Digg it UP - Internet and Businesses Online

Create Viral Traffic With Brandable eBooks
Viral Traffic BuildingWhen I started my website, one of the first things I did was place a few free eBooks up for download in order to have something for free.Now, a couple of years down the track, 60% of my traffic is untrackable. I deduct that this has something to do with the thousands of eBooks which have been downloaded from my site.I am the author of one of these eBooks, (How to Autorun a CD) and the others I used content from one of my old repor

would discourage people from making additional purchases before checking out.

I investigated the various free shopping carts like Zen Cart, osCommerce, and AgoraCart. They all offered some sort of SEO modifications, but they were too large to fit in my client’s limited hosting account.

Digging a little further, I came across Commerce.cgi -- a compact, fully customizable shopping cart. But free version did not offer the

Quote Customer Success Stories
Make Trade Shows EffectiveTrade shows are a powerful marketing medium that helps you meet thousands of qualified buyers.The first step in planning a successful trade show is to outline your reasons for exhibiting. It could be either to generate leads or increase your brand awareness. Having a relevant message to promote your products is very important. Create attractive display boards and brochures communicating your key message.Use interactive presentations

Shopping and the Web. They go together like Mr. and Mrs. Smith. Well, maybe not quite, but Internet shopping is one of the fastest-growing industries in the world.

It's fairly easy to set up shop and sell almost anything from bananas to banana boats on the Internet. Browse through the shopping section of Google (Froogle) or Yahoo and you can see the amazing variety of products that are available.

Click on a few of those links and take a look at the address bar on your browser. Many online stores use some kind of dynamic system for generating their pages. This means their product information is drawn from a database and dynamically displayed.

Dynamically displayed pages look something like this:

http://www.google.com/search?hl=en&lr=&q=shopping+cart&btnG=Search

You will notice that there is no extension which would indicate a static page.

Is there a problem with dynamic pages? From SEO perspective there is a real problem. Search engines have trouble indexing dynamic pages, especially with multiple variables.

Here is what Google has to say about dynamic pages:

"If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few".

Shopping carts that use a lot of parameters will have trouble getting indexed by search engines.

The Solution?

A client recently approached me to provide a shopping cart that would allow his products to be indexed properly. In addition, he had special requirements for the size and the cost of the shopping cart. The cart needed to be as inexpensive and as small as possible.

My client had previously been using PayPal “Buy it Now” buttons but disliked the way the customer was immediately taken to the PayPal site. He felt that would discourage people from making additional purchases before checking out.

Digging a little further, I came across Commerce.cgi -- a compact, fully customizable shopping cart. But free version did not offer the f

How to Introduce Your Company Effectively
It may take you days to write a proposal, or organize your thoughts for a presentation. But the busy person you are writing for -the new client or customer, corporate executive or investment banker- more than likely has only ten minutes to spare.Whether launching a new product, fishing for an investor, or introducing your company to a purchasing manager at a trade fair, you must be able to make your information leap to the top of the stack of faxes and overnight letter-pac

inks and take a look at the address bar on your browser. Many online stores use some kind of dynamic system for generating their pages. This means their product information is drawn from a database and dynamically displayed.

Dynamically displayed pages look something like this:

http://www.google.com/search?hl=en&lr=&q=shopping+cart&btnG=Search

You will notice that there is no extension which would indicate a static page.

Is there a problem with dynamic pages? From SEO perspective there is a real problem. Search engines have trouble indexing dynamic pages, especially with multiple variables.

Here is what Google has to say about dynamic pages:

Shopping carts that use a lot of parameters will have trouble getting indexed by search engines.

The Solution?

Digging a little further, I came across Commerce.cgi -- a compact, fully customizable shopping cart. But free version did not offer the

Older Job Candidates - Part Two
This is a follow-up to a recent article about older job seekers & common stereotypes. That article sparked a lot of feedback. Following are some of the ideas that readers shared with me. If you are a younger worker, you may still want to ponder these suggestions: eventually you will face the same challenges!One older job seeker shared an approach that worked for him. Six months into an unsuccessful job search, he began to suspect that concerns about his health and/or healt

SEO perspective there is a real problem. Search engines have trouble indexing dynamic pages, especially with multiple variables.

Here is what Google has to say about dynamic pages:

Shopping carts that use a lot of parameters will have trouble getting indexed by search engines.

The Solution?

Digging a little further, I came across Commerce.cgi -- a compact, fully customizable shopping cart. But free version did not offer the

Showing Up In The Down Times
Are you in a business that slows down around the holidays? Are there other times of the year when business is traditionally slow for you? I know very well how easy it is at times like this to moan and groan and worry about not making enough money. Or to obsess about what’s not working and think there must be something wrong if business is not flowing with the same regularity all year round.The truth is, it’s a fact of business life.Have you heard the saying “Most of

e getting indexed by search engines.

The Solution?

Digging a little further, I came across Commerce.cgi -- a compact, fully customizable shopping cart. But free version did not offer the

Effective Networking, Networking By Relationships, Effective Networking Requires Setting The Table
Effective Networking“Referral Interviews: The Key to Effective Networking”Effective networking? Yes, Effective networking. If you don’t know what I mean, not to worry…you are not alone. You see, too many people misunderstand what effective networking means. Effective networking does not mean “run around with you head cut off and meet as many people as possible, trying several things only to become exhausted, ineffective, frustrating

would discourage people from making additional purchases before checking out.

Digging a little further, I came across Commerce.cgi -- a compact, fully customizable shopping cart. But free version did not offer the features that my client desired. The pages are dynamically generated, and there is no support for PayPal.

However, for a $50 lifetime membership, he had access to the member’s area which provided extra scripts for PayPal integration. There is also a very interesting script for making dynamic pages appear static.

This script, called Search Engine Advanced, uses the Apache mod_rewrite function to change requested URLs. I checked with my client to see if his Apache server supported mod_rewrite, and that was in luck. All systems go!

Installing the Commerce.cgi script was quite straightforward, and I could easily adapt the templates to match the style of my client's existing web site. Once the cart was installed and running, I tried adding the Search Engine Advanced hack. There were a few complications, but the support staff at Commerce.cgi helped me sort it all out.

The results are very pleasing indeed. All the dynamic pages appear as static, and Google, Yahoo and MSN have started to index the site.

You can see the site up and running at Tea From Taiwan - specializing in hand processed oolong tea.

I would highly recommend Commerce.cgi for anyone looking for a highly configurable shopping cart. It is suitable for small to medium sites and offers great support through their BBS.

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My cat Ike was easily the smartest feline I've ever met. And while he technically knew nothing about business, he left behind an assortment of lessons that every professional should take to heart.

Sales are the life blood of any business; however, how you attract sales and maintain them is up to you.

Give me 5 minutes, and I'll show you how to get people to read more of your sales letters and emails.

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