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Digg it UP - SEO Expert Guide - Paid Site Promotion (Marketing) (part 7/10)
Accounting Practice Sales devotes in the purchase and sale of CPA firms and also tax practices.The founders of Accounting Practice Sales are CPAs who have spent a lot of their time buying and selling tax practices with huge success. There are plenty of companies or websites that can help you out, they can perfectly match buyers and sellers whether it is an EA firm, CPA firm or a tax practice.Wondering on how you can purchase an accounting firm for sale? If you are ready to expand your existing business or if you are planning to put up a new business, there are some ways you can do in order to b
Whilst there is no hard and fast rule, a CTR% of 1.8% - 3.5% is in an acceptable range (and anything over that represents a very good performance). On Google, if your ad achieves less than 0.5% CTR, your ad may well be de-listed. The lower your CTR%, the more you will have to pay in cost-per-click (CPC) to get into the top 3-4 results in your chosen keywords (vital if you want to appear on partner sites like AOL).
(b) Paid Directory Submission<
There’s a misconception that direct email marketing isn’t worth the effort. Nothing could be farther from the truth; consider the alternatives. In 1995, Dartnell's 28th Sales Force Compensation Survey estimated that the average cost of a sales call, whether by telephone or face-to-face was over $95. Some estimate it to be much higher! And the cost probably hasn’t gone down much since then.But compare that number to the average cost of a direct email marketing campaign which is mere pennies per impression and the value difference becomes quite remarkable. Let’s assume that I want to put my product
Now we turn our attention to paid site promotion, which will be relevant to those of you trying to enter an already crowded marketplace, where your key words are saturated!
(a) Pay-per-click (PPC) Advertising
Run a search on Yahoo or Google for a popular consumer product like "MP3 players". In the results, you'll see a set labeled as ‘Sponsored Links’ or ‘Sponsor Results’. Some results will appear in colored text boxes along the site of the page, whilst others may appear in the same format as the main search results. All these results are paid advertisements from the sites listed within the ads.
The ranking order is a product of the bid amount (CPC) and the popularity of the ad (CTR%) and are purchased through pay-per-click (PPC) advertising suppliers. The largest two are Google's Adwords (displayed on Google, AOL, Ask Jeeves) and Yahoo's Sponsored Links - run by acquired company Overture (appearing on Yahoo!, MSN, AltaVista, and others). MSN are planning to release their own PPC scheme soon.
If you have tried and failed with free promotion tactics, the chances are that you are operating in a highly competitive area (where a PPC campaign may well be justified). After all, if you can make more money from a converted click-through than it cost you to buy the click-through, why wouldn't you look at PPC?
Look at your A-list of keywords. Refer back to your research on Overture. How many searches are conducted per month on your keywords? How much are you - and your competitors - willing to pay for those keywords?
For your first campaign, use a large number of relevant search phrases, so that you can test and learn what works best. Build unique ads for each search phrase, as this will help to optimize your click-through rate or CTR% (defined as clicks - or unique visitors - divided by page impressions on the ad pages - expressed as a percentage). This in turn means more targeted traffic, in some cases paying less per click (due to the methods by which advertising is priced).
Make sure you use a suitable (and perhaps even a dedicated) landing page for each campaign. Simply sending people to your homepage (from where they have to navigate your site) will not help your conversion rates (defined as sales divided by unique visitors, expressed as a percentage)! Help them to buy, as they are likely to be in a hurry!
The PPC providers give you useful interfaces with which to track the effectiveness of your campaign and overall return on your investment. Pay close attention to which keywords are delivering for you and make notes for future campaign planning.
Whilst there is no hard and fast rule, a CTR% of 1.8% - 3.5% is in an acceptable range (and anything over that represents a very good performance). On Google, if your ad achieves less than 0.5% CTR, your ad may well be de-listed. The lower your CTR%, the more you will have to pay in cost-per-click (CPC) to get into the top 3-4 results in your chosen keywords (vital if you want to appear on partner sites like AOL).
(b) Paid Directory Submission Please DO Feed the Sites: Introduction
It's been pointed out to me recently, and rightly so, that although I've been telling everyone how important it is to have and promote and use RSS feeds for their sites, I haven't stopped to explain anything about how one would actually go about doing that. Personally, I recommend the use of RSS Pixy Dust, but, if you don't happen to have that available, it gets a little more complicated.I've decided that the best way to provide a useful explanation that will satisfy the most people is to break the whole thing up into a series of articles that I'm calling “Please DO Feed the Sites.” In this way, peopl
The ranking order is a product of the bid amount (CPC) and the popularity of the ad (CTR%) and are purchased through pay-per-click (PPC) advertising suppliers. The largest two are Google's Adwords (displayed on Google, AOL, Ask Jeeves) and Yahoo's Sponsored Links - run by acquired company Overture (appearing on Yahoo!, MSN, AltaVista, and others). MSN are planning to release their own PPC scheme soon.
If you have tried and failed with free promotion tactics, the chances are that you are operating in a highly competitive area (where a PPC campaign may well be justified). After all, if you can make more money from a converted click-through than it cost you to buy the click-through, why wouldn't you look at PPC?
Look at your A-list of keywords. Refer back to your research on Overture. How many searches are conducted per month on your keywords? How much are you - and your competitors - willing to pay for those keywords?
For your first campaign, use a large number of relevant search phrases, so that you can test and learn what works best. Build unique ads for each search phrase, as this will help to optimize your click-through rate or CTR% (defined as clicks - or unique visitors - divided by page impressions on the ad pages - expressed as a percentage). This in turn means more targeted traffic, in some cases paying less per click (due to the methods by which advertising is priced).
Make sure you use a suitable (and perhaps even a dedicated) landing page for each campaign. Simply sending people to your homepage (from where they have to navigate your site) will not help your conversion rates (defined as sales divided by unique visitors, expressed as a percentage)! Help them to buy, as they are likely to be in a hurry!
The PPC providers give you useful interfaces with which to track the effectiveness of your campaign and overall return on your investment. Pay close attention to which keywords are delivering for you and make notes for future campaign planning.
Whilst there is no hard and fast rule, a CTR% of 1.8% - 3.5% is in an acceptable range (and anything over that represents a very good performance). On Google, if your ad achieves less than 0.5% CTR, your ad may well be de-listed. The lower your CTR%, the more you will have to pay in cost-per-click (CPC) to get into the top 3-4 results in your chosen keywords (vital if you want to appear on partner sites like AOL).
(b) Paid Directory Submission<
When marketing on the Internet, especially in the early stages, it is very tempting to jump on the next get rich quick scheme that comes along. Running an online business is a lot of work so we all are tempted to try and take shortcuts to get things moving on the fast track and reduce the workload.I can tell you from personal experience that this is a bad idea and will take you away from doing what needs to be done with your online business. I can’t tell you how much money I’ve spent on these get rich quick schemes that yielded me a lighter wallet and cost me valuable time. Money you can get back, but
Look at your A-list of keywords. Refer back to your research on Overture. How many searches are conducted per month on your keywords? How much are you - and your competitors - willing to pay for those keywords?
For your first campaign, use a large number of relevant search phrases, so that you can test and learn what works best. Build unique ads for each search phrase, as this will help to optimize your click-through rate or CTR% (defined as clicks - or unique visitors - divided by page impressions on the ad pages - expressed as a percentage). This in turn means more targeted traffic, in some cases paying less per click (due to the methods by which advertising is priced).
Make sure you use a suitable (and perhaps even a dedicated) landing page for each campaign. Simply sending people to your homepage (from where they have to navigate your site) will not help your conversion rates (defined as sales divided by unique visitors, expressed as a percentage)! Help them to buy, as they are likely to be in a hurry!
The PPC providers give you useful interfaces with which to track the effectiveness of your campaign and overall return on your investment. Pay close attention to which keywords are delivering for you and make notes for future campaign planning.
Whilst there is no hard and fast rule, a CTR% of 1.8% - 3.5% is in an acceptable range (and anything over that represents a very good performance). On Google, if your ad achieves less than 0.5% CTR, your ad may well be de-listed. The lower your CTR%, the more you will have to pay in cost-per-click (CPC) to get into the top 3-4 results in your chosen keywords (vital if you want to appear on partner sites like AOL).
(b) Paid Directory Submission<
What is the most asked question your career? For many, the answer to this question is “how can I land the perfect job?” New graduates as well as seasoned professionals often encounter the same predicament. Below are some tips to answer your questions and help you land your dream job!The Job Scenario Hardly Changes Over Short PeriodsIf you want to get the perfect job, you will not want to wait until the job market changes for better. You will seek out a perfect job that fits your skills and caliber. You should be confident about your abilities and the market for them. The truth is, the job mar
Make sure you use a suitable (and perhaps even a dedicated) landing page for each campaign. Simply sending people to your homepage (from where they have to navigate your site) will not help your conversion rates (defined as sales divided by unique visitors, expressed as a percentage)! Help them to buy, as they are likely to be in a hurry!
The PPC providers give you useful interfaces with which to track the effectiveness of your campaign and overall return on your investment. Pay close attention to which keywords are delivering for you and make notes for future campaign planning.
Whilst there is no hard and fast rule, a CTR% of 1.8% - 3.5% is in an acceptable range (and anything over that represents a very good performance). On Google, if your ad achieves less than 0.5% CTR, your ad may well be de-listed. The lower your CTR%, the more you will have to pay in cost-per-click (CPC) to get into the top 3-4 results in your chosen keywords (vital if you want to appear on partner sites like AOL).
(b) Paid Directory Submission<
According to a recent article at a top web site for employment searches in reference to legal secretary work, job growth for legal secretaries will grow at an average rate and many positions will be available as many experienced workers either retire or transfer to other occupations. This is of course is good news to you if you are interested in becoming a legal secretary.If you are new to this field and you want to be successful without wasting a lot of money as with anything you should do your research and find out as much information as you can before spending a lot of money or going to a school. J
Whilst there is no hard and fast rule, a CTR% of 1.8% - 3.5% is in an acceptable range (and anything over that represents a very good performance). On Google, if your ad achieves less than 0.5% CTR, your ad may well be de-listed. The lower your CTR%, the more you will have to pay in cost-per-click (CPC) to get into the top 3-4 results in your chosen keywords (vital if you want to appear on partner sites like AOL).
(b) Paid Directory Submission
I mentioned earlier that Yahoo! Express Submission is the best way to get a listing on Yahoo! Directory. With a node-level PR of 10, Yahoo! Directory carries much weight with Google and the $299 fee (whikst steep and not absolutely guaranteeing a listing) is probably worth the cost.
Do not submit to Yahoo! until you have really tested which site description works best on the free search engines.
(c) Express Search Engine Submission
In the past, it was only worth doing a paid submission with Ask Jeeves, as this engine continued to enjoy a small but loyal following but did not grow it's index as aggressively as the big boys. This meant paid submission was the only way to guarantee a good placement.
However, Ask Jeeves withdrew this service in 2004 (in favour of a strategy that mirrors the larger players). As such, I would not recommend paid listings with any search engines now.
Next we turn to tools you can use to monitor your ongoing optimization effectiveness...
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Previous: SEO Expert Guide - Free Site Promotion (PR) (part 6/10)
Next: SEO Expert Guide - Black Hat SEO - Activities to avoid (part 8/10)
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