| Digg it UP |
Hubs | Hubbers | Topics | Request |
| #1 in Business | Subscribe Email Print |
|
You are here: Home > Internet and Businesses Online > SEO > SEO's Relationship With Website Architecture |
|
Digg it UP - SEO's Relationship With Website Architecture
Affiliate Marketing - Popular Affiliate Networks pages is the easiest way to ensure you will be indexed by the search engine robots. If you must use dynamically-generated pages, there are techniques you can use to improve the chances of their being indexed. Use your web server's rewrite capabilities to create simple URLs from complex ones. Use fixed landing pages including real content, which in turn will list the links to your dynamic pages. If you must use querystrings in your page addresses, make them as short as possible, and avoid the use of "session id" values.As affiliate marketers you need to find affiliate programs to join. You can either join independent programs or affiliate networks there are many factors to consider to make that decision. When it comes to affiliate networks there are many and its good to have a clear picture of which ones most affiliates joinLinkshare.com is one of the big guns in terms of affiliate networks. It sells tangible products such as books and computers. It is said to have the largest pay per performance affiliate network on the internet.There is click bank.com which specializes in digital products only such as e-books, software. What I like about click bank is that commissions to affiliate marketers are paid out ever two weeks. However the downside is that they only send payments by check.CJ.com is another popular affiliate network. It sells tangible products as well as digital services such as hosting. The advantage is that it makes payments to affiliates by both che When using Flash to dress up your pages, use a portion of Flash for an important message, but avoid building entire pages using that technology. Make sure that the search engine robots can look at all of the important text content on your pages. You want your message to get across to your human visitor as well. Give them enough information about your product to interest them in going the next step and purchasing your product. If you must u Offline Website Promotion – Get Your Site Seen Today! SEO's Relationship With Website ArchitectureThere is so much hype about website promotion on the internet and false promises on how you can get your site seen by “Millions of visitor within 24 hours” that I wanted to focus this article on promoting your site offline.There are many ways to promote your website offline that can draw visitors to your website literally within hours, and maybe even minutes.Here are some suggestions:1. You can have business cards created, by yourself or a professional printer, and post them at different bulletin boards in your local area. There are bulletin boards in many public places that people will see your business card if you put it there. Places to look for bulletin boards are community colleges, universities, laundry-mats, libraries, supermarkets, grocery stores, and parks. Just brainstorm and keep an eye out for bulletin boards and you will start to find really good places to post your business card. I suggest only putting your website address and Search engine optimization for today's search engine robots requires that sites be well-designed and easy-to-navigate. To a great degree, organic search engine optimization is simply an extension of best practices in web page design. SEO's relationship with web design is a natural one. By making sites simple and easily accessible, you are providing the easiest path for the search engine robots to index your site, at the same time that you are creating the optimum experience for your human visitors. This approach ties well into the notion of long-term search engine marketing success. Rather than trying to "psych out" the ever-changing search engine algorithms, build pages that have good text and good links. No matter what the search engines are looking for this month or next, they will always reward good content and simple navigation. Search Engine Robots Search engine robots are automated programs that go out on the World Wide Web and visit web pages. They read the text on a page and click through links in order to travel from page to page. What this really means is that they "read" or collect information from the source code of each page. Depending on the search engine, the robots typically pick up the title and meta description. The robots then go on to the body text of the page in the source code. They also pay attention to certain tags such as headings and alt text. Search engine robots have capabilities like first-generation browsers at best: no scripting, no frames, no Flash. When designing, think simple. Search Engine Friendly Design Creating search engine friendly design is relatively easy. Cut out all the bells and whistles and stick to simple architecture. Search engine robots "understand" text on the page and hyperlinks, especially text links. The relationship of SEO and web design makes sense when you start with good design techniques for your visitor. The easier the navigation and the more text on the page, the better it is not only for the visitor but also for the search engine robots. Obstacles For Indexing Web Pages Search engine robots cannot "choose" from drop down lists, click a submit button, or follow JavaScript links like a human visitor. In addition, the extra code necessary to script your pages or create those lists can trip-up the search engine robots while they index your web page. The long JavaScript in your source code means the search engine robots must go through all this code to finally reach the text that will appear on your page. Offload your JavaScript and CSS code for quicker access to your source code by the search engine robots, and faster loading time for your online visitors. Some search engine robots have difficulty with dynamically-generated pages, especially those with URLs that contain long querystrings. Some search engines, such as Google, index a portion of dynamically generated pages, but not all search engines do. Frames cause problems with indexing and are generally best left out of design for optimum indexing. Web pages built entirely in Flash can present another set of problems for indexing. Depth Of Directories Search engine robots may have difficulty reaching deeper pages in a website. Aim to keep your most important pages no more than one or two "clicks" away from your home page. Keep your pages closer to the root instead of in deeply-nested subdirectories. In this way you will be assured the optimum indexing of your web pages. Just as your website visitor may become lost and frustrated in too many clicks away from your homepage, the robots may also give up after multiple clicks away from the root of your site. Solutions And Helpful Techniques If there are so many problems with indexing, how will you ever make it work? The use of static pages is the easiest way to ensure you will be indexed by the search engine robots. If you must use dynamically-generated pages, there are techniques you can use to improve the chances of their being indexed. Use your web server's rewrite capabilities to create simple URLs from complex ones. Use fixed landing pages including real content, which in turn will list the links to your dynamic pages. If you must use querystrings in your page addresses, make them as short as possible, and avoid the use of "session id" values. When using Flash to dress up your pages, use a portion of Flash for an important message, but avoid building entire pages using that technology. Make sure that the search engine robots can look at all of the important text content on your pages. You want your message to get across to your human visitor as well. Give them enough information about your product to interest them in going the next step and purchasing your product. If you must us List Building - Opt In Pages Go Mainstream II ated programs that go out on the World Wide Web and visit web pages. They read the text on a page and click through links in order to travel from page to page. What this really means is that they "read" or collect information from the source code of each page. Depending on the search engine, the robots typically pick up the title and meta description. The robots then go on to the body text of the page in the source code. They also pay attention to certain tags such as headings and alt text. Search engine robots have capabilities like first-generation browsers at best: no scripting, no frames, no Flash. When designing, think simple.This is obviously not designed to teach you about the travel industry. I simply use that as an amazing example because I was sent to a squeeze page by this travel agency, and I'm not used to being sent to squeeze pages by big Fortune 500 companies I’m used to being sent to a squeeze page by information brokers online, because they're trying to leverage to hundred visitors a day in the 500 visitors.But this travel agency will probably get 10,000 visitors a day and is perhaps trying to leverage those 10,000 visitors a day into 50,000 visitors a day by sending those repeat e-mails. But I would imagine at least once a week until I opt out of that list and, honestly, I probably won't opt out of that list then. I will probably receive an e-mail from them once a week for a long period of time.Now, my guess is also that if I were to show some buying interest; if I were to click through a particular e-mail say three times in one day and I haven't clicked for Search Engine Friendly Design Creating search engine friendly design is relatively easy. Cut out all the bells and whistles and stick to simple architecture. Search engine robots "understand" text on the page and hyperlinks, especially text links. The relationship of SEO and web design makes sense when you start with good design techniques for your visitor. The easier the navigation and the more text on the page, the better it is not only for the visitor but also for the search engine robots. Obstacles For Indexing Web Pages Search engine robots cannot "choose" from drop down lists, click a submit button, or follow JavaScript links like a human visitor. In addition, the extra code necessary to script your pages or create those lists can trip-up the search engine robots while they index your web page. The long JavaScript in your source code means the search engine robots must go through all this code to finally reach the text that will appear on your page. Offload your JavaScript and CSS code for quicker access to your source code by the search engine robots, and faster loading time for your online visitors. Some search engine robots have difficulty with dynamically-generated pages, especially those with URLs that contain long querystrings. Some search engines, such as Google, index a portion of dynamically generated pages, but not all search engines do. Frames cause problems with indexing and are generally best left out of design for optimum indexing. Web pages built entirely in Flash can present another set of problems for indexing. Depth Of Directories Search engine robots may have difficulty reaching deeper pages in a website. Aim to keep your most important pages no more than one or two "clicks" away from your home page. Keep your pages closer to the root instead of in deeply-nested subdirectories. In this way you will be assured the optimum indexing of your web pages. Just as your website visitor may become lost and frustrated in too many clicks away from your homepage, the robots may also give up after multiple clicks away from the root of your site. Solutions And Helpful Techniques If there are so many problems with indexing, how will you ever make it work? The use of static pages is the easiest way to ensure you will be indexed by the search engine robots. If you must use dynamically-generated pages, there are techniques you can use to improve the chances of their being indexed. Use your web server's rewrite capabilities to create simple URLs from complex ones. Use fixed landing pages including real content, which in turn will list the links to your dynamic pages. If you must use querystrings in your page addresses, make them as short as possible, and avoid the use of "session id" values. When using Flash to dress up your pages, use a portion of Flash for an important message, but avoid building entire pages using that technology. Make sure that the search engine robots can look at all of the important text content on your pages. You want your message to get across to your human visitor as well. Give them enough information about your product to interest them in going the next step and purchasing your product. If you must u Re-Designing an Online Think Tank Forum or Blog d design techniques for your visitor. The easier the navigation and the more text on the page, the better it is not only for the visitor but also for the search engine robots.As an operator of several popular online forums, it has occurred to me that the way in which you set up the online forum will determine the number of posting bots that come in to post Spam Advertisements or Splogs. Splogging unfortunately is becoming very popular these days and it is indeed destroying human communication for those who use Forums and Blogs.Due to this fact we have been considering re-designing our Online Think Tank website, we had to turn it off because there were just too much traffic and sploggers, hackers spammers and believe it or not spies from other hostile nations military soaking up our concepts. Oh great, yes, that is what we thought too.Perhaps adding a standard Blog to the front of the list of forums would indeed serve our think tank chapters with the Thought of the Day or Week and add a layer of protection against the Sploggers. Each week the think tank members meet for a few hours at a local coffee shop to solve issues and c Obstacles For Indexing Web Pages Search engine robots cannot "choose" from drop down lists, click a submit button, or follow JavaScript links like a human visitor. In addition, the extra code necessary to script your pages or create those lists can trip-up the search engine robots while they index your web page. The long JavaScript in your source code means the search engine robots must go through all this code to finally reach the text that will appear on your page. Offload your JavaScript and CSS code for quicker access to your source code by the search engine robots, and faster loading time for your online visitors. Some search engine robots have difficulty with dynamically-generated pages, especially those with URLs that contain long querystrings. Some search engines, such as Google, index a portion of dynamically generated pages, but not all search engines do. Frames cause problems with indexing and are generally best left out of design for optimum indexing. Web pages built entirely in Flash can present another set of problems for indexing. Depth Of Directories Search engine robots may have difficulty reaching deeper pages in a website. Aim to keep your most important pages no more than one or two "clicks" away from your home page. Keep your pages closer to the root instead of in deeply-nested subdirectories. In this way you will be assured the optimum indexing of your web pages. Just as your website visitor may become lost and frustrated in too many clicks away from your homepage, the robots may also give up after multiple clicks away from the root of your site. Solutions And Helpful Techniques If there are so many problems with indexing, how will you ever make it work? The use of static pages is the easiest way to ensure you will be indexed by the search engine robots. If you must use dynamically-generated pages, there are techniques you can use to improve the chances of their being indexed. Use your web server's rewrite capabilities to create simple URLs from complex ones. Use fixed landing pages including real content, which in turn will list the links to your dynamic pages. If you must use querystrings in your page addresses, make them as short as possible, and avoid the use of "session id" values. When using Flash to dress up your pages, use a portion of Flash for an important message, but avoid building entire pages using that technology. Make sure that the search engine robots can look at all of the important text content on your pages. You want your message to get across to your human visitor as well. Give them enough information about your product to interest them in going the next step and purchasing your product. If you must u Feed Your Blog With Google Alerts to Save Time and Energy h as Google, index a portion of dynamically generated pages, but not all search engines do. Frames cause problems with indexing and are generally best left out of design for optimum indexing. Web pages built entirely in Flash can present another set of problems for indexing.Blog need food!That might sound like the climactic speech from a caveman movie, but it's actually a hard truth of blogging. Business and marketing blogs need quality content on a regular basis in order to attract readers and search engines. In other words, you must feed your blog regularly if you expect it to grow. The challenge is coming up with quality content on a daily or weekly basis.Here's one solution:Robotic Research Assistant Imagine having your own Web-crawling robot, surfing the Internet 24/7 to find relevant information you can use in your blog. Think of the time you would save, having this content delivered to your inbox every day. How much would a robot like that be worth?Would free work for you?Feed Your Blog with Google™ Alerts With Google Alerts, you can enter a key phrase related to your blog and then be notified whenever Google "sees" a new Web document that includes your phrase. In other w Depth Of Directories Search engine robots may have difficulty reaching deeper pages in a website. Aim to keep your most important pages no more than one or two "clicks" away from your home page. Keep your pages closer to the root instead of in deeply-nested subdirectories. In this way you will be assured the optimum indexing of your web pages. Just as your website visitor may become lost and frustrated in too many clicks away from your homepage, the robots may also give up after multiple clicks away from the root of your site. Solutions And Helpful Techniques If there are so many problems with indexing, how will you ever make it work? The use of static pages is the easiest way to ensure you will be indexed by the search engine robots. If you must use dynamically-generated pages, there are techniques you can use to improve the chances of their being indexed. Use your web server's rewrite capabilities to create simple URLs from complex ones. Use fixed landing pages including real content, which in turn will list the links to your dynamic pages. If you must use querystrings in your page addresses, make them as short as possible, and avoid the use of "session id" values. When using Flash to dress up your pages, use a portion of Flash for an important message, but avoid building entire pages using that technology. Make sure that the search engine robots can look at all of the important text content on your pages. You want your message to get across to your human visitor as well. Give them enough information about your product to interest them in going the next step and purchasing your product. If you must u Video Game Tester Wanted pages is the easiest way to ensure you will be indexed by the search engine robots. If you must use dynamically-generated pages, there are techniques you can use to improve the chances of their being indexed. Use your web server's rewrite capabilities to create simple URLs from complex ones. Use fixed landing pages including real content, which in turn will list the links to your dynamic pages. If you must use querystrings in your page addresses, make them as short as possible, and avoid the use of "session id" values.My whole life I was teased by friends and relatives that I was just a waste. Sitting on the couch, staring at the tv screen, playing video games. It started with Nintendo, then Super Nintendo, then Play Station, then Playstation 2, and now Playstation 3 and Xbox as well. So what's changed in all these years of playing video games? Well, now I'm playing on my 50 inch plasma that was bought FROM playing video games. Look, I know I'm kind of an average Joe. I like the simple things in life. A nice cold beer, an evening out with friends and some hang time in front of the TV doing what I do best. With this in mind, about a year ago I decided to search online for a Video Game Tester job. Wouldn't you know it, after reading numerous reviews, I found one that was right for me. Read on to see how you too can become a Video Game Tester and have cash rolling into your bank account for doing what you love.There are two main skills you need as a Video Game Tester When using Flash to dress up your pages, use a portion of Flash for an important message, but avoid building entire pages using that technology. Make sure that the search engine robots can look at all of the important text content on your pages. You want your message to get across to your human visitor as well. Give them enough information about your product to interest them in going the next step and purchasing your product. If you must use frames, be sure to optimize the "no frames" section of your pages. Robots can't index framed pages, so they rely on the no frames text to understand what your site is about. Include JavaScript code to reload the pages as needed in the search engine results page. Got imagemaps and mouseover links? Make sure your pages include text links that duplicate those images, and always include a link back to your homepage. Use a sitemap to present all your web pages to the search engine robots, especially your deeper pages. Make sure you have hyperlink text links on your page, and a sentence or two describing each page listed, using a few of your keyword phrases in the text. Remember that the search engine robots "read" the text on your web page. The more that your content is on-topic and includes a reasonable amount of keyword-rich text, the more the search engine robot will "understand" what the page is about. This information is then taken back to the search engine database to eventually become part of the data you see in the search engine results. Last of all, it is very important to test your pages for validation. Errors from programming code and malformed html can keep the search engine robots from indexing your web pages. Keep your coding clean. Check List For Success * Include plenty of good content in text on your web pages * Incorporate easy to follow text navigation * Serve up dynamically generated pages as simply as possible * Offload JavaScript and other non-text code (style sheets, etc.) to external files * Add a sitemap for optimum indexing of pages * Validate your pages using the World Wide Web Consortium's validation tool, or other html validator On Your Way To Indexed Pages The best way to assure that your pages will be indexed is to keep them simple. This type of architecture not only helps the search engine robots, but makes it easier for your website visitors to move throughout your site. Don't forget to provide plenty of good content on your pages. The search engine robots and your visitors will reward you with return visits. Resources To learn more about how to work around optimization problems with JavaScript, dynamically-generated pages, Frames and Flash, read the following articles: Optimizing Pages with JavaScript and Style Sheets for Search Engines Optimizing Dynamic Pages (Part I) http://www.searchinnovation.com/optimize-dynamic-pages-1.asp Optimizing Dynamic Pages (Part II) http://www.searchinnovation.com/optimize-dynamic-pages-2.asp Optimizing Frames for Search Engines http://www.searchinnovation.com/optimizing-frames-for-search-engines.asp Html validation tool Stylesheet validation tool
HTTP = HTML link (for blogs, profiles,phorums):
Related Articles:What Do You Need to Know About Internet Business The Sure Fire Strategy - Secret X Factor Content Management for Small Business Website Marketing
|