Digg it UP - Internet and Businesses Online

Business Process Management;Company Policy
I would acknowledge the author of this tale I am about to tell about company policy if only I know who wrote it. It is one of those stories that you see handed out at training courses or published on the internet without a hint of who the author was.The story begins...."Start with a cage containing five monkeys. Inside the cage, h

e is using. Differentiate (yet another traditional marketing term). Pull out those converting keywords. Don’t worry if they don’t make sense to you based on your knowledge of your industry. You’re not the one buying your product or service – the consumer is. Let consumer insights be your guide.

Take the money you saved on general keywords and reinvest it into the converting keywords. Work your SEO efforts around this. Do this again. And again. And again. And again. Each time you look at the converting keywords, you

Packaging Your Services: Create Multiple Streams of Small Business Income
One of the ways you - as an owner of service businesses - can increase your profits is to create muliple streams of small business income. And the place to start is by designing informational products. The products could be based your knowledge - things like CDs, e-books, booklets, teleseminars, and articles. You know -- these are the very thin

One of the most common mistakes marketers make is getting too involved in the creative. It could be as innocuous as suggesting that a particular colour is more appropriate for the background or that a model of every colour is better on your print ad! Don't get me wrong, it is imperative that you be actively involved in creating the brief and work with your freelancer or agency to ensure that what is created is on strategy. However, you shouldn't try to influence the creative based on your personal perspective or values. It's all about connecting with the consumer. "Let consumer insights be your guide". Note what target consumers are saying and thinking, and what truly matters to them. Give this to them - not what you think matters. Do what traditional marketers do!

So what does this have to do with search engine marketing? Many online marketers try to compete and rank for keywords that are particular to their industry since those are the words that are commonly searched. Higher rank equals higher sales right? Shhh…don’t tell your competitors.

Here's the challenge:

As incredible as it sounds, you are not the only one trying to get a decent page ranking using this method. Yes you may end up in the top 50 out of millions of web pages but really, does anyone click past the first page? Okay, you may be the exception. How about the second page?

Let’s assume you are getting some clicks based on your bought keywords and organic rankings. How many convert into sales for you? What is the cost per conversion? I would suspect it is not something that you’d want to proudly promote on your blog. But hang on to those converting keywords – you’ll be leveraging those soon enough.

Back to traditional marketing. Remember the consumer insights? What matters to your customers? This is what you will be using to create more impactful campaigns. You are not determining what is communicated, the consumer is. So why not use this same traditional marketing principle online?

Here’s the solution:

Stop using CPC campaigns for general keywords that everyone else is using. Differentiate (yet another traditional marketing term). Pull out those converting keywords. Don’t worry if they don’t make sense to you based on your knowledge of your industry. You’re not the one buying your product or service – the consumer is. Let consumer insights be your guide.

Car Wash Fundraiser Ticket Sales Considered
If your nonprofit group is having a car wash fundraiser then perhaps you will want to do presale tickets. This is a pretty good idea because 80% percent of the people who buy car wash fundraiser tickets never actually show up the day of the event. This means you have made the money without actually washing the car.Nevertheless, there i

t's all about connecting with the consumer. "Let consumer insights be your guide". Note what target consumers are saying and thinking, and what truly matters to them. Give this to them - not what you think matters. Do what traditional marketers do!

Here's the challenge:

Here’s the solution:

How To Buy Parked Domains
Buying parked domains is a bit of a black art. It’s often also a test of your detective skills. Plus you will need a dose of patience and some good negotiation skills. When you are buying a parked domain name, luck also plays its part.So, how to buy parked domains?Firstly you’ve got to find a parked domain before you can th

mpetitors.

Here's the challenge:

Here’s the solution:

The Top 10 Ways to Market your Business or Professional Practice Without Networking
While focused, strategic networking is usually the most efficient way to build your professional practice, there are many other ways to market your business. Personal networking may not be appropriate in some areas, or for certain types of services, and some people simply don't like to do it. The following are the Top 10 methods my clients have

ng that you’d want to proudly promote on your blog. But hang on to those converting keywords – you’ll be leveraging those soon enough.

Here’s the solution:

Top 7 Tips to Create a Customer Service Culture of Professionalism and Excellence
One would think with all the resources provided by technology that customer service would not be an issue in today's business world. At any given moment, there is survey after survey showing what customers want and the impact when customers don't receive what they want. With outsourcing being rampant, having an organizational culture where

Applying traditional marketing strategies to your online activities will help improve your sales.

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More people are interested in a personalized internet experience and may be willing to give you more information for the privilege. How does this affect your marketing?

Google Adsense is one of the more powerful tools in a website publisher's arsenal in building their AdSense empire. It enables a person to easily monetize their web sites and when used properly can generate a very large and healthy income.

Most of us been there when it comes to duplicate pages. You may have news, articles from news companies that provide you with the news feed. Or you might have your website designed by third party that uses same tools on all their clients' websites.

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