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Digg it UP - SEO Expert Guide - Ongoing Monitoring of Results (part 9/10)
It is no secret that blogging has become very popular these days. It is a quick and easy way to make an online presence, allowing people to post their thoughts onto the internet for the world to see at the push of a button. Best of all, you hardly need any web design skills of any kind. Blogging is also becoming a popular marketing technique. The search engines love them, because of the rapidly changing content. Internet marketers love them partly because of the ability to leave comments which include links back to their websites and because they are a great search engine optimization technique. So why not find a way to make a buck off of them?Let me start by saying that Information Sells! If you have some good information to offer put it in ebook form. People love ebooks. There are even handheld ebook readers due to be released in the near future. There are also many ebook compilers available online for a minimal cos
Page Views or Page Impressions (PI) measures the number of pages served. By dividing this into total visitor numbers, you can also derive the number of pages the average visitor views. Page views can give you an idea of whether or not visitors are finding what they need on your site and progressing through it or viewing a single page and leaving.
The key measure for you is the Referrer data, where the link a visitor clicked on to arrive at your site is counted as a referrer or referring site. By tracking the number of referrals each month that you get from each search engine (and comparing this to their respective market shares) you can get an idea of how your performance is improving over time.
Search terms and search strings appear in the referring url and can tell you a lot about the key words you have successfully optimized. You might find that you are getting traffic on some unexpected terms and failing on some you hoped would do well. However, this could in fact mean you have hit on some useful words that your competitors have missed! Feed back your findings into future SEO activities.
The Browsers section will typically show you which search engine
With the intensive development of communications there appeared a great many diverse definitions of marketing. Whatever the definition marketing is regarded the unique function of business. At present no successful business is possible without effective marketing.One of the corner-stones of business Philip Kotler defines marketing as human activity directed at satisfying needs and wants through exchange processes. The marketing activities commonly include market research, new product development, product life cycle management, pricing, channel management and promotion.Two most conspicuous goals of marketing are the acquisition of new customers and the retention of the existing ones. Consequently, the effectiveness of marketing can be quantified and measured in numbers of new customers and new products purchased by the existing ones. Apart from this, there are aspects of marketing effectiveness that cannot be quantified.
To inform this iteration, it is vital that you objectively monitor your performance, using measurable indicators and statistics.
(a) Tracking PageRank (PR)
As I have indicated previously in the Guide, you can find out your Google PageRank at any time by using the Google Toolbar.
Bear in mind that the PageRank system is a logarithmic system, where the average page rank of all pages on the web is just 1.0 (so at PR10 there are just a handful of sites, whilst at PR0 there are tons). The system is also a zero-sum game, in that an increase in the PR of one site is effectively offset by a tiny reduction in the PR of every other site (so that the average stays at 1).
As the internet is always growing and average PR stays the same, you should therefore expect your PR to decline slowly over time (all other things, including SEO, being equal). You can predict how your PageRank might change in the near future by using Rustybrick's PR Predictor.
You might not be aware of this, but Google makes available to the public a key which gives you direct access to the index database compiled by their crawler. You can obtain you own API key at no charge from: http://www.google.com/apis/
Once armed with your key, I suggest you use the excellent Tracker from Digitalpoint, which allows you to track changes to your PageRank over time (for any number of different URLs).
(b) Key Word Performance Reporting
A simple tool to get you going is the GoogleRankings tool, which allows you to enter a keyword chain and see where your domain appears in Google's search rankings for that combination.
With your API, you can sign-up for two further great services. The first of these, Google alert, is a useful free-subscription service, which allows you to receive emails showing changes to top rankings for your selected keywords. The second is the GoRank Google API keyword tracking tool (also free) which allows you to monitor multiple domains and keywords all on one page. The easiest way to learn is by doing, so get cracking!
(c) Monitoring your Traffic Rank
Begin by downloading and installing the Alexa Toolbar (and join over 10 million other people who have done the same). Tailored toward website owners and SEO freaks, it provides detailed statistics and information about the Web sites that a user visits (through tracking the surfing habits of it's millions of Toolbar users).
Alexa gives each site a traffic rank. To get into the top 100,000 sites is the obsession of many. However, do recognise that Alexa has it's limitations. Firstly, it has much greater penetration in Korea than elsewhere (so Korean sites disort the results). Secondly, at the lower end of the rankings, your own visits to your site can make a big difference to your rankings (as your own activity is also polled by Alexa).
For all it's faults, Alexa is about the only reliable way to get any kind of idea where your site lies in terms of traffic, relative to your competitors. If you are still miles behind after a few months, try tweaking your keywords and content to more closely mimic (without copying) your successful opponent. Hopefully, you will reap the benefits!
(d) Checking your Back Links
The easiest way to check your Google backlinks is to type link: followed immediately by your domain name. However, Google filters out of these results any internal links and similar links. To trick Google (and force her to leave those in) type your domain name into the Google search bar, with a plus sign between the dot and the tld domain filename. The two cominations for Doug are:
link:antique-door-knocker.com and: antique-door-knocker.+com (retrieves more results)
For a rigorous and on-going analysis, take your Google API key back to Digitalpoint's Tracker, a wonderful two-in-one tool which allows you to track (filtered) backlinks and PageRank for loads of individual URLs on just one page.
(e) Interpreting your own Web Statistics
You should not neglect your own log files or site statistics in seeking to understand the success of your SEO strategy. If you don't already have a stats package installed, I recommend Webalizer or AWStats.
Ignore hits and files. A hit is any element called by your browser when it requests a page. A file is a hit which actually returned data from the server. Given that a single page may register a single hit or hundreds of hits (if it contains lots of images or external scripts and style sheets) it is not very useful data for any kind of comparison.
Unique Visitors are recorded through each new IP address that hits you site. This under-estimates the total, as people visiting your site from the same IP address (such as people on an office network) will be counted as a single visitor. Repeat visitors are a sub-set, where the same IP address has visited more than once (and will be over-estimated for the same reasons highlighted above). If you visitor numbers are on the rise, the chances are that your SEO strategy is yielding results.
Page Views or Page Impressions (PI) measures the number of pages served. By dividing this into total visitor numbers, you can also derive the number of pages the average visitor views. Page views can give you an idea of whether or not visitors are finding what they need on your site and progressing through it or viewing a single page and leaving.
The key measure for you is the Referrer data, where the link a visitor clicked on to arrive at your site is counted as a referrer or referring site. By tracking the number of referrals each month that you get from each search engine (and comparing this to their respective market shares) you can get an idea of how your performance is improving over time.
Search terms and search strings appear in the referring url and can tell you a lot about the key words you have successfully optimized. You might find that you are getting traffic on some unexpected terms and failing on some you hoped would do well. However, this could in fact mean you have hit on some useful words that your competitors have missed! Feed back your findings into future SEO activities.
The Browsers section will typically show you which search engine r
Seem like a strange question? You spend so much time applying for jobs and feeling like you’re at the mercy of the employer that it’s a radical thought to imagine you actually have control over the situation.So take a step back and imagine that you are the hiring manager for your ideal job.Start by taking a look at your resume. What does it say about you as a person? Does it tell an accurate and complete story about your jobs and skills? What words would you use to describe the person depicted on the resume? Successful? Competent? Intelligent? Outgoing? Creative? Or Boring? Non-descript? Not motivated? Just from reading the resume, can you get a complete picture of what you did in your past jobs and what your accomplishments were?Most resumes I see are way too thin. They need to have complete sentences and should tell a story about the person they’re meant to describe. The employer isn’t going to look at th
Once armed with your key, I suggest you use the excellent Tracker from Digitalpoint, which allows you to track changes to your PageRank over time (for any number of different URLs).
(b) Key Word Performance Reporting
A simple tool to get you going is the GoogleRankings tool, which allows you to enter a keyword chain and see where your domain appears in Google's search rankings for that combination.
With your API, you can sign-up for two further great services. The first of these, Google alert, is a useful free-subscription service, which allows you to receive emails showing changes to top rankings for your selected keywords. The second is the GoRank Google API keyword tracking tool (also free) which allows you to monitor multiple domains and keywords all on one page. The easiest way to learn is by doing, so get cracking!
(c) Monitoring your Traffic Rank
Begin by downloading and installing the Alexa Toolbar (and join over 10 million other people who have done the same). Tailored toward website owners and SEO freaks, it provides detailed statistics and information about the Web sites that a user visits (through tracking the surfing habits of it's millions of Toolbar users).
Alexa gives each site a traffic rank. To get into the top 100,000 sites is the obsession of many. However, do recognise that Alexa has it's limitations. Firstly, it has much greater penetration in Korea than elsewhere (so Korean sites disort the results). Secondly, at the lower end of the rankings, your own visits to your site can make a big difference to your rankings (as your own activity is also polled by Alexa).
For all it's faults, Alexa is about the only reliable way to get any kind of idea where your site lies in terms of traffic, relative to your competitors. If you are still miles behind after a few months, try tweaking your keywords and content to more closely mimic (without copying) your successful opponent. Hopefully, you will reap the benefits!
(d) Checking your Back Links
The easiest way to check your Google backlinks is to type link: followed immediately by your domain name. However, Google filters out of these results any internal links and similar links. To trick Google (and force her to leave those in) type your domain name into the Google search bar, with a plus sign between the dot and the tld domain filename. The two cominations for Doug are:
link:antique-door-knocker.com and: antique-door-knocker.+com (retrieves more results)
For a rigorous and on-going analysis, take your Google API key back to Digitalpoint's Tracker, a wonderful two-in-one tool which allows you to track (filtered) backlinks and PageRank for loads of individual URLs on just one page.
(e) Interpreting your own Web Statistics
You should not neglect your own log files or site statistics in seeking to understand the success of your SEO strategy. If you don't already have a stats package installed, I recommend Webalizer or AWStats.
Ignore hits and files. A hit is any element called by your browser when it requests a page. A file is a hit which actually returned data from the server. Given that a single page may register a single hit or hundreds of hits (if it contains lots of images or external scripts and style sheets) it is not very useful data for any kind of comparison.
Unique Visitors are recorded through each new IP address that hits you site. This under-estimates the total, as people visiting your site from the same IP address (such as people on an office network) will be counted as a single visitor. Repeat visitors are a sub-set, where the same IP address has visited more than once (and will be over-estimated for the same reasons highlighted above). If you visitor numbers are on the rise, the chances are that your SEO strategy is yielding results.
Page Views or Page Impressions (PI) measures the number of pages served. By dividing this into total visitor numbers, you can also derive the number of pages the average visitor views. Page views can give you an idea of whether or not visitors are finding what they need on your site and progressing through it or viewing a single page and leaving.
The key measure for you is the Referrer data, where the link a visitor clicked on to arrive at your site is counted as a referrer or referring site. By tracking the number of referrals each month that you get from each search engine (and comparing this to their respective market shares) you can get an idea of how your performance is improving over time.
Search terms and search strings appear in the referring url and can tell you a lot about the key words you have successfully optimized. You might find that you are getting traffic on some unexpected terms and failing on some you hoped would do well. However, this could in fact mean you have hit on some useful words that your competitors have missed! Feed back your findings into future SEO activities.
The Browsers section will typically show you which search engine
NFL players earn a lot of money and that makes NFL players a prime target for business people and con artists looking to make an easy buck. Every year NFL players are scammed out of tens of millions of dollars from business people and scam artists looking to acquire investment money to start a business. The reason for this is that NFL players are athletes and we are not well educated in business. That makes us easy targets.I am one of the NFL players who has been scammed out of hundreds of thousands of dollars. As an example, several years ago I was approached by a business man who asked me to be a partner in his new business. He said all I have to do is give him $50,000 and he will do all the work and double my money. At the time I did not know about business and the thought of easily doubling my money sounded great. So, I gave him the money. He then quickly spent all of the money I gave him and went out of business. I never
Alexa gives each site a traffic rank. To get into the top 100,000 sites is the obsession of many. However, do recognise that Alexa has it's limitations. Firstly, it has much greater penetration in Korea than elsewhere (so Korean sites disort the results). Secondly, at the lower end of the rankings, your own visits to your site can make a big difference to your rankings (as your own activity is also polled by Alexa).
For all it's faults, Alexa is about the only reliable way to get any kind of idea where your site lies in terms of traffic, relative to your competitors. If you are still miles behind after a few months, try tweaking your keywords and content to more closely mimic (without copying) your successful opponent. Hopefully, you will reap the benefits!
(d) Checking your Back Links
The easiest way to check your Google backlinks is to type link: followed immediately by your domain name. However, Google filters out of these results any internal links and similar links. To trick Google (and force her to leave those in) type your domain name into the Google search bar, with a plus sign between the dot and the tld domain filename. The two cominations for Doug are:
link:antique-door-knocker.com and: antique-door-knocker.+com (retrieves more results)
For a rigorous and on-going analysis, take your Google API key back to Digitalpoint's Tracker, a wonderful two-in-one tool which allows you to track (filtered) backlinks and PageRank for loads of individual URLs on just one page.
(e) Interpreting your own Web Statistics
You should not neglect your own log files or site statistics in seeking to understand the success of your SEO strategy. If you don't already have a stats package installed, I recommend Webalizer or AWStats.
Ignore hits and files. A hit is any element called by your browser when it requests a page. A file is a hit which actually returned data from the server. Given that a single page may register a single hit or hundreds of hits (if it contains lots of images or external scripts and style sheets) it is not very useful data for any kind of comparison.
Unique Visitors are recorded through each new IP address that hits you site. This under-estimates the total, as people visiting your site from the same IP address (such as people on an office network) will be counted as a single visitor. Repeat visitors are a sub-set, where the same IP address has visited more than once (and will be over-estimated for the same reasons highlighted above). If you visitor numbers are on the rise, the chances are that your SEO strategy is yielding results.
Page Views or Page Impressions (PI) measures the number of pages served. By dividing this into total visitor numbers, you can also derive the number of pages the average visitor views. Page views can give you an idea of whether or not visitors are finding what they need on your site and progressing through it or viewing a single page and leaving.
The key measure for you is the Referrer data, where the link a visitor clicked on to arrive at your site is counted as a referrer or referring site. By tracking the number of referrals each month that you get from each search engine (and comparing this to their respective market shares) you can get an idea of how your performance is improving over time.
Search terms and search strings appear in the referring url and can tell you a lot about the key words you have successfully optimized. You might find that you are getting traffic on some unexpected terms and failing on some you hoped would do well. However, this could in fact mean you have hit on some useful words that your competitors have missed! Feed back your findings into future SEO activities.
The Browsers section will typically show you which search engine
What are the online paid surveys? Online paid surveys are simply surveys you can participate online. The beauty is that you get paid for participate those surveys. The surveys are taken online so you can have access to them from where ever you want. You can take the survey from home, work, the public library or any other place with Internet connection. Taking an online survey usually takes no more then 15 minutes and everyone have a spare 15 minutes every once and a while. The great combination of the ability to take the survey almost wherever you want and whenever you want and to get paid for it makes the online paid surveys a very good source of income almost to everyone.How does it work? Every year the big companies spend a lot of money in advertising their products. Just think about all the commercials you see on television, newspapers or street ad
link:antique-door-knocker.com and: antique-door-knocker.+com (retrieves more results)
For a rigorous and on-going analysis, take your Google API key back to Digitalpoint's Tracker, a wonderful two-in-one tool which allows you to track (filtered) backlinks and PageRank for loads of individual URLs on just one page.
(e) Interpreting your own Web Statistics
You should not neglect your own log files or site statistics in seeking to understand the success of your SEO strategy. If you don't already have a stats package installed, I recommend Webalizer or AWStats.
Ignore hits and files. A hit is any element called by your browser when it requests a page. A file is a hit which actually returned data from the server. Given that a single page may register a single hit or hundreds of hits (if it contains lots of images or external scripts and style sheets) it is not very useful data for any kind of comparison.
Unique Visitors are recorded through each new IP address that hits you site. This under-estimates the total, as people visiting your site from the same IP address (such as people on an office network) will be counted as a single visitor. Repeat visitors are a sub-set, where the same IP address has visited more than once (and will be over-estimated for the same reasons highlighted above). If you visitor numbers are on the rise, the chances are that your SEO strategy is yielding results.
Page Views or Page Impressions (PI) measures the number of pages served. By dividing this into total visitor numbers, you can also derive the number of pages the average visitor views. Page views can give you an idea of whether or not visitors are finding what they need on your site and progressing through it or viewing a single page and leaving.
The key measure for you is the Referrer data, where the link a visitor clicked on to arrive at your site is counted as a referrer or referring site. By tracking the number of referrals each month that you get from each search engine (and comparing this to their respective market shares) you can get an idea of how your performance is improving over time.
Search terms and search strings appear in the referring url and can tell you a lot about the key words you have successfully optimized. You might find that you are getting traffic on some unexpected terms and failing on some you hoped would do well. However, this could in fact mean you have hit on some useful words that your competitors have missed! Feed back your findings into future SEO activities.
The Browsers section will typically show you which search engine
When you hire a marketing firm or consultant, you're making a significant investment (in time and dollars) to advance your goal via marketing. There's no margin for error. It has to be done right – strategically and realistically – in a way that works with the culture of your organization. Here's how to make that happen:A) PREPARE INTERNALLY AND SOLICIT ON-TARGET PROPOSALS Make sure that your organization is clear on its goals before you speak to any outside resources. Issues to review include:What are you trying to achieve? In what time frame?What have you done to date toward that goal, via marketing or otherwise?Is this marketing planning project part of a broader organizational strategy or event (e.g., revision of focus, new leadership, or fundraising campaign)? If so, include details in the RFP.What do you think (in terms of marketing) can be done
Page Views or Page Impressions (PI) measures the number of pages served. By dividing this into total visitor numbers, you can also derive the number of pages the average visitor views. Page views can give you an idea of whether or not visitors are finding what they need on your site and progressing through it or viewing a single page and leaving.
The key measure for you is the Referrer data, where the link a visitor clicked on to arrive at your site is counted as a referrer or referring site. By tracking the number of referrals each month that you get from each search engine (and comparing this to their respective market shares) you can get an idea of how your performance is improving over time.
Search terms and search strings appear in the referring url and can tell you a lot about the key words you have successfully optimized. You might find that you are getting traffic on some unexpected terms and failing on some you hoped would do well. However, this could in fact mean you have hit on some useful words that your competitors have missed! Feed back your findings into future SEO activities.
The Browsers section will typically show you which search engine robots are visiting your site, how often and with what result (ie. how many pages they are viewing). If you spot any areas of underperformance, re-read the crawler guidance at the robot homepage (to make sure there is nothing you are doing to impede the spidering of your site).
Now for some final conclusions and advice on site migration (to your new, optimized masterpiece) ...
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