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Digg it UP - Brand Identity: Picture it with Power
If you think the following scenario is uncommon, then you haven't been in the medical billing industry long enough. What follows is a sample of what can go very wrong when billing Medicare for somebody's, well, whatever it was supposed to be.You've just got your DME software
4. It should be memorable. When you make the shape of the Golden Arches in any country, they know you want food. Every two year old in the country recognizes the bright color logo of Toys R Us.
5. It should be pe
It is a well-documented fact that at least 2 out of every 5 applications contain one major fabrication. What the employer doesn't know can, and almost certainly will, have a tremendous impact on that organization!Dr. Julian Cano, Ed.D, a Clinical Psychologist of 30 years, on
Your BRAND identifies your product as belonging to you. When I write an article for the Internet, I brand it with my signature and my author box at the bottom. When I paint a picture I sign it “Jan”. Everyone knows it belongs to me.
My articles sound like me, when you read them. And my paintings all have a common denominator. The function is simple. Both are basic art forms.
When you buy a Ford, you know it will have a smart oval with FORD in the middle. GM is stamped on their products too. GE stamps their Brand on their products. So, why should you brand your product less?
Your brand should accomplish five tasks:
1. It should tell everyone in what specific niche market the product belongs. You won’t find the Nike swoop in a grocery store!
2. It should state very clearly who sold the product. Identity means value. Stamp your Quality Assurance on with a Brand that says PRIDE.
3. It should identify the purpose. Everyone knows a Ford is going to transport you somewhere.
4. It should be memorable. When you make the shape of the Golden Arches in any country, they know you want food. Every two year old in the country recognizes the bright color logo of Toys R Us.
5. It should be per
Out of 100 products, 90 never get past the initial development and testing stages, of the 10 that do 7 will fail in the market within 3 years.To make matters worse 80% of new businesses are gone within 3-5 years!WHY?Because a higher number of the Business Owners
My articles sound like me, when you read them. And my paintings all have a common denominator. The function is simple. Both are basic art forms.
When you buy a Ford, you know it will have a smart oval with FORD in the middle. GM is stamped on their products too. GE stamps their Brand on their products. So, why should you brand your product less?
Your brand should accomplish five tasks:
1. It should tell everyone in what specific niche market the product belongs. You won’t find the Nike swoop in a grocery store!
2. It should state very clearly who sold the product. Identity means value. Stamp your Quality Assurance on with a Brand that says PRIDE.
3. It should identify the purpose. Everyone knows a Ford is going to transport you somewhere.
4. It should be memorable. When you make the shape of the Golden Arches in any country, they know you want food. Every two year old in the country recognizes the bright color logo of Toys R Us.
5. It should be pe
The time to start thinking about the ideal name for your new business is at the same time you start putting your business plan on paper. Yes, your business – no matter how small a start-up – should have a written business plan. But that’s another story for another day. For now, l
Your brand should accomplish five tasks:
1. It should tell everyone in what specific niche market the product belongs. You won’t find the Nike swoop in a grocery store!
2. It should state very clearly who sold the product. Identity means value. Stamp your Quality Assurance on with a Brand that says PRIDE.
3. It should identify the purpose. Everyone knows a Ford is going to transport you somewhere.
4. It should be memorable. When you make the shape of the Golden Arches in any country, they know you want food. Every two year old in the country recognizes the bright color logo of Toys R Us.
5. It should be pe
A Limited Liability Company has two advantages for a business owner--it provides protection from personal liabilities, and also ensures tax benefits that can be derived from the simplicity of a partnership.The owners or members of an LLC benefit since the corporation's profit
2. It should state very clearly who sold the product. Identity means value. Stamp your Quality Assurance on with a Brand that says PRIDE.
3. It should identify the purpose. Everyone knows a Ford is going to transport you somewhere.
4. It should be memorable. When you make the shape of the Golden Arches in any country, they know you want food. Every two year old in the country recognizes the bright color logo of Toys R Us.
5. It should be pe
The bursting of the dotcom bubble in the year 2001 was a defining moment in the global web industry. People believed that the web had been given far more significance than it merited, not withstanding that initial glitches are a common feature of all technological revolutions. The s
4. It should be memorable. When you make the shape of the Golden Arches in any country, they know you want food. Every two year old in the country recognizes the bright color logo of Toys R Us.
5. It should be perpetual. Once you brand your business, hang onto your brand. You’re known by the brand you carry.
My grandfather had an accident away from home, and when the police officer arrived, he explained it was the other guy’s fault. (Of course, I don’t remember whose fault it was now.) The Police officer asked how he could say that, when my grandfather had clearly run a stoplight.
My grandfather with a straight face walked the police officer around his vehicle and showed him the warnings on all four sides. He told the officer, “He obviously didn’t read the signs.”
Clearly marked, on all four sides, the vehicle said, “Dodge!”
I don’t remember now whether he got a ticket or not. I just remember the officer laughing happily at the incident and appreciatively commenting on my grandfather’s sense of humor. “That Dodge is well branded!” The purpose of a Brand is Identification. What is your Brand Identity?
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