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Digg it UP - How To Get Your Web Site Banned - or Search Engine Promotion, How Not to do it!
Did you know sales success and icebergs have something in common? And no …this article is not about cold calling!Many of us know an iceberg has about 7/8th of its mass below water. But did you know the largest Northern Hemisphere iceberg on record was encountered near Baffin Island in 1882? It was 8 miles (13 km) long, 3.7 miles (6 km) wide and rose 65 feet (20 m) above the water. The mass of that iceberg was in excess of 9 billion tonnes - enough water for everyone, in the world to drink a quart (litre) a day for over 4 years.Well thanks for the lesson on icebergs you’re probably thinking but what has that got to do with sales?Go back to the first fact; the majority of an iceberg is below the surface. In sales, much of what controls our success is below the surface. Let me explain.Think of the iceberg, the tip which we see, could be compared to the action and results of sales professionals. We see sales results. Companies track share of market, percentage of plan, year-over-year performance to name just a few metrics. We also see what a sales person does. We can observe and track the number of calls made, appointments kept, sales made, and referrals obtained.What we can’t see, the part under the surface is what the sales professional is thinking. This I submit is the most critical component for a s
This tactic is particularly perilously as it is obvious to search engine spiders. In 1999, search engines began implementing automated methods of detection and penalization.
For legitimate ways to use text to greater effect within your web site download a copy of our book “Start at the Beginning” here: http://www.enable-uk.co.uk/html/book_2.ht
Telemarketing is one of the most common ways that a business can generate leads. It is a versatile approach. Lead generation telemarketing can be inbound or outbound, meaning that systems use prerecorded messages and can dial either random numbers or numbers from an imported list.Telemarketing is one of the few lead generation techniques that is flexible enough to be immediately adaptable to new situations. The telemarketer can answer questions or provide additional information as needed in response to the potential customer’s comments. Also, while prospective buyers may ignore direct mail or advertisements, they will not ignore a ringing telephone. Once the person answers the phone, a good telemarketer can generate a lead.Inbound lead generation telemarketing involves the prospective customer calling the company to find out about their products or services. This is the best kind of lead generation telemarketing because the potential buyer has already shown interest by making the call. It is then up to the telemarketer to say the right things in order to retain the prospective buyer’s interest. Often, people will call for information about certain products or to see if there are any sales or discounts available. It is up to the telemarketer to be able to provide the caller with all of the necessary facts that th
Unfortunately there are many search engine optimisation strategies still being used by ill informed or unscrupulous Internet marketers and webmasters that became obsolete a long time ago. In many cases, these strategies are not only ineffective but are now considered spam and can have dire consequences for your rankings and even result in your web site being banned permanently from some engines.
The following is a list of what are now considered within the professional Internet marketing world to be the Top 10 worst search engine optimisation tactics:
1: Doorway Pages (or Gateway Pages, Information Pages, Ghost pages, etc.)
These are generally multiple web pages that are devoid of useful content but heavily optimised for search engine rankings with each page being created for a particular key phrase. The idea of this concept was to fool the search engines into thinking that these pages were highly relevant and provide top rankings for them under their targeted phrase. When a surfer came across on the page they were often shown a "Click Here to Visit Our Web Site" link that the surfer had to click on to actually arrive at the legitimate website. Isn’t that what they were trying to do when the ended up at this page?
Once among the most popular methods of attaining multiple search engine placements, doorway pages were widely used until 2000 by many Internet marketers and web masters. Since then, Doorway pages have become the most obvious form of Spam that a search engine can find and the repercussions are dire if such a tactic is employed. Unfortunately, many web masters and marketers still employ this tactic and then wonder why they suddenly drop from the search engines results after being banned for using this technique.
2: Invisible Text
Invisible text is used in a variety of ways in an effort to increase the frequency of keywords in the body text of a web page. Some methods are: making text the same colour as the background of the web page, hiding text behind layers, placing text at the very bottom of over-sized pages, etc.
This tactic is particularly perilously as it is obvious to search engine spiders. In 1999, search engines began implementing automated methods of detection and penalization.
For legitimate ways to use text to greater effect within your web site download a copy of our book “Start at the Beginning” here: http://www.enable-uk.co.uk/html/book_2.htm
Indian software professionals seem to have dominated the world in providing software development and support services. Bangalore became the highest employer of IT talent overtaking the Silicon Valley. Outsourcing has become a topic of hot debate in countries like US and therefore it should be wise to contemplate how it will fare as we move on in time. In this article we shall discuss the specialized area of architectural outsourcing.Architectural and engineering outsourcing comprises of producing drawings where the designers are sitting in countries thousands of miles away and the drawings are produced remotely in a country like India. In this scenario the design base is called On-site and the production site is called Off-shore. As far as acceptability towards this new idea is concerned, the US seems open on condition of quality and reliability in drawing production. Markets like Europe are emerging from a rather conservative attitude. Australia seems slow in reaction but the advantages of this scheme might soon be realized in that part of the world too.Architectural outsourcing might prove to be successful due to the following reasons:1.More talent: Architectural/Engineering work is bound by delivery schedules set and marked by promoters of a project. The amount of work required
The following is a list of what are now considered within the professional Internet marketing world to be the Top 10 worst search engine optimisation tactics:
1: Doorway Pages (or Gateway Pages, Information Pages, Ghost pages, etc.)
These are generally multiple web pages that are devoid of useful content but heavily optimised for search engine rankings with each page being created for a particular key phrase. The idea of this concept was to fool the search engines into thinking that these pages were highly relevant and provide top rankings for them under their targeted phrase. When a surfer came across on the page they were often shown a "Click Here to Visit Our Web Site" link that the surfer had to click on to actually arrive at the legitimate website. Isn’t that what they were trying to do when the ended up at this page?
Once among the most popular methods of attaining multiple search engine placements, doorway pages were widely used until 2000 by many Internet marketers and web masters. Since then, Doorway pages have become the most obvious form of Spam that a search engine can find and the repercussions are dire if such a tactic is employed. Unfortunately, many web masters and marketers still employ this tactic and then wonder why they suddenly drop from the search engines results after being banned for using this technique.
2: Invisible Text
Invisible text is used in a variety of ways in an effort to increase the frequency of keywords in the body text of a web page. Some methods are: making text the same colour as the background of the web page, hiding text behind layers, placing text at the very bottom of over-sized pages, etc.
This tactic is particularly perilously as it is obvious to search engine spiders. In 1999, search engines began implementing automated methods of detection and penalization.
For legitimate ways to use text to greater effect within your web site download a copy of our book “Start at the Beginning” here: http://www.enable-uk.co.uk/html/book_2.ht
A Managing Director of a prominent City investment bank in London e-mailed me the other day: “I am doing a morning of graduate interviews for salespeople; all high quality guys but one guy mentioned that he liked Google as a stock so I quizzed him based on the DMH blog view and he left the meeting saying he thought the stock was a sell!”He later revealed to me the competitiveness of the interview process and how little margin for error there was: out of the sixteen short-listed candidates, they were only allowed to pick two. When I asked him what the criteria was, he told me; “It’s really the depth of the candidates that makes all the difference. We had one Lebanese guy, for example, with loads of international experience who had been educated in Paris and London and who had some practical knowledge of the industry and it was very impressive. Talking to him was like talking to any of the guys who are working on the floor here. It all comes down to being well-rounded.”Education & ExperienceIn July, consultant and guru Andy Miller wrote an abstract on his blog which declared: “I don't mean any disrespect but the odds are if you are under the age of 43-45 you never got the type of professional development you needed to be a top producer”, citing that last year his organization conducted a survey of 2663 sales organiz
Once among the most popular methods of attaining multiple search engine placements, doorway pages were widely used until 2000 by many Internet marketers and web masters. Since then, Doorway pages have become the most obvious form of Spam that a search engine can find and the repercussions are dire if such a tactic is employed. Unfortunately, many web masters and marketers still employ this tactic and then wonder why they suddenly drop from the search engines results after being banned for using this technique.
2: Invisible Text
Invisible text is used in a variety of ways in an effort to increase the frequency of keywords in the body text of a web page. Some methods are: making text the same colour as the background of the web page, hiding text behind layers, placing text at the very bottom of over-sized pages, etc.
This tactic is particularly perilously as it is obvious to search engine spiders. In 1999, search engines began implementing automated methods of detection and penalization.
For legitimate ways to use text to greater effect within your web site download a copy of our book “Start at the Beginning” here: http://www.enable-uk.co.uk/html/book_2.ht
What are the worst mistakes job hunters make? It turns out there are four big ones. These four mistakes turn up repeatedly when executives responsible for hiring talk about the reasons why someone didn't get a job offer.If you make even one of them, you'll drastically reduce your chances of getting selected.Interview mistake #1: Thinking like a job hunterThe only reason why an employer hires you is because they want you to achieve certain results for them. Or solve specific problems. In other words, you have something of enormous value to offer the employer.Yet, most who turn up for a job interview think that the only one with anything worthwhile to offer is the employer. Result -- they treat a job interview as a one-sided affair where the interviewer holds all power.To be successful at interviews, it's essential that you become a full participant in the meeting, retaining equal power. Just as the employer must judge if you're the right person for them, you must judge if this organization offers the right opportunities for you.Go in with clear objectives of what you need to know about them, while putting your best foot forward in responding to their questions. Obviously, this does not mean being rude or arrogant. It does mean that you are proactive in directing the conversation and gett
2: Invisible Text
Invisible text is used in a variety of ways in an effort to increase the frequency of keywords in the body text of a web page. Some methods are: making text the same colour as the background of the web page, hiding text behind layers, placing text at the very bottom of over-sized pages, etc.
This tactic is particularly perilously as it is obvious to search engine spiders. In 1999, search engines began implementing automated methods of detection and penalization.
For legitimate ways to use text to greater effect within your web site download a copy of our book “Start at the Beginning” here: http://www.enable-uk.co.uk/html/book_2.ht
If you are a top sales and marketing candidate, then you’ve probably been held accountable for years and years to produce a certain result that was measurable at your previous employers. If this is you, that’s great news! The fact is, when we talk to sales and marketing candidates, we never cease to be amazed by the number of people who really can’t provide us with an empirical or objective record of their achievements. This is a no-no. Why is that? Because if you have been a top producer and you have consistently hit your numbers, you should know what those numbers were, and maintain a record of them over the years that you can produce to prospective employers; particularly to recruiters.One of the first things that we ask candidates to do if they’re salespeople, sales mangers or marketing managers is to tell us what the metrics were in their previous five years of work. That means what were your goals, and second of all how did you achieve against those goals. Top producers are capable of providing this information. People who fudge the numbers typically make excuses so if you don’t have those numbers at hand go get them. Go back through your old job files, your old history logs, your old employee archive or even contact your previous employers if necessary in order to reconstruct a sales or marketing achievement his
This tactic is particularly perilously as it is obvious to search engine spiders. In 1999, search engines began implementing automated methods of detection and penalization.
For legitimate ways to use text to greater effect within your web site download a copy of our book “Start at the Beginning” here: http://www.enable-uk.co.uk/html/book_2.html
3: Content Misrepresentation
Misleading search engines into believing your web page is about topic ‘A' when it is in fact about ‘B'. This tactic was used primarily for the promotion of adult, gambling, and other extremely competitive search markets.
Unfortunately this tactic is still in use by unscrupulous web masters and marketers. The fact is that this tactic is the simplest for a search engine to identify and the result will be swift and complete; banishment from the search engine index indefinitely. The worst offence against the search engines is to try to fool them.
4: Redirects
Redirects have some innocent uses (practical, legal, etc.) but they are also used to mislead search engines by making them believe that the page they have indexed is highly relevant to a particular search phrase. When a surfer visits the page, however, they don’t see the original page and are redirected to an entirely different one.
In most cases search engines have advanced enough to see this technique being used and act accordingly. In fact they usually ignore any page with a redirect (assuming correctly that the content is useless) while spidering the redirect destination instead, i.e.; the page that the surfer sees. Redirects, unless blatantly Spam-related do not directly result in intentional ranking penalties; however, they have no positive effect either.
5: Heading Tag Duplication
Heading Tags were created to highlight page headings in order of importance. Thus the Heading Tags that are available: H1, H2, H3, etc. This duplication technique involves implementing more than one H1 tag into a web page in order to enhance a particular keyword or phrase.
This tactic is still very prevalent and likely still works on some search engines; however, none of the major search engines will respond well to this technique as it has been identified as a common manipulation.
6: Alt Tag Stuffing
Alt Tag stuffing is the act of adding unnecessary or repetitive keywords into the Alt Tag (words that appear when you hover over an image with you mouse pointer).
The Alt Tag is meant to be a textual description of the image it is attached to. There is nothing wrong with tailoring the Alt tag to meet your keyword goals IF the tag is still understandable and if it appropriatel
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