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Digg it UP - How to Write a Tag Line - 10 Tips
Want to bring recognition and credibility to your company? Obviously the answer is yes, but how do you do it? The most recognizable feature of most products is the logo. It’s best to make this feature stand out because a logo is more than just a symbol, it’s a statement.Merriam-Webster’s dictionary
Not like Dixons’ “The future ... for less” or Hyundai’s “A car first. A badge second,” which could apply to a hundred different companies!
4. Benefit-laden – try to includ
Use Mission and Vision Statements for Impact, Excitement and SuccessMission and vision statements can be used in many ways and to be successful, should be used in many ways and instances. Create a mission statement that has impact; write a vision statement that excites and describe
A tag line (also known as a “strapline”) is a punchy slogan that follows a logo or company name. For example, Jaguar’s tag line is “Don’t dream it. Drive it.” Or IBM’s “I think, therefore IBM.”
The tag line evokes an image of the product or service whenever a person reads or hears it. It helps to establish a brand in a person’s mind.
10 Tips for Writing Tag Lines
Keep your tagline
1. Simple – 5 short, one-syllable words are easier to remember than 25. Nike’s “Just do it” is more powerful than Iberia Airlines’ “The best connections in the world mean nothing if an airline forgets the human one.”
2. Positive – negative statements don’t sell.
3. Original – like “Beanz meanz Heinz.”
Not like Dixons’ “The future ... for less” or Hyundai’s “A car first. A badge second,” which could apply to a hundred different companies!
4. Benefit-laden – try to include
Why is listening so difficult, and what can we do about it? Why do"rumors and hearsay continue, and how do we stop them? The first step is to uncover the root of these problems, which in turn will provide some solutions.Problem One: People Don’t ListenAlthough studies differ on the matte
The tag line evokes an image of the product or service whenever a person reads or hears it. It helps to establish a brand in a person’s mind.
10 Tips for Writing Tag Lines
Keep your tagline
1. Simple – 5 short, one-syllable words are easier to remember than 25. Nike’s “Just do it” is more powerful than Iberia Airlines’ “The best connections in the world mean nothing if an airline forgets the human one.”
2. Positive – negative statements don’t sell.
3. Original – like “Beanz meanz Heinz.”
Not like Dixons’ “The future ... for less” or Hyundai’s “A car first. A badge second,” which could apply to a hundred different companies!
4. Benefit-laden – try to includ
Caribbean people are as knowledgeable and technically advanced as people from anywhere else worldwide. There are those who are earning enough to be considered well off, some middle class and others +-earn enough to live by.Get to know the culture of the different islands because it varies somewhat
10 Tips for Writing Tag Lines
Keep your tagline
1. Simple – 5 short, one-syllable words are easier to remember than 25. Nike’s “Just do it” is more powerful than Iberia Airlines’ “The best connections in the world mean nothing if an airline forgets the human one.”
2. Positive – negative statements don’t sell.
3. Original – like “Beanz meanz Heinz.”
Not like Dixons’ “The future ... for less” or Hyundai’s “A car first. A badge second,” which could apply to a hundred different companies!
4. Benefit-laden – try to includ
Quarter-turn fasteners are those that are used with panels and components that have to be opened rapidly and easily for preservation or substitution. Since there are many options available for the head of the fastener, a quarter turn fastener provides protection from vandalism or theft. The main component of
2. Positive – negative statements don’t sell.
3. Original – like “Beanz meanz Heinz.”
Not like Dixons’ “The future ... for less” or Hyundai’s “A car first. A badge second,” which could apply to a hundred different companies!
4. Benefit-laden – try to includ
It has been a while since the last toy craze, I believe it was the Tickle Me Elmo toy that sparked the last one. Before that the Beanie Babies craze was in full swing and collecting was fun and often quite lucrative. The newest is the Webkinz craze. It is hard to predict how long the Webkinz craze will conti
Not like Dixons’ “The future ... for less” or Hyundai’s “A car first. A badge second,” which could apply to a hundred different companies!
4. Benefit-laden – try to include a main benefit in your tagline, something that will appeal to a reader’s “What’s in it for me?” mindset: e.g. Backlife’s “Your personal back pain therapist.” The reader/hearer shouldn’t say, “So what?”
5. Memorable – if it sticks in the mind, a potential customer will think of your product or service before that of a competitor: e.g. on the side of TESCO superstore trucks, “You shop, we drop.” Or DFS’s “Think sofas, think DFS.” Or the Automobile Association’s “Just AAsk.”
6. Meaningful – if it doesn’t make sense, no one will remember it: e.g. Abbot Ale’s “When you’re ready, you’ll find it” or Foster’s “Tickle it you wrigglers!” What do these mean?
And make sure someone whose first language isn’t English will understand your tag line. An Australian might know
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