitzer and the State of New York must disgorged from their ill gotten gains. If that causes a financial crisis of epic proportions; so be it. It if causes the economic collapse and near bankruptcy, that is tough; Elliot Spitzer and the liberal attitude there in NY nearly caused the Nation to lose its entire economic power base.Is this the best all the intellectuals can come up with; to hire a bulldog; who is really a paper tiger with no real cases. Are all Elliot Spitzer’s cases bunk? It appears so. Well the business community deserves their money back. When can they expect their check from the abuse of power in the State of New York’s Attorney G
the decision that $20 in his cost on labor, and his need to be right was more important to him than a loyal 10-year customer.Elliot Spitzer has filed bogus lawsuits and extorted billions from highly reputable companies. To date he has extorted over 3 Billion in fines from mutual fund companies alone. Where is the money? The case against Bank of America; Bogus says jury. I could not agree more. No consumers or investors were harmed only American Mutual Fund Companies which help to capitalize America.The State Attorney General owes the business community an apology. But where is the money. We need a Sarbaines Oxley accounting down to the paper clips. I hereby demand an accounting. Where did all that money go? The State of New York owes the money back with Wall Street style growth rates. Elliot Spitzer and the State of New York must disgorged from their ill gotten gains. If that causes a financial crisis of epic proportions; so be it. It if causes the economic collapse and near bankruptcy, that is tough; Elliot Spitzer and the liberal attitude there in NY nearly caused the Nation to lose its entire economic power base.Is this the best all the intellectuals can come up with; to hire a bulldog; who is really a paper tiger with no real cases. Are all Elliot Spitzer’s cases bunk? It appears so. Well the business community deserves their money back. When can they expect their check from the abuse of power in the State of New York’s Attorney G
Let’s Review the Benefit of from 10 Years of Customer Loyalty:
>New tires (sets of four) on 3 cars—approximately 8 sets at an average of $300 per set equals a minimum of $2,400 in retail sales.
>Satisfied customer recommendations to friends and business acquaintances—in this particular case the bare minimum is referral benefit is a fleet of 18 cars and trucks that moved their account to this particular store five years ago based on my recommendation. This referral has resulted in approximately 9 sets of car and truck tires purchased yearly by the company. At an average of $400 (truck & SUV ti
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggitup.net/article/7850/diggitup-Management-FoiblesWhen-20-Bucks-and-Ego-Is-More-Important-than-a-Decade-of-Customer-Loyalty.html">Management Foibles...When 20 Bucks and Ego Is More Important than a Decade of Customer Loyalty</a>
BB link (for phorums):
[url=http://www.diggitup.net/article/7850/diggitup-Management-FoiblesWhen-20-Bucks-and-Ego-Is-More-Important-than-a-Decade-of-Customer-Loyalty.html]Management Foibles...When 20 Bucks and Ego Is More Important than a Decade of Customer Loyalty[/url]
Related Articles:
Choosing The Right Professional Coach - 6 Tips
Why You Need a Fire-Resistant Safe for Your Business
Shop On The Go With Vending Machines
Bookmark it:
|